Healthcare Software

Yuji Oishi :

 I realized that the high self-esteem I have today is thanks to my mother’s positive kuchiguseh, or habitual phrases of encouragement.

I started my kuchiguseh therapy initiative because I wanted to help others who may be struggling with low self-esteem. In my experience, 

When I started using positive kuchiguseh with my wife, she became more cheerful and her antidepressant dosage was even reduced by a quarter. I was so inspired by the positive impact that kuchiguseh had on my wife that I wanted to share this with others as well. Examples of positive kuchiguseh that I use include Arigato : thank you, Daijoubu:it’s okay,” Shouganai: that’s the way it is” , and so on.

Itami City, Hyogo Prefecture – Yuji Oishi, the founder of MBW:Make a better world, consulting , is on a mission to help people increase their self confidence through the power of Kuchiguseh.

In the Japanese language, “kuchiguseh” refers to phrases that you may find yourself saying repeatedly on a daily basis without realizing it. These habitual phrases can be a result of conditioning or just a part of your daily routine. Regardless of the reason, kuchiguseh can reveal important insights into an individual’s thoughts and behaviors. As the creator of kuchiguseh therapist, Yuji Oishi is on a mission to help people improve their self-esteem and replace negative kuchiguseh with positive ones in order to live a happier and more fulfilling life.

Born on September 17, 1967, Yuji first found his passion for language during his time at University, where he was a member of Aiesec and went on a study tour to Europe. After graduating, Yuji joined Nissan Motor in 1993 and has since gained extensive experience in human resources, including at ABeam Consulting. In January 2021, Yujii became independent and found his method of kuchiguseh therapy.

According to Yujii, Many people in society have a tendency towards low self-esteem, and a positive kuchiguseh, or words of encouragement and positivity, can be a  way to improve this. 

“I want to share the method of replacing negative kuchiguseh with a positive one with those who need it,” says Yuji. Yuji’s ultimate goal is to spread the beauty of the Japanese language, known as “kuchiguseh,” around the world.

In addition to his seminars and tournament wins, Yuji has also conducted live broadcasts called “Kuchiguseh no Izumi,” or “The Spring of Kuchiguseh,” in order to reach a wider audience with his message of positivity and self-improvement.

In conclusion, the importance of habit in our daily lives cannot be overstated. The words we use on a daily basis can have a significant impact on our emotions and overall well-being. By identifying and replacing negative words with positive ones, we can improve our self-esteem and lead happier, more fulfilling lives. Kuchiguseh therapy, as shared by Yuji Oishi, may have a significance in providing a valuable tool for individuals looking to make positive changes in their lives and cultivate more positive habits of thought and expression. 


For those who are interested in experiencing my work, I would suggest creating your own dictionary of kuchiguseh. This will help you identify your own habitual phrases and allow you to choose more positive ones that can improve your self-esteem. I would also recommend participating in my kuchiguseh workshop, which combines kuchiguseh with improvisation (improv) exercises. This will help you become more aware of the power of kuchiguseh to elicit positive emotions. Additionally, I am currently developing type-specific kuchiguseh seminars based on the Enneagram and DISC for business professionals.

Leave a Reply

Your email address will not be published.