Making money for many is hard enough, spending it shouldn’t be. And speaking of spending, online shopping or shopping online is one way many choose to spend their money.

In fact, last year alone, 1.66 billion people reportedly shopped online contributing over $2.3tr to global retail revenue. This figure is further expected to more than double to around $4.88tr by 2021.

Similarly, during an April 2017 survey, 40 percent of internet users in the United States stated that they purchased items online at several times per month, and 20 percent said they bought items or services online on a weekly basis.

Now, wouldn’t you love to know what shoppers expect from retailers or how to help these shoppers spend their hard earned money happily when next they visit your dropshipping or online store?

In this post I’ll highlight 7 practical ways to enhance online shopping experience and make it easier for shoppers to shop in your webstore.

But before that here’re

3 Benefits of a Great Online Shopping Experience

  • Happy Customers

A good shopping experience makes good first impression and can nearly guarantee repeat purchases which over time can increase customer average order value and lifetime value.

  • Commendations

A good shopping experience will earn you commendations and positive reviews in-store, on-site and even off-site on third party review sites like Yelp and TrustPilot.

  • Recommendations

Beyond positive reviews and commendations, happy customers are highly likely to recommend you to their friends, family and followers.

A poor shopping experience on the other hand will create dissatisfied customers who will abandon cart, complain, tell on you, write bad/scathing reviews, shop with your competitors instead and may never return to your store.

That said, here are

7 Ways to Enhance Online Shopping Experience

  1. Pick a Good Store/Domain Name

Are your store/domain names simple enough and easy to spell? Most new shoppers try to find you via Google search or by typing directly into their browser’s address bar.

If your store or domain name is too complicated, long or hard to spell they’ll get error messages. After a few tries they may give up the search and instead shop somewhere else.

A good store or domain name is:

  • catchy
  • easy to spell
  • easy to pronounce or articulate
  • memorable
  • not too lengthy, among others
  1. Finish their (Search) Sentences

When browsing or searching for products on-site many shoppers use your site search function. Many of these searchers do not know how to correctly spell what they’re looking for.

If your dropshipping business or e-tail site lacks autosuggest capabilities such shoppers may never find what they’re looking for and may conclude they’re out of stock or not in stock.

However, with autosuggest their search terms are completed or predicted for them and they go “aha, that’s what I was trying to type!”, and they add it to cart.

  1. Use Great Product Photography

Pictures are powerful, they say one is worth a thousand words. Even after a successful product search a potential sale can be scuttled by poor product photography screaming a thousand negative words to shoppers.

One of the messages they get from poor product photographs is that the product is bad or of inferior quality. If this is a storewide phenomenon they may consider your online store as generally or completely low quality. Smart retailers consider product photography as part of their sales funnel and spare nothing to nail it.

Aim for crisp, crystal clear photography showing different angles. Also avoid over touched pictures as they may fool buyers and eventually skyrocket your return rates.

  1. Great Product Descriptions

A good product description is like a competent retail associate or sales person, who is able to effectively and correctly explain the features, benefits and uses of each product.

This is very important. A good product photograph is great, but experience has taught many shoppers not to buy photoshopped product images. They want something extra to convince them. A great product description can be that something extra.

Combined with good product photography, a good product description can seal the sale for you by giving shoppers a surreal mental picture of features and functionalities like size, texture, power rating, output, etc.

  1. Provide Size Guides

Size issues are responsible for a great portion of all fashion apparel returns, which costs retailers millions of dollars to deal with, especially during holiday sales.

Lengthy returns processes from cross-border sales can also hurt customer satisfaction and your store’s reputation. You can reduce this by providing size guides to help shoppers figure out the right sizes before they order.

Additionally, there are apps and virtual reality tools like VirtuSize that can give shoppers a more realistic sense of size.

  1. Provide Customer/Product Reviews

Customer or product reviews are powerful tools that can convince shoppers to close or conclude the purchase.

These user generated reviews are powerful word of mouth tools that you can use to convince shoppers that others have bought and enjoyed same products.

Many online shoppers rely on product reviews to make a purchase decision. Honest reviews with a good mix of positive and not-so-positive reviews tend to look more convincing and realistic.

  1. Provide Exchange Rate Calculators

Even after implementing 1-6 above some shoppers, especially cross border shoppers want to know beforehand what it would actually cost them in their local currency. Exchange rate calculators can help here.

This is because most payment processors or gateways use different conversion rates from official or parallel market rates. Some of them charge way more and may scare shoppers.

Smart retailers shop around for payment processors with low fees and wide payment options to cater to a large audience.


Implementing these could enhance online shopping experience in your online dropshipping or retail store and bring you returning satisfied customers.

Author Bio:

Amos Onwukwe is an AWAI trained Business/Ecommerce B2B/B2C Copywriter, featured in scores of blogs including Huffington Post, Dumb Little Man, Ecommerce Nation, eCommerce Insights, Understanding Ecommerce, Result First, Floship, SmallBusinessBonfire, SmallBizClub, Successful Startup 101, Business Partner Magazine, RabidOfficeMonkey, etc.

He’s available for hire.

Twitter: @amos_onwukwe

Research has predicted that mobile e-shopping will shoot up at walloping $163 billion deals overall this year. Furthermore, that assessed that 85% of mobile clients will utilize mobile applications as opposed to mobile site.

Considering everything number aside, the most startling actuality here is even if 33% of mobile deals happen through mobile applications, just 10% of retailers overall offer mobile applications to its clients.

The blast in versatile ecommerce has prompted the formation of mobile applications and platforms. Deals using ecommerce Mobile App have grown 39% over a year ago to reach $123.13 billion this year in the United States. This implies m-commerce will represent 1/3 of all ecommerce deals.

Here is a rundown of 11 must-have elements for your mobile shopping cart.

Simple User Interface

A mobile screen is littler than that of a PC, henceforth, you’re constrained to utilize and show content on the screen. Further, whatever content you utilize must be orchestrated in an improved way, guaranteeing the client can relish all these features effortlessly. The home screen must be engaged, free and should just feature the most recent items and upgrades.

No requirement of registration

A regular ecommerce client never needs to shed the sweat behind a long multi-page registration or checkout process. You can make steps less demanding by enabling clients to register utilizing their favored social platforms. While checking out, inquire as to whether you can store their payment specifications for future buys. This will demolish entering information continuously and make checkout easy.

Incorporate larger images

Presently, since our ability to focus is restricted and we can take whatever gives us visual interest, it is proposed that your application should show fewer items under every category and every item ought to have a major, clear and engaging perspective. Visual Website enhancer uncovered in an investigation that your deal is probably going to increase by 10% when your pictures are sufficiently enormous to offer an attractive personality!

“Add to cart” option

Keep in mind to shorten the buying procedure. If there are excessively numerous means for checkout, you are well on the way to lose your client. Utilizing ‘Add to Cart’ button on your item leads your client to buy faster. This keeps their enthusiasm up and you get more deals.

Quick Checkout Feature

Mobile applications need to contain Quick Checkout element. The Quick Checkout feature enables customers to complete a request with predefined data from the quick checkout profile and consequently sets the transportation and billing addresses for the client.


Fashion or style applications and additionally couple of more ecommerce applications have two sorts of channels with one enabling different choices to be made, as in array where one can choose sorts of items and costs both and other being very specific. It must be remembered which channel suits your plan of action and how to mastermind the channels to help deals.

Research indicates “Price” button is the most clicked button in any application. Modify price button as per different classifications that an item remains available to be purchased.

Implement a progress bar

As said before, the whole checkout process should wind up ahead of schedule. On the off chance that your clients appear to encounter a more drawn out time than anticipated, consider utilizing a progress bar recommending what number of screens they need to go before checking out. This keeps them patient and encourages them to create better relationship with your site as well.

Include “Wish List”

Include somewhat fun and more advantageous shopping experience. Enable your clients to pick couple of items and store in “Wish List” or “Favorites” so that before buying the actual item, they can look through and think about every one of the items by and by. This encourages them purchasing the best item and be content having a memorable experience with you!

Mind-boggling themes

A mobile phone has a constrained space and if the outline is excessively jumbled, it would influence the client to navigate being confused. Guarantee the application utilizes space without compromising on plan and meets business needs. Also, the visual ought to be alluring, drawing in and must pass on to the users.

Inclusion of Push-Notifications

Probably the most effective ecommerce mobile applications are the ones that have Push Notifications into their list of features. Push notices have a tendency to demand immediate action like select endorsements, uncommon offers. You can combine up this component with analytics, and you would see a critical lift in sales in a matter of moments.

Consistent Navigation

You can simply your user’s experience by positioning the menu consistently all across the app. The list should carry only the crucial categories.

These are the primary features without which your shopping cart cannot exist, incorporate them and your mobile shopping cart will be supported like never before. Get the best ecommerce mobile app builder and enjoy exhilarating features you have never seen before.