As per the information regarding the leading and popular Indian celebrities provided by, we’ve analyzed the list of 4 top-notch starts based on their net worth and social media performance. In order to ascertain the most endorsing stars of social media, LexisNexis play a vital role in helping you determine, how well their very own account performs,  the total number of times every celebrity was mentioned, and how well do the celebrities engage with their followers, and so on.

Here are names that were listed at the top of the ‘leading endorsing celebrities of 2018’ catalog.

  1. Salman Khan

Without a doubt, Salman Khan is a renowned name in the Bollywood industry for years. His hard work, amazing performances, and super hit movies have what made him very popular amongst the Indian actors. The previous year proved to be quite good for this spectacular star as he got free from the case of blackbuck hunting that has troubled him for 20 years.

Another big achievement was the release of his blockbuster movie ‘Tiger Zinda Hai’ featuring Salman and Katrina Kaif in the leading roles. The movie sets a mark in box office collection with earning over $17.52 million in the very first week of its release. As per the list of Twitter followers, the celebrity has got the 3rd position with around 31 million fan base.

  1. Virat Kohli

When it comes to the best performers of the year, Virat Kohli is never out of the race. This time, he has amazed the cricketers and his fans by scoring double centuries. It is only under the captainship of Virat when the Indian Cricket team succeeded in winning the 2nd highest number of games in 2017.

Furthermore, his wedding ceremony with one of the most famous Bollywood actresses ‘Anushka Sharma’ aided to escalate his social media followers and fame to a great extent.Kohli is the face of some 17 brands, including Audi, MRF, Tissot, Gionee, Puma, Boost, Colgate and Vicks. He has invested in fitness-associated ventures such as the Chisel chain of gyms, tech startup Sports Convo and the Wrogn line of apparel.

  1. Shah Rukh Khan

Even after encountering two major flops in 2017 i.e., Jab Harry Met Sejal and Raees, the fame of king khan weren’t affected at all. Though the movies weren’t a hit, they led to a huge fuss amongst his Indian and well as foreign-based followers. In fact, Raees was marked as one of the most talked-about and mentioned movie of the actor in social media.

As per the sources, king khan had no less than 33.3 million Twitter followers and with that number, he mastered the catalog of the celebrity with most Twitter followers. He also endorses brands like LMLPepsiNokiaHyundaiDish TVD’decorLUX and TAG Heuer. 

  1. Amitabh Bachchan

It isn’t surprising to say that Big B (that’s what he is called in the industry) is one of the oldest yet experienced actor in the film industry. Perhaps, 2017 was a very busy period for this star. He was titled as the Indian Ambassador for GST (Goods and Service Tax) and his released video (approximately 40-minute long) resolved the chaos of several people. Being an active participant of the group, he often uses social media sites to connect with the people and even cooperate with other stars and followers.Brands endorsed by Bachchan include Dabur, Navaratan Oil, Gujarat Tourism, Dairy Milk, etc.

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