Looking for a media house that caters all your needs in Islamabad can be a daunting job. You will come across numerous media houses that claim to be the best in the industry. If you do your research first and then reach out for various media houses in Islamabad then it’s the best way to find one.

However, a trusted name has been around in terms of media production that isXdynamix. It is one of the leading media houses in Islamabad as well as Pakistan. They have been affiliated with big names in Pakistan’s entertainment industry and have always brought about works of art that are a treat for the eyes of every viewer.

Here are some aspects you must put under thorough consideration to achieve optimal results;

Look For The Right Media House

If you take a survey of the market then you will realize the fact that various media houses specialize in different fields so make sure you get hooked to one that suits your requirements. For example, if you want the services of a media house in Islamabad for your film and instead you go to a media house in Islamabad that specializes in the field of dramas and film production in Islamabad then you might not get desirable results.

Option For An Experienced Firm

Media houses in Islamabad can rack up all the recognition that they can but if they are not experienced enough then they are not worth even a single penny. Renowned media studios in Islamabad like Xdynamix who have experience in the field of media production can help you get the type of project you wanted to execute efficiently with the chances of errors being the least.

Do Not Over Spend

Consulting media houses in Islamabad can prove to be a very expensive job as they require the client to invest a hefty amount of capital in a specific project. If you don’t have an idea about the contemporary rates of various services then you might end up paying way more than you should have. It is advised to go for a firm like Xdynamix that has all the operations under a budget to assist the clients.

For more information regarding any media production service log on to Xdynamix’s official website and choose from a wide array of services available exclusively for the people living in Islamabad as well as Pakistan.

April 27, 2018 by Incredible Planet Staff

Things to consider before changing advertising agency

Business

Although many of us don’t own or manage our own businesses, we understand that times can be pretty rough in the business world. In order to stand out and compete, companies will need the services of an advertising agency so that whilst the business focuses on having a great product and service to be sold, the advertising agency can work on making the business a consumer juggernaut.

In practice, this seems great. In fact, this is the way to go for businesses that want to stay ahead of the game compared to their competition. Far more often than people would think, businesses will try to take on advertising by themselves, estimating that no one learns their business better than they do. The challenge is you are being too attached and drawing conclusions based on emotion instead of analysis and assessment. In the same way, you can’t really tickle yourself; it’s hard to deal with your own advertising.

In some cases, the job isn’t getting the job done. What was once a fantastic partnership isn’t quite as profitable, and you ask yourself what is going to happen in the future. You hope you see the sign of decline before it starts impacting your bottom line.

How can you tell it’s the moment for a new advertising agency? Well, that is more difficult than you think. Here are a few signs to choose a good advertising agency:

You Find Nothing But “Yes” Men – A business owner may find the idea of uniform agreement quite nice only because it makes us feel as if we have all the explanations. The issue is that an advertising agency has to be able to inquire their client to think in a different way.

You Lose Track of the Numbers – How product promotion dollars are spent weekly, monthly, quarterly, or yearly helps a business know where they stand financially, where they need to re-group, and how best to progress. Transparency is crucial, but if an advertising agency isn’t keeping communication regarding these numbers, the business will be blind.

They are missing in Action – When we just started and everything is fresh and exciting, the advertising agency will still keeping regularly planned communication, explaining a breakdown of everything that is happening with your account. Over time, though, the communication becomes less common, and the company starts feeling neglected and less important. Tension can fester, making subsequent meetings with the agency feel forced and uncomfortable. Both sides might dread appointments. It’s time for a change.

The only thing we need to remember when working with an advertising agency is that it takes time in order for plans to workout. Each side plays their part to achieve targets. Keep in mind that the advertising agency works for you, so if they are not cutting it anymore, you need to find another one that will.

February 25, 2018 by Incredible Planet Staff

3 Key Traits of Effective Business Videos for Social Media

Business

No business can afford to ignore the potential of videos on social media – especially not seeing as more and more people continue to watch more and more videos on an almost daily basis. That being said if you intend to start publishing videos on social media, it is important that you ensure they have what it takes to reach and engage viewers.

If you want to come up with effective business videos for social media, one of the best places to start is by understanding the three key traits that they tend to have:

Emotional connection

Have you noticed that videos that are humorous, inspiring, surprising, or downright shocking tend to get shared and commented on a lot? The ability of these videos to draw out reactions is no coincidence, and it stems from the emotional connection viewers feel when watching them.

If you want your business videos to make an impact, you should try to do the same. Create videos that are likely to provoke an emotional reaction or connect with viewers emotionally, and you’ll find the results are nothing short of impressive.

Bite-sized and ‘snackable’

People on social media don’t sit through long and drawn out videos that often, and prefer ‘snacking’ on videos that are bite-sized. That is something your business should take to heart, and come up with videos that are short, succinct, and direct.

Try to keep all your business videos on social media as short as possible. In fact aiming for videos that are between 15 to 60 seconds long is probably best.

Visually oriented

A big part of the appeal of videos as opposed to other forms of content is their unique visual nature. Ideally your business videos make it a point to take advantage of this, and try to make videos that put across their points and message as visually as possible.

It helps to rely more on visuals and less on audio in your business videos too. Increasing numbers of people are watching social media videos sans audio, which makes it important that your message can be delivered without relying on audio too much.

While the three traits highlighted above will enable your business videos to attract and engage more viewers, there are other factors that are important too. In particular it is important that you create the right type of videos, with topics your viewers are interested in.

One way to come up with business videos for social media is to use Movavi Screen Recorder for Mac to record your screen. By doing so you could create how-to guides for digital products, record interviews via video calls, record streaming video on Mac and much more.

Rest assured it is easy to set up Movavi Screen Recorder for Mac and configure its recording parameters including the framerate, audio source, capture area, and so on. Its features will even let you record keyboard and mouse actions – which can be very useful when creating how-to guides or product demonstrations.

All in all it should take just a few minutes you should be able to set it up and start recording your very first business video. With the range of options in Movavi Screen Recorder for Mac you’ll be able to ensure that you record exactly the footage that you need to create your video.

February 15, 2018 by Incredible Planet Staff

5 Creative Ways to Build a Strong Social Media Presence

Business

Managing a brand’s social media profiles is considered to be greatly essential as a skill and for the brand itself. Today, no business or brand can dismiss cultivating a presence on social media. Creating and handling social media presence is both science and art; it requires creativity and innovation, backed by statistics regarding consumer feedback and case studies. Here are some sure fire tips that will help you build and elevate your brand’s social media presence that I’ve learned from my own experiences.

#1 Create an Enthusiastic Strategy

While crafting a strategy, the social media manager should keep the content as enthusiastic and passionate as possible, in order to keep it catchy and interesting for the masses on social media. Avoid being boring or pedantic. Keep it short, and make it engaging for the audience – something they can relate to. Try to keep it more visual using videos, GIFS, and pictures, as they get the best response. Make a calendar for yourself, comprised of all the events, posts, and chats you need to keep up on. This will help to keep all of your social media pages aligned. Get Xfinity Internet. They not only assure a stable internet connection, but the landline will help you to stay in touch even when your mobile has bad reception. The television services will keep you updated, as well. You cannot be a pro in social media unless you are very well aware of the news and happenings around the world.

#2 Respond Politely

If there is any complaint, criticism, or concern from the audience, accept it gracefully. Respond to them in a timely and polite manner. Don’t forget the fact that you are not just managing social media profiles, but you are also representing the brand itself. All the efforts and investments, either online or offline, are predominantly made to make a positive and friendly image of the brand.

#3 Follow the Goals and Objectives

Make sure that everything is moving in the proper direction – that the motivation behind every action meets the aims of the brand. Creating an expert strategy and implementing the most appropriate tools for your social media image isn’t enough if the aims and objectives of the brand are not being followed. Neglecting your brand’s goals may harm the reputation of the brand, and you might end up losing potential leads or loyal followers.

#4 Stay on Top of Your Social Media

On average, every brand has 4-5 social media pages/profiles across different social networking sites. It can be overwhelming for the manager to give equal attention to all platforms. Therefore, the best solution to keeping up is to make a calendar and follow it fastidiously, without delay. From generating and designing content to posting everything online, everything would be preplanned, and it would definitely make things much more convenient.

#5 Follow Trends

The hashtags on Instagram, Pinterest, Facebook, and Twitter represent current trends. They could be based on news, memes, a movement, or something totally random. There are viral videos, pictures, and sometimes simply a buzzword floating around on social media. These things become a sensation on social media. Being a social media manager, you cannot afford to lose track of these things interconnected to your job. Plus, the smartest and most opportunistic manager would somehow take advantage of the situation by going with the flow and making an endorsement of their brand in a wise, creative way that does not offend any individual or organization.

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