When it comes to digital marketing trends, they continue to evolve and a new trend comes before you realize it. As we keep depending on forecasts, we need to look for predictions of what to expect and tailor your online campaigns based on the digital marketing trends.
According to an article published on Forbes, digital events as well as experiences for target customers to engage beyond the purview of your conventional sales messaging. You also need to diversify your social networking activities to reach out to more engaged audiences. It calls for improving the overall user experience on your social media accounts by making the most out of the shop and related features to overcome the obstacles of purchasing from your business or brand. You can set up an Instagram Shop to balance your e-commerce campaigns on the digital landscape.
In this article, we will walk through the top five digital marketing trends in 2021 for your business. Read on to learn more.
- Popularity of voice search
Voice search will dominate this year affecting digital marketing globally, thus making businesses embrace the voice search technology. Voice search has evolved much and changed the way marketers improve website rankings for specific keywords (KWs) and search phrases.
It is predicted that 50 percent of all web searches would be voice-based soon, thus creating new marketing opportunities for online businesses. You can do numerous things to improve your website rankings in the search engine results pages (SERPs) for voice-based search. Then, you need to use long tail KWs. For instance, you can use KWs like, most expensive men’s fashion brand and not just KWs like a fashion brand.
- Smart speakers based on AI technology
Today, smart speakers are dominant and one of the most important trends to watch out for in 2021. Based on the findings of the Social Report, approx 56 million smart speakers sold to customers in the year 2018, and speaker manufacturers would sell around 94 million of such devices in 2019.
The popularity of smart speakers is a great opportunity and soon to become the key channel for digital marketers to use ads and promote their products or services. Here are the two essential ways your brand could adopt smart speaker marketing this year:
When it comes to flash briefing on Alexa, it is a popular way you can receive news about the weather, morning news updates, as well as daily information. People can select or pick sources of news, information, podcasts, and other news they would like their smart speakers to say.
App or branded skill
You can make a branded Google Home app or branded Alexa Skill related to your business, offering a beneficial service to your targeted customers. These days, marketers are leveraging Alexa Skills to reach out to their audiences by providing them with industry-related news, related products, services, and much more.
- The use of Chatbots in brand marketing
This year, marketers will make the best use of chatbots to promote their brands and products. Though brands have been using chatbot technology for some time, businesses will capitalize on chatbots even more in 2021. If you like to learn more about the use of chatbots for your business, you can get in touch with digital marketing agency Auckland or similar ones.
AI-based chatbots: A chatbot powered with artificial intelligence (AI) has the potential of offering a customized experience to customers and clients. When it comes to Bank of America’s chatbot technology, they can manage any customer query leveraging prognostic analytics. The chatbot can also foresee buyer needs and help them via complicated banking processes.
Even customers can use chatbots to clear payments, save money, or check account balances. Such experiences are helping businesses and customers. This way, businesses can place themselves as consumer-first.
Social media chatbots: Did you know that chatbot technology is being used in various digital marketing applications to help your business communicate with customers in a better way? Besides, it also improves user experience. The can aggregator company Uber lets people ask for a cab ride via their Facebook Messenger application. Thus, businesses are now incorporating marketing channels with their purchase point. This way, chatbots are ensuring a hassle-free, convenient customer experience as well as cutting back on the buying cycle.
- The popularity of augmented reality
Augmented Reality or AR is another popular digital marketing trend and doing rounds for some time. The experts in the industry believe that AR will soon become a rage in 2021 and beyond. When it comes to AR, it has made its presence felt in the digital marketing landscape and one of the top trends this year.
Big brands such as IKEA are already leveraging AR. Started in the year 2017, IKEA’s Place app allows consumers to see precisely how their sofa or couch will look and fit in the living room of their homes even before they buy the product. It is a form of marketing called experimental marketing is letting businesses such as IKEA as well as providing consumers with the best buying experience that makes the real distinction between buying and giving up.
- Communication on private-messaging applications
Businesses will make the best use of private-messaging applications in 2021 and beyond. Mobile apps such as Viber, WhatsApp, or WeChat have gained significant traction, of late and therefore, brands will reap the benefits of these private apps and private messaging groups.
As far as WhatsApp is concerned, it has a huge database of 1.5 million users active in more than 180 nations. Therefore, businesses can place their products or services to several people without the need to bring them to their web pages. You can also set up a WhatsApp business profile and make the best use of Facebook ads to allow WhatsApp users to call and message the customer support department with one click.
Ads are to come on WhatsApp soon, which means brands can make the best use of this app and work it towards their benefit.
Embrace these digital marketing trends to improve your products, promote items, and market in the best possible way. Online news marketing has huge scope this year whether you have a new business or an established one.