Tag: SEO

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by Incredible Planet Staff

Instagram Can Be a Powerful Tool for Enhancing Your SEO


Technology

As an owner or manager of an ecommerce site interested in enhancing your search engine optimization (SEO), you might be surprised to find out that Instagram can significantly boost traffic to your site and increase sales. The photo and video sharing platform offers you an opportunity to reach a much larger audience.

Simply put, Instagram is a potent marketing tool that ought to be part of your arsenal for boosting SEO. Before we delve into some Instagram tips, it is important to note that there are some common questions a number of online business owners still have regarding the relationship between Instagram and business.

Commonly asked questions

Isn’t Instagram only used by younger people that may not be part of my target market? Instagram is among the fastest growingsocial media platforms and gaining a presence on the site offers real returns for a vast majority of businesses.

Is Instagram relevant to my business? The social media app is for sharing photos and videos. If your business can benefit from representing your products or services in a visually appealing way online, then you certainly stand to gain from using Instagram as a marketing platform.

I’m not really gifted in photography or film-making. How can I produce good content for Instagram? If you own a standard smartphone, it has a camera that can take great photos. Like many others, you can learn how to take good photos, edit them and post them on your feed in a way that is appealing to your target audience.

Enhancing your SEO with Instagram

The number of photos you can post on Instagram is limitless. So whenever an opportunity presents itself to take a great photo, grab it. Keep in mind that the philosophy that drives the Instagram community is sharing beautiful imagery. Frequently sharing content is among the most effective ways of getting attention and if you consider the possibility that you can buy Instagram followers and likes, then it becomes relatively simple to rank a site.

As is the case in all other social media sites, the more content you share, the more visible you are. Remember that your post will be at the top of the feed only for a limited time. It is therefore important to share often to ensure that your current and potential customers have more opportunities to engage with your content.

Additionally, don’t lose sight of your goal, which is driving traffic to your site. So be sure to link back to your site. Instagram doesn’t allow links in the captions. A good strategy is updating the link in your bio to match the call-to-action in the caption.

Research your hashtags

As with other powerful forms of marketing, research is essential to success. In simple terms, you want to use keywords that your target audience is actually interested in. Some of these hashtags may be static and some change from time to time.

Note that Instagram allows you to use as many as 30 hashtags on a single post. The more keywords you use and the more relevant they are to your target audience, the more likely you are to reach them and generate traffic to your site. It is a good idea to load the keywords in the comment section in order to keep your caption clean.


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by Brandon Richard

SEO – Give your business the marketing boost it needs to succeed


Technology

The digital era is flying on the wings on the notions of everyone. Even a small businessman is dreaming of becoming a giant in his industry. However, in the world of the internet, it is not a cakewalk. One must know the basic things needed for getting name and fame in the web world.

The utmost important term used in this era is SEO where SEO stands for Search engine optimization. It is specifically a technique that takes the responsibility to increase the number of visitors to a website.

How can you obtain good results on search result pages?

The good results can be obtained high-ranking placements in the search results page of search engine results. A company can increase its ranking after taking the help of SEO service provider for improving their Google search result listings. These services ensure for getting better results. SEO service providers will offer a wide range of services. It includes keyword and key-phrase optimization for some specific pages. It will depend on client’s website and business needs. One can have an abundance of knowledge about SEO, but still, professional SEO Company is the best. For Start-up companies,

Readers like the content of the writing. Here are some important points which will help anyone to select SEO Services Company:

Site Calculation Guide:

Are you getting the SEO firm offers a site calculation guide? A credible company has the potential to provide the customer with an extensive analysis of the client’s website, includes ranking and design structure. The process of knowing a site audit can implement these things. The result will guide the SEO firm in deciding on which proposal they can offer to the client.

Website Backlinks:

Backlinks play a major role in the SEO than onsite optimization. The SEO Companies offers backlinks from established sites that are of high-quality for any particular niche. Any client can ask Backlinks from the SEO companies.

Measures for figuring Keywords:

How does the SEO Agency search for keywords? Are they good in doing the competitive analysis? Various tools can conduct research and analysis one of them is keyword planner in Google Adwords.

Structure of the Cost:

A reliable SEO company will give the estimated amount of the quote after including all the services. Although it does not mean that the client will get the best from them. The awareness is needed while hiring the SEO company. The best SEO agency will be able to give the detail of the services for which they are taking the prices.

The Duration of the SEO Company:

Do you have any timeline provided by the SEO Company? The results need proper planning and hard work. Some SEO firms come with those plans that claim to give results on the very first page of search results. They can be in just ten days. Rationally, no SEO company can take the guarantee to bring the clients business for just a short duration of 10 days.

Technique for the SEO:

The SEO technique will work as a motivator of rankings and visibility of the websites across the search engines. Before hiring any SEO company, the client must enquire about the technique SEO company is using. This can be done by asking the customers who have enjoyed the SEO Company’s services previously. It will help the new client to save themselves from any fraudulent practice includes spamming or deceiving online engines of search.

Let’s discuss some SEO Business tips, which can help anyone and stop anyone searching uselessly, for getting top ranking:

Start SEO initially:

For getting better ranks, one must start SEO technique from the starting. Every start-up company must start initially from themselves without hiring a company. As planting a tree needs time, same is the case with the enterprise. Flourishing in operational requirements continuity of efforts. As the time passes, the company ranking increases and bring fruitful results.

Make the Website on One niche:

Although site covers most fields, one selecting one topic is beneficial for the site. Discussion on various topics in one hand will make readers confused which will decrease the interest also of the readers. Using the keywords one can get higher rankings.

Be Unique:

So think of different variables present.  The uniqueness is the utmost asset of the SEO Company. As no two websites are same, one cannot implement the same strategy on every site. The difference in strategies is essential for getting the better results.

Information on Competitors:

Searching the ranking of the sites and keywords that are making others websites on the first page must be known by the company. The market research and information is the utmost essentially for becoming a successor.

SEO results take time:

The regular search of keywords will bring some ranking.  The SEO research produces results slowly. Also, the result might be credited by search engines, for weeks or sometimes months too.

Quality cannot be ignored:

Quality is the utmost for higher rankings. The higher the quality content one will get on the site, the more the traffic of the visitors will come. Some companies are taking initiatives for the clients and SEO Company – Hub Wired Media is just one of them. They have employees who have sufficient knowledge about the SEO services.

Patience is must for Newbie:

The newer the website, the more patience needed, one should not outrank to established sites. It is said Rome was not built in a day; same is the case with success. For success, one must have perseverance and patience. SEO rankings cannot be achieved in a day or two it is a continuous process to get the rankings among the competitors.

Direct Advice from Google is the best:

Google is the excellent medium for guiding small business and new websites. One take webmaster guidelines from it as Google will help SEO Company and their clients.

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by Derek Iwasiuk

Guide to Help You Set Up Your SEO Friendly Joomla website


Technology

There is a number of Content Management System and web hosting platforms and Joomla is one of them. The versatility of Joomla and its compatibility with major servers make it a good choice for many. It is also very suitable for business websites in particular which is why some people opt for it to create a website for their business.

The features of the templates and the various functions related to it make it a good choice when you are trying to design a website for your business. However, for a beginner, it is not easy to configure and setup a Joomla site since compared to other CMS Joomla is more advanced and hence a bit more complicated. Without proper guidance, the Joomla website can be difficult to manage.

Joomla based websites

One of the major troubles of Joomla is that it is rather difficult to find the Joomla based websites online. Hence when you are using it for your business needs, your traffic would be little since some prospective clients do not even know of your website.

Here we are going to guide you regarding the various methods which can help you make your Joomla site more search engine friendly and get better exposure with it. There are other options as well, and you can even seek the guidance of the experts for managing your SEO works for the Joomla website.

The Search Engine Optimization management practices can be elementary when you keep in mind certain factors and make sure that your site is following those correctly.

Finding the best server and proper solution would help you smoothly manage your website on Joomla and make the most of the contents that you have and earn a significant profit.

The right type of server

The kind of server can influence the SEO management for your website. If you are not using the correct server, your SEO works would always lag behind, and this is something which can be very frustrating indeed.

If you are using a Mac for your Joomla functional works and have an IIS server which is meant for windows, manually working with the SEO management would prove to be very difficult indeed.

Have the mod_rewrite installed and opt for the Apache server when you have a Joomla website which is very compatible with Joomla. Also, the various Search Engine Optimization components associated with Joomla functions better with apache which is why it is a beneficial choice indeed.

Ensure that SEF URLs and URL rewriting is enabled

If your Joomla! Global configuration is here, look up the option for search engine friendly URLs and use URL rewriting and then opt for the yes option. This would remove all the dynamically generated troubles, and trash from your URL and they would replace it with the alias that is there in the menu list.

The balance of the settings is the key, and you can easily manage the website when you have all these factors under your control.  Since the site is rather difficult to handle, some people try out the onpage SEO guide and then take expert’s help for managing this kind of website.

An expert who has been working with some Content Management System and other related platforms would have the experience to quickly solve any trouble that you are facing with the website. Finding the right solution to your site problems is essential for successfully establishing the site online and getting a dedicated source of traffic there.

Remove the “/images/” from the robot.txt file

A very unusual feature of Joomla is that it automatically creates a robot.txt file which is there right at the time of installation. Joomla has a disallow rule which prevents the indexing of the images there is on your Joomla website, and the search engines are instructed not to search the images and the image folder for your site.

The image can act as a significant lure for the target audience and hence a great Search Engine Optimization tool indeed.

When it is being excluded from indexing, finding your website becomes very difficult indeed, and some people cannot find your site. With correct optimization of the images as well, your content and website would become more visible to clients online.

Jce editor and tags and image dimensions

The Jce editor has features which put together and maintain your website for you.  The features are incredible and smoothly manage the site. It also helps in ensuring that the SEO optimization is rightly done and the interface is excellent as well.

Some people who have a Joomla website rely on this feature and even the professionals recommend this to the clients who are trying to establish a Joomla site.

Using the right tags for your post is elemental to every CMS there is and the image dimension matters as well. When you have the right tags for the post people would be able to locate your website way more quickly.

There are several ways in which you can research about the tags and the keywords relevant to your site and employing those would help with the SEO works as well. On the other hand, mentioning the image dimensions would allow the “space” of the picture to load first, and then the image can follow which would reduce the load time.

When the load time is cut down, the Search Engine Optimization ranking boost becomes easier to achieve.

Conclusion

It can be concluded that while Joomla is a very versatile choice for website designing, it is not very Search Engine Optimization friendly unless you can manually manage the SEO works. This is where you can also think of relying on a professional for help with the work.

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by Incredible Planet Staff

How Social Media Can Boost a Website’s Search Engine Optimization


Technology

First things first, as a business owner in search of a global market, you must accept that the relationship between social media, content marketing, and SEO is real. As many call it, social SEO is the backbone of a brand’s online success story.

Social media marketing and search engine optimization are two tightly intertwined methods of online marketing. There are organic and inbound strategies that concentrate on building a brand identity that naturally attracts customers. Unfortunately, the details are often left out when the question of how social media boosts a website’s search engine optimization arises. If truth be told, social media holds tremendous potential and marketers need to embrace it for better reach and engagement.

Fact is, content marketing will help you entertain and inform your audience, and social media can help you promote your brand and create a name for yourself, while SEO will ensure that search engines find you. However, what these three have in common is that they all work towards achieving brand awareness and recognition among the target audience.

Now that online marketing is an industry that is growing steadily, it is no surprise that more business owners are gaining taking an interest in social media marketing, content marketing, and SEO to remain relevant. When you integrate the three, you will surely attract customers and boost your website traffic with more valuable content.

You also have to understand that search engine algorithms keep on changing. For example, at the moment, Google algorithms consider social reputation as a signal in their search rankings. So as the business and website owner, you have to keep yourself updated on the search engine algorithms.

Why is it important for companies to integrate content marketing, social media, and SEO?

  1. Search engines use Instagram to discover new content

The World Wide Web is advancing to new heights by the day. Therefore, search engines like Google gather content pieces during their web pages evaluation and then create indexes. That is what helps us find stuff we are looking for.

The process is extra tiring because of the content that websites are generating every hour. Fortunately, with the help of Instagram, content that has garnered a good following can cut the actual time it would take for Google to find your content.

Factors such as the number of likes you have earned and the number of followers that have reposted your content have a high impact. Therefore, it would be wise for you to use an app that will help you get free Instagram likes.

  1. Social media shares are part of link building

Link building contributes heavily to your ranking on different search engines. In fact, the number of quality backlinks you have acquired has a great impact on your Google ranking, Yahoo ranking or Bing Ranking.

Since search engine optimization requires a lot of hard-work. Most website owners have opted to go the easy way and manipulate the system with black-hat-SEO techniques. It is for this reason that search engines like Google have chosen to look into social shares for signals like Tweets, Instagram likes, and Facebook posts.

Nowadays, your website can get as many backlinks as possible, thanks to the idea of integrating SEO and social media.

  1. Google appreciates your Google+ presence

It goes without saying that Google will love your Google Plus presence. So, take some time each day and sell your brand on Google plus. For example, post something on your brand or business profile, post relevant content on Google+ communities, and by doing so, you will have convinced Google that your website is worth a good ranking on their listing. So if you work with seo brampton as your keyword, keep in mind how to incorporate that into the big G.

Four things you must understand before carrying out SEO on Social Media

  1. Social media links will either make or break your opportunities for a good ranking

Leaving your site’s link on every social post you put out there may contribute towards your Google, Bing or Yahoo ranking. According to SEO experts, social media accounts do play a significant role in boosting a website ranking on different search engines.

  1. Social media profiles have a great impact on search engine results

While social shares are said to have a small impact on your website’s ranking on Google, or Bing or Yahoo, your social profile positively influences the content of your search engine results. Your social profile will be the first thing people see when they search for your brand. It means that searching for a particular keyword will give you results that include the brand’s Twitter, Instagram, Facebook or Tumblr accounts.

  1. People are using social media as search engines too

The sooner you accept this, the better it will be for your business (or brand). These days, a majority of internet users do not necessarily have to go to Bing, Yahoo or Google to look up something. They look stuff up on social media channels as well. So, if you are active on Twitter, Facebook or Instagram, people might actually learn about you via social search engines. It is guaranteed, especially if you have a habit of leaving fresh and relevant hashtags for every post.

  1. SEO is not as technical as many make it seem

Search engine algorithms keep on changing. Well, with that fact, it is now important for webmasters to know that content is king! Search engines want nothing but the best content that is relevant, entertaining, useful, and attention grabbing.

The kind of content you deliver to your audience is all that matters now. Forget the old keyword technique or where to place your URL, your meta descriptions or your title tags. Search engines are now more interested in how you use your keywords to answer possible questions that your readers might have, and that is all it takes.

As a final point, being active on social media networks now means a brighter tomorrow in your search engine optimization journey. Yes, keep on with your keyword research, marketing your content, and building links, but do not forget that social SEO plays a big part in your overall achievement.

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by Incredible Planet Staff

Effective Drupal Modules for Search Engine Optimization


Technology

Drupal can be considered as one of the best CMS platforms for search engine optimization (SEO). In most of the cases, the Drupal development is very useful for the implementation process of SEO, and is better than other CMS platforms. Starting from the creation of search friendly page titles to optimizing your content for attracting Google and other search engines, Drupal does it all. Both free as well as paid plug-in is available for Drupal, which provides the power of easy customization. Let us go through some helpful Drupal modules:

SEO Checklist

If you are aware of the basics of SEO, then this module can be very helpful. It helps in removing all the guesswork after creation of the functional tasks and modules. Though it does not provide any particular function, it can play the role of a checklist for your on-site SEO. It keeps a proper track of what has been completed and what not. The tasks are broken into sub parts like paths, content, tags, title and many more. After every task, you will observe a downloadable link for configuring the settings in the correct manner.

Path Redirect

The administrators can redirect URLs easily from one path to the other with the help of this particular module. Using any redirect status of HTTP, the URLs can be specifically redirected. The bug report is available through the issue tracker and the module can easily be translated to other modules if required.

Metatag

If you want to provide structured metadata, this module can really be helpful. Metatag usually refers to the meta keyword and the meta description combined together. These tags if properly utilized can affect the search engine ranking in a positive manner. This module also supports the meta tags used in Facebook or Twitter, therefore helping the content display in the social networking sites.

XML Sitemap

This module can provide a dynamic setup for building the search engines by following all the specifications of the sitemaps.org. The search engines can therefore crawl more wisely with updated results. After the creation of sitemap, it can easily be submitted to search engines like Bing, Google and Ask automatically by this module.

SEO Compliance Checker

It checks the entire content and tells whether it requires any modification or not. When the publisher previews or checks the node, the module performs the operation and provides a feedback depending on the rules. There are various sub modules which are useful in checking the basic SEO rules in the content. It checks whether you have entered the keywords at the right position and have used the meta tags appropriately. The core module helps in gathering information from other modules and performs SEO checks in an intelligent manner.

Google Authorship

If you implement the Google Authorship module, you can be ensured about the improvement in ranking through the high credibility of the authors. You just need to create a Google+ profile of the author and can add an attribute rel= “author”. Now, this can help in increasing the visibility in the search engines easily.

Page Title

In most of the cases, every page contains a title and the Drupal content also includes one title. The title is present in the title tag of the HTML head and also used in the search engine results page for enhancing the ranks. With this module, you can customize the title patterns and the structures. You can also specify the content title and the page title differently.

Site Verification

With this module, you can authenticate your site or verify your domain easily. The verification process can be done in two ways – by uploading a particular file or by the addition of the meta tags. If you can upload the file, it will be easier for you because after the verification, the file will remain saved with a particular file name and therefore you can identify properly.

Menu Attributes

If you want to add some items in your menu, you can perform this function with the help of this module. The items like style, class, rel, id, name etc can be added easily. If you want to provide a particular ID to one of your items, you can use the module by selecting the jQuery. You can also use the Menu Attributes module when you insert ‘nofollow’ to some of the items through your site by sculpting the flow of PageRank.

Content Optimizer

By checking the quality of the content and enhancing the on-page optimization factors, the content optimizer module plays a great role in SEO. It can provide quick analysis of the content including a guide for assuring the best practices of SEO. Essential content statistics and recommendations can easily boost up the search engine rankings.

Footermap

This is a type of site map generator that creates the sitemap placed in the footers. The caching function can provide better functionality with highly configurable settings. It also supports translation facilities and can modify the CSS and MarkUp easily.

Taxonomy Title

The module has been specially designed for updating the heading tag present at the top of the taxonomy term page. For the heading element, you can use more keyword rich and user friendly words. With the help of this particular module, you have the freedom to control the title individually for each and every term.

Search 404

Instead of using the 404 error page, the module can help you in changing the display. Your site can display that the ‘page does not exist’ and can suggest some other pages instead of the error. This will retain your visitors for a long time.

If you can apply the right combination of the SEO knowledge, quality content and the appropriate Drupal modules, you can easily create search friendly websites. This open source content management system can be helpful to the online marketers, bloggers as well as the web designers. As the module is frequently updated, you can also be prevented from the hackers.

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by Incredible Planet Staff

Digital Marketing Companies


Technology

What do they do? And is your company missing out?

Put briefly an SEO Company is employed to develop, implement and manage marketing “campaigns.”

First, let me clarify what is meant by a marketing campaign, it sounds fancy, but it is simply another word for a plan. A plan that usually involves a suite of different digital mediums like Twitter, Facebook, Instagram and the internet.

Digital Marketing companies develop specific “campaigns” or projects that target and attract prospective clients who are looking for services in your industry. Digital Marketing does including advertising; however, it is only a part of the campaign. Modern digital marketing involves more than placing ads online (and through google), managing social media and writing website content.

Let’s cover the development of a marketing campaign and how they aim to help a company. A digital marketing company should (not all do) meet with you and learn about how your business works, the products or services you sell, your business goals and which audience you would like to reach.

All this information is funneled into a marketing and SEO campaign specific to your business. They will take into consideration your target audience, and it should be designed based on how young or old the target audience is, the industry and how customers search (Google, industry specific directories, social media, etc.).

Now for the implementation. Once all the above factors are injecting into a plan, they need to be put into place. Let’s start with the basics, building a company website that is easy to navigate, hopefully, mobile friendly and informative and easy to read.

This is the first step, and next will be social media, of course depending on your company’s industry however usually most will need a Facebook, Instagram, Twitter, etc. which will link to your website. Your website and social media should have regular updates, which advertise products, showcase special offers and if feasible, include regular informative blogs and industry tips which will attract prospective clients to your site.

Even if it is to view a blog or article, you have increased your online traffic and exposed them to your services and or products which they may now or in the future purchase, recommend and anything else that can benefit your company. Now for Google, an important tool for most searching, and I don’t know about you, but when you search the top of the page or at most to the bottom of the first page is as far as you go. To get your company on the top or even onto the first page – well your search engine and marketing company will need to pay Google to advertise and will use a handful of behind the scene tools like keywords, Meta Data, picture tags and cooler technical tricks. I’ll let them explain.

The management of a campaign is the most technical by far. I will briefly skim over the handy tricks (not dodgy) that digital marketing companies use to check the progress of your campaign. Some tools can track how many people visit your website, how far they click into pages, how long they spend on your site and if you choose phone call analysis a marketing company can even assess customer service and how services are promoted and quoted to clients.

I have left out one of the most popular forms of digital marketing, and I assume most people use a Google search or the equivalent to the search for services or information am I right? Well, Google has its tools to keep up with web traffic specific to not only your website but your industry.

This gives the digital marketing company a great indication of how your business’s website and advertising campaign is doing compared to other companies. Google does a lot cooler stuff but let’s just leave it here.

Is your company missing out?

Unless you are happy with what you have, may it be paper adverts in the local paper, billboards, branding on your car, mailbox drops or by the good old method of word of mouth recommendations you may not think you are missing out.

However, times are changing, and the internet is dominating, with not only the young using the internet to search for services and research, but also the older generation has also embraced the internet and how shopping around for services can save money.

And this is exactly what digital marketing is one way or another trying to do, attract prospective clients when they are searching for information on a topic or are searching for a service.

For digital marketing managers and digital marketing companies, please excuse this very brief and simplified explanation of digital marketing streams and campaigns. We are only covering the basics here.

Wrap up

So now you know what digital marketing is in some shape or form and how it can help your business now if you have decided that digital marketing is something you want to use to promote your services now to choose a digital marketing company.

Unfortunately, they are not all the same, and I’m not going to go into the specifics. There is an easy way of assessing the “one package suits all” marketing companies to the “client centred” marketing companies.

The first and most telling sign is that the marketing company will want to meet with you (in person!!!) and learn about your business, how it works, your target audience and your company’s goals. Even if the marketing company has other clients in the same field, every company is different, and if they are taking the time to meet with you, they truly understand this.

Now, that’s the biggest one who will cross off a lot of companies. From here things can get tricky. And if you don’t know much about digital marketing you should probably go and see a digital marketing company that is happy to explain step by step how your money is being divided up into different streams of marketing (e.g. how much is spent on Google ads, content writing, website management costs). Usually, digital marketing companies will charge month by month.

However, most can be flexible. Most will have contracts which state that you will commit to 12 months or 24 months and what and how they are committing to do to market your company.

There it is. A brief and hopefully informative run down on digital marketing companies, what they do, how they do it and how it can help your business thrive and increase your brand’s coverage and of course increase revenue.

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by Incredible Planet Staff

How SEO Can Help Your Ecommerce Store


Technology

Search Engine Optimisation, or more commonly referred to as SEO, can significantly impact the amount of traffic you can pull to your online store.

You want the right visitors, because attracting the wrong traffic will fail to covert and is a waste of your valuable time.

If you have an online store, here are the essentials. How many of these have you done?

Create unique content

Quality, unique content is going to have positive outcomes for your ecommerce store. Not only will it add something for your readers, but it will encourage the search engines to keep coming back.

While you should include a blog, and update it regularly, this isn’t the only type of content you need to consider. It is clear that duplicate content could have a negative impact on your SEO efforts, so everything you write needs to be as original as possible.

Instead of copying and pasting common product descriptions, try to change them to your own words. Longer content is always better, and you should be aiming for at least 300 words per page. To avoid overwhelming your readers you can include dot points to break up masses of text.

Choose your keywords carefully

Choosing the right keywords requires some research. You can begin by checking out which keywords your competition are ranking highly for.

If you have a good AdWords account you can use it to discover new, but similar keywords. Long tail keywords can be less competitive than shorter phrases, try to include the product brand in this. In the product title, include any keywords you want to feature, as well as in the body of the text.

Think about what your potential shoppers would be searching for in order to find you. Know your traffic and set yourself realistic goals.

Make sure your site is running efficiently

Your store needs to make sense to both your shoppers and the web crawlers. You should always include breadcrumbs as it allows for easy navigation.

A slow website is going to frustrate your customers, try making your image files smaller and fix anything else which may be causing slow loading times. There are free speed tests available and these can be accessed to gain further information.

You may find your website ranks higher when you have a https:// rather than a http://. At the very least you will increase your customer’s perception on the safety of your brand.

Make sure your website is mobile friendly. This means it should be easy to read, fast loading and resizes to fit a smaller device.

Use tags wisely

Simplify those title tags and try to use header tags to define what is important. Look at your URLs, are they unique?

Make sure you include the product name in the web address and use title tags for all of your products.

Links, links and more links

Building quality backlinks will allow you to collect votes and rank higher in the search engines. The more authority a website has, the more it will boost your own.

Try to get your link on .edu, .gov, .au or similar, and anything which has a good page rank. You can ask to guest post or offer something useful which they may like to include on their resources page.

Don’t forget your internal links – this is where you link back to other relevant pages on your site.

Think about your users

The main goal is to increase conversions. You can do this by including previous customer ratings and reviews, while utilising social media.

In your blog, write product reviews and how to’s with images and video. Make them shareable and you might just find they spread on their own.

Your homepage should be able to direct shoppers and is normally the first stop. You’ve got them there but will you be able to keep them?

What makes you stand out? Many fashion brands have a look book which clicks to the individual product, and this could be modified for different product types.

More and more consumers are shopping online. You can be successful but you have to put in the time. Make sure you have quality products and the correct processes in place for customer satisfaction.

Stay on top of trends and follow the pros, making sure you don’t get stuck in your ways.

SEO should help but the user experience still matters. After all it will be your customers who are completing the checkout, not Google.

We wish you every success for your online store!

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by Incredible Planet Staff

What is Search Engine Optimisation?


Technology

Search engine optimisation is the process of increasing the ranking and, therefore, the visibility of a website in a search engine’s organic results.

Internet search users rarely ever click past the first page of search engine results; therefore, it is important to get your website on the first page of search engine results and as close to the top as possible. Preferably, you want to be the first result on the page for your particular keyword phrase.

It doesn’t need an expert to tell you that the higher your website ranks in the organic search engine results, the greater the chance of the site actually being visited. Sometimes, even being on the first page isn’t enough to get your site noticed. Search engine optimisation is not just about increasing your website’s search engine ranking, but also making sure your website is relevant to the user’s search query to increase the chances of your search engine result being clicked.

In simpler form, you want to optimise your click through rate. The click through rate is the ratio of the number of times a user clicks through to your site per the number of users who simply view the link to your site without clicking through. You do not want your website ranking well for the wrong keywords phrases, so by ensuring your page’s metadata is correct, concise and appealing in the context of your intended search query, you will start to see your website’s click through rate increasing.

There are a few types of search engine optimisation methods that you should be familiar with.

The first is Organic Search Engine Optimisation, which is the process of obtaining a natural place in search engine results.

This is usually achieved by writing good quality, keyword rich content as well as by using keyword analysis, keywords, backlinks and link building which helps to improve link popularity. Many search engines use link popularity to gauge the importance of a site to determine its placement in search engine results. The importance of a website is based on the number of good quality inbound links to your website.

The second method is White Hat Search Engine Optimisation also known as Ethical SEO. The White Hat method involves the use of optimisation strategies, tactics and techniques that focus more on a human audience rather than search engine bots, although this method still follows the rules most search engines require websites to abide by.

Website that don’t follow certain rules set out by search engines can be penalized by being artificially ranked lower or even by being de-listed. White Hat Search Engine Optimisation is better for your website in the long run; it is basically just the Organic Search Engine Optimisation method with an increased focus on the human audience.

The third method is Black Hat Search Engine Optimisation also known as Unethical SEO. The Black Hat method uses aggressive strategies, tactics and techniques that focus on search engine bots, but not necessarily a human user. Since the Black Hat method does not usually follow or obey search engine guidelines and rules, users of this method run the risk of having their site permanently banned from ranking at all in many search engines.

The Black Hat method involves the use of invisible text, keyword stuffing, doorway pages, using keywords irrelevant to the page content and page swapping. Keyword stuffing is the unethical practice of overloading usually irrelevant keywords into a web page to trick search engines into listing the page as being relevant in a search.

Search engines scan web pages for certain words that are entered into the search engine by a user, the more times the word appears in the page, the higher the search engine will rank the page even if the actual content of the page is totally irrelevant to the keyword itself.

This is very frustrating for users who are expecting to find what they were searching for. Many search engines will penalize sites that use this unethical practice by various means, the most extreme being complete de-listing. A doorway page is used to capture the “attention” of search engine bots by means of keyword phrases that the bot will pick up. The doorway page will then re-direct the user to a page that the website wants them to visit.

Many search engines can detect this practice and will impose penalties. Page swapping is the process of creating a page and waiting until it has been ranked high by a search engine, then completely swapping out the contents of the page. These methods all suit those who are impatient and who try to get results immediately.

Wrapping up, you will agree that it’s just not worth using Black Hat Search Engine Optimisation methods. In the long term, you will be better of using Organic and White Hat Search Engine Optimisation methods and waiting patiently for results that will last – until Google changes its algorithm… again.

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by Incredible Planet Staff

Top 4 ways SEO services can improve your mobile website


Technology

Building a responsive website can be an exciting project for many businesses. Whether it’s upgrading your existing site to be mobile friendly or creating a new website from scratch, there are a lot of unique designs and added value that you can bring to a mobile website as opposed to a desktop website.

However, It’s important to not rush into the design, content and structure without thinking about SEO services first. You might think that incorporating SEO activities should be an after thought. Many businesses and individuals think the visuals of a website should be the basis and then build on it from there.

When you leave the online search ranking ability of your website until last, this can lead to significant website headaches down the track. When you put your online visibility first, then everything else should incorporate into this leaving you with a optimised, user friendly and informative website.

Online ranking activities aren’t just about keywords. There are various other priorities that tie in with this. With mobile website conversion rates now being more important than ever, here are top ways SEO services for website can help improve your mobile website.

Faster page speed time

Every second more it takes to load a page can lead your user to closing down the page. It doesn’t matter how creatively designed and dynamic your website might be, if it takes forever to load, then no-one will be patient enough to even get to your site.

Online ranking activities take into account page loading speed due to its impact on your bounce rate. The higher your bounce rate the less search engines will see your website as an authority and therefore will be less likely to rank your website.

When you base your mobile website build around faster page speed time, you will increase user satisfaction and user experience. A way to ensure this SEO activity is a priority in the build of your website is making sure you don’t have any large images and video files. Having large, slow loading visuals and video are some of the main reasons a page can be slow to load.

Warn against the use of pop-ups

Many of us have come across a pop-up when going to different websites on a desktop. Think about how intrusive they are on a desktop. Now times this by 10 when the user is on a mobile device. Just like page load speed, this is another factor that encourages visitors to close down your web page. It’s a barrier between them and your actual website.

On mobile, it’s more difficult to click the little “exit” button. Sometimes due to the configuration of the pop-up the exit button can even be difficult to find, such as being cut off or hidden when the website is viewed in portrait mode.

When you put these types of data gathering practices ahead of SEO and user experience, it will impact the traffic you receive to your website. Data gathering is a great marketing tactic. However, an SEO expert will find a place for it that isn’t intrusive to the user and actually adds to the visitor experience.

Encourage a user-friendly design

Not all website designers build a website that puts user experience first. There are a lot of elements that go into building a mobile website that they may be preoccupied with. For example, colour scheme and device compatibility. Yes, these elements are important but they shouldn’t overshadow user experience.

When you build a mobile site that is designed for a positive user experience, it should encourage your visitor to view more pages on your website and delve deeper. This inturn decreases your bounce rate, making your site more attractive to search engines. For example, elements such as an easy scroll function and ensuring buttons are big enough for the average thumb and index finger are just some of the factors you should be thinking about for a mobile site.

Prioritise titles

Not only is there the keyword search ranking importance of titles and meta descriptions, but when it comes to mobile websites, you also need to take into account how your titles will look.

A visitor should be able to understand from the first 2 seconds what your web page is about and how it relates to their initial query or their navigation journey. On desktop, it’s easier to have a longer title that explains what a page is about, however, when viewed on mobile, longer titles can be difficult to read.

A person that may not be familiar with SEO could delete the H1 because it looks too text heavy in mobile. This will severely impact your online visibility. Instead, opt for a shorter H1 that will look good on both desktop and mobile.

Summary

With the trend of responsive websites not going anywhere, and more people using their smart phones and tablet devices to conduct online searches and view websites, it’s important you get your mobile website right from the start.

As time goes on, you will be consistently upgrading and tweaking your website. But some tweaks are easier to do in the future than others. Changing an image or adding content is much easier to do than having to change your entire website structure due to page load speed or a poor user experience.

Don’t forget that implementing mistakes such as mobile phone pop-ups and confusing titles can hurt your bounce rate, which may take you a long time to improve once it has been impacted.

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by Incredible Planet Staff

How Important Is Web Design For Engine Rankings? – Semalt Expert Concerns


Technology

For any online business, getting a steady flow of clients online is the primary idea behind the creation of a website. Through Search Engine Optimization (SEO), a firm can secure a robust and conspicuous presence online. The brand image can reach many individuals as the company reaches many more clients. As a result, many websites target at ranking high on search engines for certain key words exclusive to their niche. The success of this process becomes possible through SEO. It involves aspects like keywords search, backlinking and social media viral marketing.

Since January 2017, SEO has changed gradually. For instance, apart from keywords, Google is now focusing on content relevance, mobile friendliness of the design, content relevance and the web design features as well. For one to make the SERP algorithm to rank them, they must focus solely on the user experience during the browsing session. The aesthetic feeling and impression of a person when they click your link affect their decision on whether to buy on your site or leave to a different search result. Therefore, making a website following good web design features is a must have for online marketing.

For one to get good rankings, the Customer Success Manager of Semalt Digital Services, Alexander Peresunko, recommends the following elements:

Technical bit of the website.

A website has to be efficient in its coding and hosting. A good site should not have issues and bugs. The hosting package should have adequate bandwidth for optimal responsiveness and speed. In January this year, Google requires websites to be mobile friendly for them to rank in the SERP pages.

Memorable branding.

SEO is all about creating a strong brand presence. Google awards content relevance through ranking. The keywords selection and the description of your content strongly dictates the position that page will secure in the SERPs. Anything you post represents the brand you are trying to make viral.

Visual impression.

The layout element of a website is the sole purpose of web development. Google awards user intent through such factors. A person should become enticed when they visit your site. The visual element increases conversions through converting visitors into buyers. The design should give your visitor an easy time and guide them through the purchase or subscription.

Simplicity.

How you place content as well as special buttons such as Call-To-Action tasks contributes immensely to the sales you make. The ease of navigation significantly helps how customers find what they are searching. A customer should not have a hard time or experience any difficulties when navigating.

Conclusion

Like an entrepreneur, web development has the potential of affecting most digital marketing techniques such as SEO. The aesthetic appeal a visitor feels in your website has a great impact on whether or not they will make a purchase, as well as the position search engines, rank your web pages. For a particular set of keywords, mobile friendliness, as well as the responsiveness of a website, are factors Google gives weight when it comes to ranking a website. As a result, it is important for any entrepreneur wishing to venture into the online field to consider the technical bit of web development. Good sites have the potential of high rankings as well as competitiveness in their particular niches.

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by Incredible Planet Staff

Signs That You Need to Hire SEO Experts


Technology

If you want to make your business popular online, hiring a professional SEO company is one of the best options you have. SEO has become an integral and critical part of digital marketing. However, if you are still unsure if your business will benefit from investing in SEO, you have come to the right place.

First of all, there are plenty of WordPress settings enabled by this theme to get anyone started with serious SEO, but at some point off site SEO will come into it’s own.

While it’s true that SEO can benefit any company operating in any industry, there are some specific situations when an SEO expert is needed the most. Given below are some situations that your website requires professional help:

You Are Not Well-Versed With the Rules of SEO       

Most business owners, especially those that have an internet presence are aware of the basics of SEO and how it generally works.

However, it is impossible to manage the search engine optimization of you site properly without an in depth knowledge which is generally possessed by experienced professionals.

Therefore, if you want to optimize you site but don’t have the expert knowledge to do it right, hiring a professional service will carry out effective optimization.

The Website Doesn’t Have a Search Engine Presence

Your website might have been around for a long time but you must just be noticing that it doesn’t have a search engine presence like it used to.

This is a common occurrence and happens when your website has become old. In order to get it a good search engine rank again, there are some calculated steps that you need to take.

This is better planned and implemented by an SEO expert from professional digital media agency.

Lack of In-house SEO

If you want to optimize your website for better search engine rankings but your in-house team is either not well versed in SEO or doesn’t have the time it takes, hiring professionals is the best choice. This will save time and allow your employees to focus on what they do best.

Additionally, no one can match up to the quality of service provided by professionals.

You Have a Great Website but No Traffic

The first rule to get a good search engine rank is to make sure that you have a great website. It must be uncluttered, have interesting elements that attract the attention of the audience, have relevant content and good load speed.

However, it might happen that you have all of these things and yet your search engine rank is not desirable enough and you are not getting as much traffic as you would like to. In this situation, hiring a professional service might be inoperative.

Most startups and local businesses are looking to cut costs and bring down the expenditure in the first few months of starting business.

If you are in a similar situation and don’t want to hire an SEO firm right away, you can hire a private SEO expert for the time being.

The work done by this expert can be reviewed for a year or so and if there are no noticeable results, you must hire a professional firm as soon as possible.