The fact that you have a website, doesn’t automatically guarantee a successful innings on the World Wide Web. Sydney web design agency believes a website only works if it is a product of following the right design practices, not forgetting the basics and ensuring that the design and development is driven by the website’s purpose and to accomplish the desired objectives.

As can be imagined, this is not as easy as it seems; on the other hand, it’s not that difficult either. But this is only if designers stick to the right ways of designing a website. Yes, as in everything else, in the business of website design and development, there is a right way of doing things and then there is the wrong way of doing things. If you stick to the former, your website will be successful, and the latter makes your online presence a resounding failure.

So, we are not interested in the ‘wrong’ ways of creating an online presence all we are interested in, is crafting a website that offers the best returns of investment and becomes the kind of online presence that drives profits. Let’s take a look at ten factors that have a big say in determining the success of a website:

Color Choice

The choice of the right colors, in the background or somewhere else has a role to play in your website’s success. You might not like to believe it, but colors work on the subconscious of your website’s visitors and contribute towards prompting him/her to take a call-to-action.

So, what you need to do first up is decide on a particular emotion that you want to elicit from your website’s visitors and choose your colors accordingly. If you want your website to exude calmness, a sense of peace and other such emotions, than blue should be your color of choice. A corporate website usually has a play of gray, black, and white, while some of the brighter colors like yellow, green and orange are used to bring about a feeling of youthful energy to the site.

Focus on Usability and user experience

If you want your website’s design to work, then it must be user oriented. What this means is that you need to put yourself in the shoes of your target audience, and give them what they expect.

You will do well to remember that man is a creature of habit, and therefore his brain is habituated to certain controls, layout and features when it comes to a website. Your design should look familiar enough, so as not to confuse the visitor.

Content is King

Allow your design to enhance the content on the site; and by content I mean the textual content of the site. A website needs to deliver a specific message and this is only possible through the use of impressive content.

This is the kind of content that gels perfectly with the ethos of the website and brings forth the website’s message effectively and without any confusion. It must be well crafted, the written language must have no errors either grammatical or factual and above all, it must be such that it works in unison with the website’s design.


Get this wrong and your website has had it. The graphics on your website must be relevant to the objective of the website. More importantly, they mustn’t be offensive and must be able to make an emotive appeal to the website visitor.

The images and other visual elements used on the site must be unique and must be able to generate interest in the visitor. The first thing that a website visitor is going to notice is the graphics on the site, and therefore they must be able to make a resounding impact. So make sure that your graphics are of high quality, of just the right size and relevant to the purpose on hand.

Mobile Version

As more and more users access the internet through their mobile devices, it makes sense for you to come up with a mobile version of your site. The reason why I have mentioned this pointer is because there is a good chance that a section of the target audience of a site will only access it through their mobile devices. So, it’s important that the website is able to cater to their needs as well.

Ensure that the features, functionalities and information available on your website are not lost when your target audience opens its mobile version.

Incredible Planet Staff

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