Your logo design is the visual face of your business. You only have one shot to make a good first impression. That’s why you should avoid hiring a cheap logo designer and consider hiring a professional design agency that knows a thing or two about branding. If you are looking to cut costs on design work, you never want to hire a cheap designer for the face of your company.

Logos are meant to draw attention to your brand and establish trust. Do you honestly think you can get that kind of value from a five dollar logo design?

Consistent branding can go a long way when trying to establish your digital marketing strategy.

Design trends are always changing, so we put together a list of 3 rules for a good logo design in 2018.

  1. Stay Simple

When a logo design is simple and easily identifiable, they tend to stand out more amongst the competition. A simple logo will also look better on printed materials such as letterheads, business cards, and billboards.

A professional graphic designer will include all standard files for your logo, ensuring your brand is represented in the highest fashion across all platforms.

The easier it is for people to recognize your logo, the more likely it is that your brand will get noticed.

  1. It sends a message

Part of building a good brand strategy is being consistent. The colors of your brand can represent the core beliefs that your company strives for.

For example, bright and fun colors are often considered friendly or approachable. These work well for community and family brands.

You want to ensure that your branding colors are attracting your target market.

  1. It makes a strong impact

You only have one chance to make a first impression. Do you think you would trust a company that has a logo that looks like it was designed by a five year old? No, you wouldn’t. Cutting costs on a cheap logo design can do more harm than good! It can end up being more costly in the long run.

You want your customers to remember your logo and trust your brand.

If you’re looking for more logo design tips, check out this blog post from design agency Empirical Designs. They’re a graphic design studio located in New York.

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Incredible Planet Staff

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