There are many large theme parks in the world but none of them surpass Disneyland.
Since the establishment of the Disneyland in 1955, thousands of tourists from all over the world have entered the park every day to enjoy the joy.
The exploration and research on Disneyland is of great significance.
It can provide referral experiences for other theme park owners to gain industry insights.
Let’s dive in.
Disney’s unique creativity
The theme of Disneyland is endowed with a fantastic and joyful meaning through its successful animated films.
To reflect its theme, every activity and detail in Disneyland is arranged set as much as possible.
For example, you can see Mickey style buildings everywhere and the fence on the remodeled area says “dream coming”, all in order to allow visitors to experience the joy of dreams.
“Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world. It is something that will never be finished. Something that I can keep developing and adding to.”
— Walt Disney
Whenever Disney is successful in launching a new movie, it will design a new attraction or project based on the characters of the movie, keeping the park itself in constant attraction.
The virtual animation of the characters and animals in the movie will be evolved into the real tour of the characters in Disney.
Creative professionalism of Disneyland
Here is the truth:
Unlike other theme parks that just purchasing from amusement rides manufacturers.
Disneyland focus on design of its unique content around the culture of park.
Walt Disney Imagineering (WDI), a company that specializes in content creation for the paradise, designs and buildings for Disney theme parks and resorts in the world, as well as Disney-based stores, Disney-invested buildings, Disney’s various souvenirs, special scenes of some movies and so on.
The company already has more than 100 patented technologies covering various Disney proprietary ride systems, special effects, fiber optics, interactive technology, sound system and more.
Disney is actively responding to the challenges of a changing market. With the changing times and rival competition, Disney must constantly carry out new ideas.
Questions for you:
Which cartoon of Disneyland your family are impressed with?
Mickey Mouse or Donald Duck?
Disney’s challenge comes first and foremost from the image of the main cartoon – the diminishing influence of Mickey Mouse, especially on the next generation.
At the same time, new cartoon characters from all over the world are emerging in an endless stream and are favored by audiences all over the world, such as Japan’s “Robot Cat”, China’s “Pleasant Goat and Big Wolf”.
In the face of enormous challenges and competitions, Disney uses its own brand strengths to create theme parks that are creative beyond traditional content.
While using their own culture to satisfy the needs of tourists from different countries, ages and levels to occupy more of the theme park market, enhance competitiveness, while constantly using their own culture to deduce new entertainment content to cultivate Disney’s loyal customers.
The success of Disneyland provides a model for reinventing existing cultural resources into theme parks.
Creativity is the core element to keep Disneyland moving forward and expanding.
The creative dream scenes, amusement rides, souvenir products and resort products make Disney fresh to attract generations of tourists.