If you want to build your brand and get more people to click through to your website, then it’s important that your website is optimised for search engines. You may have heard about SEO before – but the truth is that you don’t need to know the ins and outs of the technique to make positive changes to your website and get more people to click through and buy from you. Below, we’ve rounded up four quick-wins for any SEO beginners.
- Write content
One of the most important things that you can do as a small business owner is write quality content. The benefits of content marketing for small businesses are endless, and one of the biggest benefits is SEO. If you write good quality posts that answer questions and provide your customers with value, you’ll be rewarded by featuring on search engine results pages (SERPs), and you’ll be able to convert readers into customers by adding them to your newsletter and giving them discount coupons and regular product reminders.
- Install a plugin
The chances are that your website is powered by the self-hosted version of WordPress, and if it is, then you’re in luck. Plugins like Yoast SEO can help make your site more accessible to search engines like Google and Bing, and ensure that you rank higher for terms related to your industry and niche. With the Yoast plugin, you can choose a keyword that you’d like to rank for, and then optimise your content for it through writing content and improving your page’s meta description and title. It’s a sure-fire way to optimise your site – and it’s free!
- Get links
Links are one of the biggest SEO ranking signals, so the more you have, the more likely search engines are to see your website as an authority figure in your niche. See where you can get links for your business – it could be in directories, on your supplier’s and customer’s websites, or by guest blogging on other people’s sites. There are a whole host of ways that you can get links for your website, and every extra link will help your site in the long-term.
- Read content
The basics of SEO don’t take long to learn, and having that knowledge can really help you in the long-term. The more you know about how to rank for competitive terms, and the more onsite work you do to optimise your content and get people to click through to your site, the more likely you are to find success online. Nobody said that SEO was easy or that you’d be able to rank at number one overnight, but by making changes to your website on a regular basis, you’ll be able to increase your chances of ranking highly in the future.
If you’re still looking for help with your SEO campaign, check out the SEO for small businesses page on the Muffin Marketing website, where you’ll find valuable tips and affordable packages.