You must have heard the acronym SEO a number of times, you might have even seen it appear in articles. But have you ever given thought to what this acronym really entails? If you are curious to know what is SEO and how it works, this article is for you.
Simply put, SEO is Search Engine Optimization. It is a marketing procedure employed to help enhance the quality and the amount of the traffic coming to your website, there improving your website ranking. It is the logic behind website ranking. While SEO may appear difficult to implement initially, it is quite easy and fun the moment you get a hand over it. In this article, we shall be discussing the advanced SEO strategies for 2018.
In the real sense, there are too much of points and facts to be considered when preparing a webpage or an entire website for Google ranking, but we will try to hit the nail right on the head here so that the salient points can be grasped quickly.
URLs That Are Both Accessible and Crawlable: If you want Googlebot’s spiders to be able to access your webpages then put whatever you have in them into its web index, then you must make your URLs accessible and crawlable by making the contents of your webpages – texts, videos, images and others understandable.
Keyword Research: In an effort to optimize your website, you have to be able to use words and phrases that searchers on the internet will possibly use to search for answers or solutions to their problems. Use a primary keyword and a set of secondary keywords that shares a searcher’s intent and you will find your webpage coming up on the list of Google search results!
Carry Out Research to Know What Google Thinks Is Appropriate to Searchers: Carry out a search query in Google (SERP) then examine results to find out what Google thinks is appropriate to the keywords searches. By doing this, you are trying to find out intent, the content type needed and the possible missing pieces that may be. If you do this properly, you just might be heading towards a better Google ranking.
Develop Contents That Will Serve the Need of a Searcher then Publish Persuasive Meta Descriptions and Tile Tags: If you do not want a searcher to become bored with the result you proffer compared to the results of others, you have to develop contents that will serve him accordingly. This is where the expertise of good content developers is required.
Setting your snippet (the way your proffered solution appears to a search on Google search results) enticingly is very essential, because it is a major factor that will tell whether a searcher will click on your result or not. If a searcher deciphers that your result might not be relevant, he probably will not click on it, which will in the long run affect your website ranking.
Optimize Your Web page for Speed: If your webpage has an appealing user interface (UI), holds the right content and it loads so quickly, there is every likelihood that a searcher who has visited once will probably visit again and again.