Getting the very best SEO support can make all the difference in these highly competitive modern markets. Following is Google’s own special guide to finding the most effective SEO Houston Texas can provide.
Step 1 – Conduct a two-way interview
Many people are of the mind that an interview works in one direction, as in one side does the asking and the other the selling and the information flows from this side to that. This conventional way of thinking needs to change when discussing the multifaceted topic of SEO. The complexity of the subject calls for a more involved method of communication. You SEO agency should show a huge interest in the details of your company and get a full perspective by asking such questions that will play a role in the SEO solutions they can provide.
- What makes your company unique and what is the value you bring to your target audience?
- Who are your target clients and where do you go to find them?
- What is the primary function of your website and what will you be expecting your visitors to do? Will they be making appointments, filling out forms or selling a service or product?
- What are your primary channels for doing business, online or offline? –Who are your major competitors and what do they offer in comparison to what you offer?
Step 2 – Check references
If you see that the SEO has taken the time to get a good idea of what your business is all about, you will then need to ascertain the level of success this particular SEO has seen in their professional experience. You should ask for a list of their top clients — preferably in an industry similar to yours in many ways– and then call these connections up to ask them about their level of satisfaction.
Here are some good questions to include in this communication:
- Where were their rankings for major keywords before they signed on with this SEO? And what were they within the months that follow and where are they now? (Remember that the best results will come in time)
- Was the working experience enjoyable and easy to understand?
- Was the quality of the work high and the timing prompt?
- Was the information and advice the provided clear and actionable?
- Was the overall experience educational for you and your team and do you have a better idea of what your SEO did and how it helped?
Step 3 – Ask for a technical and search audit
By our third step, most of those SEO that lack interest in their clients as well as any whose references didn’t express enthusiasm about top-notch SEO Houston Texas services. Now it is time to take the search for a reputable SEO a step further and ask for a full technical and SEO audit of your site and online business.
This is proverbially allowing a SEO to look at the shady underbelly of your business and a service that you will require an investment so make sure you are working with a trustworthy service. You can also choose to give them a restricted access to your Google Search Console and other critical data. Another option for larger businesses is to have a few different SEO’s perform an audit and compare their findings. But, a smaller company with fewer resources will be fine with a single opinion.
Search audit — The SEO will prepare a special document that outlines their finding after a full investigation of their rankings and site evaluation. The document will include a list of needed changes in order of importance that must be applied for your site to achieve better rankings. Then you will receive a similar list with their recommendations starting with the most cost-effective adjustments.
The list of recommendations should also include a plan for implementing each one as well as the timeline and cost associated with each. You will see a list of predicted outcomes and a timetable where you can expect the results of the recommendations made.
Technical audit — this inspection will take a look at the “nuts and bolts” holding the site together. This includes an analysis of the server connectivity, URL parameters, crawlability and any internal linking conditions. Each of the aspects about the design and layout will be checked and recommendations made for improving the site structure.
Step 4 – May the Best Agency Win
After the last step has been completed you will have been provided the most aggressive SEO Houston Texas has to offer, that can deliver you impressive results. But, you still need to be sure you feel good with their work and confident that they can deliver what they have promised for the cost that you both feel good about.
Once you have agreed to a cost and signed on with your SEO, you will see the process in action making progress for your online business.
This is the recommended way that you choose a SEO, one that will make a difference for you and your online business. So good luck and may you achieve those rankings you need.