A business card is a printed, small card that comprises important details of the business like name, logo, contact number, email, etc. Your business card is a basic element of your business and should go about as a visual expansion of your brand image.

In this article, we will go through all that you have to think about business card structure so you can convey to the designer precisely what you need.

Running Theme

Have a theme or running theme on back and front. The theme will probably come from the branding or logo. But you need to take into account the color, the type-face, and also the layout. You need to tie in together and resemble the message and the theme of the brand. For example, the business card for a fashion company will utilize typical colors and type-faces for that specific industry. 

If you lay two business cards, one with the front up and other with the backup, they should complement each other.

Paper Thickness

Please note the thickness of your business card. Thinner cards cost less than thicker cards – causing your business to appear to be increasingly professional. A business card imprinted on paper more slender than 300gsm look and feel rather slight, which can cause them to feel cheap and create a negative impression about the company. Think about your card as you would a handshake – no one loves a limp handshake, so for what reason would they like a limp business card?

Keep It Simple

You should not place comprehensive information on your card, and the equivalent goes for the details, too. You need individuals to have the option to read the details on the card quickly.

Minimalism is popular in the structure world right now, which is ideal for making a decent, solid impression. Keep in mind, customers will have a lot of cards in hand, so if yours centers around the key details, you have high chances of getting a call.

Text And Logo Size

It is very important because firstly you want the people to be able to read the information on the business card since this is the point of all things. So, make sure to test print and hold the card at a certain distance and check to see if you can read the text properly.

It also goes with the logo size as well. There is no point having a logo on the card that looks blurry and out of printing.

Colour Choice

It is better to make your business cards in accordance with the company brand. If you have any specific color combination, use them. However, you can use any color if there are no prior colors available to work with. But make sure to choose them wisely, so it looks neat and professional.

Turn your card into a coupon 

A smart method to get individuals to clutch your business card is to cause it to perform a double task as a coupon. Utilize the space on the rear to share a deal that is just for cardholders, for example, 15% off on showing the card at the time of service.

Regardless of whether they do not need your service now, they’ll cling to the card for later use. This is a perfect method to stick out where your card is less about innovative design and increasingly about making leads.


You have to make sure your business card is 300PPI and also set for CMYK color mode for printing. This is very obvious for most people, but some designers do forget these small details.

Final Words

Your card is something additional than your contact information. It represents your business. A few people receive many cards daily, so you need yours to above than others.

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