With the progress of technology, it is just a matter of time when AI (artificial intelligence) will control website designing. Earlier, it took days to create one simple website page (text-based). Besides, the internet was too slow to load a simple web page. Gradually when the internet speed improved, the website designers became more creative and started using videos, images, typography and other elements to create a user-friendly website. In short, the website become heavier.
Now, people are using devices other than desktops like smartphones, mobile and IoT devices to access the internet. So, the current goal of the website designers is to create responsive as well as interactive websites which takes minimum loading time.
In the beginning, the designers required comprehensive knowledge about web technologies like JavaScript, CSS, HTML and much more. A first generation website designer had to code every page individually, which makes it impossible to create large size complex websites. In case of changing a single URL, address or navigation one had to make changes in every page manually.
Today, with enhanced technical support we don’t have to go through such hassles. Single changes at one point, make it accessible anywhere on any web-page. The popularity of CMS (Content Management System) is at the peak. The popularity of drag and drop technology in website development is also increasing day by day.
Continuous improvement of such technological support is empowering the developers to create a fully functional website within 48 hours! Don’t you think it sounds little crazy comparing with the website development procedure a few years ago? Truth is, the integration of AI (Artificial Intelligence) in website development make it possible today how we are developing and experiencing a website. The use of AI and machine learning in website development is empowering the common people (without coding knowledge) to create stunning websites.
With or without knowledge almost every website designer is currently using machine learning and AI in website development. It is not so far when a large number of websites will be powered by AI.
What is AI and Machine Learning?
The teams AI and Machine Learning are now two buzzwords. Although they are often used interchangeably, a thread of differences is still lying between them.
Artificial Intelligence or AI is a broader concept where machines are becoming “smarter” and making decisions or selections based on deductions. The use of AI in website design is now quite a hot topic.
On the other hand, machine learning could be considered as a “current application of AI”. According to this theory, machines are exposed to a maximum amount of data, from where they learn and make deductions. Machine learning is mostly used to create algorithms for the search engines and dominantly used in e-commerce websites.
Following websites are already using AI in web design
While it comes to offering better user experience, a number of websites are making their moves by merging AI with Web development. Here are some examples:
- Wix ADI
When it comes to website designing, we don’t have to introduce Wix as its popularity speaks for itself. Wix is using AI to help the users in developing stunning websites. The best part is, you can develop a website with Wix without or minimum coding knowledge. It offers an option to drag and drop elements and widgets to create personalized websites.
The AI technology used by Wix is popularly known as ADI. ADI understands the users’ expectations and helps to create faster and better website with minimum effort. It not only helps in building websites but also helps to customize websites like anything. So, if you are looking forward to building your own website without the help from professional website developers, Wix ADI could help you.
- Firedrop
Sacha is the name of the AI used by Firedrop to meet the users’ demand. You just need to open the official website page of Firedrop and start chatting with Sacha! You can start chatting with Sacha and start building your personalized website instant. The websites are designed in such a way to meet both personal and business requirements. With Sacha, you can select your own colors, font style, sections and many more. Besides, you also have the power to change the website design anytime you want to with the help of Sacha without any difficulties.
- The Grid
The grid is one of the pioneer companies who started introducing AI named Molly into website design. Molly is a great aid to the website designers. The aim is to create AI websites that can be designed on their own. To develop such AI websites you just have to answer few questions and upload photos that can best represent your business and you are good to go! Color combination of a website is a crucial point but with Molly, you can use a simple 5 color palette in 200,000 different combinations. Amazing, isn’t it?
- WordPress Plugins
If you already have a WordPress website and wondering you have missed AI that could improve your website get-up, some WordPress plugins can help you in this process. You can surely find several WordPress plugins that can introduce AI into WordPress site and enhance user experience. You can also add AI-Powered SEO, chatbots, human emotions insights and post recommendations. Although WordPress Gutenberg comes with typing error rectifications, you can improve writing style by adding AI typing error rectification.
Other examples of using AI in web development
So far, we have told you how the website developers are using AI in web development. However, don’t forget that apart from web design there are some other aspects of AI implementations that could have an impact on app development and web development.
Google is the giant search engine and whatever you do, you want to see your website on Google SERP holding a good position. Google is also using AI to offer best search result to the users. You will be amazed to learn most of the algorithms recently added by Google are AI based. RankBrain is an AI introduced by Google that helps in filling users with relevant contents. Although it is at the beginning phase, RankBrain may be considered as an important factor for ranking in Google SERP. Apart from that “image search“, which is recently introduced by Google is also an AI-based application and websites with significant pictures of products, landmarks and information will rank for image search.
- Netflix
Behaviour and selection process of the users are different. Considering these two factors, Netflix has introduced AI to recommend more relevant videos to the users. The aim is to improve users’ experience and ensure maximum relevant search results in minimum time.
- Amazon
After Google, Amazon is the website, which is using AI at its best. Like Google, they are also using AI to give best search results to the users with appropriate product lists. Improvement in relevant search results helps Amazon reducing product change and return issues. So, you can do the same for your business. The overall page design of Amazon has been also improved while studying users with AI.
The integration of AI in web designing – should you be concerned?
While discussing AI introduction in website development, the obvious thing that pops up in mind is – “is it going to replace the human developers completely?”
Well, this growing threat is concerning, especially when Wix and Grid are offering AI that can develop a customized website without any expert website developer. However, the fact is, it is hard to replace human website developers. Integration of AI is helpful to speed up the website development process. AI can help the user to develop a basic (but good) skeleton of a website, but there is a lot to do to make it competitive before launching.
AI can study the users’ behavior and satisfy their wish but fail to add “human touch” that only comes from a creative website developer. Apart from that, AI can hardly replace WordPress maintenance support and WordPress security.
What we can do now is cross our fingers and observe the evolution of AI and its further implementations in website development.
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