Tag: promotion

by Incredible Planet Staff

Shameless Promotion – 5 Effective Ways to Build Brand Recognition


Business

In a crowded, competitive landscape, businesses need to fight tooth and nail for potential customers to take notice. Companies are bombarding consumers with marketing messages on a daily basis, so putting steps in place to make yours stands out has to be your top priority. Here are a few of the most effective ways for your organizations to get noticed and rise above the sea of marketing messages.

Press the Flesh

Nothing beats old-fashioned personal contact to leave a lasting impression. Finding ways to connect with as many potential customers as possible on a direct level is a critical part of success. If you attend trade shows and conferences, you can benefit from reaching more of your potential customers in a shorter space of time, all in one location. Planning is crucial, so ensure that your marketing materials are perfect, invest in some branded promotional products to give away to visitors, and you’ll be on your way to lifting your corporate profile.

Partner with Other Brands

There is nothing wrong with “piggy-backing” off another brand or partnering with them for your benefit. If you can find another brand that has a better presence in your community, find out what you can provide in exchange for their spotlight. Having a mutually beneficial relationship can contribute to growth by association and provide instant credibility.

Alternatively, you can even consider partnering up with another brand to share the financial burden of event sponsorship. If thousands of people see your branding at a huge event, you can benefit from excellent recognition in your community. Even better, if it has live streaming, your business can also benefit from global coverage.

Incentive for Referrals

If your issue is not only building your brand but also your customer base, then offer incentives for referrals. Big companies have hit the jackpot when offering discounts and extras to loyal customers who refer their friends as well.

Dropbox and PayPal, for example, were able to significantly increase their user base by providing monetary benefits as well as extra storage space. While the incentive you offer might be small, it could be enough to get your customers to help you grow.

Humanize Your Brand

When you start a new business, no one knows who you are. If consumers are unsure what you represent and whether they can trust you, how can you expect them to utilize your products and services? You need to add a human touch to your brand. Potential customers will appreciate getting to know the people behind your brand, and you can gradually build up trust. Once you’ve established that connection, the customers will come.

Be Consistent with Branding

When your business is in its infancy, it’s all too easy to make the mistake of establishing several different branding campaigns and hitting the market all at once. The problem with that is, if you’re not using consistent imagery, fonts, and most importantly logos, you aren’t helping yourself to develop that brand recognition you so desperately desire.

Customers can’t familiarize themselves with a brand that doesn’t remain true to its image. Therefore, it’s crucial to get your branding perfect, then hit the market with one plan of attack. Over time, your brand may become as easily recognizable as Nike’s swoosh.  

Building brand recognition doesn’t happen overnight, but it does happen. Take note of these five tips, work hard, hire a professional graphic designer and reap the rewards. While the journey may be long and arduous, it’s all worth it when a color, font, or logo can result in your customers knowing who you are.

 


Weekly newsletter

Recent Posts

Visit us on YouTube

Visit us on Google Plus

Visit us on Instagram

Visit us on Pinterest

Visit us on Reddit

Popular Posts

Categories

by Incredible Planet Staff

5 Unique Ways to Buy Instagram Followers


Business

In today’s world of social media, we use social media for practically every work, from making friends to chatting, from maintaining long distant relationships to keep an eye check over celebrities and government functioning and most importantly, today social media is a platform for digital marketing or promoting one’s business through it.

But it’s not simple as it sounds. Having real followers is a tough job but these real followers are those people who help in making your business bloom with success. Instagram is one of such social app which helps you to promote your business but it should have a bunch of real followers for you to flourish.

Here we are trying to share some quirky and smart ideas to buy real Instagram followers so that you can use this platform well.

  1. Have a clear strategy in your Instagram comments

Normally we all follow the pattern of “like and follow” but this does not help in getting your audience. What you need to do is to make an effort to stand out. Make a list of 10-15 people or brands which deal with similar followers as you have. Save it somewhere else where you can refer to it later.

Now when you have ample time, engage in commenting on the recent posts of these saved lists. Your comments should not be generalized as ‘nice, cool, keep it up or any simple emoji’ but they should reflect your genuine effort to praise their work. It’s like giving a caption to picture to attract more attention.

The whole idea behind this is that whenever someone else visits that comment of yours, they might get interested in clicking to check your work or account. The comment can be funny, interesting, tacky or a useful opinion upon that picture, emojis can be combined too to give a better effect. Your comment should reflect your personality and your knowledge which may inspire others.

  1. Instagram stories

This new feature is a hit since it was introduced. It’s a fun and versatile way to interact with your target audience. It also paves the way to get highlighted on Explore page. Let it be explained this way.

Open the Explore page on your Instagram and it will show you top stories according to your accounts you follow or liking of your posts or those stories which are liked by people at large. So if you want to feature on that page, make a story that is super engrossing and targets your audience well. The better tout wok is more chances of it to be appearing on this page. It can create a viral effect that may get you a splurge of followers.

  1. Share interesting videos

Videos are a powerful tool to engage your audience and provide them the content they are searching for. Mote likes on your work means that you are visible to more people. In other words, if your work is interesting, it will make signal the Instagram that your content is engaging and thus making it visible to many as recommendations to them. And what better way to engage than videos which can show your content in a best possible way. High engagement rates will make more chances of your appearance on both recommended lists as well as on Explore page.

  1. Plan an Instagram contest

An Instagram contest is an easy way to promote your work on this platform. You can partner with any other business or promoter. In this way, you can target audience of both the groups and thus reach maximum people.

Try by looking for another partner and plan a 4-5 days giveaway where users will get a chance to get a prize from your collection or your partners by following them, tagging or commenting or answering simple questions. Tagging increases your exposure resulting in more followers which is good for you.

  1. A cool hashtag strategy

The hashtag is one of the most trending marketing tool these days. Using the correct hashtag may provide with ample exposure and create a large audience. If chosen right, it can help you in increasing your followers and content engagement easily.

Do a little research on what your target audience hashtag mostly and try to comment on that post in your style. It will open your avenue to interact with like-minded people in a broader way. Using hashtags on your posts will also make them visible to other users who actively use that particular hashtag.

With millions of users on this platform, it is no wonder that it can be a boon for many. Try exploring new ventures and keep going!!

seo 2426046
by Incredible Planet Staff

How can link building help to promote a website?


Technology

In today’s world, internet consists of lots of links. Who gets a link to the website and how it is done are some of the essential factors driving the search engine ranking as well as the traffic of the site.

If you don’t know where to begin while it comes to link building with other websites, here are some of the strategies to get it started:

Write a blog

Writing content on a regular basis not only build the links internally, but it also provides you with the ability to create them naturally, because the material is the primary asset while attracting links. A blog is crucial for many strategies given here, like linking out. The blog is necessary for today’s online world to survive.

Internal Linking

You have a lot of posts as well as pages on your site, so why not make the most of it? Internal links are enormous enough for building links because you can control everything related to it, from the anchor text to location of the page. This is the point that most of the people overlook, please you don’t! Ensure to steer your material in the direction of various other pages or posts so that you may get a link to them.

Links pages/Resources

Most of the other webmasters have made links or pages, resources and this is the best opportunity to get links. If the links on the webpage are relevant, you have a chance. There are also specialists in this area, offering SEO optimization services for business owners too busy to learn the details of this aspect.

Unfortunately, it is not that easy as asking for the link. These two suggestions are the particular strategies to help you get the liking of the webmasters before you ask and substantially increase the chance of getting the link.

Ask other people who you know for the link

Whether they are your relatives, friends, colleagues, employees, clients, business partners or someone else, you may ask them for the link. People who have a website or a blog and also who you know, you may take advantage of this.

Make it simple to link to you

If you want others to get a link to you, make it easy for them and don’t complicate. Make the HTML snippets that people may plug right in their content to connect to you because some of the linkers who belong in your community might not be too tech savvy. Either you may create a page of ‘Link to us’ or also use the JavaScript language to generate HTML at the end of the post.

Search for the competitors

While it comes to finding the new opportunities for the link, researching competitors are the primary thing that you must do. Essentially, you are backing off the success of your competitors. While some of the links are unobtainable, others act like a diamond in the rough.

Link out

Linking out is big. Don’t act like a link hoarder; you are going to write the content, so better use it as the favor with other people. If you are not educated enough about seo then you can hire professionals like thefogut.com who provides top class SEO services.