The marketing strategy plays a prominent role in the success of any business – whether it’s B2B or B2C, though the approach for both varies. If you have hired an agency to devise and run a marketing plan for you, they will try to use both the direct and outbound as well as inbound marketing techniques to reach out to the maximum audience. The outbound techniques involve sending messages to prospective clients. It works on the clients that you have already identified, but to create reasons for the targeted audience to come to you, you need to involve the inbound marketing techniques.
Here are a few of the marketing techniques that will help you in 2019, if applied correctly.
Find the Right Target Audience
This is the most critical step as unless you communicate with the right audience all your marketing strategies will fail. Suppose you run a play school and you send notifications to people having grown-up children. It will be treated as spam by them. You need to identify the right audience using the tools available. This will help in targeting the right demographics taking factors like age, gender, and location into consideration. Once the audience is identified, it can be further defined and refined.
Have an Informative and Engaging Website
The strategies of SEO services Delhi that you might have hired for improving your rankings in SERPs and diverting traffic will be fruitful only if you could engage the visitors that come to your page or website. The attention span of a visitor is only 3 seconds and within that time he or she decides to either abandon or explore the website further. You need to utilize this properly. The website is your first impression on your prospective buyer and it needs to be strong and very appealing. The website designing should be done keeping in mind the B2B prospects and what will appeal and engage them to take further action. Thus, the professionals that you have hired should know what to share and how to share to make a lasting impact.
Make Use of Social Media
Social media has gained a lot of attention and you need to include it big time in your B2B digital marketing plan apart from using other forms of media. There are 60% buyers out there who first check on social media about a new service provider before even visiting their website. So, in 2019, make maximum use of social platforms like Facebook and Instagram, filling your social media profiles with all the relevant information that you want your B2B customers to be aware of.
Besides that, have relevant content on reputed blogs having backlinks to your website, post updates about your products and services and how it is good and different from that of your competitor. Make things informative and interactive on social media by including success stories, testimonials, FAQs etc.
The year 2019 will require to take your attention away from traditional methods like email marketing, telemarketing, direct mail etc. and focus more on the digital world. It’s not easy to get a foothold in the digital world, but by taking the help of right tools, you will get a grasp of it. It is full of opportunities and resources for a B2B business. All you need to do is hire a reputed Digital marketing company in India or anywhere you want to devise the best strategies.