seo 2426046

SEO – also known as search engine optimization, is a form of marketing that has continued to grow in terms of market share and value in the recent years. SEO is all about optimizing a website to rank highly in the search results displayed by search engines like Google and Bing. The actual marketing services involved can take place both internally on the website, as well as externally via other websites linking back to the site in questions, also known as backlinks.

In this article, we will review some of the things that you should be aware of when you start optimizing your website.

Content Optimization

Content optimization, also called onpage SEO, is all the work you can perform on the site itself. It consists in text and keyword optimization of content, and focusing on readability and quality.

When you write your content, there are a number of things to be aware of. In the old days, it was about stuffing the texts with enough keywords on as many pages as possible that did the trick. However, Google and other engines has since then moved on to more sophisticated ranking schemes, and today it is important to focus on quality above all else.

Therefore, today, when you optimize your site, you should think about writing directly to the user. What do your users need to know to be able to take next steps in the process of buying, downloading, or anything else? Once you have written a good and useful text with the reader in focus, you can subsequently work on optimizing the text for engines. However, you should be careful here. You can take great advantage from what you call keyword density, which also means keyword density. That’s how many % a keyword constitutes of a page. Here it is a good idea and best practice to stay between 2 and 5%.

When we talk to content optimization, you should use your keyword in the H1 headline, page title, and possibly in some of your subtitles, if that makes sense.

User behavior

Reading users’ behavior on a website is something that Google is getting better and better at. What Google is looking at here is, among other things, the rate of rejection, the time spent on the page, the number of pages per visit, and the user engagement.

These are excellent numbers to assess whether a user has found the content of your website relevant to the given search. Therefore, this is something that you should work actively with when you want to search engine optimize your website as it is something Google weighs more and more. If you’re thinking of writing to your visitors instead of Google, you’ve already come a long way.

Link Building

Linkbuilding is one of the largest single items in SEO, and it is also typical here how many companies are having difficulty allocating enough resources for this crucial part. A link serves as a recommendation from another website, and the more links a website has, the better chances for a good search engine ranking placement it gets. Quantity alone is not enough however, and one strong link can be worth several thousand weak ones, so tread carefully. Obtaining links requires work and, not least, good relationships. Here are a few great suggestions for link sources:

  • Website owners
  • Online magazines
  • Friends and family
  • Bloggers
  • Press releases
  • Forums
  • Social Media
seo 2426046

In today’s world, internet consists of lots of links. Who gets a link to the website and how it is done are some of the essential factors driving the search engine ranking as well as the traffic of the site.

If you don’t know where to begin while it comes to link building with other websites, here are some of the strategies to get it started:

Write a blog

Writing content on a regular basis not only build the links internally, but it also provides you with the ability to create them naturally, because the material is the primary asset while attracting links. A blog is crucial for many strategies given here, like linking out. The blog is necessary for today’s online world to survive.

Internal Linking

You have a lot of posts as well as pages on your site, so why not make the most of it? Internal links are enormous enough for building links because you can control everything related to it, from the anchor text to location of the page. This is the point that most of the people overlook, please you don’t! Ensure to steer your material in the direction of various other pages or posts so that you may get a link to them.

Links pages/Resources

Most of the other webmasters have made links or pages, resources and this is the best opportunity to get links. If the links on the webpage are relevant, you have a chance. There are also specialists in this area, offering SEO optimization services for business owners too busy to learn the details of this aspect.

Unfortunately, it is not that easy as asking for the link. These two suggestions are the particular strategies to help you get the liking of the webmasters before you ask and substantially increase the chance of getting the link.

Ask other people who you know for the link

Whether they are your relatives, friends, colleagues, employees, clients, business partners or someone else, you may ask them for the link. People who have a website or a blog and also who you know, you may take advantage of this.

Make it simple to link to you

If you want others to get a link to you, make it easy for them and don’t complicate. Make the HTML snippets that people may plug right in their content to connect to you because some of the linkers who belong in your community might not be too tech savvy. Either you may create a page of ‘Link to us’ or also use the JavaScript language to generate HTML at the end of the post.

Search for the competitors

While it comes to finding the new opportunities for the link, researching competitors are the primary thing that you must do. Essentially, you are backing off the success of your competitors. While some of the links are unobtainable, others act like a diamond in the rough.

Link out

Linking out is big. Don’t act like a link hoarder; you are going to write the content, so better use it as the favor with other people. If you are not educated enough about seo then you can hire professionals like who provides top class SEO services.


When it comes to increasing a websites visibility, link building is a common SEO (search engine optimisation) technique. This is often referred to as an off-page technique, and is implemented by many site owners. This process refers to sharing a link to other relevant websites so search engine companies such as Google and Yahoo are more likely to rank that website higher in search engine results. Some find optimisation techniques to be hard to understand, so seek the help of professional SEO services.

This can be a wise move as an expert will understand why these types of strategies can sometimes fail. While nobody knows exactly what Google is looking for when it comes to search engine rankings, professionals have done their research and know as much as possible. SEO services will also include goal setting and will devise strategies which means there is a purpose behind the link building. Here are some of the common reasons why link building strategies fail as well as what can be done to rectify these methods.

The content is not focused on

development tablet web seo designer coding code program programming developer compute coder concept – stock image

Sometimes people tend to focus on sharing as much as possible to other websites. When this occurs, often the content itself is not focused on. The content is the most important thing and it the best SEO strategy that can be used. Good quality content that contains valuable information is imperative to think about before anything is shared around the web. Fresh blog posts, good quality pictures, and great information is all important and will increase the chances that a site is shared by visitors. Great content is also the best way to get Google to notice a page. Once this is focused on, only then can pages be shared elsewhere on the web.

Links are shared to non-relevant places

Another common mistake that people make is that they share their site to non-relevant pages. For example, a dental blog would not want to share their site on a plumbing blog. Instead of focusing on sharing here, there and everything, it is imperative to find places to share that are of good quality and in a relevant field. Implementing professional SEO services is a great way to let the professionals find the best places to share a website, so all of the hard work put in is more likely to pay off.

Tracking is not completed

A great benefit to implanting professional services is they can accurately track which links are working and which are not. There are also programs that will allow users to see where their website traffic is coming from. Without tracking what is shared, it is impossible to decipher what is bringing more visibility and what is not. Having this knowledge will allow site owners to change their sharing strategies if need be, and to continue the ones that are working.

The wrong audience is targeted

Finally, a reason why a strategy can fail is because the wrong target audience is focused on. This is why it is imperative to do research. It is great to know the gender of your target audience, where they live, where they shop, what their likes are, and their age. All of this information is vital to know before any sharing occurs. This will ensure that time, money and effort is put into the correct places to reach ideal clients and customers. Working side by side when an SEO company like SEO Shark – SEO expert is a great way to gain this knowledge and to implement techniques that will work long term. When it is known what the correct target audience is, similar sites can be shared to in order to best reach the desired audience.