Blogging is one of the easiest and effective ways small businesses can use to promote their brands, as well as reach out to their target audience. One, however, needs to blog consistently while providing useful and relevant content for his/her target audience. With many businesses now operating online, it is important for you too, as a small business, to create a strong presence online as well. An active online presence gives your business a better chance to compete for customers and audience with already established businesses/companies. An online presence also means target and loyal customers can engage with you directly.

In addition to creating a website, blogs make it possible to shed light on various aspects of your business and promote your products and services. You can also use it as a tool to attract and drive traffic to your website, hence more prospective customers.

A recent study shows that 80% of all companies use blog marketing strategy. This thus makes blogging an integral part of marketing in business. Outlined below are some of the advantages and ways small businesses benefit from blogging.

1. Create and Fortify Relationships with New and Current Customers

Many customers will first take to the internet to research a particular product/company before making an order or reaching out.  Blogs provide small businesses with an opportunity to connect with target and current customers through regular updates and blogs. Some of these blogs may be about a new product or service you have launched.

Startup business growth specialists at say, “many businesses use blogs to help customers understand more about the product and how it can benefit them.” They recommend,  “provide quality and informative content/information about your business or product for it helps attract new customers while strengthening the relationship you had with the existing ones. Blogs also make it possible for one to respond to audience questions, comments, and concerns online as well.”

2. Boosts Your SEO Efforts

Fresh content plays a significant role in search engine optimisation. This is because search engines are always on the hunt for fresh and relevant content.  Blogging thus helps quench the search engine’s thirst for new content, and also increases chances of your business being listed on the top pages of a search result. One, however, needs to understand how to use relevant keywords to be able to reach the target audience and customers with ease through the blogs.

3.    Improve Brand Awareness

Successful promotional campaigns are important for boosting your brand. Many businesses have been able to establish and grow their brands online through blogs. Start-ups and small businesses too can use this platform to create a following for themselves online. All that is required is to publish informative and relevant information about your products, company, and brand. Your brand starts to come alive as more and more people read your articles and connect with the business. Blogs also help create a business character and personality that customers can relate with.

4. Lead by Establishing Your Business

Internet marketing has made it possible for businesses (both small and big) to compete fairly. Small businesses can, therefore, use this platform to establish clout as well as build trust with their customers. The only trade-off here is the quality of content on your blogs and its relevance to the target audience. Blogging, therefore, gives small businesses a fairground to not only compete with already established companies but build a name/brand as well.  One thing you will also notice while blogging is that your content will evolve and become better over time. This thus means more leads and even higher conversions.

5. Create Opportunity to Share Content 

One of the main ideas behind starting a blog is to reach out to as many target audiences/customers as possible. Simply relying on search engine traffic isn’t enough to reach out to target audiences, which is where sharing comes in. You can share a link to your blogs on social media and other platforms, hence increase your visibility online. Allowing audiences to share your blogs and content also increases visibility and traffic online too.


Anyone looking to increase their online exposure and market their brand can take advantage of the power of blogging. All you need is a creative mind and be able to create engaging, informative, and correct content for your target audience. You could either do this yourself or have an expert do it for you, but at a fee.

Many business owners have the desire to get to and stay at the top of their game and will be willing to do anything just to get there. But of all the roles, there is one that is often challenging especially to new business owners and that is finance management. Most businesses only focus on serving customers and forget to keep records for financial planning. You can stay ahead of the pack by avoiding these common financial mistakes.

Overpaying Taxes

Paying taxes is a social as well as a legal responsibility. However, there are high chances that you may overpay if you don’t understand the complexity of taxes like tax codes. Sometimes mismanaging funds can lead you to overpay your taxes. To avoid this, keep track of all your receipts and other documentations to know where your cash goes.


Every business has competition and it is easy to be dazzled by the amount of competition there is. After all, we all want to get to the top and stay there, don’t we? You may be blinded or overtaken by the extravagant nature of your competitor. Keep in mind that it is not about how much you spend but how much revenue you generate and re-generate that counts. Higher levels of profitability culminate into a stronger business eventually.

Impulse Buying During Start-up

It is easy to be over excited especially after making the first profit and this may push you into impulse buying or overspending on office furniture and other accessories. While that custom-made desk would be executive, you really don’t need it during start-up. You may end up eating into the profit margin without knowing. To avoid this, scrutinize every expenditure and ensure every coin counts towards business development in a way that can be measured. 

Unnecessary Diversity

There is completely nothing wrong with trying to diversify your business but ensure it is not an unnecessary venture. Business owners generally look into diversification after the first major success, instead of investing and re-investing in the initial business. Only diversify when the first business is able to sustain itself. 

Being Busy Over Being productive

It is almost impossible to get more from your business when you don’t have a strategic plan for its growth. Money is either earned or saved and this can only be done by working more effectively with the resources that are available at hand. Look through your strategic plan, identify the weak points and make the necessary improvements. Don’t be busy, be productive. 

Failure to Prioritize Savings

One reality that business owners must learn to appreciate is the fact that cash flow, especially in the initial stages of the business may experience a massive ebb and flow. Without a saving plan in place to survive the financially low seasons, one dry spell is capable of destabilizing the business. Have a strict maintenance of an account balance that equals roughly 2 months of operating costs. This way, you may be able to weather any business storm as you struggle to keep your foot on the ground.


It is easy to want to be a better product or service provider by offering a lower price than your competitors but this is not an advisable route to take. Higher prices usually protect your profit margins and contribute towards building your brand. Perform an exclusive market research on pricing and then come up with a price that is either close or a little higher that the market average. Spend time on developing your product in a way that it can command a higher market price. Build your brand and maintain your customers.

Failure to Budget

Budgeting helps you know how you spend your money and make adjustments where need be. Failure to create a budget or to strictly follow one that is in place may result in costly expenses. You may forget to pay tax obligations or other occasional but important bills. Formulate a budget that works for you and strictly follow it. Only make huge purchases when you need them not because you can.

Not Creating a Boundary Between Business and Personal Funds

This is common in sole proprietorship where the business owner might use their personal fund to buy supplies for the company. Or use business credit to pay for personal needs. When this happens, it becomes difficult to keep records and know exactly how much the business is making. It will be difficult to remit tax when you mix the two and worse off, you may not get a business loan if the need arises.

Depending on One Source of Revenue

The most common mistake businesses make is to depend on one source of revenue, especially when the client is a big payer. As much as it is right to serve your first few customers fully, don’t forget to put energy into building other sources of income for when the major revenue channel dies off because they tend to. Ensure your business still runs when this happens.

Planning with Money you Don’t Have

A common expression goes, “Don’t count your chicks before they hatch.” There is so much wisdom in this saying. A business may receive a huge contract then start planning with this money before they actually receive it. There is a difference between having actual revenue and almost having it. Only plan with money that is in your account. 

Hiring More than You Need

When you hire workers, you will be obligated to pay their salaries/wages, as well as offer other benefits. Avoid hiring more people than you need at first. Make sure you have workers you can pay comfortably and only increase the number of workers as your revenue increases or when need arises. 

The backbone of a profitable enterprise lies in keeping track of every penny spent and avoiding these common financial mistakes will help you protect the future of your business. Master your money matters; plan your budget, track your expenses, save for emergencies and always find ways of making your expenses generate future revenue.  If you are looking for a perfect way to manage all these finances, but don’t can’t afford a full time professional, consider hiring an outsourced CFO on an interim basis. He will help you achieve the financial health of your business. 

Customer reviews can truly make or break your business. It doesn’t matter how long you have been in business or how impressive your product or service is.

Recent insights show that Google reviews are not only essential but becoming increasingly more important to any business. According to the Spiegel Research Center, about 95% of consumers will now check online reviews before making a purchase.

Making them a priority can make a considerable difference. If you are wondering how to get online reviews, keep reading this business guide to discover how to get Google reviews and start seeing the difference today.

Make It Effortless for Them

One of the easiest ways of getting Google reviews is making it so easy for the consumer they feel compelled to do it. This can be done by simply creating a landing page that shows how outstanding your business is and how much customers love it.

A landing page is a website specifically designed to intrigue the users to complete a task – in this case, leave you a positive review. On this page, you will display your reviews so far, let them know how easy it is to leave one, and thank them for completing the task.

By utilizing a call to action (CTA), you can directly lead the consumer to the created review link. To make it even easier – customize the actual link to shorten it, making it seem more credible.

Engage With Reviewers

This is one of the most critical aspects of gaining additional positive reviews. Getting reviews is easy, but if you are wondering how to get quality reviews – this is the first step.

With 78 percent of consumers reporting they trust Google reviews just as much as a recommendation from someone they trust, giving reviewers a response can help visitors decipher which reviews are worth taking note of.

Google review management is a critical part of growing your business. If you are wondering how to use Google for your business, it’s as simple as logging into your businesses Google account, and going to the reviews page, you can respond directly.

It’s important to respond to all reviews, not just positive or negative. Responding to everyone will encourage others to leave their positive experiences while also creating a community of followers.

Follow Up Emails

Contrary to many people’s beliefs, emails are still extremely important in the consumer experience. According to previous research, up to 80% of reviews may come from companies follow up emails.

Sending follow up emails can give consumers a friendly reminder to share their experiences and let others know what they think of your business. Including a custom link in follow up emails can make a significant difference in your response rate as well.

Interested in Learning More Methods to Get Google Reviews?

Reviews are becoming more and more significant for businesses to gain an advantage over the competition. While it is important to get Google reviews, making the consumer a priority and giving them the best experience possible will give them a reason to.

For more helpful articles to help your business, check out the business section on our website!

When starting a business, digital security must be a priority.

Digital security is important in any business because it will prevent you from getting data breached by someone outside of the company. If you lose something like private customer information, you can end up getting sued. Because of this, you must improve digital security from day one.

Both professional and personal data can be difficult to manage for a business, especially if the business is large. However, smaller businesses have it easier because there isn’t much to manage in the beginning. The sooner you start, the easier time you’ll have as you expand.

Read on to learn about 4 tips on how to improve digital security for small businesses.

  1. Avoid Sharing Passwords and Change Them

One of the best ways to improve digital security is to avoid sharing passwords with people outside of the business. You should also prevent giving them to employees unless they’re necessary for them to do their jobs.

Aside from giving out passwords, it’s best to change them often so that you can ensure that you secure professional and personal data. All it takes is one person to gain access to everything you have, so change passwords as often as you can without disrupting workflow.

For example, you can change your business passwords as often as every 3 months. This will prevent people from constantly having to remember new passwords. It will also make it harder for someone to gain access because they won’t have enough time.

  1. Update Your Antivirus Software

Antivirus software is something that many businesses overlook, but it’s crucial when it comes to improving digital security. Most businesses use antivirus software to prevent employees from accidentally downloading malware, which are the most common cyber threats.

When antivirus software is outdated, it won’t have the required tools to keep up with modern viruses. Regular software updates will prevent this and ensure that your computer is protected against all viruses.

If an employee needs to download something, it’s best to have them do it from the original source. For example, you should download PhotoShop from Adobe’s website instead of a third-party service.

Whenever an employee needs to download something from a different website, they’ll be notified by your antivirus software if the download could be dangerous. Although they’ll have the option to go through with the download, instruct them to avoid any site that may be risky.

  1. Hire an IT Team

Changing who you share your passwords with and updating your antivirus software are simple things to do, but they won’t completely solve your problems. To truly protect your business, you’ll need to hire a digital security team that will do a variety of tasks for you.

IT teams are responsible for the maintenance of computer systems within a business. They handle everything from swapping out parts in a computer to updating it with new software. While these seem like things you can do, it’s best to hand them to professionals.

If your business revolves around using computers, your income will suffer if something breaks. You’ll need to send an employee to fix it and they won’t be able to get their job done.

However, having an IT team on standby will prevent you from having to pull aside employees. You also won’t need to pay for a training program for employees because the IT team will already know what to do.

As new computers get introduced to the market, the IT team can figure out what would be best for your business. They’ll recommend the parts that you need to get the job done and they’ll quickly install them.

Should you have any problems with digital security, you’ll want to work closely with your IT team so that they can come up with the best solution.

  1. Network with Other Businesses

After you’ve done what you can to improve your digital security, the last thing to do is to network with other businesses. When it comes to digital security, you’ll want to learn from successful businesses that regular deal with these things.

Networking with other businesses doesn’t have to be about making a transaction. Instead, you can ask other business owners about the kinds of digital security strategies they use. Aside from working with an IT team, it’s best to know what other businesses are doing because you’ll know that the strategies work.

When you’ve started implementing digital security strategies into your business, compare them to others. See if a business owner with similar strategies can help you come up with better ideas. While doing this, relay the information to your IT team to see what they have to say about everything.

Using a site like Retrothusiast, you can see what others are sharing about a variety of topics. This will give you a better understanding of how you should approach common cyber threats.

Don’t Wait to Improve Digital Security

Digital security is something that every businesses needs, so you can’t wait around to start improving it. When you wait to improve digital security, you’ll put your business at risk of losing important information before you can get your feet off the ground.

Small businesses need to focus on improving digital security from the moment they implement computer systems. Wait to start making transactions with others until you have everything set up. We encourage you to outsource IT work as soon as possible to save both time and money.

Check out our other articles to learn more about how to improve digital security!