As an owner or manager of an ecommerce site interested in enhancing your search engine optimization (SEO), you might be surprised to find out that Instagram can significantly boost traffic to your site and increase sales. The photo and video sharing platform offers you an opportunity to reach a much larger audience.

Simply put, Instagram is a potent marketing tool that ought to be part of your arsenal for boosting SEO. Before we delve into some Instagram tips, it is important to note that there are some common questions a number of online business owners still have regarding the relationship between Instagram and business.

Commonly asked questions

Isn’t Instagram only used by younger people that may not be part of my target market? Instagram is among the fastest growingsocial media platforms and gaining a presence on the site offers real returns for a vast majority of businesses.

Is Instagram relevant to my business? The social media app is for sharing photos and videos. If your business can benefit from representing your products or services in a visually appealing way online, then you certainly stand to gain from using Instagram as a marketing platform.

I’m not really gifted in photography or film-making. How can I produce good content for Instagram? If you own a standard smartphone, it has a camera that can take great photos. Like many others, you can learn how to take good photos, edit them and post them on your feed in a way that is appealing to your target audience.

Enhancing your SEO with Instagram

The number of photos you can post on Instagram is limitless. So whenever an opportunity presents itself to take a great photo, grab it. Keep in mind that the philosophy that drives the Instagram community is sharing beautiful imagery. Frequently sharing content is among the most effective ways of getting attention and increasing followers for Instagram hence marketing your website.

As is the case in all other social media sites, the more content you share, the more visible you are. Remember that your post will be at the top of the feed only for a limited time. It is therefore important to share often to ensure that your current and potential customers have more opportunities to engage with your content.

Additionally, don’t lose sight of your goal, which is driving traffic to your site. So be sure to link back to your site. Instagram doesn’t allow links in the captions. A good strategy is updating the link in your bio to match the call-to-action in the caption.

Research your hashtags

As with other powerful forms of marketing, research is essential to success. In simple terms, you want to use keywords that your target audience is actually interested in. Some of these hashtags may be static and some change from time to time.

Note that Instagram allows you to use as many as 30 hashtags on a single post. The more keywords you use and the more relevant they are to your target audience, the more likely you are to reach them and generate traffic to your site. It is a good idea to load the keywords in the comment section in order to keep your caption clean.

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