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SEO is all the rage in the modern digital marketing era. If you have a website, then you want as many people to find you as possible. Of course, this is only possible by having your website rank at the top of search engines such as Google, Yahoo, Bing, and DuckDuckGo. Most people, however, tend to focus on Google. Google has the most searches on their platform, with over 90% of the market share.

With that in mind, it’s no wonder that more and more businesses are investing in SEO consulting services. The competition is tougher than ever. You can’t just spam your way to the top of the serps anymore.

As a business owner, you may be wondering, what does an SEO consultant do?

Here are three ways an SEO Consultant can have an impact on your website traffic:

The best white hat SEO strategies begin with an SEO audit. An SEO audit give you a thorough analysis of your website. This means that we can see the technical aspects of your website, and identify if there’s anything missing that Google wants you to have. Many people don’t even know how to upload their site map or robots.txt file to Google, because they’re unaware that these things exist.

Your on-page SEO needs to be set up for success. You need to have web pages that target the right keywords. If your website is thin on content, an SEO expert will tell you how you can create better content that will rank higher. Copywriting is crucial for your content marketing and SEO plans.

You also need to be sure that you have the correct title and meta tags. These identifiers help tell Google what our pages are about. A good title can improve your click thru rating.

For your off-page SEO, an SEO professional will help you come up with a linkbuilding strategy to suit your needs. For example, some businesses may need to sign up for business directories so their businesses are appearing on more websites. Alternatively, they may need some guest posts to improve the power of their websites. Guest posts are a good source of building links from similar websites. You can connect with web masters who would be interested in sharing your content.

Not many business owners have time for outreach. This can be outsourced or automated.

Additionally, you need to consider alternative methods to bring traffic to your website. Traditional advertising methods can still bring attention to your website. It never hurts to put up an extra sign or poster to remind your customers that you’re on the web. You can consider enticing them with a coupon or digital discount to encourage users to visit your website.

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