I’m issuing a challenge to you in this post.
Do you feel confident enough to make 6 changes that can trigger a growth in your website’s traffic over the next 12 months? There are a few simple changes that you can implement that will allow your site’s traffic to grow organically, without having to put in extra time. If you are interested in building a web asset that produces in a compounding way, here are six ways you can do it.
Improve the theme of your website.
Not all themes are developed in ways that are user friendly. You want to have a theme that is light, that will load quickly and that will force people to stay on the site for as long as possible. For example, if you have blog content on your website, you can change the format so that it eliminates as many distractions as possible.
Other things that you need to consider are mobile responsiveness and the user experience on different mobile devices. Google is rewarding sites with more visibility on their search engine if sites are optimised for the mobile first index.
If you are on WordPress, there are several professional themes available from StudioPress on the Genesis framework that will provide these functions.
Change the typography on your website.
There are case studies that show improvements in retention and conversions when the typography on a website is optimised. The easier it is for people to read and navigate throughout the site, the more inclined they will be to share the website’s content with their peers.
Experiment with the sizing of the font, the font style, colour and the spacing to see which typography suits your site the best.
Improve the paragraph spacing.
You will be surprised how much this will impact your site’s engagement. This is because it makes it easier for people to read and engage with your site’s content. The more difficult it is to read, the more likely they are to navigate away from the content.
Experiment with single, 1.5 and double line spacing and compare it with the bounce rate and time on site from your Google Analytics data.
Add a pop-up
Encourage people to share your site’s content by telling them in the form of a pop-up. The pop-up can be displayed as a welcome gate, a timed pop-up, a click-trigger, an exit pop-up or a scrolling pop-up. There are some cases where the pop-ups contribute more than a 100% increase in traffic.
Encourage visitors to subscribe to your list.
Getting new visitors all the time is challenging and expensive. It’s actually better to retain existing visitors and encouraging them to bring new visitors to your website. The easiest way to get started is by inviting visitors to subscribe to your website’s list and having them managed through an email CRM like Mailchimp or ActiveCampaign.
At the bottom of the email, you can also ask them to forward the email to any friends that may also be interested. This can be combined with an incentive that will reward people for sharing the email with their peers.
Focus your website’s energy on solving problems.
Do you know what the immediate need or urgency is with the people that are visiting your website? If you solve their immediate need or problem, you will be demonstrate value and it will incentivise them to share your website’s content with their audience. Your site will experience a snowball effect with traffic due to your site’s visitors influencing their audience network.
Implementing these changes shouldn’t take you any longer than 90 minutes. You should see the impact of those changes growing your site’s traffic exponentially over the next 4 weeks.