Events provide a feast for all the senses to enjoy. Companies are continually trying to find ways to improve the attendee’s overall experience. One way is by integrating digital signage.

Signage is not just there to provide advertising space; it can also be used to provide vital information for event participants and help them become more engaged. A professional audio visual company lists some of the possible uses for digital signage:

1. Advertise the event

You can cut down on printing marketing material by designing signage that feature vital information about the event such as schedules of games, lineups of speakers, lists of movies playing, current promotions and a list of upcoming events.

The above display signage can be distributed around the venue. By integrating touchscreen technology, attendees can have access to all the information they need. No need to go look for staff to get answers.

2. Increase attendance

Massive LED screens can allow attendees to see and enjoy the action from even the farthest seats. People who attend the live event will also get to view exclusive content that is not shown on television or even live cable. When it comes to sporting games, this includes high resolution videos of player statistics, interviews, replays and closeups of the various teams and players.

3. Provide directions

Digital signage can be used to direct people to where they need to go. For instance, stadium parking lots can utilize signage to inform drivers which floor has available slots and where these are specifically located.

They can also be used to indicate the quickest way towards the seats, bathrooms, concession stands and other integral parts of the event venue.

4. Keep attendees updated during the event

There will be moments when you will need to leave your seat to go to the bathroom or the concession stand. Imagine seeing a long line of people, each one patiently waiting for their turn to get inside the bathroom or buy food. Each minute you wait, you are missing an important part of the concert or live performance. By placing digital signage in certain areas inside the venue, patrons won’t miss another minute of the action.

Another application is to use the signage to post any changes in the event. LED screens and electronic displays can be used to display changes in the schedule, lineup of speakers, rooms and more. The information can be updated at any time throughout the day, which makes it easier to disseminate the new details to the audience.

5. Get fans excited before and after the main event

Micro events and activities can be organized before and after the main event. Digital signage can be used to keep people hyped for the game, concert or alternative event. For instance, you can allocate an area outside the main stadium where you can place massive LED displays, a stage, lights and a sound system.

Hire a host or play music or games with the crowd. This festive atmosphere can add to the immersive experience and make people want to stay around longer.

6. Interact with audiences

Use your digital signage to connect with event attendees. You can have an app developed specifically for the event where attendees can post their comments. An alternative is to encourage people to post updates on your brand’s social media accounts such as Facebook or Twitter. They could also use these online channels to post photos or videos or even answer polls. During the event, the content can be posted on the LED screen or digital signage. This can make participants feel more engaged and part of the action. Plus, making good use of this user content can help increase the buzz for the event.

The use of digital display technology can be applied to almost any type of event; these are only a few examples. If you are planning to organize an event, try some of these tips to see what works. The end goal is to create a live event experience more memorable for attendees.

Rami Haber

MANAGING PARTNER PRO LAB TRADING LLC: RAMI HABER

Rami Haber is the Managing Partner of Pro Lab Trading LLC. With a BA in electronics, Mr. Haber specializes in Audio Visuals & Lighting, with more than 15 years of experience in leading large-scale projects in the Middle East. Before becoming a successful businessman in the Audio Visual & Lighting industry, and before becoming his own boss, Mr. Haber had worked with the top lighting companies across the region. His professional experience carries as well, having taken a lot of lighting training around the world.


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