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A lot of things today have the letter e affixed to them. We have emails, ebooks, and ecommerce. This one-letter difference, to put it simply, identifies it as something online.

Technology has changed the course of the trade and business industry. Through the Internet, entrepreneurs can easily take their businesses online. Need a new house? Just go to a real estate website. Need to learn a new language? Take a course online. The same thing goes for buying and selling.

Because of the fact that online selling means paying less since, for one, the product goes directly to the consumer and does not have to go through distributors, people are now purchasing online.

Here are four other reasons to start selling things online.

Less Capital

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savings 2789112 640

Before, selling would mean putting up a stall or kiosk on the sidewalk. In some cases, it entails getting a spot in a shopping mall or leasing a studio. These are physical forms of selling: people actually go to the store, try the clothes out, and then buy them. Sounds pretty fun, but the truth is, it’s too costly. Paying the lease is just one of the concerns. There are other things to be considered, like staffing and construction costs.

When you sell online, a physical store is not needed. What takes its place are a functioning computer, stable internet connection, a bank account or online payment method, and competitive marketing strategy. In online selling, lesser capital is needed, as compared to putting up a physical store.

Fewer People to Manage

Most of the time, opening up a physical store requires more than one person to operate it. It is also a known fact that manpower cost is high in all kinds of businesses. Not only that, paying someone does not necessarily translate to them contributing to business profit.

For startups, unless employees are micromanaged. Not all of them can deliver the desired output. In this fast-paced world, who has time to micromanage?

Reach More People

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people 2603112 1920

The internet brings everyone in the world together. Through it, far does not seem too far anymore. Online sellers can reach far more people than those with physical stores. As more people discover an online store, it becomes viral, and soon after, sales more or less shoot up.

Accessibility and Convenience

With online shops, consumers no longer need to drive to the store to buy what they need. Instead, their items are delivered right at their doorstep. After all, who does not want hassle-free shopping?

In addition, selling online is not only convenient for the consumers but for business owners as well. Unlike putting up an actual physical store, creating an online shop only takes a few minutes thanks to various online platforms.


Just like everything, there are upsides and downsides to selling online. However, these won’t really matter as the pros will more likely outweigh the negative, especially if entrepreneurs equip themselves with online marketing skills and, of course,  knowledge in e-commerce.

Incredible Planet Staff

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