You must have heard the acronym SEO a number of times, you might have even seen it appear in articles. But have you ever given thought to what this acronym really entails? If you are curious to know what is SEO and how it works, this article is for you.

Simply put, SEO is Search Engine Optimization. It is a marketing procedure employed to help enhance the quality and the amount of the traffic coming to your website, there improving your website ranking. It is the logic behind website ranking. While SEO may appear difficult to implement initially, it is quite easy and fun the moment you get a hand over it. In this article, we shall be discussing the advanced SEO strategies for 2018.

In the real sense, there are too much of points and facts to be considered when preparing a webpage or an entire website for Google ranking, but we will try to hit the nail right on the head here so that the salient points can be grasped quickly.

URLs That Are Both Accessible and Crawlable: If you want Googlebot’s spiders to be able to access your webpages then put whatever you have in them into its web index, then you must make your URLs accessible and crawlable by making the contents of your webpages – texts, videos, images and others understandable.

Keyword Research: In an effort to optimize your website, you have to be able to use words and phrases that searchers on the internet will possibly use to search for answers or solutions to their problems. Use a primary keyword and a set of secondary keywords that shares a searcher’s intent and you will find your webpage coming up on the list of Google search results!

Carry Out Research to Know What Google Thinks Is Appropriate to Searchers: Carry out a search query in Google (SERP) then examine results to find out what Google thinks is appropriate to the keywords searches. By doing this, you are trying to find out intent, the content type needed and the possible missing pieces that may be. If you do this properly, you just might be heading towards a better Google ranking.

Develop Contents That Will Serve the Need of a Searcher then Publish Persuasive Meta Descriptions and Tile Tags: If you do not want a searcher to become bored with the result you proffer compared to the results of others, you have to develop contents that will serve him accordingly. This is where the expertise of good content developers is required.

Setting your snippet (the way your proffered solution appears to a search on Google search results) enticingly is very essential, because it is a major factor that will tell whether a searcher will click on your result or not. If a searcher deciphers that your result might not be relevant, he probably will not click on it, which will in the long run affect your website ranking.

Optimize Your Web page for Speed: If your webpage has an appealing user interface (UI), holds the right content and it loads so quickly, there is every likelihood that a searcher who has visited once will probably visit again and again.



On thinking of online marketing and SEO, no doubt that keyword research is the most important and valuable activity in search marketing. Not just in SEO, but keywords are essential in every aspect of online marketing now as we can see how efficiently the hashtags on Instagram works and also how the e-commerce search system works.

Ranking at best for the right keywords can give you a real break in the online space irrespective of the size of your business. By researching on your niche market to identify the keyword demand, you can not only know which terms and long-tail phrases to target for SEO, but also can learn about the customer behavior as a whole.

Keyword research tools

The core objective of keyword research is not only to get more visitors to your website, but also to identify the right kind of visitors to get real conversions. This due diligence in keywords research can help you in predicting the shifts in market demands and respond to the changing market situations instantly to reap the first-to-market advantage.

In fact, keyword research can do manually, but considering the pace of market shifts and the need for quick changes regarding search marketing, manual research may not be competent enough to keep you up with the pace. Here comes the relevance of appropriate research tools like Jungle Scout VS keyword inspector, which will help the marketers to conduct volume research in minimal time and come up with the best keywords to promote.

Assessing the value of a keyword

gui 2774167 640

How much worth will a keyword be to your website regarding promotions? This is another confusing question to the marketers once if they come across a bunch of relevant keywords based on the research. If you own an e-commerce store, then the confusion is whether you make more sales out of those who search for “brown shoes” or “brown boots”?

Here also, a keyword research tool will help you to find this information based on the stats. Even though the tools cannot show you how valuable it is to receive traffic regarding each of your product listed but can surely give you a better understanding of how to strategize your keyword-centric promotional campaigns. In a broader sense, to understand the value of the keywords, we should first understand the website and test some hypotheses to come to a perfect conclusion.

Long tail keywords

Long tail keywords are found very effective now regarding search marketing, but to get the right combinations and alternate key phrases are essential. A good keyword research tool will be your best companion regarding doing in-depth research on long-tail keywords too to ensure the best results.

To understand which all keywords to target, it is vital that you should not only know the demand of the give key terms or phrase but also to accomplish the work needed to achieve a high ranking based on the keywords. If there are already big brands which are always on the top 10 positions and you just start with it out in the web, the battle may take a long time for you to climb uphill and succeed.