Tag: strategy

by Incredible Planet Staff

On-Page SEO Tactics and Mistakes in 2022


Business

In the early years of search engine marketing, a small optimization of the page was enough to ensure a higher position in the search results. However, as competition intensified, the strategies became more and more complex, and the emphasis was on creating links through the marketing of newspaper articles and catalogues. However, Panda’s recent update has led to the reorientation of SEO on websites. For those who do not know the SEO factors on the site, here’s a list of things to consider brought to you by our Sydney SEO agency:

Unique titles

It is obvious that the title tags must be specific to keywords, but you should not overdo it. Title tags must be unique, descriptive and keyword-targeted. Filling keywords with meaningless sentences would only have a negative impact. Do not abuse the main keyword just because you are trying to promote it. Repeating the same keyword does not make sense. Also, try using the keyword to start the title.

Focus on the content of your website

Panda’s update focused on checking online content. The right content based on keywords is naturally placed in a good position. But do not repeat these keywords too often. If you want Google Bot to understand the context of your site, use special texts. For example, bold text is more important than unassigned keywords. Similarly, when titles are included in titles, search engines cannot recognize their meaning. But like everything else, do not overdo it.

Write unique Meta descriptions

Although search engines such as Google, Yahoo and Bing do not use meta-descriptions to rank the site, they definitely use it as a text to display snippets of search results. Therefore, there is no point in overloading and overloading keywords. However, meaningful and unique descriptions can guarantee that the user clicks on your link.

Improve your navigation structure

A well-constructed website is designed not only for users but also helps index websites in search engines. Not all sites should be interlinked, but a good internal link structure is certainly useful. And if you’re a blogger, links to your previous posts make sense. It’s definitely worth sending a sitemap to Google Webmaster Tools. The footer should also contain links to relevant and keyword-based content.

Keyword stuffing

The deliberate integration of selected keywords into the content of your website is, of course, an unethical SEO tactic. But it’s possible that you enter too many keywords into your site. Fortunately, processes like keyword density control are available and can be run on your website to ensure that keywords are not being abused. The general principle of preventing site spamming is creating natural and organic content that naturally contains keywords.

High Flash content without HTML alternatives

While the use of Flash has become popular due to aesthetic advantages, it has become a common mistake, not only because it is excited about this function, but also to forget about software limitations.

Flash is a very demanding program and therefore highlights the limitations of some browsers and computers. As well as

These are just some of the factors to consider when optimizing your site. In addition to these elements, there are many other factors, such as Alt Image tags, width and height attributes, etc., which are important for page references. The goal should be a clear explanation of the search engine robots, the purpose of your site


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by Incredible Planet Staff

How To Plan Your House Move Smoothly


Homes

Moving away from your home is a very emotionally and physically tiring task. You might already be feeling sentimental about changing homes, your routine life, adjusting and getting used to a new home and lifestyle. To top that you have to plan how to move all your house stuff and that too carefully because you want to take all your precious belongings safely, in one piece. There are a lot of other moving formalities that need to be completed, like address change in banks, post office etc. so you’re already overwhelmed with several responsibilities. However, the most important and major responsibility is that of moving the entire home.

If you’re just shifting homes, then the moving task is still a bit easier and can be done over a period of few days. But if you’re moving to another city, state or even country, then it can be really stressful because then you need to ensure that all your stuff gets transferred to the new place smoothly and efficiently in one move.

If you’re worried about where to start and how to plan your move to your new home, then here are the steps that can assure an easy move of your home.

  1. Distance and Time to Move

Before actually packing things and moving, you need to plan the move. So get a few things out of the way like the distance that you need to move and how much time do you have before you need to make the move. If the distance is a lot, for example, if you’re moving to another city or state, it means that all your stuff will most probably need to get transferred in one move and will have to be more carefully packed and stored. In case you’re just moving to a different house, then you can still afford to make multiple trips back and forth and may not need very strong packing.

Once you’ve got the distance out of the list, then calculate the number of days you have before you need to move. A timeline is important to plan and prioritise your packing so that you can stick to the moving day deadline and make the shift on time.

  1.  Budget

Moving is going to cost you money, you’ll have to spend more than your usual monthly expenditure on packing all your things and getting them transported so make sure you’ve got a budget in place and your savings ready. If you need to make arrangement for your funds then get this done well in time before your move because the expenditure on your move will not be a one day expense, there will be different expenses on different days as you go about executing your move.

  1. Packers and Movers

It’s always a wise choice to get the service of professional packers and movers to help you with your house move. You can ask F&M Bennett & Son Removals and Storage Specialists for a free quote on your house move. They will be able to provide you packing and moving services in London or Essex, across the country and even to a different part of Europe. They can also store your belongings till the time you don’t need them.

  1. Final Packing

Sit with your packers and movers and plan your packing days. You should start with the least important stuff and pack that first. The most important stuff like your kitchen and certain toiletries and clothing should be packed towards the end because you’re going to need these till the time you haven’t moved into your new place.

Conclusion

A smooth house move is all about effective planning and efficient packing. So get a timeline in place, get the packers and movers scheduled and take some time to enjoy the last few days in your old home, while you prep for all the excitement awaiting you in your new home.

by Incredible Planet Staff

Making Your Website Stand Out: 7 Crucial Strategies for Entrepreneurs


Technology

According to Time, a person or a content has only 15 seconds to capture your attention before you consider looking elsewhere. In fact, an incredible 55% of online content readers will spend less than 15 seconds on this page (or any web page for that matter), before continuing to browse elsewhere. With 15 seconds of media attention for a modern internet consumer, perhaps the biggest challenge for entrepreneurs today is creating a website that stands out.

In an online world where there are billions of active sites on the web, getting your website right is no longer merely an option; it is in fact critical for your business to survive and prosper. For many, mastery of the technological side of the business can be overwhelming and even discouraging, with over half of business owners not yet operating a website in 2018. However, according to a particular female web designer, this is not necessarily a difficult proposition.

In the course of gathering information for this article, the piece about Jess Catorc, who is dedicated to making websites available and accessible to all small businesses and entrepreneurs, irrespective of previous experience came to mind. She is what we describe as a ‘Web-preneur’. Her brand’s services have helped thousands of people enter the online world to expand their reach and income. She has appeared in The Huffington Post, International Female Entrepreneur Association, Entrepreneur Magazine and is also the co-ordinator of the renowned podcast series, Making the Entrepreneur.

There is also ‘Catorc’ in the latest episode of Unconventional Life (‘Simplified Websites: a guide to building a sales site’). Computer nerd by day, dancer by night, Catorc continued to search for web design in her adolescence, opting for all the computer lessons offered by her school. After school, she rehearsed in a dance studio for several hours, balancing two very different passions.

After graduating from high school, Catorc landed the role as a dancer on a world tour for Princess Cruise Lines and was selected to perform at the opening ceremony of the 2010 Vancouver Olympics.

“It seemed like everything happened one after the other … I’d never had to think about my next step, and suddenly I found myself in the last place a new graduate wants to be; I was at my mother’s house and had no idea of ​​what I wanted to do next “, says Catorc. She had a fundamental decision to make: continue her dance career or search for a web design course. Her love of computers was the victor and she decided to move to Toronto to get a degree in digital media.

Today, Catorc exploits her technological expertise to help entrepreneurs overcome their most common obstacle – their website. If you’re having trouble with web design, read Catorc’s advice to turn your site from your biggest challenge into your biggest asset.

  1. Take The First Step Immediately: If you don’t yet have a website, Catorc recommends obtaining a domain name and hosting as soon as possible, as this will fend of the root of procrastination. Just seeing that you have a site can be very motivating to take the next steps. It’s also important to get a domain name that tells visitors what you are about. If your URL is www.discountdomains.co.nz/web-hosting, anyone on that page will expect to get web hosting services at an affordable price.
  2. Create a Mood Chart: This is a visual representation of your brand: the feeling you want people to have when they look at your site and everything that you do. Use Pinterest to create a bulletin board with images and quotes that capture this state of mind and refer to this every time you publish something for your brand.
  3. Colour Is Everything: “Be very clear about the colours you will use,” says Catorc. You should have 1-2 colours of focus, which appear more frequently on your site, as well as two to three complementary colours, which do not compete for attention, but are everywhere as well. White space is just as important, as it can provide visual relief, contrast and organisation.
  4. Be Consistent: Follow the same colours and designs of the brand or signature of your personal brand. This ensures that regardless of what you do, people will easily recognise it and expect consistency.
  5. Define Your Motto: Include a brief description on the fold of the page with regards what you do and how you can help people. Catorc’s slogan says: “Websites are easier”. When people visit your site, they’ll know immediately if they’re in the right place, which can then eliminate non-customers.
  6. Provide Value For Free: Give visitors free content that solves one of their problems without any strings attached (without discrete acceptance buttons for instance). Basically, let them know you’re there and give them an example of what you’re doing. The better the free content, the more people will want your paid content, so be generous.
  7. Quick Loading Times

If you want your website to look inviting, it will need to be fast. 47% of consumers expect a page to load in two seconds or less or they will leave. The satisfaction of a customer decreases by roughly 16% for every extra second they have to wait. Increasing the loading speed of your website is easy with these tips: get a solid hosting plan, create images that are compatible with the internet, clean your site, write clean code and optimise your files. Ideally, a good web hosting provider will ensure your site loads quickly.

  1. Investing In Professional Training: Once trained, Catorc did not intend paying someone a single fee of a few thousand pounds to create the whole site. Instead, she invested time and effort in learning the skills she needed to train as a professional. If you don’t know where to start, Catorc offers a series of free videos that explain the finer points of website design, regardless of whether you have any previous experience.
by Incredible Planet Staff

SEO Strategies for Small and Medium Enterprises (SMEs)


Business

If you’re an SME business that’s keen on building a strong online presence, SEO needs to be an important aspect of your internet marketing strategy. In fact, companies that want to stay relevant and reachable in today’s digital economy cannot do without a sound internet marketing plan, whatever their line of business.

Whether you’re a local ecommerce store, service website or blog, investing in SEO and other key marketing tools is indispensable for the success of your enterprise. Here are some of the key factors you need to bear in mind when drawing up your SEO budget and strategy.

ROI on SEO

Any small time SEO company can get you likes and follows, but if you believe in organic growth that will result in real conversions and increased revenues, you must be open to investing in consistent and rigorous SEO promotion.

For small and medium businesses, a one- or two-member in-house SEO team can never achieve what a seasoned internet marketing agency can. It has the expertise to understand how google and other search engines work, what strategies must be employed to bring your business up to top, and what are the possible pitfalls of SEO manipulations google doesn’t approve.

So think hard before spending the dollars—what will give your greater ROI on your SEO spend: an experienced team of seasoned internet marketers or a one-person army with limited experience?

Content is King

Remember that when it comes to internet marketing and SEO promotion, high-quality content is still king. By generating content that’s worthy of being placed in the top search results, your Internet Marketing Team will not only ensure greater traffic to your website, but also reader/customer loyalty that’s hard to come by in these times.

With increasing automation and more and more people getting access to the internet, digital marketers globally are looking at some riveting changes in the search engine optimization has worked so far. But every seasoned marketer knows that great content will never lose its relevance in the world of digital marketing.

User Experience

While at one point in history user experience was the responsibility of website designers, today SEO teams are increasingly becoming aware of the impact UX has on visitor retention and return. Whether it’s the speed of your blog or website or the user-friendliness of its design or the ease of navigation, a website that appeals to a large spectrum of prospective customers is essential for any small business trying to scale.

Voice and Visual Search

Voice and photo-based search has grown by leaps and bounds in the past few years, and more and more businesses are recognizing the value of using images to drive traffic to their websites and social media handles.

Running a successful and effective internet marketing campaign involves all of this and much more, and if your business needs the boost, don’t shy away from investing in the latest SEO strategies.

Lastly, if you’re looking for tangible results in a small span of time, avoid hiring a rookie for the job.

by Incredible Planet Staff

KPI’s In IT Departments: Why It’s Imperative


Business

Key Performance Indicators (KPIs) are critically important to a business. Even managers unfamiliar with the term will understand the idea: KPIs are simply the body of data about a business that can be used to gain insight into its efficiency and profitability. Ideally, KPIs will be easy to gather and query from existing accounting or HR records and will provide data that can be used to make meaningful management decisions.

Many facets of business are relatively easy for a manager to observe: sales figures, operating expenses, safety records, and employees’ schedules should be plain as day. However, since IT typically plays a “behind the scenes” role, it can be difficult to assess just how productive the department is, especially if managers don’t have a background in that line of work themselves.

Measuring Everyday Operations

As with any department, the most important thing to observe with your IT workers is their daily productivity and cost-effectiveness. Some KPIs commonly used to determine day-to-day efficiency include average ticket response times, the percentage of orders resolved, and customer satisfaction rates.

Measuring Crisis Response

As anyone who has worked in IT knows, sometimes there are fires to put out. A team that works efficiently on most days might still not be well equipped to troubleshoot a serious unexpected issue. Measure your IT department’s resiliency in crises by looking at system downtime, the average time it takes the department to return to their usual tasks, and the profit lost during service outages.

Subjective Data

While the goal of KPIs is to provide an entirely objective analysis of an organization, it can also be useful to gather subjective reviews of your IT department from your customers, team members, and the IT department themselves. Subjective reports can, of course, be time-consuming to gather, and may be prone to personal biases, but they can go a long way to help shed light on the humans behind the numbers.

Planning for the Future

The most successful managers will use KPIs to strategically adjust their personnel for the future, always striving for both greater day-to-day efficiency and resilience when faced with tougher problems. Weak organizations merely improvise their responses to issues, and middling ones will have codified plans but limited experience implementing them. Strong organizations, on the other hand, have a robust plan for almost every situation, seasoned employees, and a strategy to continue growing stronger in the future based on the weaknesses identified by KPIs.
Knowing how to interpret and respond to KPIs is just as important as collecting them.

Disappointing KPIs may indicate it’s time for hirings or firings, reassigning tasks, or an equipment upgrade, and encouraging KPIs may mean that the business has room to expand. In an IT department, replacing old gear, outsourcing tasks to outside consultants, and focusing on employee development will typically yield the greatest results.

Does Your Business Need an IT Upgrade?

If your KPIs are revealing it’s time for an equipment upgrade or outsourced IT services, contact a reputable IT company as soon as you can. They should have the best ideas on how to tackle an issue and get it resolved quickly.

by Barry Morgan

5 Steps to Better B2B Marketing


Business

In B2B marketing, the overarching principle is to establish your business as an industry authority or expert because that’s what your clientele demands. With your products and services, your customers want to experience an obvious elevation of their overall performance. They want their requirements accurately met, and the quality of their output for their own clients perfected.

But how do you effectively work all that in a marketing campaign? How do you make sure that your business’s marketing strategy is presented in the standards that will ultimately depict you as a reliable expert? This can be a challenge, especially when your clientele are very knowledgeable and even considered industry specialists as well. How do you step up your B2B marketing game?

There’s an overwhelming number of variables to stay on top in the creation of an advantageous B2B marketing strategy, but the complexity of the task can be better managed through the thoughtful approach provided below.

Step 1 – Do the legwork.

Establish your target client profile (industry, size of enterprise, location, their established market, etc.). Get to know the businesses and the decision-makers you want to cater to, so that you may be able to provide more suitable solutions for them. Run surveys, do background checks, and conduct tests to distinguish optimally effective tactics from mere time-wasters.

Step 2 – Identify the strategies that have proven effective on your target market.

For example, “younger” enterprises generate most of the information they need from social media sites. Meanwhile, older and longer established companies still place tremendous value on traditional marketing such as print and radio ads. List all the strategies applicable to your intended market and determine how you can seamlessly combine them all for a powerful marketing campaign. A bonus: Doing this will also help you be more efficient with your marketing costs.

Step 3 – Create an info-packed and regularly updated website.

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A high-performing website is a top marketing touchpoint by B2B consumers. You need to make sure that it focuses on delivering value to users. Articles should be able to answer questions or solve problems clearly. Your content should be straight to the point about what your business can do in terms of products and services.

It should be able to provide help during the most crucial moments. Therefore, having a responsive design is crucial since a continuously-increasing number of online users use compact, handheld, and mobile internet-connecting devices for faster access to websites.

Likewise, the website should be able to provide your business relevant data and analytics about every connection you make so you can improve your campaigns and accomplish your marketing goals.

It’s imperative to ascertain as well that your website contains your business’s value statement and it’s communicated properly through the right choice of words and images.

Step 4 – Take advantage of SEO.

It’s the best way to amp up your marketing game. SEO makes sure that your business’s official online presence is right where people can automatically see it, and see it in a positive light through valuable and high-quality content such as original product images, videos, infographics, and others.

Step 5 – Always include email marketing.

Lead generation is a must in all marketing campaigns, and email marketing accomplishes this task. Though often overshadowed by SEO and social media marketing, it remains to be a big contributor in harnessing web traffic, generating conversions, and identifying truly valuable connections for the business.

Here are the important rules to follow for B2B email marketing:

  • You can’t accomplish anything with a single email. Multiple emails spread over a longer period of time are more effective for lead nurturing. Make sure the content is well-thought out and event-driven.
  • Content sells better than a great offer; “more info” trumps “buy now” as CTA.
  • Send emails to the Decision-Making Unit and customize your message according to the role each member plays.

From my perspective as a business owner in the creative industry, I can affirm that the no-fail principle to B2B marketing success is consistency with efforts in understanding what your target audience wants. It’s through this that you’ll be able to improve and secure your advantage in a fiercely competitive business scene.