Tag: influencer

by James Adam

What’s the Most Useful Influencer Database in the Market?


Business

Influencer database is a kind of tool that brands and agencies can use to vet influencers and narrow down which influencers they’d like to work with. While each product varies. Basically Influencer marketing is a type of marketing where we focus on using key leaders to run your brand’s message to the larger market. Marketing directly to a large group of consumers is a bad idea. Today we are discussing a very good and reliable tool.

Most useful influencer in the market is InflueNex. What is influNex? 

“InflueNex is a platform that helps you to find the best influencer in the market in an easier way. Influencer marketing will be easier than ever” InflueNex is a service where you can use in order to not only track the performance of YouTube influencers but also discover them. We’re going to be teaching you how to find an influencer for your business, but do not forget that InflueNex can also be used in order to perform data collection or even to contact the influencer.

  • Features of InfluNex:
  1. Help You Find the Right YouTube Influencers 
  2. Gain Deep Insights into Influencer Data 
  3. Influencer engagement 

Here are some features to discussed. You can easily find right YouTube influencers in influNex. Gain your deep insights into the influencer data and influencer engagement with them. 

Tips:

  • Channel Performance Analytics:

One of the first thing that you should be looking or remember at when it comes to finding influencers to reach out to, is the performance of their YouTube channels. Not just their views, make sure to look at the amount of engagement this influencer has on their posts. What are their average likes per post? These are things that will give you an idea on how a YouTuber is doing, and the amount of reach that you will be able to get.

  • Keyword search:

Go to the InflueNex official site and here, use its keyword search field to type most relevant tags and keywords to find the potential influencer for your business. 

  • Use the filters:

Now, you can use the InflueNex advanced filters for the different category including subscriber count, activity time, price range, language, country and much more. These options will help you to find the most appropriate influencer. Once filling out the parameters, click the “Search” button. 

  • Keyword Compatibility:

One of the things influencer’s focus on when it comes to their content is keyword research. This is the base highlights that they’re hitting with their content. Be it the games they play, the things that they do during their day, the tech they review, etc. So, if you can, try to use a marketing tool like InflueNex in order to find influencers that are providing content that is related to your business.

  • Connect with influencers:

You will move to the dashboard of the selected YouTuber influencer analytics. Once you make your mind to connect with the selected one, click “Send Invite” button located at the top of the chosen influencer dashboard.

Conclusion:

When you selecting an influencer for your business large or small, it’s very important to have a good main objective to choose the right one. Also picking the right social media evaluator tool makes a big difference. That’s why we recommended you to try out InflueNex as it has been helping so many businesses to find and connect with the right influencers.


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by James Tredwell

8 Powerful Ways to Grow Brand Awareness


Business

Brand awareness is a powerful tool to capture the hearts of consumers. It is the level of consumer awareness of a business. It determines the potential of a customer’s ability to recognise a brand image and to connect it with a specific product or service of the business. The efforts put in by a business to build brand awareness help succour the consumers to become familiar with its products and services. With continuous exposure of your brand in different exciting ways that leave a remarkable impact on the consumers you will earn their trust.

Internet and smartphone have made things quite easy for businesses these days. They just need to do smart work. Proper brand awareness not only boosts the sales of the business but also adds to its credibility. If you are looking to a guide that will help you with the brand awareness of your company then keep reading for some clever tips.

  1. Social Media

Blindly, social media is one of the best ways to get your business brand recognition. However, depending on the product or service that your business is offering and the target audience you should pick the social media platforms. Facebook, LinkedIn, Twitter and Instagram are the most used. Social media platforms let you connect with millions of people – GLOBALLY!! The better you use the tools of the platform and create your content wisely the more people you will be able to cover. Remember to be active in your account and keep your followers engaged. There should be interaction on the account. Organising contests, giveaways, discount coupons etc. are some of the ways to promote your brand.

  1. Blogging

Content blogging also helps in building brand awareness and is also a part of SEO. Company that manages to create powerful content also creates a trail of dedicated customers. Content should be relevant to the product and services that your business is offering – make sure the website of your company is linked. Search engines love content that is appropriate to the linked website.

  1. Search Ads

A recent study found that paid search ads help in boosting consumer awareness. They seem to serve dual purpose – first of increasing sales and second building brand awareness for your businesses products and services. Moreover you have analytical tools that will help you track the response especially if your ads have been placed with Google.

  1. Influencer Marketing

This may be somewhat connected to social media because the influencer that will work on your brands products use social media to promote them. While your business may be new to social media an influencer already has a huge fan following. These influencers have followers who trust them and what they recommend. However, pick an influencer wisely you cannot just pick one randomly. For instance you cannot have an influencer who deals in beauty products to review an electronic product that your company is dealing with. You need to check whether the target audience that he/she has is what you are also looking for.

marketing strategy plan

  1. Press Release

Another way to get instant brand recognition is through a press release. Press is a powerful media and announcing events or product releases can make it go viral through internet and television in no time. Remember to follow the rules of how you draft your content for the press. They follow a different format, you can look up details on the internet. This instantly drives huge traffic and you get a lot of conversions if the press release is done properly.

  1. Promotional Merchandise

Corporate giveaways are a great way to promote your brand. Although you might consider keeping it quite budgeted but remember cheap giveaways will have a negative impact. You can have limited giveaways but keep the quality high. They don’t have to be biggies even small things such as a key-ring or a pen with your company’s name engraved on it would be something to cherish. Of course if your budget permits you can go ahead with something bigger and better.

  1. Videos are Powerful

Ever since internet has become cheap people freely watch videos. Videos are also an important part of SEO. Company that makes video a part of their branding camping also boosts their site’s SEO. Besides just using video on your website you should also consider YouTube or Facebook that video viewing in billions. People look for realistic content remember to make the video short, sweet and memorable.

  1. Collaborate with Other Budding Companies

You will not only promote your brand but also save money through this campaign. For instance, if you have a flower shop you can offer discounts to customers of a bridal store. You can have similar tie-ups with related businesses.

These are the power tips for you that will help you in your company’s brand recognition.

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by Sarah Ghanem

How Fashion Bloggers Influence the Youngest Generations


People

Following fashionable people is definitely not a new trend as people have been doing it for ages, it is only the medium that has now changed, or rather, evolved. While earlier, people would follow influential celebrities or fashion icons through different fashion magazines, today they do this through their social media accounts.

For today’s generation, fashion bloggers are a more relatable version of a fashion magazine, since they give a more personal insight into their lives. You can easily think of arguments against following fashion trends as such, but it seems that with bloggers it’s a different story. Here are some reasons why fashion bloggers are so important for today’s youth and how they influence them:

They’re Relatable

One of the most important reasons why people like following fashion bloggers is that many followers are able to somewhat identify with their everyday lifestyle choices, hobbies or other activities. Several people follow fashion bloggers who they can relate with in terms of their age, ethnicity or even size as they believe that by following them, they can learn to improve their own style too. For instance, there are a plus size fashion blogger, Tanesha Awasthi of girlwithcurvers is followed by more than 281 thousand people on Instagram. She’s a source of inspiration and confidence for curvy girls around the world.

They’re Trustworthy

For many fans, the bloggers they follow are the most authentic source of information that they trust. These bloggers provide their followers with reviews on different products or fashion trends and even tips or ideas on how to wear different outfits and their followers find these advices extremely helpful. In fact, a great percentage of people solely visit fashion bloggers websites to look for tips, hints or how-to-guides.

Dalal Al-Doub is one such example, a Kuwait based, hijabi fashion blogger who shares some incredible reviews on different beauty products along with make-up tutorials. Her followers completely trust her taste, which is why she has a following of 2.2 million people and counting!

They’re Not Just About Fashion

Fashion bloggers are not just about fashion but they have an influence on each and every aspect of their follower’s lives. They share pictures and descriptions of their house and their followers instantly want to redecorate their places, they share pictures of the food they’re eating and the followers start looking that place or those food items up for themselves, they share their travel stories and their followers start making plans of visiting that place, even if they share a picture of their shopping trip, their followers immediately start asking for details about where they went to shop and what they bought.

Leena Asad of withloveleena is just a 23 year old hijabi, followed by more than 490 thousand people, mainly because of her beautiful hijab outfits. However, this is not the only part of their lives that she impacts. She also provides inspiration to people on healthy eating and focusing on their studies and careers. She’s also a home influencer as every time she shares a glimpse of her apartment, wardrobe or even the bathroom, people can’t help but love it. She recently shared pictures of her new dining table and people immediately came up with words of admiration and tips of their own. So undoubtedly, fashion bloggers are influencing every aspect of their followers’ lives.

According to an independent survey in the UK, Millennials trust bloggers the most, after their family and friends, so it shouldn’t come as a surprise that fashion bloggers have millions of followers that grow everyday. And this is not just a UK phenomenon, in Denmark, as one danish webstore experiences a great surge in people coming via blogs: “Blogging accounts for a large portion of our revenue now, and for good reason. People establish a bond with these bloggers who they have something in common with, so they are more believable.”

We truly hope that the strong influence that fashion bloggers have over the young generation continues to be a positive one and that it can be used for an even more positive impact on the world making it a better, and certainly more beautiful place 🙂