You must have heard the acronym SEO a number of times, you might have even seen it appear in articles. But have you ever given thought to what this acronym really entails? If you are curious to know what is SEO and how it works, this article is for you.

Simply put, SEO is Search Engine Optimization. It is a marketing procedure employed to help enhance the quality and the amount of the traffic coming to your website, there improving your website ranking. It is the logic behind website ranking. While SEO may appear difficult to implement initially, it is quite easy and fun the moment you get a hand over it. In this article, we shall be discussing the advanced SEO strategies for 2018.

In the real sense, there are too much of points and facts to be considered when preparing a webpage or an entire website for Google ranking, but we will try to hit the nail right on the head here so that the salient points can be grasped quickly.

URLs That Are Both Accessible and Crawlable: If you want Googlebot’s spiders to be able to access your webpages then put whatever you have in them into its web index, then you must make your URLs accessible and crawlable by making the contents of your webpages – texts, videos, images and others understandable.

Keyword Research: In an effort to optimize your website, you have to be able to use words and phrases that searchers on the internet will possibly use to search for answers or solutions to their problems. Use a primary keyword and a set of secondary keywords that shares a searcher’s intent and you will find your webpage coming up on the list of Google search results!

Carry Out Research to Know What Google Thinks Is Appropriate to Searchers: Carry out a search query in Google (SERP) then examine results to find out what Google thinks is appropriate to the keywords searches. By doing this, you are trying to find out intent, the content type needed and the possible missing pieces that may be. If you do this properly, you just might be heading towards a better Google ranking.

Develop Contents That Will Serve the Need of a Searcher then Publish Persuasive Meta Descriptions and Tile Tags: If you do not want a searcher to become bored with the result you proffer compared to the results of others, you have to develop contents that will serve him accordingly. This is where the expertise of good content developers is required.

Setting your snippet (the way your proffered solution appears to a search on Google search results) enticingly is very essential, because it is a major factor that will tell whether a searcher will click on your result or not. If a searcher deciphers that your result might not be relevant, he probably will not click on it, which will in the long run affect your website ranking.

Optimize Your Web page for Speed: If your webpage has an appealing user interface (UI), holds the right content and it loads so quickly, there is every likelihood that a searcher who has visited once will probably visit again and again.


In this day and age more than 60% of all Internet users surf the web by using their mobile devices instead of their desktops. On top of that, according to Magicdust, “studies are showing that people using tablets have higher rates of conversion than desktop users”. So, if any business owner wants to keep up with the times, he or she will without any doubt have to guarantee that their web design is in fact accessible to those Internet users who choose to go online via their mobile devices.

Five Advantages Of Responsive Web Design

Better Search Rankings

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Search engines such as Google search for websites that are in fact mobile-friendly and use responsive web design. If the search engines like your website, you can increase your web traffic significantly. Ultimately more traffic translates to more sales.

Boosts Customer Experience

Nowadays it is no longer good enough just to focus on bettering your customers’ shopping experience at your brick-and-mortar store. You must also ensure that their online shopping experience is as pleasant as possible and responsive web design is one sure way to achieve that.

If your customers can browse your website easily via both their desktops and mobile phones, the chances are good that they will feel that your small business appreciates their support.

Boosts Your Income

With the help of responsive web design, your customers will be able to “visit” your store even when they are at some place else. As a matter of fact, close to 70% of Internet users state that they prefer to shop at a website that is mobile-friendly.

In other words, if the web design of your website is currently only aimed at the Internet users who have access to only desktops, you are losing out on a golden opportunity to improve your bottom line.

Reduces Your Expenses

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It can be very difficult to manage two separate websites, in other words one website for desktop users and another website for mobile users. If you choose to go this route, the chances are good that you might need to enlist the services of an expert to help you with this mammoth task.

Now, when you opt for responsive web design, the need for two websites disappears! Also, if you only have one website, tasks such as SEO and maintenance become much less challenging too!

More People Will Talk About Your Business And Brand

Responsive web design can really be a great investment! If a customer had a pleasant experience while browsing your website, he or she will want to share that with friends and family. Ultimately this will get more people talking about how great your business and brand are and when more people are finding out about your business, fewer people will support your competition.

Thus, it is clear that with the help of responsive web design, you can reach more customers and more customers mean more money…

Related Article: The Paramount Importance of Being “Responsive”


While the debate towards privacy, and the focus on the same, continues to fill more and more space in both the media and our daily choices, finding people online has never been easier.

So when you want to find people online, you have to start with what you already know. Does the person have an email address, a special last name, or perhaps even a website or personal blog? In this case, it can be as easy as to type in the information you have and search on engines like Google. It gives you lots of information about the person’s interests and activities. Is there a phone number associated with any posts? It can provide confidential information about the person’s life. It can pictures or video on the site too. What’s in the background? How are the images connected? All of this is data that can be publicly found, and the new EU regulatives GDPR are one way to combat misuse of such information, with key elements being “the right to be forgotten” just to mention one aspect of this new law.


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Information found on Google is like information found on Wikipedia. Just because it says something, doesn’t make it true. You have to look for sources and evidence to be sure, but using Google can be a great and quick way to find some information. However there is a lot of data that won’t show up here.


With the recent focus on Facebook, it’s only natural for people to start looking there. After all, it’s the largest social network in the world, and has information on a staggering amount of users. While this website has a lot of information on a more personal level, there are not many sources to verify with, and it can be something of a jungle to navigate correctly.

Special Search Engines

There’s a number of people search engines out there, for a number of different purposes. Some will find tax information and other public records from Government websites, while others are focused on obituaries or foreclosure listings. Together some of these engines can know more about your spouse or family members than even you, and can be a quick way to get information not readily available on either Google, Facebook or other public sites. Most of the times there’s a membership fee to ensure privacy.

That’s it for this time, if you know of any other good ways of finding people online, please let us know in the comments below!

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SEO – also known as search engine optimization, is a form of marketing that has continued to grow in terms of market share and value in the recent years. SEO is all about optimizing a website to rank highly in the search results displayed by search engines like Google and Bing. The actual marketing services involved can take place both internally on the website, as well as externally via other websites linking back to the site in questions, also known as backlinks.

In this article, we will review some of the things that you should be aware of when you start optimizing your website.

Content Optimization

Content optimization, also called onpage SEO, is all the work you can perform on the site itself. It consists in text and keyword optimization of content, and focusing on readability and quality.

When you write your content, there are a number of things to be aware of. In the old days, it was about stuffing the texts with enough keywords on as many pages as possible that did the trick. However, Google and other engines has since then moved on to more sophisticated ranking schemes, and today it is important to focus on quality above all else.

Therefore, today, when you optimize your site, you should think about writing directly to the user. What do your users need to know to be able to take next steps in the process of buying, downloading, or anything else? Once you have written a good and useful text with the reader in focus, you can subsequently work on optimizing the text for engines. However, you should be careful here. You can take great advantage from what you call keyword density, which also means keyword density. That’s how many % a keyword constitutes of a page. Here it is a good idea and best practice to stay between 2 and 5%.

When we talk to content optimization, you should use your keyword in the H1 headline, page title, and possibly in some of your subtitles, if that makes sense.

User behavior

Reading users’ behavior on a website is something that Google is getting better and better at. What Google is looking at here is, among other things, the rate of rejection, the time spent on the page, the number of pages per visit, and the user engagement.

These are excellent numbers to assess whether a user has found the content of your website relevant to the given search. Therefore, this is something that you should work actively with when you want to search engine optimize your website as it is something Google weighs more and more. If you’re thinking of writing to your visitors instead of Google, you’ve already come a long way.

Link Building

Linkbuilding is one of the largest single items in SEO, and it is also typical here how many companies are having difficulty allocating enough resources for this crucial part. A link serves as a recommendation from another website, and the more links a website has, the better chances for a good search engine ranking placement it gets. Quantity alone is not enough however, and one strong link can be worth several thousand weak ones, so tread carefully. Obtaining links requires work and, not least, good relationships. Here are a few great suggestions for link sources:

  • Website owners
  • Online magazines
  • Friends and family
  • Bloggers
  • Press releases
  • Forums
  • Social Media
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Did you notice your website’s traffic? Is it unexpectedly low? This often gives goosebumps to any webmaster. Does Google penalize you for something? If yes, then you need to take it very seriously. When Google has a problem with your website, they exclude you from their search results.

So, what’s next?

In order to tackle such problems, you need to understand all the rudimentary facts about Google penalties. This post addresses all these facts about Google penalties. So, let’s get started.

Understanding Google Penalties

When there is some problem with your website, Google always keeps a close eye on that. They set some ground rules which helps them to keep the website in order. When any website violates those rules, Google penalizes them either by warning message or excluding them in their search results.

This is done to make sure that the websites rectify the issue asap. Most of the Google guidelines are based on user interaction and user security. After rectifying the issue, the webmaster needs to inform Google to recrawl the website to make sure that the issue is resolved.

There are two types of Google penalties, Manual penalties & Algorithmic Penalties. Let’s discuss them in detail.

Algorithmic Google Penalties

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When Google changes its guidelines, it penalizes website under algorithmic penalties. Google uses a defined “Algorithm” to cater the best search results from the ocean of websites for the users. For serving the user in better ways, Google constantly tweaks the algorithm. This results as beneficial for many websites but some websites face downside as well.

When Google updates its algorithm, many websites almost disappears from its search results. You can reckon these websites as algorithmically penalized websites. A receiver of Google Algorithmic penalty.

The main reason is only the violation of guidelines of Google webmaster. There is, however, one problem with these algorithmic penalties. Google does not inform you that you have received any penalty. You have to figure it out yourself. How can you speculate that? I will cover that later in this post. Let’s move to the next penalty.

Manual Google Penalties

As the name suggested, manual penalties of Google are actually manual actions of a homo sapiens from Google. These penalties are given when a human in Google investigate your website and find some flaws which can potentially harm the user. There are many reasons for which Google can penalize you manually.

The upside of manual penalty is that you will get notified that your website is penalized. All the website with Google Search Console account will receive the message. Not just a text about the penalty. They also guide you in rectifying the issue with your website. That is surely a bright side.

How Can You Find That Your Website Is Algorithmically Penalized?

As there is no notification for the algorithmic penalty for your website, the first sign of trouble will be a significant/noticeable drop in your website’s organic traffic. Remember, organic traffic is the one which comes directly from search engines.

One important thing to mention. There might be a possibility that even when you are algorithmically penalized by Google, you still rank high on other search engines.

So, the simplest way to figure out if you are penalized or not is to visit your Google Analytics account. Then you need to Login to your account. After that click on Acquisition on the left-hand side of the dashboard. Then click on All Traffic, then Source and then Medium.

When you click on Medium, you will see a graph. Then you need to click on Google/Organic.

Now, adjust the time span to refine the graph according to the timeline. If you have been penalized algorithmically, you’ll see a drastic change in your website’s organic traffic.

How Can You Find Out If Your Website Is Manually Penalized?

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This is very simple in comparison to algorithmic penalty. All you need to do is log in to Google Search Console. It is the common channel through which Google communicates the website issues.

You need to click on the Search Traffic option on the left-hand side of the dashboard. Then select Manual Actions. If you have any manual penalties, you will see that info in this section. And if not, then you will see a magical typo saying, “No Manual Webspam Actions Found”. It is as simple as this.

Some Common Problems Every Website Faces

Whenever there is a change in Google’s algorithm, several websites all over the globe face one or many issues. In this section, we will discuss those issues and try to find a plausible solution. Let’s get started,

Do You Have Spam Links To Your Web page?

If you frequently do guest posting, then there is a chance that Google reckons it as a malpractice. Backlinking is a good SEO practice, however, you need to be sure that the backlinks you getting are from reputed and authentic websites. In these scenarios, the best practice is to either disavow those links or nofollow them.

Do You Link To Any Spam From Your Website?

If you are in a practice of selling links or affiliate links, you need to be reasonable with that. If those are excess in number, you must disavow them or nofollow them.

Do You Show Poor Content To Your Users?

A bad content is worthless. You need to make sure that your website content shares value with your user. In-detail contents are paramount nowadays. Share value and get value is the new formula for avoiding Google Penalties.

Over To You

So, this is all about Google Penalties. Whether it is manual or algorithmic, you must avoid them in order to get most from your website. So, tackle the issues and rank higher. Ciao for now!!!

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Pay per click advertising (PPC) is an excellent method for gathering up more traffic and getting more conversions, but if you aren’t careful, PPC advertising has some drawbacks. If you don’t know what you are doing before starting your first pay per click advertising campaign, it could wind up feeling like a costly mistake. Therefore, we have compiled a list of things you should know before beginning a PPC campaign to help you make the most out of this investment.

Understanding Long Tail Keywords

Without understanding how ads work, you’re jumping into PPC advertising blind. You simply do not just want to use “head” keywords nor the highest trafficked keywords. What you want is a string of words that your customers would use when looking for the services you provide. In essence, these words cannot stand alone as a “head” but rather work synergistically to create a “long tail.” Use keywords are lengthy, use specific keywords, and when combined make up a large portion of search traffic.

An example of a head keyword is “digital marketing.” As for a long tail keyword, we could use “free digital marketing courses online.”

In essence, long tail keywords help you get more for money by driving a larger number of people towards lower-traffic terms, instead of only a small number to higher-traffic terms. Less competition, less money spent.

The Different Types of Ads and Ad Listings

Second, you need to know where you are going to be putting these ads and what you actually want to use. There are many platforms out there to help you get started, but choosing them can be rather difficult.

Here are just a few places where you can try your ad listings:

  • Bing
  • Yahoo
  • Google Adwords
  • Facebook
  • LinkedIn
  • StumbleUpon

Each has their own limitations. For example, Google only allows 25 campaigns per account and 2,000 ad groups per campaign. Meanwhile, Yahoo allows 20 campaigns and 1000 keywords per ad group campaign. You need to compare and see which platform helps you the most.

As for the kinds of ads you can use, you are probably familiar with both display ads, banner ads, and text ads already. Banner and display ads kind of work like advertisements in a newspaper–with pictures and other flashy bits to attract customers’ eyes.

Text ads, on the other hand, are what you usually see as the primary result on a Google search engine results page. Compared to display ads and banners, text ads are much cheaper and can be useful for people who are looking for something specific.

Create a Landing Page

One of the best ways to lead a potential conversion along the buyer’s journey is to have a proper landing page to welcome them to your website. Landing pages have a number of benefits include allowing for customized messages to incoming visitors, creating a cohesive experience or to push visitors to perform certain actions, such as downloading your free guide.

A landing page also helps you create a “call to action.” Ask yourself what you want to person visiting this landing page to do the most then construct the page according to that. Like, it you want them to download that ebook, you better than a link to the download.

Review Your Results Often

No, this doesn’t mean “every single day.” You will never be able to connect the dots if you find yourself glued to the numbers on your results page. Rather, wait for the analytics to accumulate enough data for you to figure out trends and patterns. From there, you can rehash your budget, create or end campaigns, and figure out a course of action. The best way to track results is to do it weekly and monthly, adding the numbers into a spreadsheet for quick review.

Remember, there is no one-size-fits-all strategy when utilizing PPC. However, there are certain rules and guidelines that you need to adhere to in order to see the optimal results for your campaign. Without properly researching your keywords, knowing where you want to advertise, and how well the ads are actually performing, you will not have that great of ROI. So be sure to learn how PPC advertising will work for you then go from there.

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What do they do? And is your company missing out?

Put briefly an SEO Company is employed to develop, implement and manage marketing “campaigns.”

First, let me clarify what is meant by a marketing campaign, it sounds fancy, but it is simply another word for a plan. A plan that usually involves a suite of different digital mediums like Twitter, Facebook, Instagram and the internet.

Digital Marketing companies develop specific “campaigns” or projects that target and attract prospective clients who are looking for services in your industry. Digital Marketing does including advertising; however, it is only a part of the campaign. Modern digital marketing involves more than placing ads online (and through google), managing social media and writing website content.

Let’s cover the development of a marketing campaign and how they aim to help a company. A digital marketing company should (not all do) meet with you and learn about how your business works, the products or services you sell, your business goals and which audience you would like to reach.

All this information is funneled into a marketing and SEO campaign specific to your business. They will take into consideration your target audience, and it should be designed based on how young or old the target audience is, the industry and how customers search (Google, industry specific directories, social media, etc.).

Now for the implementation. Once all the above factors are injecting into a plan, they need to be put into place. Let’s start with the basics, building a company website that is easy to navigate, hopefully, mobile friendly and informative and easy to read.

This is the first step, and next will be social media, of course depending on your company’s industry however usually most will need a Facebook, Instagram, Twitter, etc. which will link to your website. Your website and social media should have regular updates, which advertise products, showcase special offers and if feasible, include regular informative blogs and industry tips which will attract prospective clients to your site.

Even if it is to view a blog or article, you have increased your online traffic and exposed them to your services and or products which they may now or in the future purchase, recommend and anything else that can benefit your company. Now for Google, an important tool for most searching, and I don’t know about you, but when you search the top of the page or at most to the bottom of the first page is as far as you go. To get your company on the top or even onto the first page – well your search engine and marketing company will need to pay Google to advertise and will use a handful of behind the scene tools like keywords, Meta Data, picture tags and cooler technical tricks. I’ll let them explain.

The management of a campaign is the most technical by far. I will briefly skim over the handy tricks (not dodgy) that digital marketing companies use to check the progress of your campaign. Some tools can track how many people visit your website, how far they click into pages, how long they spend on your site and if you choose phone call analysis a marketing company can even assess customer service and how services are promoted and quoted to clients.

I have left out one of the most popular forms of digital marketing, and I assume most people use a Google search or the equivalent to the search for services or information am I right? Well, Google has its tools to keep up with web traffic specific to not only your website but your industry.

This gives the digital marketing company a great indication of how your business’s website and advertising campaign is doing compared to other companies. Google does a lot cooler stuff but let’s just leave it here.

Is your company missing out?

Unless you are happy with what you have, may it be paper adverts in the local paper, billboards, branding on your car, mailbox drops or by the good old method of word of mouth recommendations you may not think you are missing out.

However, times are changing, and the internet is dominating, with not only the young using the internet to search for services and research, but also the older generation has also embraced the internet and how shopping around for services can save money.

And this is exactly what digital marketing is one way or another trying to do, attract prospective clients when they are searching for information on a topic or are searching for a service.

For digital marketing managers and digital marketing companies, please excuse this very brief and simplified explanation of digital marketing streams and campaigns. We are only covering the basics here.

Wrap up

So now you know what digital marketing is in some shape or form and how it can help your business now if you have decided that digital marketing is something you want to use to promote your services now to choose a digital marketing company.

Unfortunately, they are not all the same, and I’m not going to go into the specifics. There is an easy way of assessing the “one package suits all” marketing companies to the “client centred” marketing companies.

The first and most telling sign is that the marketing company will want to meet with you (in person!!!) and learn about your business, how it works, your target audience and your company’s goals. Even if the marketing company has other clients in the same field, every company is different, and if they are taking the time to meet with you, they truly understand this.

Now, that’s the biggest one who will cross off a lot of companies. From here things can get tricky. And if you don’t know much about digital marketing you should probably go and see a digital marketing company that is happy to explain step by step how your money is being divided up into different streams of marketing (e.g. how much is spent on Google ads, content writing, website management costs). Usually, digital marketing companies will charge month by month.

However, most can be flexible. Most will have contracts which state that you will commit to 12 months or 24 months and what and how they are committing to do to market your company.

There it is. A brief and hopefully informative run down on digital marketing companies, what they do, how they do it and how it can help your business thrive and increase your brand’s coverage and of course increase revenue.