Friends do more than just give you an excuse to go to happy hour on Friday night. They’re also good for your health. In fact, evidence shows that people who have childhood best friends tend to be less anxious and depressed by the time they’re 25. Having one best friend is more important than having five or six casual friends, at least from a health standpoint.

But not everyone can carry their best friendship from high school with them into adulthood. People change and grow and move away from each other. But if you’re an adult with someone who can conceivably be called a best friend, it’s worth showing them you care. Here are three ways to achieve that.

Write a letter

The days of writing letters back and forth between friends are mostly gone. When we get our mail now, it’s very unlikely to find any personal letters. We might get credit card statements and maybe a magazine or two, but for the most part, junk mail fills up our mailboxes nowadays. According to New York University, 5.6 million tons of junk mail are dropped in American landfills every year. When you write a letter to a friend, you’re giving them something to look forward to besides a used car dealership flyer that goes straight into the recycling bin.

If your handwriting isn’t too bad, feel free to write the letter by hand. But if you have the handwriting of a doctor minus the salary, it’s okay to sit in front of a computer and type out a letter to your friend. Think about what you would say to them in a text, and then expound on it. For example, in a text you might say, “How are u?” In a letter, you can say, “I’ve been thinking of you. I hope your new job is going well.” If your friend wants to start a regular correspondence, that’s great. If not, they’ll still cherish the fact that you took the time to write an actual letter, put it in an envelope, and mail it.

Get friendship bracelets

In junior high, there’s a good chance you had one of those “best friends forever” necklaces that combined to form a heart or something similar. While it may seem like something that you outgrow once you hit college, you can still use physical tokens to symbolize your friendship. Custom friendship bracelets are a solid idea no matter how old you are.

Something tangible like a bracelet is useful, mostly because you can look at the item and think of your friend. You may not have time to text or call, but you do have time to glance at your wrist and remember how much your friend means to you. Adult life means making sacrifices — too often, you have to sacrifice friendships in the short-term in order to accomplish other goals like getting a promotion at work. Wearing a bracelet can serve as a reminder to check in with your friend occasionally no matter how busy life gets.

Schedule a half hour coffee date

Some people can be so addicted to productivity that they end up becoming addicted to being busy. If you’re not careful, you can convince yourself that your worth as a person depends on how many social invitations you turn down. But that’s a recipe for quick burnout. Fight back by calling up your friend and scheduling a coffee date. If you both only have 30 minutes, then make it for 30 minutes, but plan to spend at least some time in the same room together, doing nothing more than talking about your lives. If possible, you should both agree to not check your phones for the entire coffee date.

It’s a cliché, but no one gets to the end of their life and thinks fondly of all those moments they spent working overtime in the office. Relationships help make life significant, so take a little time and invest it in your best friend.

Did you know that a trade show is considered one of the most underrated business2business marketing tools?  Of course, the appearance in the Internet with a respectable homepage plays an important role today. It often generates the income of a company and ensures that potential customers can find the company. Digital advertising and other targeted measures also play an important role. Those who are also represented at trade fairs round off their presentation perfectly. Here you have the opportunity to establish business contacts through your company presentation at trade fairs and to interest customers in you and your product.  Here you can show who you are and what you can do. Your customers, investors or partners can talk to you personally. Nowhere else is there a better advertising opportunity. The focus here is on the presentation.

Shows offer an ideal platform to showcase your latest products and offerings and network with clients and potential industry partners. But pulling off an effective presentation is challenging. We have some valuable pointers to turn your next trade show into a success!

Presentation is everything

If you want to stand out from the crowd and attract your target audience create open and inviting spaces that are not confined in any way. Eliminate barriers that would stop people from coming in or leaving. It is important not to over-clutter the space. Next, think simple and chic but with attention-grabbing centerpieces that pop. The clean design is going to calm you and draw you in while the flashy details attract attention. Meanwhile make sure that the design showcases your products in an appealing way. You only have a few seconds to sell your brand, so clear and precise graphics are a must. Because besides being inviting and commanding attention, an effective booth should also be informative.

Experiential marketing

This method to showcase your products or services is considered so much more effective than traditional marketing tools. In experiential marketing you want the client to have a memorable experience. So if you are a manufacturer of work-out machines make sure your potential clients can try them out at your booth. If you are a manufacturer of printing equipment, have a machine at your booth that actually runs and instruct the operators to actively engage clients for a hands-on presentation. This way the client forms an emotional connection to your brand, which boosts brand loyalty.

First impressions are everything

To sum it up, there is no do-over for a first impression. Be aware that your booth design reflects your company’s goals and objectives and represents your brand. An investment is, of course, absolutely necessary here as well, as almost everywhere in this area. You can find some inspiration here: Depending on your wishes and scope, a professional appearance at a trade fair can quickly become very pricy. However, the more you can cover from your own areas, the more costs you can save here. However, one thing can be said without doubt: Success depends on the presentation of the stand.

Professional help at trade fairs is also provided by hostesses, who you can book for an hourly fee. They can, for example, score points directly in the entrance area with products or flyers from your company.