Website design influences more than aesthetics of a site. It has a lot to do with user experience, even when you least expect it. Think of a website with a large slider banner featuring the latest discounts. If the banners bear direct links to the pages or list of products bearing the discounts, that makes the shopping experience richer and easier for the user. Most people expect the banners and ads on the homepage to be responsive and live. So after clicking on the Instagram images repeatedly, if they lead nowhere, the users are bound to feel a little disappointed. That takes away possible brownie points from the website and the brand as well.
Why do you need to rethink your website design strategies?
This small example shows why your website design needs a lot of thought. It is not enough to think about brand image, colors and image quality only. You need a designer who can think from the perspective of the users as well. People can up and leave your e-commerce site if images take too long to load. In fact, almost 38% of the internet users simply stop engaging with a website if its layout is too complex or ugly. People hold UX as a high priority and design is the first component of a website that directly influences the quality of experience for the users. So, unless your website is already providing enough information about your brand and your products to the users, right on the first page, you risk losing about 86% of your first-time visitors.
The magic of Instagram is reaching website design as well
A website design can draw inspiration from places you expect the least. We have seen Facebook and Pinterest drive the design of numerous popular customer-centric websites. So we thought, why not turn Instagram into an inspiration for upcoming e-commerce sites and designers as well?
Instagram is the leading photo-blogging site that exists today. From Rihanna to roadside food joints, everyone has an Instagram account. Some people are there to show off their latest styles and creations, while others are there for a vicarious experience. Almost 50% US brands are on Instagram leveraging the power of photos over text.
You have everything you need
As a result, Instagram already has all the material you need for your e-commerce site. The best way to harness the power of photo blogging is by utilizing your Instagram feed. Start by integrating it into your website design. Having beautiful, organized content is the first way to attract the right users to your site. Just make sure your Instagram theme and your website theme do not clash. The banner or the fold above the homepage (from Instagram) should flow seamlessly into the product list throughout the rest of the page.
Believe in minimalism
Overcome your temptation to overdo things while layering photos on your website. This will reduce the bulk of your site and reduce the page loading time. Instead, add your Instagram logo (activated with profile link) beside the image or video thumbnail. Your visitors can click on the logo and travel to your account for a detailed look at your product pictures and service videos.
Watch your competition closely
Good businesses accept that they evolve due to the incessant efforts of their competition. The current market is the perfect exemplification of the arms race. Your competitors are regularly improving their social marketing strategies, so when you have the chance to buy Instagram followers and likes for boosting sales, go right ahead. However, you can try to integrate your already perfect Instagram feed to boost your organic visibility.
Grease your sales funnel
On the other hand, you can fine tune your Instagram page by designing it for a clear sales cause. A well-maintained gallery often calls more clicks from real Instagram followers. These clicks will lead the users from the Instagram account to the sales page. This is a great way to boost marketing objectives in a cost-effective way.
Feature content directly
Another brilliant way to borrow the Instagram vibe from your account is by directly featuring the leading feed content on your website. Include the hashtags in your website content for streamlining the text, images, and videos. Use brand oriented and unique hashtags that can lead users to specific posts and products on your site. This is a great way to organize content using Instagram as a source of design inspiration and a source of fresh content.
Use Insta-ideas for Insta-success
On the other hand, Instagram is a treasure trove of fresh ideas and inspirations. You can find some leading website designers who have already thought considerably about using Instagram as a source of design inspiration. In the process of finding new ideas, do not discount your followers. They can come up with brilliant ideas to uplift your website and the site’s UX. You can turn this into a rewarding experience for everyone by introducing a contest for design ideas. This will create bulks of user-generated content and keep your SEO healthy.
Instagram has become one of the leading marketing platforms for multiple brands across the USA. Almost 80% of the 800 active monthly users follow one or more brands on a regular basis. People love to see videos, and there has been an 80% rise in video uploading and viewing among Instagram users. If you are not utilizing the Insta-fever right now, you may be missing all the great opportunities. Over 75% of the Instagram users find new products and visit the seller websites after visiting a captivating post. When your product site and business site need a revamp, do not look any further than Instagram for instant inspiration.