Social media is everywhere these days and if you’re not on it, you’re a relic. From Facebook to Twitter, Snapchat and Instagram – social media has become the new norm when it comes to communications. Businesses are now harnessing the power of social media for their marketing plans, which means it’s a key entity for your blogging efforts.
Any influencer out there uses their social media platforms to market their blog or website, sharing content and driving fans and followers back to their site to garner more traffic. They then use this traffic to create partnerships with brands for ads and paid space.
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How to Create and Build a Respectable Brand Following on Social Media
So if you’re wondering if social media is effective and essential for blogging, then the answer is yes! However, if you want to get the most out of what social media has to offer, you will need to have a quality logo design or brand identity first.
To do this, we simply recommending using a logo maker like the one from Designhill, which is powered by artificial intelligence. And if you need some quick reasons on why this is one of the best design tools on the market today, here are a few:
- It’s free and easy to use, and provides unlimited design concepts
- The logo maker is 100% web browser based, so there is nothing to download
- Over 120,000 logos have already been created with it
- Users can purchase full copyright over their logo
- Final logo design files are available in a wide range of format and sizes
Now that we’ve covered some of the best features and benefits of the design tool, it’s time you headed over to Designhill and tried it out.
To get started, all you need to do is type in your brand or company name, then select any variation of the logo examples, colors, icons, and templates that they walk you through. This will also help in the AI-powered logo design process. Once completed, you will be given an unlimited supply of logos to choose from, and can pick your favorite to download and purchase.
Using Your New Logo and Brand Identity on Social Media
With a unique and professional logo of your own, you can then start using it within all of your social media profile pages and branding efforts. The more you can associate your content and site with your social profiles and exposure, the better first impression and branding you will have as new audiences come across your content and brand online.
To best accomplish this, we recommend the following ways to use social media for effective blogging, branding, and reaching new audiences.
Targeted Traffic
If you’re trying to reach a certain audience then social media will help you get more targeted traffic. This a more refined audience that is more likely to purchase a service or product you’re selling or from your advertisers. When you have more targeted traffic, you increase your earnings potential.
More Visibility
With social media, you’re getting your name and blog out there with each and every post you make on your account. Sharing your blogs on your social platforms with the correct hashtags allows new fans to find you and see what you’re all about. This way, they’re more willing to follow you and become a dedicated fan. More visibility leads to more conversions and more visibility.
Better Crawling for Your Blog
When you post all of your blogs on social media, new and old, you’re aiding in a better indexing of your website. Not only does this apply to websites of all sizes, it’s also a great marketing plan for local businesses as well. This translates to faster crawling of your site in search engines. Keeping your old posts relevant means continuously sharing them on your social media channels.
Networking
Social media allows you to connect with other bloggers and business that are eager to hear what you say. By being active on social media, you’ll be able to form new connections in the industry and this will help you gain more traffic, eyes and followers as you can collaborate on posts and more. Meeting new bloggers can help push your blog to an entirely new audience and they can be a huge support in a very busy industry.
Free Marketing
You can use social media for free marketing! It’s a great way to create a buzz around your blog and promote things like sales, new products, services, giveaways, the latest new and so much more. If you want to further your reach, you can also mix paid campaigns into your social media marketing plan for your blog.
For even more advice and best practices, be sure to check out this expert roundup on social media marketing tips, which includes more than 60 experts and their best advice for how to grow your brand and reach on social media.
Brand and PR Agencies Can Find Your Better
Social Media helps you build your online presence so that brands and companies can find you. When you collaborate with a huge brand or company, your blog will automatically gain more traffic and interest, allowing you to turn your blog into a full-fledged earning machine!
With more than two-billion users spread across all of the major social networks, it’s important to make sure your brand and logo is working for you at all times. Be sure to not only follow these social media tips, but to also implement them into your content creation and marketing efforts as soon as possible.
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