With a simple internet search, you can find a host of startup ideas for this year all claiming to be profitable. Somehow, the idea of “selfie drones” doesn’t seem all that great in lieu of their ability to deliver packages. If you’re looking for something that will really rake in the dough, take a look at these startup ideas.
HIIT Equipment
HIIT stands for High Intensity Interval Training, and the equipment that surrounds this fitness niche is vast. Weights, jump ropes, medicine balls, and more are all necessary to achieving the fitness goals of an HIIT workout. With a steadily increasing sales trend since 2012 and projected growth in the year of 2018, now is the time to hop on the fitness train. Keyword searches are simple, and this particular niche thrives on video content to show potential customers just how to use the equipment. Whether you start an online business or open a storefront, success is just around the corner in 2018. Smart Bands and Watches The expected revenue from smartwatches in 2018 is $19 billion, which is expected to grow to a gargantuan $50 million in 2019. You can cut yourself a slice of that pie by selling various watches or creating your own with the right tech and machined parts from a company like Weiss-Aug.
The goal here is to offer variety. Fitness trackers with heart rate monitors appeal to a certain customer base, while the latest in GPS tracking and synced apps appeal to another. This allows you to create multiple marketing campaigns and reach a larger customer base.
Dash Cams
While interest in dash cams spikes then fizzles out in a cyclical fashion, sales have steadily increased over the past five years. However, insurance companies are now accepting dash cam footage in accident claims. That not only peaks interest but gives you an excellent marketing angle for a product. Utilizing video marketing, you can show potential customers the crazy things they can record on their cams, too. Marketing for this one is simple, and getting in on the ground floor is fairly cheap for a tech product.
Beard Oil
The beard trend is dying out anytime soon. Sales show an average of $6 billion annually with expected growth in 2018. Considering the fact that over 40% of American men wear facial hair, why not market to this large demographic with the most important grooming product out there: beard oil? These startups work great as online marketplaces or storefronts and quickly become well-known brands when the product is marketed correctly. If you’re going all in and creating a new formula, skip the tedious office meetings and use Clockspot to track your employees. If you’re simply selling product, aim for a blend of manly scents and organic formulas.
Compression Socks
No product has grown as steadily as compression socks since 2008. They’re purchased by athletes and the average citizen alike, gaining appeal from their ability to treat and prevent disorders. When paired with running or orthopedic shoes, this startup has serious potential. Make sure not to use direct claims when selling compression socks. The trick is to market their medical benefits without outright saying that they are a cure. Targeted ads for specific benefits are also highly recommended.
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