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A multi-disciplinary expert with cross-functional expertise in marketing, communications and technology, Chirag Patnaik has had his fair share of experience in business and off late in politics as he headed operations, for India’s oldest national party’s (the Indian National Congress’s) Social Media team for three years in the run up and post the 2019 Lok Sabha elections, under the team led by Divya Spandana, former MP and the chairman of the Social Media team of the Indian National Congress. Here are some of his thoughts that he shared with us about the dos and don’ts to succeed at the workplace

How do you plan your action steps to achieve the end result?

In the day to day hustle, one invariably gets pulled into current issues. It is important never to forget the bigger picture. Your day to day decisions need to be driven by the larger goals that you or your organisation may have. 

To relate it to the experience at the Congress, political communication is like an iceberg, with more happening underneath than above it. So to see that top tweet or that facebook post that went viral a lot of work goes under the hood. Significant time and energy was spent in establishing unofficial networks, on facebook, twitter and Whatsapp (including thousands of whatsapp groups) to carry the party’s message to voters all across India. 

How difficult it can be to share our opinions wherever that matters?

If you have a seat at the table, then you should speak your mind. Not everyone will solicit your opinions. Even when they do, you need to be ready mentally to speak up. This is a lesson not everyone is taught and very few people learn. 

If you are in a meeting, you are expected to speak your mind. Don’t wait for an invitation (Be nice though. Don’t interrupt others)

Did any amount of criticism put you down in your work?

Speaking up is important and so is being a keen listener. Be always open to ideas and opinions of others and never shy away from hearing criticism of those who do not concur with you. 

New ideas bring critics and critics bring new ideas. Both feed off each other. While they may be adversaries. It is better to listen to the critics and see if there is some truth to what they say and use the criticism to do better. rather than dismiss them off hand.

How important is it to keep learning in any career?

Being an expert in what you do is the key element to success in your professional life. After you are an expert in one field, you should look to learn more about other fields. Cross-fertilisation of ideas will help you make the right leap of imagination that may help you excel in your current field.  

How important is it to stay loyal to discipline?

Different people use different methods to stay organised. Sometimes a notebook and pen is the best way to do so. Digital notes may be scattered all over and you may not be able to find and keep track of things. There are also digital to-do task apps etc. Whatever method you choose, remember that if you have committed you have to deliver. Being organised only helps you ensure that you deliver most of your deliverables without any drama. Every so often you will be pressed for time. But because you were organised, you will be able to better prioritize and get the most important items out first. 

What helps you unlock your hidden potential and explore new territories?

History is witness to the fact that those who make big bets make history. In every meeting, every challenge, train your mind to, if the situation warrants, take bigger bets, contrarian positions. Be prepared to to try new, unproven things and have the rigour to continue experimenting. That said, risk taking isn’t a blind leap, but a process of trial and error. Which means that like all experiments you should conclude with learnings that can be easily communicated forward. 

What is the real idea of success?

Having the foresight is a small part of succeeding. Ability to execute on the vision by deploying money, time, effort and other resources is often more important than just having an idea. Ideas are dime a dozen, it is in bringing ideas to life, is where the real success is. 

How do you react to unexpected changes or may be failures?

Change is tough. Like inertia, it takes extra effort to get started, but when you get underway, you can see things change rapidly. If you believe in a particular cause or project, you need to be persistent in seeing it through. Your persistence has to extend to convincing other people to come around to your point of view. That said, know when to cut your losses. Throwing good money after bad is as bad as spending time on a project that will never see the light of the day. 

Read Also: Interview with Chirag Patnaik

What principle do you follow that helps you make a decision?

Life is all about the choices we make and the decisions we take.You are responsible for where you are. Not god, not your parents, your partners, your friends. You may have started at some point because of your circumstances. But what you chose to do with them is what brings you to where you are today.

Mind the words coming from real life experiences. If one perceives even a few of the aforementioned notions, they are surely going to be prepared to easily fight a lot of problems in their life. 

There are various ways you can build your local brand to reach more people, some online and others offline. Here are 7 ways you can achieve your goals.

When you’re trying to grow your local brand, there are some marketing strategies you should be aware of.

Even though the world is online, there’s no substitute for building a local presence. By connecting with people that will be loyal for years, you’re building essential equity into your business.

Follow the tips below so that you can build your brand on your terms.

Use GPS Location Technology to Build Your Local Brand

Think about the last time you wanted to find a business. If you’re like most, you did a quick Google search and went with one of the top five highly related companies in your area.

You probably also used your phone’s direction software to get you where you needed to go.

This is how a lot of your customers today find you as well. To make it easier, you need to incorporate GPS technology into your listing to make it easier to find you. With this technology, people who are out and about will be better able to locate you and patronize your business.

Become an Authority in Your Specialty

Credibility is your most important tool when you’re trying to build your brand.

Your public needs to know that they can trust you and that you’re experienced enough to get the job done. By knowing what you offer, and explaining what you offer to the public, it’s easier to build your base.

By mixing that authority with the proper branding materials, you’ll be better able to get your name out there. You can learn more here to figure out which branding materials are best for what you offer.

Create Loads of Free Content

Do everything that you can to send your message to the public. By using the free tools in front of you, such as a blog or YouTube page, you can tell stories that captivate people.

Having a blog is one of the best advantages you can use to make people fall in love with your brand so that they can spend money with you. This lets you share information with the public and grow your profile by leaps and bounds.

Get Active in Your Community

Since you’re trying to grow a local brand, it’s vital that you get out and about and show your face in your community.

Network with other businesses and take part in local mixers and networking sessions. There are also plenty of charitable organizations you can turn to that will help you give back and create goodwill.

Hire Branding and Marketing Pros

Finally, never hesitate to hire the best marketing and branding professionals available.

Get in touch with local marketers that can assist you with your search engine optimization, graphic design and more. They can help you bridge the gap and do what is best for your local brand. This way, you can captivate the public and find new customers.

Want to learn more about business, marketing, tech, and more? Visit our site and start browsing our stories to stay up to speed.

The fact that you have a website, doesn’t automatically guarantee a successful innings on the World Wide Web. Sydney web design agency believes a website only works if it is a product of following the right design practices, not forgetting the basics and ensuring that the design and development is driven by the website’s purpose and to accomplish the desired objectives.

As can be imagined, this is not as easy as it seems; on the other hand, it’s not that difficult either. But this is only if designers stick to the right ways of designing a website. Yes, as in everything else, in the business of website design and development, there is a right way of doing things and then there is the wrong way of doing things. If you stick to the former, your website will be successful, and the latter makes your online presence a resounding failure.

So, we are not interested in the ‘wrong’ ways of creating an online presence all we are interested in, is crafting a website that offers the best returns of investment and becomes the kind of online presence that drives profits. Let’s take a look at ten factors that have a big say in determining the success of a website:

Color Choice

The choice of the right colors, in the background or somewhere else has a role to play in your website’s success. You might not like to believe it, but colors work on the subconscious of your website’s visitors and contribute towards prompting him/her to take a call-to-action.

So, what you need to do first up is decide on a particular emotion that you want to elicit from your website’s visitors and choose your colors accordingly. If you want your website to exude calmness, a sense of peace and other such emotions, than blue should be your color of choice. A corporate website usually has a play of gray, black, and white, while some of the brighter colors like yellow, green and orange are used to bring about a feeling of youthful energy to the site.

Focus on Usability and user experience

If you want your website’s design to work, then it must be user oriented. What this means is that you need to put yourself in the shoes of your target audience, and give them what they expect.

You will do well to remember that man is a creature of habit, and therefore his brain is habituated to certain controls, layout and features when it comes to a website. Your design should look familiar enough, so as not to confuse the visitor.

Content is King

Allow your design to enhance the content on the site; and by content I mean the textual content of the site. A website needs to deliver a specific message and this is only possible through the use of impressive content.

This is the kind of content that gels perfectly with the ethos of the website and brings forth the website’s message effectively and without any confusion. It must be well crafted, the written language must have no errors either grammatical or factual and above all, it must be such that it works in unison with the website’s design.

Graphics

Get this wrong and your website has had it. The graphics on your website must be relevant to the objective of the website. More importantly, they mustn’t be offensive and must be able to make an emotive appeal to the website visitor.

The images and other visual elements used on the site must be unique and must be able to generate interest in the visitor. The first thing that a website visitor is going to notice is the graphics on the site, and therefore they must be able to make a resounding impact. So make sure that your graphics are of high quality, of just the right size and relevant to the purpose on hand.

Mobile Version

As more and more users access the internet through their mobile devices, it makes sense for you to come up with a mobile version of your site. The reason why I have mentioned this pointer is because there is a good chance that a section of the target audience of a site will only access it through their mobile devices. So, it’s important that the website is able to cater to their needs as well.

Ensure that the features, functionalities and information available on your website are not lost when your target audience opens its mobile version.

If you ever ask the definition of success from 5 different people, you will probably get 5 different answers because everyone will talk about the  things that they personally want to achieve and to them achieving those particular things will be their success.

The point is that success has no definition and it’s all about you achieving your goals and just like our goals, the definition of success also keeps changing for us. Now instead of talking about the things you need to learn to be successful in life, we’ll take it this way, “things you need to learn to achieve something in your life”.

Here are some of the best tips and that can help you achieve anything that you really want in your life;

1-Focus on your commitment

Motivation is great but only motivation won’t ever work for you if you aren’t committed to goal or whatever you want to achieve. So, instead of putting all your energy on getting motivated, you first need to make sure that are you really committed to what your goal is? How exactly important that particular goal is for you and what are the things that you are ready to sacrifice for it? Remember that if you really really want to achieve a particular goal, you won’t even spend a second and you will have the answers to the above mentioned questions. And as far as motivation is concerned, well, where there’s commitment, there is motivation so don’t worry about that.

2-Don’t expect quick results

Instead of waiting for the results and getting disappointed, it’s better for you to focus on seeking knowledge. Knowledge is the main ingredient that will bring you results so don’t miss out on that one in any case. For example, if you are applying for a job then during that you can opt for Aventis’ corporate training workshop to improve your skill set. If you only run after results then we are pretty sure that you will lose all the motivation with time and it will just be like a weather that will die the moment you hit a storm.

3-Get rid of negative thoughts

Your thoughts reflect a lot on your personality so make sure that you are away from all the stagnating thoughts because they can put a very negative impact on your personality. Make yourself as positive as you can because this is something that can definitely help you with your goals but negative thoughts are a complete waste of time. You can have a lot of thoughts in your head but at the end of the day, it’s you who has to decide which though is worthy of your focus and which one will just ruin your day or demotivate you. Be the person who is able to find something positive out of every negative situation and you will see the change within your personality in a short time.

4-Get rid of distractions

Distractions are like your worst enemies and they can easily drive you miles and miles away from your goal. The meaningless things that give you temporary pleasure can lower your motivation to a level that you cannot even imagine and that’s where all the problem begins. Try and learn to focus on the things that are really important to you and prioritize all of what you want to achieve in your life. In short you need to live an organized life to get rid of any distractions that come in your way.  

These are some of the things that can help you be successful in life. Use these tips and make sure to stay constant with your efforts, we assure you that there will come a time when things will fall right into place for you.

Business owners have undoubtedly come to realize the importance of SEO for business growth, especially for new businesses over the years. SEO is an important strategy for the growth of your website. Understanding SEO is an essential digital marketing strategy that significantly increases traffic on your website and creates more awareness for your business. Many startup businesses have risen to top ranking through steady growth and effectiveness of their SEO. It is important to understand the essential techniques needed to be able to achieve an effective SEO.

An effective SEO gives your website a higher rank on Google and other search engines. Each and every year, Google constantly updates its algorithm. So it is important for website owners to always be updated on the essential techniques for a perfect SEO. Making the most out your investments in online marketing is not achievable without the best and most relevant SEO technique. Thousands of people using the internet are searching for a content just like yours. You can make finding it easy for them by staying on top of SEO and becoming an expert. Here are 4 essential techniques for SEO success;

  1. Choose the right keyword

An effective keyword is the backbone of every SEO campaign. This New York SEO company excels at choosing proper keywords for clients. This is the number one very old rule in SEO. This rule is still as effective is ever. For an effective SEO, and to enjoy fully all the benefits SEO has for your business, you must choose the right keywords. Keywords are highly important to your visibility on search engines. Choosing the right keyword really maters,  especially for having an insight into what your audience is searching for. Keyword is the one golden tactic that hasn’t changed over time. It is important in achieving a perfect link building, content marketing, and on-psge SEO.

SEO without some targeted keyword is much regarded as a total waste of time and resources. Your priority is to increase traffic and generate leads to your site. However, attracting the right audience is a necessity. Choosing the right keywords determines your niche and visibility to your target market. To pick the most effective keyword, you should;

  • Think like a customer; remember the time you needed a particular product or service, what did you type into google? Putting yourself in your customers’ shoes will help you understand how to choose the most effective keywords.
  • Choose long tail keywords to add more context. They are less competitive, easier to rank well, and they attract more relevant traffic.
  • Refine your keyword search by inciting an action. You can add action based phrases as part of your keywords.
  • Add your location. Mentioning your location helps you narrow your keyword search thereby making your SEO effective by focusing on your niche.
  1. Link Building

Link building is an essential technique in SEO. It basically means putting your links on every site that is willing to host them. You can encourage other sites that you find trustworthy enough to link to your content by providing them with images, infographics, and others. This technique helps to increase the visibility and traffic to your site. Getting your site mentioned on credible high traffic websites will help you to achieve a dramatic increase in traffic level to your website. It also has a great impact on your google ranking because it tells google that your site is credible and worthy of citation. Link building is an essential technique for SEO that can grant your site more search visibility, more traffic, a better competitive edge, and greater brand authority and recognition.

  1. Mobile Optimization

In the world today, people use mobiles largely to perform much of their online activities. It is important to ensure that your mobile website is fast and works on all mobile devices. With Google mobile first-index, it is important to ensure that your SEO process includes best practices toward accomplishing an operative mobile representation of your online presence. Mobile first-index regards the mobile version on your site for Google ranking.

Mobile optimization allows your site to be available and fully accessible to your customers on their mobiles. Studies have shown that the highest number of search is generated on mobiles. This technique is another way to increase and direct more traffic to your site. Your business website should cater to the needs of your audience for a good SEO conversion.

  • Optimize your website that your contents can be viewed on mobile.
  • Make sure any video you put up on your page is compatible with smart devices.
  • High-quality images are essential. Also, make sure to crop the images in order to maximize details to allow visibility on smaller screens.
  • Every button on your site should be easy for mobile customers.
  1. Unique and High Quality content

Creating a unique, high quality and engaging content may be a challenge for many website owners. However, this technique is essential for SEO success. The ultimate goal of a content is to promote your website or brand,  to gain customers loyalty or simply brand loyalty, and also for visitor engagement. A unique and high quality content produce both long term and short term result for your startup business. The quality of your content will determine if a visitor will stay or leave. A good content is capable of turning a visitor into a customer, it makes people keep coming back to see what’s going on your site. You can influence a customer’s decision with a good content. Generally, good content holds power and can determine the success of your website.

A quality and unique content is evergreen as they remain useful for your website for long and even into the future. In writing a quality content, you should;

  • Make your content about the uniqueness and values of your company, products, services, and website.
  • Gain credibility through original and valid researches.
  • Focus on your customers by providing them with the content they want and expect from you.

To enjoy the benefit if SEO to the fullest, the above techniques are are well laid out tips to follow. These techniques are here to stay.

Though some of the ins and outs may work a little differently, for the most part, an ecommerce business is just like any other. They have a corporate website to build, markets to dominate, and customers to try and appeal to and satisfy. Many of the goals are the same, but the route to achieving them is sometimes slightly different to a traditional firm.

Consequently, here are the important elements of a successful ecommerce business.

Accessible Website

While an ecommerce website should look as attractive and appealing as possible, these are by no means the driving forces of a decent website. Aesthetics alone will only take a website so far, and if there’s no substance beneath the glossy banners and fancy fonts, any visitors will quickly learn this and exit the website without a second thought.

For all intents and purposes, an ecommerce’s web presence is the springboard to a good business, and thus success. Clear text should always be a priority, as well as headings in a bold, easy to read font to help site navigation. Visitors will struggle to get around the website if it has an overly elaborate presentation, so things should be kept smart yet simple.

Product

Of course, one can have the flashiest website in existence and still make no headway. Obviously, a quality product is essential for an ecommerce business to become successful. Not only does it need to be of a good quality in terms of design and manufacturing, but it also needs to make waves in the market to ousts potential competitors.

Companies, whether online or not, fare much better when they minimise their competition by offering something truly unique. Therefore, a new niche needs to be created and explored to create this affect, rather than ripping off a rival’s already proven idea. Potential customers see through shameless copying straightaway, so integrity in a new idea is the best way to go.

Customer Service

Bad customer service is not an isolated event; rather, it’s the driving factor behind any firms overarching reputation. In fact, bad reputations can be so severe that the worst businesses can be printed across the major broadsheets, leaving nowhere left to hide. All it takes is one bad word, and things can quickly spiral out of control.

However, customer service can be improved for an ecommerce company by utilising chatbots and live chats that are programmed to pop up as soon as a visitor browses the web page. This offers them the chance to spark a dialogue and captivate their attention. Answering immediate queries through the website can expand customer retention, in place of them clicking away the moment they become confused.

Delivery

It can be easy to think that the entire business can be found on a screen, and that the online world is the only thing that matters. However, at some point, every ecommerce company needs to tangibly prove their worth. If the grandiose marketing on the internet doesn’t match up with the real-world experience of customers, trouble will soon follow.

Late deliveries can dent the reputation of the ecommerce business severely. Many will use quality delivery companies like Whistl to ensure all orders arrive on time, minimising the chances of disgruntling customers. They have 60+ million ecommerce parcels passing through their dedicated hubs every year, so they’re more than capable of supporting online retailers big and small.