Businesses have used identifying marks for centuries, such as printer’s trademarks in the 15th century. Even royal crests and artist signatures are a form of logo.

Whether your business is online or offline, your logo still acts as your calling card. It tells people ‘my business did this, my business was here’.

Yet too many people use logo generators or template designs. Their logos may look nice but they don’t do their job properly. Not like a custom logo can.

Wondering how custom logo design can boost your business? Read on to learn more.

Set Expectations for Your Brand

Before we start, we should say your logo is not your brand. Yet it is part of your brand. It should reflect who you are and what your values are.

Your logo also becomes helpful shorthand for your brand. When people see it, they know what to expect.

Look at McDonald’s golden arches, Starbucks’ mermaid, or the Nike swoosh. People connect the brand with the logo in their minds.

Using custom logos is the best way to create these expectations for your brand. Your customers will know what you do and how you can help upfront.

Tie Your Branding Together

No one uses just one piece of marketing. You’ll no doubt have:

  • a website,
  • business cards,
  • flyers,
  • promotional products,
  • social media profiles,
  • and adverts, among others.

Using a custom logo on each piece of marketing ties them together into a branded experience. It also creates a seamless customer journey.

A customer might see you tagged in a social media post on Instagram. They click on your profile and see your logo. When they visit your website and see the same logo? They know they’re in the right place.

Stand Out From Your Competitors

When companies use similar or generic logos, it’s hard to stand out. Customers might get you confused.

By working with a logo design company, you get a logo specific to your brand. This lifts your brand above your competition.

It also makes you more recognizable. Customers buy from companies they know, like, and trust. If they recognize your brand, they feel like they ‘know’ you.

Create Memorable Touchpoints

Branding relies on the concept of ‘touchpoints’. These refer to all the times or places customers see your logo.

This helps to reinforce your logo and your brand in their mind. The more they see your logo, the more recognizable it becomes.

Get creative when using a custom logo. Apply it to promotional products people will use regularly to remind them you exist.

This also helps people to advertise you on your behalf whenever they use your products. (Hint: tote bags are great for this, even if you sell services instead of products)

Which Custom Logo Design Will You Choose?

Now you know how custom logo design can boost your business. While brands evolve, logos usually don’t.

That’s because they become the ‘face’ of your business out in the world. Don’t you want that face to be the best reflection of your brand?

Want more advice on boosting your brand? Check out our business articles for more tips and tricks.

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