Healthcare products are packaged and stored in different sorts of packages. The various forms of packages will and can determine the overall outcome of the medication stored. It’s important for packaging designers to take into consideration on how their design will impact the entire company. There are certain steps that designers have to go through to make the best design.
The process of package designing
The first phase of the designing process is the sketching stage. Like architecture, package design must be formulated onto paper before the testing can begin. After the designer has sketched up an appropriate model, he/she then has to create the prototype for testing purposes. The final design will then prompt for an agreement with the distributing company.
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Artwork – Creating the right logo and imagery
Logo designing is a very meticulous process that involves a lot of keen observation. Before a logo should even be considered; the designer must research the market to find out what type of logos and designs are being used by the competitors. A bland logo design is a sure sign of bad marketing and business for the targeted company.
The logo will make up the face of the company as consumers search the shelves for their necessities. A company may have found the perfect logo design, but what if the design is printed incorrectly? What if the package design has a minor error printed onto the packaging container?
One small mistake could be seen by the consumer, prompting them to believe that the company is incompetent in designing and inefficient in making healthcare products. The visual or graphic inspection should be the top priority before product distribution. Esko and GlobalVision has a range of pre-press inspection tools including artwork inspection.
Facing challenges with text
The text is a critical part of the final packaging design. Patients and consumers abroad will need to read the text to better understand how the product works. A written and printed mistake could possibly confuse, and more detrimentally, deter the potential consumer away from the product for good.
The size, font, and overall format should also be considered before printing text onto the package. The use of hyphens and punctuation marks must be employed with care and caution.
Suppose a small and straightforward error such as this, for example, “Take 12 capsules a day.” When the text actually means, “Take 1-2 capsules a day.” This subtle, yet crucial mistake could cost a company millions of dollars along with the losses of potential consumers. It is also important to double check the spelling in different languages as well.
Barcode Labeling
The FDA (Food, Drugs, and Administration) has imposed a regulation that all products within the market of commerce must abide by labeling their products with a barcode. Each barcode is different and unique and must be printed correctly. An incorrect barcode could lead to counterfeit issues, system tracking unavailability, and a loss of money. The given barcode must be graded and must meet the industry standards after the proper inspection has been implemented.
Emphasizing the importance of package designing
All of the listed challenges above must all come together for a perfect package design. Consumers will appreciate a well-inspected product design more than a box riddled with errors in different directions. Distribution can wait until everything has been inspected and formulated appropriately.
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