If you’re an SME business that’s keen on building a strong online presence, SEO needs to be an important aspect of your internet marketing strategy. In fact, companies that want to stay relevant and reachable in today’s digital economy cannot do without a sound internet marketing plan, whatever their line of business.

Whether you’re a local ecommerce store, service website or blog, investing in SEO and other key marketing tools is indispensable for the success of your enterprise. Here are some of the key factors you need to bear in mind when drawing up your SEO budget and strategy.


Any small time SEO company can get you likes and follows, but if you believe in organic growth that will result in real conversions and increased revenues, you must be open to investing in consistent and rigorous SEO promotion.

For small and medium businesses, a one- or two-member in-house SEO team can never achieve what a seasoned internet marketing agency can. It has the expertise to understand how google and other search engines work, what strategies must be employed to bring your business up to top, and what are the possible pitfalls of SEO manipulations google doesn’t approve.

So think hard before spending the dollars—what will give your greater ROI on your SEO spend: an experienced team of seasoned internet marketers or a one-person army with limited experience?

Content is King

Remember that when it comes to internet marketing and SEO promotion, high-quality content is still king. By generating content that’s worthy of being placed in the top search results, your Internet Marketing Team will not only ensure greater traffic to your website, but also reader/customer loyalty that’s hard to come by in these times.

With increasing automation and more and more people getting access to the internet, digital marketers globally are looking at some riveting changes in the search engine optimization has worked so far. But every seasoned marketer knows that great content will never lose its relevance in the world of digital marketing.

User Experience

While at one point in history user experience was the responsibility of website designers, today SEO teams are increasingly becoming aware of the impact UX has on visitor retention and return. Whether it’s the speed of your blog or website or the user-friendliness of its design or the ease of navigation, a website that appeals to a large spectrum of prospective customers is essential for any small business trying to scale.

Voice and Visual Search

Voice and photo-based search has grown by leaps and bounds in the past few years, and more and more businesses are recognizing the value of using images to drive traffic to their websites and social media handles.

Running a successful and effective internet marketing campaign involves all of this and much more, and if your business needs the boost, don’t shy away from investing in the latest SEO strategies.

Lastly, if you’re looking for tangible results in a small span of time, avoid hiring a rookie for the job.

In this day and age more than 60% of all Internet users surf the web by using their mobile devices instead of their desktops. On top of that, according to Magicdust, “studies are showing that people using tablets have higher rates of conversion than desktop users”. So, if any business owner wants to keep up with the times, he or she will without any doubt have to guarantee that their web design is in fact accessible to those Internet users who choose to go online via their mobile devices.

Five Advantages Of Responsive Web Design

Better Search Rankings

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Search engines such as Google search for websites that are in fact mobile-friendly and use responsive web design. If the search engines like your website, you can increase your web traffic significantly. Ultimately more traffic translates to more sales.

Boosts Customer Experience

Nowadays it is no longer good enough just to focus on bettering your customers’ shopping experience at your brick-and-mortar store. You must also ensure that their online shopping experience is as pleasant as possible and responsive web design is one sure way to achieve that.

If your customers can browse your website easily via both their desktops and mobile phones, the chances are good that they will feel that your small business appreciates their support.

Boosts Your Income

With the help of responsive web design, your customers will be able to “visit” your store even when they are at some place else. As a matter of fact, close to 70% of Internet users state that they prefer to shop at a website that is mobile-friendly.

In other words, if the web design of your website is currently only aimed at the Internet users who have access to only desktops, you are losing out on a golden opportunity to improve your bottom line.

Reduces Your Expenses

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It can be very difficult to manage two separate websites, in other words one website for desktop users and another website for mobile users. If you choose to go this route, the chances are good that you might need to enlist the services of an expert to help you with this mammoth task.

Now, when you opt for responsive web design, the need for two websites disappears! Also, if you only have one website, tasks such as SEO and maintenance become much less challenging too!

More People Will Talk About Your Business And Brand

Responsive web design can really be a great investment! If a customer had a pleasant experience while browsing your website, he or she will want to share that with friends and family. Ultimately this will get more people talking about how great your business and brand are and when more people are finding out about your business, fewer people will support your competition.

Thus, it is clear that with the help of responsive web design, you can reach more customers and more customers mean more money…

Related Article: The Paramount Importance of Being “Responsive”