Vancouver, WA, shares its name with the city of Vancouver in Canada as both towns were named after a sailor, George Vancouver, but the American city is relatively older. It is also referred to as Fort Vancouver and is home to big commercial businesses like Nautilus Inc., Zoominfo, Papa Murphy’s Pizza, The Holland, to name a few.
One of the largest commercial sectors in Vancouver, WA, is the retail trade that employs a significant share of employees. Thus the segment is very competitive, and Fort Vancouver’s commercial businesses have to find innovative ways to stay ahead. One of the most effective ways to stay on top is to design a captivating website for your business. Whether you have a brick-and-mortar retail store or an eCommerce retail platform, professional agencies that offer services like web design in Vancouver WA, can help you develop a suitable website.
Here are some effective web design strategies that can help capture your local audience’ attention in Vancouver, WA:
Use Responsive Design
As the mobile penetration in Vancouver, WA is at an all-time high with high connectivity of 4G and 5G in most regions; it’s vital to have a mobile-optimized website. Data indicates that over 90% of modern shoppers use their smartphones even while in retail shops to compare prices and look at product reviews. Thus, your web design should be responsive and cater to mobile users to offer a seamless shopping experience.
Place your Contact Information at Vantage Point
If your commercial business in Vancouver, WA, depends on people being able to contact you, it’s essential to put up that information above the fold. This way, you can offer great convenience for shoppers to call your sales team and make a purchase. Similarly, you should also place your social media links at the header or footer for ease of access.
Use Visual Elements
Visual elements such as high-end graphics, animation and videos tend to draw user attention. Whether you own a fashion store or an eatery in Vancouver’s upscale downtown shopping district, it’s vital to use appealing visuals. Instead of using stock photos, you can consider real images of your staff, shop, products, and work to promote an authentic feel for your business. Several experts of web design in Vancouver, WA, create custom graphics and content to make for a captivating website for your commercial enterprise.
The Need for Speed
American consumers tend to leave a site with slower load times, and 83% stated that slow websites cause a negative association with the brand. Hence, ensure your webpage loads fast enough to hold the attention span of your visitors. Running software updates, optimizing videos and images, and using a web host with higher bandwidth can go a long way to enable your customers to linger on to the site for a long time.
Vancouver VA has a diverse population that is increasingly tech-savvy and modern. Thus they prefer personal design elements that include customer reviews, free demo CTAs, and testimonials that influence their purchase decision.
Operating a commercial business in Vancouver is not easy due to the competitive market across Washington, including Portland, with which Vancouver has close proximity. Thus invest in a robust website for your business with the help of website design agencies in Vancouver, WA, to win and retain customers.