Ruby on Rails has changed web-development with its arrival. Ruby on Rails is a server-side web application framework that provides default structures for a database, web services, and pages. Written in Ruby programming language language, the framework enhances the use of software patterns “don’t-repeat-yourself” and “convention-over-configuration”, the Danish invention became an irreplaceable in creating websites.

Thus every IT-company needs to hire a good freelance Ruby on Rails developer. While you can find more useful information on hiring Ruby on Rails developers in this article, we offer you to check out our top ten tips on the issue.

Before delving into the tips themselves, you should understand that finding a great Ruby on Rails developer is quite a difficult task. First of all, you are most likely going to fight with other companies over the recruit. Secondly, unlike with Java-developers, years of experience are absolutely irrelevant in evaluating the quality of the recruit with Ruby on Rails. Moreover, you must be ready for $100 per hour salary.

Don’t Use Recruitment Agencies

It may sound strange, but searching for Ruby on Rails developers through recruitment agencies is worthless. If you want to find a talented developer, better go searching for them in places where Rails developers meet. If you need to post on job boards, the best choice is to use Ruby Inside job board.

Don’t Steal from Other Companies

While it may seem quite an okay choice, stealing Ruby on Rails developers from other companies makes no sense. If a Ruby on Rails developer is eager to leave one company for another it means that he is unhappy. Regardless of his talent, an unhappy Ruby on Rails developer won’t be a great help.

Don’t Hire Inexperienced Ones

Ruby on Rails is an easy framework that people can get started by simply visiting rubyonrails.org. But that’s not something that you should do. There is no guarantee that a person who got acquainted with Ruby on Rails is going to become a talented developer. Thus, you should stick with developers who have at least a few built projects behind their backs.

Open Sources Contributions

If you want to find a talented Ruby on Rails developer, you shouldn’t neglect checking the open source Rails contributions. You can easily find a talented developer among the contributors of free Rails plugin, or those who fix bugs on Rails itself. These people are definitely no the codes well.

Check Out the Blogs

Every Ruby on Rails developer has a blog. Ask any Ruby on Rails developer and they would show you their favourite Rails blog or newsreader. You can find the best Ruby on Rails freelance developers among the blog contributors.

Forget About the Degree

Certain recruiters like to search for candidates with a degree. When it comes to Ruby on Rails freelance developers, a University degree proves absolutely useless. The vast majority of the best Rails developers have never studied computer science at all.

Avoid Brand-Name Superstar

If you want developer’s commitment to your company, you should avoid brand-name superstars, as they ask for massive salaries and display huge ego, and won’t show much devotion to the assigned projects.

Hire All The Time

Make sure that you have an open developer position. As finding developers is a hard task, you should hire whenever you can.

Have a Good Blog

If you want to attract Ruby on Rails developers, you should have your on Rails with useful posts. There is a great possibility that your next candidate would comment on your post.

Offer Special Compensation

You need to be creative, aside from high salary. Offer your prospective employees MacBooks and fat external screens, as well as free trips to Rails conferences.

June 21, 2020 by James Adam

Why You Need a Website Builder (Now)

Technology

Before the pandemic, maybe your business could get by without a website. That assumes your business relies on foot traffic and boasts strong local support. Even then, though, it was accepted wisdom that even small businesses needed a website.

The pandemic converted the accepted idea that you should run a website into a fundamental requirement. Of course, not everyone enters business with years of experience writing HTML, CSS, and Javascript. What do business owners lacking that experience do to get their businesses online?

Enter the website builder. Never worked with a website builder before? Keep reading to discover why you need a website builder and need it now.

It’s Part of Your Hosting Package

Finding a web hosting company is the first step after you buy your domain name. Hosting companies, such as diydeemit.com, bundle in a lot of other perks and services when you shell out for a monthly or annual subscription. One of the most common offerings is a free website builder.

It’s one less thing you must search for on your way to publishing your website online.

A Website Builder Is Faster

Hiring a developer or a website development company is one of the other common ways people get a website. Doing that generally means a long wait. It can upwards of two or three months from when you hire them to when they deliver a final version of your website.

With a website builder, you can potentially build your website in a few days or less, depending on how complicated a site you want. Plus, unlike web developers, there generally isn’t a best website builder. Most website builders offer a similar package of options.

Simplifies the Design Process

One of the major benefits of a website builder is that it makes the design process much easier. Your typical website builder comes with a set of templates divided into categories. You can often find a template meant not just for a business, but for your specific industry.

Once you get the template in place, you insert things like your logo and choose brand-appropriate colors.

Makes Updates Easier

Changing the look and feel of a custom website almost always means starting over from scratch. That means several more months between starting the project and launching the new site. With a website builder, you can often accomplish the same thing with nothing more than a few mouse clicks and a new template.

Is a Website Builder Right for You?

For most small businesses, a website builder is a great choice for getting your first website up and running. It keeps costs down since it’s included with the hosting. It keeps the build time down because you work from templates.

You also enjoy easier updates because you don’t rebuild from scratch. If you work in the medical or financial fields, though, you may need a custom site to help you stay in compliance with privacy regulations.

Looking for more tips on running your business or creating your site? Check out the posts in our Business and Tech sections.

June 15, 2019 by James Adam

The importance of creating a professional website in Pakistan- Interesting factors

Technology

The whole world is addicted of creating a professional website solution for their businesses. From past few years, the fever of creating a professional website for the business is getting in trend and people really find this solution effective in many ways. As we all know that we are living in an era where modern technology has provided us the best and effective solutions to deal with modernize solutions. In the top of the list you will see the use of a professional website for boosting up any type of business around the world without any hassle. The respective solution is quite different but effective as compare to the traditional marketing solution. In traditional marketing solution, only few businesses were able to boost their presence all over the world by spending a lot. Now, the scenario has completely changed and anyone can better get advantage from creating a professional website for the business respectively.

There are several Web masters Eye solution providers you will see in the list which are also offering their best offers regarding website creation. If you still not have any internet visibility, it is strongly recommended you to adopt it as soon as you can. A website is the best source that will elaborate everything regarding business to the readers and it is also a compulsory element that a website should be SEO friendly which can boost up high in the market by all means. Most of us do not have any idea about it and the same question we will ask from other about the website creation factor. Here we will describe you the whole solution in detail and you will also get know here why SEO services is a reliable option for the professional website in these days.

Why Select SEO Option for professional Website?

SEO search engine optimization is the key element to apply for every type of professional website in which it will easily boost in desired country. It will help out the business to target relevant audience and it will provide the best online profit solution as well. Currently, the whole world is following the same solution to boost their business appearance in the market by all means.

The same solution is also being followed in Pakistan as well in these days. Businesses are shifting online and it is a great achievement that we are ready to deal with modernize factors respectively. It was quite normal to utilize the traditional concepts for the business marketing in Pakistan as well. Now, people are getting familiar with this solution and they are also getting a lot more benefits.

Here we will describe you the worth of hiring web design services in Pakistan for the respective task and what types of other benefits a business can utilize through utilizing the great and professional services.

Benefits of utilizing Professional Web Master Eye Services:

Only professional and trained web development agencies knows the implementation of SEO strategy for the professional website. They will set the website accordingly and you will get the following benefits, are as follows

A website will start generating online sales as well from other countries. You will be able to deal with local and foreign clients by utilizing the professional SEO services for the website
You can easily target relevant audience in your desired country and you can generate high rate of profit as well.
The visibility of your brand name will also get increase in the market and you will also find it effective in many ways.
It is cost-effective but reliable solution for every type and size of business respectively.

May 11, 2019 by James Adam

A Shortcut Guide to generate more traffic to your Website

Business

So you have finally started a website and waiting to get business out of it. What if you don’t get traffic for long? This is obvious that you will end up facing loss because the web traffic matters the most that can bring maximum business. When it comes to long-term traffic of marketing strategies, content marketing and SEO are two big things that can bring maximum traffic. No website can earn overnight traffic, but takes real patience. But once the traffic starts coming in, your website will turn into a business asset and help sell your product or service. If you are into domain and want to learn more about gaining web traffic, then taking up Digital Marketing Training Gurgaon from professional’s trainers is the best investment you can have. In this training, you will learn some effective and handy guide on generating more traffic your website.

Meanwhile, let us check some shortcut guides you can use to gain more traffic to the website-

Create Guest Post: –

This is one of the best ways that can earn you good website traffic. Guest posts help in connecting you with authorities who already have established audiences. For instance, TechCrunch, which has the readership of millions can help in gaining better traffic. Once your guest post features there, then you can at least get half the visibility. Hire an effective team that can develop the best guest post attracting reader and turn into visitors of your site. This, in turn will help your website to get traffic.

Building more social media audience: –

You cannot ignore social media in the time when there are millions of users out there. If you have priorities, then social media is an effective and fast way to scale your user base. This is the reason why you need to make your business stay active on social media and engage with the audience directly. Start creating content on social media which will direct your audience to your website.

Seek assistance of Influencers: –

Influencers are yet another way who can help your website gain more traffic. High-profile influencers have millions of followers. Over every post, these influencers help brands in gaining traffic. There are many influencers in your industry whom you can approach for writing post about your product or service. Moreover, if you share their work, or show your interest in their product, they might share your content and service.

Mobile Optimized Website: –

The number of smartphone users globally is now into billions, and out of that millions of users use mobile to shop or seek service from a website. In fact, Google now factors into SERP rating how mobile-friendly a website is. If your website is mobile friendly, then you will certainly gain good traffic through it. Even Google found that 89 percent of people recommend the brand after having positive surfing experience on mobile.

Designing a User friendly website: –

When you join Digital Marketing Training Gurgaon, the most common thing you are trained is to design your website user friendly. User friendly websites keep audience engaging and make them stay for long. Do a research work on what templates and designs are users friendly, so you can ask the developer to install it accordingly.

There are many more things which you can perform and can act the shortcut guide to gain more traffic to your website for the long term. Do ensure you have a good team that can take up the challenge. As an entrepreneur, you need to check upon everything that can help your brand and product to reach out maximum audience.

March 6, 2019 by James Adam

Boost the Online Visibility of Your Website by Implementing These 3 Critical White-Hat SEO Techniques

Business

Entrepreneurs take the time and trouble to create user-friendly business websites for a reason. These businessmen want to attract more online shoppers to their brand products. In due course, they hope to turn many of these individuals into loyal customers. However, they got to understand a very important fact. People in charge of managing prominent search engines like Google lay down certain guidelines. They include such rules in their algorithms. They expect all website owners need to follow them to the letter. Failure to do so can result in severe punishments. In the worst-case scenario, their sites could face a ban. Industry experts refer to such rules as white-hat SEO techniques.

Why do entrepreneurs need to bother about adopting white-hat SEO strategies?

The professionals explain popular search engines like Google or Yahoo have one important purpose. To help people using the internet to look for what they want. People managing such online navigational platforms strive to give users a unique experience. Such individuals shouldn’t face any problems whatsoever in browsing for what they need. They formulate the necessary algorithms with this view in mind. It is essential for entrepreneurs to follow such white-hat SEO techniques. Only then can they expect a significant increase in online traffic to their business websites.

The specialists suggest entrepreneurs should implement the following three important white-hat SEO techniques to sites are ethical:

Conduct a thorough keyword research

People browsing the internet use specific keywords to browse for what they are looking for. The experts from creditable SEO companies like Siteimprove say entrepreneurs need to be aware of such phrases. They got to know where to incorporate them in the content they upload on their websites. Taking such a step is a sure shot way for them to boost online traffic to their websites.

Quality content

Proprietors operating businesses websites need to improve the quality of web content they upload. This is the information their online viewers read when browsing through their sites. It has got to be useful, authoritative and relevant to the brand products they sell. Moreover, the text should be easy for them to understand and contain the necessary keywords. It should also contain high-resolution eye-catching images. Only then is it going to attract their interest and influence them in buying the goods. Experts specializing in this field don’t coin the phrase ‘content is king’ for nothing.

Mobile-friendly

In today’s society, most people can’t deny the impact of smartphones. The people managing popular internet search engines are not an exception to this rule. It is an important factor which they consider when allotting ranks to websites on their result pages. Entrepreneurs need to ensure their customers can access and browse through their sites on such devices. Moreover, these individuals should be able to do so without any hassle whatsoever.

Entrepreneurs need to realize implementing the above three important white-hat techniques is necessary. They got be losing the competitive edge in the market if they fail to do so. This is the last thing they want. This task may prove to be beyond them. In such a case, they shouldn’t hesitate to hire proficient experts specializing in this field.

February 13, 2019 by James Adam

Make it Colorful Design on Your Own for Your Website

Technology

Today everyone is actively present on social media irrespective of his/her ages. Everyone means everyone nowadays creates social media accounts of even toddlers who do not know about this virtual world so that he/she can post his/her pictures on their walls. The speed of users going active on social media has increased at a turbo speed.

So, to lure more and more people on these social media platform the platform makers or we can say the developers or designers or owners they simply try to add on more and more things that will attract a huge crowd towards their platform so that they could gain popularity as well as earn money selling their product.

Where to find these social media icons for free

Users can get free social media icons at the below- mentioned sites without paying a penny and it is not limited to only certain icons instead all these sites do contain a large number of social media icons associated with every social media platform. So, these are as follows:

Iconmonstr: It is the perfect place where one can a find a range of social media icons and when the person choose the type of icons he needs or he feels is perfect for him, the application Iconmonstr allows the user to select the desired size which will fit for his work.

Not only this a user can also change the color of the icon you have chosen, such as taking an example of Orkut icon if you have set the size of the icon and want to change its color to purple or green one can do it effectively using its color palette.

Social media long shadow icon set: In this, the icons have long shadows in their background. In addition, an Illustrator file of Adobe is there so that the user may change the size of the icon as per his wish.
Vintage social media stamps: These are the most appealing most of us like vintage cars and other vintage things and whosoever love vintage things will definitely find an instant attraction towards these vintage icons. All these icons are set into a stamp format and size. It looks just like those daily use stamps that we apply to our letters with a heart like a seal. It’s just amazing! In addition, their availability is in PSD and PNG format.
Social media icon stickers: These icons have curls at their bottom just to give an effect of a peeling sticker ready to paste at the desired location. This looks good and stylish.
Scribble social media icons: It contains social media icons that appear to be drawn by hand using the scribbling technique, they look so good when applied, and the icons are circular in form and are scribbled. There are 40 such icons present here.120 hand drawn icons: As the name suggests there are total 120 icons in total that are drawn simply with hand. It looks like a simple yet cute drawing and is so attractive.
Social media icons font pack: The icons in this are designed in such a way that they look like the font we set on our keypad on our phones. Below every icon, there is a number of alphanumeric or an alphabet associated to it that gives them a complete keypad look when seen together.
Grunge flat social icons: These icons are flat in shape but have some difference from the normal flat icons i.e. they provide the users with a faded texture just like faded and dusty or grainy paint on the walls of very old and abandoned homes. These icons are available to the users in PSD file format.
Outline social icons: These appear as outlining of the icons and are available in Illustrator and PSD formats to the users. They are very simple in their looks yet attractive.

Conclusion

In this way, we conclude that using social media icons can help you in your website design help to make it beautiful and colorful.

January 1, 2019 by James Adam

Build your website in 5 easy steps

Technology

Whether it’s creating your new website or making changes to it, here are the 5 basic steps:

In the event that you are searching for a website specialist to assemble a site for you we prescribe looking at this web configuration organization in Pondicherry.

Key arranging: distinguishing the necessities of your association

Origination: foundation of solid parameters prompting the composition of the creation booklet

Production: technical and masterful acknowledgment

Put on line: organization, dispatch and advancement

Exploitation: measurement of results, support and enhancement

Vital arranging

Vital arranging is an ideal opportunity to pose inquiries and discover the appropriate responses. By looking at your needs and characterizing your objectives, you can likewise ensure that your whole association underpins the venture and plans to contribute the time and cash required.

What are your objectives?

What is the job of your site? Deal? Serve? Advise?

How does your site fit into your organization’s general technique?

Have you recognized the clients who will visit your site? Do you realize how to draw in them?

Is your site pertinent to your clients? Does it address their issues? Which?

Your site should be improved with what sort of substance?

What is your spending limit to do the undertaking?

What is the normal profit for your venture?

The vital arranging stage closes with the composition of the details for your Web venture. This report depicts definitely the necessities that the arrangement looked for must meet and enables providers to set up a generation appraisal. In light of the particulars, the work group will create and approve the idea, appearance and usefulness of your site before beginning generation.

Structure

The structure stage is the point at which the first thoughts meet up to figure out what to state and how to state it. Imaginative info must stay reliable with the technique and should consistently be endorsed by the generation group.

Organizing the tree structure: Create a general tree to locate the substance necessities and get an elevated level visual portrayal of the site.

Order substance: Take stock of substance and figure out which areas or divisions of your site they are proposed for.

Compose the outline and rundown the necessary capacities: Create an archive expressing everything the site needs to accomplish for your guests.

Mount utilitarian models (in “wire”) : Identify all that must contain the principle screens (skeleton content) from which your clients will be welcome to peruse your site.

Build up measures: Set the graphical gauges, structure the database and rundown the picked watchwords.

Decide a creation plan: Set the significant dates and cutoff times to check the observing of the generation of the task.

Generation

The generation stage permits understanding the ideas created in the details.

Get content: Group all current interactive media content that will be utilized in the site. Compose or adjust the planned substance by adjusting it for the Web and following key proposals with respect to catchphrases and their design.

Structure interfaces: Create the models that will end up being the last interface of the site.

Programming: Make sure to pick an open programming language that numerous software engineers know.

Quality Assurance: List bugs and approve arranged highlights.

Regard of the generation plan: The phases of a Web venture are interrelated. Any postponement in the chain immediaty affects the conveyance of the following stage.

On-line

Last checks before transferring. You should guarantee that what is posted is reliable with what has been approved. Know that minor fixes can at present be made after dispatch.

It is imperative to give great perceivability to your site. Book it a major dispatch; it’s your new branch! Notwithstanding the customary methods encompassing this dispatch (advertising, correspondence, advancement and promoting), there are a ton of methods accessible on the Web to make known the presence of your webpage and make a critical traffic quality:

Email pamphlet: report the dispatch in your bulletin

Virtual Public Relations: contact influencers, bloggers, discussions, and so forth.

Enlistment in registries and web indexes

Publicizing Banner Campaigns

Catchphrases buys.

Activity of the site

The coming full circle step: the abuse of your site. Dislike a booklet: when the work is done, stay up with the latest and figure out who will do it. The candidate will quantify the outcomes against the targets of takeoff to assess the venture in an important manner.

It takes 2-6 months to begin translating the measurements. You would then be able to contrast your showcasing activities with one another in light of the traffic produced on your site.

In the event that one of your targets is to offer online to grow your business domain, increment your overall revenue and stay aggressive in your market, Desjardins offers superior and secure answers for meet all internet business needs.

November 3, 2018 by Incredible Planet Staff

5 Things That Will Help A Website Be Successful

Technology

The fact that you have a website, doesn’t automatically guarantee a successful innings on the World Wide Web. Sydney web design agency believes a website only works if it is a product of following the right design practices, not forgetting the basics and ensuring that the design and development is driven by the website’s purpose and to accomplish the desired objectives.

As can be imagined, this is not as easy as it seems; on the other hand, it’s not that difficult either. But this is only if designers stick to the right ways of designing a website. Yes, as in everything else, in the business of website design and development, there is a right way of doing things and then there is the wrong way of doing things. If you stick to the former, your website will be successful, and the latter makes your online presence a resounding failure.

So, we are not interested in the ‘wrong’ ways of creating an online presence all we are interested in, is crafting a website that offers the best returns of investment and becomes the kind of online presence that drives profits. Let’s take a look at ten factors that have a big say in determining the success of a website:

Color Choice

The choice of the right colors, in the background or somewhere else has a role to play in your website’s success. You might not like to believe it, but colors work on the subconscious of your website’s visitors and contribute towards prompting him/her to take a call-to-action.

So, what you need to do first up is decide on a particular emotion that you want to elicit from your website’s visitors and choose your colors accordingly. If you want your website to exude calmness, a sense of peace and other such emotions, than blue should be your color of choice. A corporate website usually has a play of gray, black, and white, while some of the brighter colors like yellow, green and orange are used to bring about a feeling of youthful energy to the site.

Focus on Usability and user experience

If you want your website’s design to work, then it must be user oriented. What this means is that you need to put yourself in the shoes of your target audience, and give them what they expect.

You will do well to remember that man is a creature of habit, and therefore his brain is habituated to certain controls, layout and features when it comes to a website. Your design should look familiar enough, so as not to confuse the visitor.

Content is King

Allow your design to enhance the content on the site; and by content I mean the textual content of the site. A website needs to deliver a specific message and this is only possible through the use of impressive content.

This is the kind of content that gels perfectly with the ethos of the website and brings forth the website’s message effectively and without any confusion. It must be well crafted, the written language must have no errors either grammatical or factual and above all, it must be such that it works in unison with the website’s design.

Graphics

Get this wrong and your website has had it. The graphics on your website must be relevant to the objective of the website. More importantly, they mustn’t be offensive and must be able to make an emotive appeal to the website visitor.

The images and other visual elements used on the site must be unique and must be able to generate interest in the visitor. The first thing that a website visitor is going to notice is the graphics on the site, and therefore they must be able to make a resounding impact. So make sure that your graphics are of high quality, of just the right size and relevant to the purpose on hand.

Mobile Version

As more and more users access the internet through their mobile devices, it makes sense for you to come up with a mobile version of your site. The reason why I have mentioned this pointer is because there is a good chance that a section of the target audience of a site will only access it through their mobile devices. So, it’s important that the website is able to cater to their needs as well.

Ensure that the features, functionalities and information available on your website are not lost when your target audience opens its mobile version.

June 26, 2018 by Incredible Planet Staff

Making Your Website Stand Out: 7 Crucial Strategies for Entrepreneurs

Technology

According to Time, a person or a content has only 15 seconds to capture your attention before you consider looking elsewhere. In fact, an incredible 55% of online content readers will spend less than 15 seconds on this page (or any web page for that matter), before continuing to browse elsewhere. With 15 seconds of media attention for a modern internet consumer, perhaps the biggest challenge for entrepreneurs today is creating a website that stands out.

In an online world where there are billions of active sites on the web, getting your website right is no longer merely an option; it is in fact critical for your business to survive and prosper. For many, mastery of the technological side of the business can be overwhelming and even discouraging, with over half of business owners not yet operating a website in 2018. However, according to a particular female web designer, this is not necessarily a difficult proposition.

In the course of gathering information for this article, the piece about Jess Catorc, who is dedicated to making websites available and accessible to all small businesses and entrepreneurs, irrespective of previous experience came to mind. She is what we describe as a ‘Web-preneur’. Her brand’s services have helped thousands of people enter the online world to expand their reach and income. She has appeared in The Huffington Post, International Female Entrepreneur Association, Entrepreneur Magazine and is also the co-ordinator of the renowned podcast series, Making the Entrepreneur.

There is also ‘Catorc’ in the latest episode of Unconventional Life (‘Simplified Websites: a guide to building a sales site’). Computer nerd by day, dancer by night, Catorc continued to search for web design in her adolescence, opting for all the computer lessons offered by her school. After school, she rehearsed in a dance studio for several hours, balancing two very different passions.

After graduating from high school, Catorc landed the role as a dancer on a world tour for Princess Cruise Lines and was selected to perform at the opening ceremony of the 2010 Vancouver Olympics.

“It seemed like everything happened one after the other … I’d never had to think about my next step, and suddenly I found myself in the last place a new graduate wants to be; I was at my mother’s house and had no idea of what I wanted to do next “, says Catorc. She had a fundamental decision to make: continue her dance career or search for a web design course. Her love of computers was the victor and she decided to move to Toronto to get a degree in digital media.

Today, Catorc exploits her technological expertise to help entrepreneurs overcome their most common obstacle – their website. If you’re having trouble with web design, read Catorc’s advice to turn your site from your biggest challenge into your biggest asset.

Take The First Step Immediately: If you don’t yet have a website, Catorc recommends obtaining a domain name and hosting as soon as possible, as this will fend of the root of procrastination. Just seeing that you have a site can be very motivating to take the next steps. It’s also important to get a domain name that tells visitors what you are about. If your URL is www.discountdomains.co.nz/web-hosting, anyone on that page will expect to get web hosting services at an affordable price.
Create a Mood Chart: This is a visual representation of your brand: the feeling you want people to have when they look at your site and everything that you do. Use Pinterest to create a bulletin board with images and quotes that capture this state of mind and refer to this every time you publish something for your brand.
Colour Is Everything: “Be very clear about the colours you will use,” says Catorc. You should have 1-2 colours of focus, which appear more frequently on your site, as well as two to three complementary colours, which do not compete for attention, but are everywhere as well. White space is just as important, as it can provide visual relief, contrast and organisation.
Be Consistent: Follow the same colours and designs of the brand or signature of your personal brand. This ensures that regardless of what you do, people will easily recognise it and expect consistency.
Define Your Motto: Include a brief description on the fold of the page with regards what you do and how you can help people. Catorc’s slogan says: “Websites are easier”. When people visit your site, they’ll know immediately if they’re in the right place, which can then eliminate non-customers.
Provide Value For Free: Give visitors free content that solves one of their problems without any strings attached (without discrete acceptance buttons for instance). Basically, let them know you’re there and give them an example of what you’re doing. The better the free content, the more people will want your paid content, so be generous.
Quick Loading Times

If you want your website to look inviting, it will need to be fast. 47% of consumers expect a page to load in two seconds or less or they will leave. The satisfaction of a customer decreases by roughly 16% for every extra second they have to wait. Increasing the loading speed of your website is easy with these tips: get a solid hosting plan, create images that are compatible with the internet, clean your site, write clean code and optimise your files. Ideally, a good web hosting provider will ensure your site loads quickly.

Investing In Professional Training: Once trained, Catorc did not intend paying someone a single fee of a few thousand pounds to create the whole site. Instead, she invested time and effort in learning the skills she needed to train as a professional. If you don’t know where to start, Catorc offers a series of free videos that explain the finer points of website design, regardless of whether you have any previous experience.

May 23, 2018 by Incredible Planet Staff

Why You Should Use WordPress For Your Ecommerce Site.

Technology

WordPress is the type of software that enables you to create a blog or a website to attract visitors to your site. WordPress can turn around your business in the twinkling of an eye once the site is viewed, liked and rated. It accommodates over 6- million websites advertising and promoting businesses to feature better to the buyers.

E-commerce refers to the defined way of selling products through the online means and as such WordPress ecommerce is well understood as the way a business is hosted online to sell out the products. Online stores have all the types of goods you wish to make.

Below are a few reasons you should use WordPress for your Ecommerce Site

Hosting WordPress is free

Starting WordPress is entirely free such that even if you are not a competent person in exploring the software, once you start off and install you will manage to build it according to your preference, it flows easily and with time you get perfected in the field.

Manageable and Flexible

Once you install let’s say that you have started small and your online business has not picked at the beginning, but as time moves, you build traffic and sales increase. WordPress is flexible enough to upgrade from the small store you were initially to the medium size and eventually to large stores ecommerce.

Well-designed themes and plugins

It offers a wide range of plugins and the modernized templates which feature well in the business world. For instance, a wedding theme that is customized to attract people who are preparing for their wedding, they will opt to go for the best template online and consider doing business with them. Everyone loves to be organized, and the themes help the entrepreneur to choose what best fits him to become viable.

Easy to understand SEO

As soon as WordPress has been installed, it immediately starts to feature in the Google information site. This tells you that you are live online and once you use the best theme for Ecommerce, traffic will start building. This is the main aim for every business, young or old, to be the best economically. The positioning of SEO will work for the good of the business.

Continued Upgrade of the CMS system

When, the developers, realized that WordPress in becoming popular every other day, they have since kept maintaining and upgrading the software to ensure that the customers do not get challenges when trading their eCommerce sites with it. This has since enabled businesses to expand since many business people have built trust in Word press and it is always a norm that if services are good, people will tend to rely on them more often,

The design of the admin panel

All websites have an admin panel, and WordPress for ecommerce is not an exception- It has a friendly panel that helps you to manage the content of the word pages. It does not matter how experienced or green you are in computer operations, and the panel is easy to understand and manage. Editing of images becomes a great experience, and you can update your contents as you expand your business.

Conclusion

WordPress will help you publish all your content and expand your sales using the CMS system, and you have the freedom to use it for all your ecommerce needs. Therefore I recommend installing and adding one of best WordPress ecommerce themes to jump-start your business and stand out from the crowd.

May 22, 2018 by Incredible Planet Staff

Build your website in 5 easy steps

Technology

Whether it’s creating your new website or making changes to it, here are the 5 basic steps:

If you are looking for a web designer to build a website for you we recommend checking out this web design company in Pondicherry.

Strategic planning: identifying the needs of your organization

Conception: establishment of concrete parameters leading to the writing of the production booklet

Production: technical and artistic realization

Put on line: deployment, launch and promotion

Exploitation: measurement of results, maintenance and optimization

Strategic planning

Strategic planning is the time to ask questions and find the answers. By examining your needs and defining your goals, you can also make sure that your entire organization supports the project and plans to invest the time and money required.

What are your goals?
What is the role of your website? Sale? Serve? Inform?
How does your site fit into your company’s overall strategy?
Have you identified the users who will visit your site? Do you know how to attract them?
Is your site relevant to your users? Does it meet their needs? Which?
Your site needs to be enriched with what type of content?
What is your budget to carry out the project?
What is the expected return on your investment?

The strategic planning stage ends with the writing of the specifications for your Web project. This document describes precisely the needs that the solution sought must meet and allows suppliers to establish a production assessment. Based on the specifications, the work team will develop and validate the concept, appearance and functionality of your site before starting production.

Design

The design stage is when the original ideas come together to determine what to say and how to say it. Creative input must remain consistent with the strategy and must always be approved by the production team.

Structuring the tree structure: Create a general tree to find the content requirements and get a high-level visual representation of the site.

Classify contents: Take inventory of contents and determine which sections or divisions of your site they are intended for.

Write the synopsis and list the required functions: Create a document stating everything the site needs to do for your visitors.

Mount functional models (in “wire”) : Identify all that must contain the main screens (skeleton content) from which your users will be invited to browse your site.

Establish standards: Set the graphical standards, structure the database and list the chosen keywords.

Determine a production schedule: Set the major dates and deadlines to mark the monitoring of the production of the project.

Production

The production stage allows realizing the concepts developed in the specifications.

Obtain content: Group all existing multimedia content that will be used in the site. Write or adapt the intended content by adapting it for the Web and following strategic recommendations regarding keywords and their layout.

Design interfaces: Create the models that will become the final interface of the site.

Programming: Make sure to choose an open programming language that many programmers know.

Quality Assurance: List bugs and validate planned features.

Respect of the production schedule: The stages of a Web project are interrelated. Any delay in the chain has an immediate impact on the delivery of the next step.

On-line

Last checks before uploading. You must ensure that what is posted is consistent with what has been validated. Be aware that minor fixes can still be made after launch.

It is important to give good visibility to your site. Book it a big launch; it’s your new branch! In addition to the traditional means surrounding this launch (public relations, communication, promotion and marketing), there are a lot of means available on the Web to make known the existence of your site and create a significant traffic quality:

Email newsletter: announce the launch in your newsletter
Virtual Public Relations: contact influencers, bloggers, forums, etc.
Registration in directories and search engines
Advertising Banner Campaigns
Keywords purchases.

Operation of the website

The culminating step: the exploitation of your website. It’s not like a booklet: once the work is done, keep the site up to date and determine who will do it. The nominee will measure the results against the objectives of departure to evaluate the project in a meaningful way.

It takes 2-6 months to start interpreting the statistics. You can then compare your marketing actions to each other in light of the traffic generated on your site.

If one of your objectives is to sell online to expand your sales territory, increase your profit margin and remain competitive in your market, Desjardins offers high-performance and secure solutions to meet all e-commerce needs.

Article by web design company Pondicherry. Graphikpro

May 13, 2018 by Incredible Planet Staff

Interesting And Effective Tips For Growing Your Web Traffic As A Beginner

Business

Did you launch a brand new website in the past few days? Is this your first time operating a website with the intent to draw in traffic? Of course, every website needs to pull in visitors in order to turn a profit or remain relevant. You want your website to pull in high traffic numbers, but getting to that point can prove challenging. Brand new websites rarely take off the day they’re launched and pull in a million unique visitors. Fortunately, a few tactics and strategies can boost your website’s traffic with relative ease.

Build A Website That Looks and Performs Well

First and foremost, your website needs to be attractive and professional looking. Nobody wants to visit an ugly or poorly optimized website with any frequency. First-time visitors should come to your website and feel like they want to return multiple times afterwards. A properly designed website should also perform well with no error pages and no dead links. For the best results, you should take the time to optimize your website in both user experience and user interface.

Make Sure The Site Is Populated With Quality Content

The actual content found within your website matters more than you might realize. Without a doubt, quality content is necessary to rank in search engines and keep visitors interested. They should come to your website and be able to find exactly what they want to know. This holds true whether your website sells a product or service, or provides information and guidance. Content is king on the Internet, and your website needs to be filled with useful, high-quality content whenever possible.

Advertise and Market Your Website (When It Makes Sense)

If your website sells products or services, then advertising might be a smart path to grow traffic. Marketing your website on various social platforms or through traditional ads can lead to excellent results. Nobody will visit your site for products or services if they don’t know it exists after all. Then again, advertising requires a lot of money, so you might not feel comfortable with this option. Creating and displaying ads on other sites can pay off, but you’ll need to be strategic about this particular solution.

Never Count Out Search Engine Optimization

Search engine optimization is still as important today as it was 10 years ago. The strategies and concepts behind SEO have changed in that time, but its effectiveness has not. Undoubtedly, you’ll want to invest in the time and effort to optimize your website for search engines. When a search engine grades your website as quality and above the competition, then your site will rank higher in searches. Everyone knows the websites on the first page of Google results see more visitors than those on the second page.

For better SEO results, you’ll want to analyze what your competitors are doing related to SEO. Some of their strategies might work incredibly well for your niche or industry. A tool like the one found at https://seojet.net/blog/seo-competitor-analysis-tool can help you discover what the competition is doing. From there, such information can inspire your own SEO results, and more knowledge on the competitions’ strategies is never a bad thing to hold.

In the end, your website doesn’t have to spend months struggling to attract visitors. You can see a fairly quick boost in traffic by implementing these strategies and others. A high quality website that serves a given niche properly will see its traffic numbers creep upward over time. With the inclusion of SEO, you’ll see even better results over time as well. Never assume that your website won’t see traffic growth because solutions are available to boost your site into the stratosphere.

May 4, 2018 by Incredible Planet Staff

Why Small Businesses Must Come Online

Business

Every business, big or small needs customers. Some do the hard work, while some do the smart work. The business that understands the needs of online presence is going towards smart work as it has a lot many benefits added to it. Here are some of the benefits that you can enjoy while being online present.

Customers find you

When your business is online, it helps your customers to find you easily through searches and can also help in increased conversions. How easy it is to find hair dresser, restaurant and bakeries these days by just searching it on Google or on the Yellow Pages. You can provide your business details, timings, information about your products, discounts, offers and even can sell your products online. These services serving online makes it easy to operate for the businesses and is also convinient for the customers to get all product information, details on the same platform.

Promotion

With cut throat competition these days, businesses are well aware of the customer needs and are pro active in providing their services to them. Several firms offer discount coupons , promo codes and people are majorly involved with such sites as businesses gets customers and customers gets their favorite products at discounted price, one such website where people gets engaged with is mycouponpromotion.in offering several discounts and offers. These types of strategies help in growing the business as well as helps in brand building.

Increase Credibility

Businesses involved online have more credibility as they can be searched on search engines and people have trust on them. Whatever your business is, people search online for everything, and hence it becomes necessary to be present online. It also helps in increasing brand value for your brand and customers will remember your name for long. Businesses maintaining such credibility and trust enjoy customer satisfaction and loyalty increasing the overall dynamics of the business.

Build Relationships

Relationships are not that hard to maintain, businesses are offering extra discounts to their regular customers and it is making customers loyal to them. Therefore in a long run, being online present can be very beneficial for your business. All it needs is a good business strategy that can attract your customers toward you and if you maintain good relations with them, it will help in for long.

Reputation Management

Reputation management refers to maintaining your online reputation among the customers; it includes knowing what people are talking about your business, good or bad, what reviews you are getting for your new product, what impression you have in the minds of your customers. All these things can be monitored and improved in a period of time. You can clean the negative Online content from your website; fake bad reviews can harm your online presence to your valuable customers.

Social Media

One of the best thing that internet has gifted is the social media. People from all aspect of society, politicians, comedians, business tycoons, sportsmen, everyone can be seen online. This shows the power of social media, it has huge potential to grow and businesses are using it as one of the major tools to target customers for each segment. Social media can be used to interact with customers, post images, videos of your product. Commenting publicly on social media can get you very close to the customers and can also know the customer reviews.

April 19, 2018 by Incredible Planet Staff

6 website changes you can make in 90 minutes to grow traffic in 2018

Technology

I’m issuing a challenge to you in this post.

Do you feel confident enough to make 6 changes that can trigger a growth in your website’s traffic over the next 12 months? There are a few simple changes that you can implement that will allow your site’s traffic to grow organically, without having to put in extra time. If you are interested in building a web asset that produces in a compounding way, here are six ways you can do it.

Improve the theme of your website.

Not all themes are developed in ways that are user friendly. You want to have a theme that is light, that will load quickly and that will force people to stay on the site for as long as possible. For example, if you have blog content on your website, you can change the format so that it eliminates as many distractions as possible.

Other things that you need to consider are mobile responsiveness and the user experience on different mobile devices. Google is rewarding sites with more visibility on their search engine if sites are optimised for the mobile first index.

If you are on WordPress, there are several professional themes available from StudioPress on the Genesis framework that will provide these functions.

Change the typography on your website.

There are case studies that show improvements in retention and conversions when the typography on a website is optimised. The easier it is for people to read and navigate throughout the site, the more inclined they will be to share the website’s content with their peers.

Experiment with the sizing of the font, the font style, colour and the spacing to see which typography suits your site the best.

Improve the paragraph spacing.

You will be surprised how much this will impact your site’s engagement. This is because it makes it easier for people to read and engage with your site’s content. The more difficult it is to read, the more likely they are to navigate away from the content.

Experiment with single, 1.5 and double line spacing and compare it with the bounce rate and time on site from your Google Analytics data.

Add a pop-up

Encourage people to share your site’s content by telling them in the form of a pop-up. The pop-up can be displayed as a welcome gate, a timed pop-up, a click-trigger, an exit pop-up or a scrolling pop-up. There are some cases where the pop-ups contribute more than a 100% increase in traffic.

Encourage visitors to subscribe to your list.

Getting new visitors all the time is challenging and expensive. It’s actually better to retain existing visitors and encouraging them to bring new visitors to your website. The easiest way to get started is by inviting visitors to subscribe to your website’s list and having them managed through an email CRM like Mailchimp or ActiveCampaign.

At the bottom of the email, you can also ask them to forward the email to any friends that may also be interested. This can be combined with an incentive that will reward people for sharing the email with their peers.

Focus your website’s energy on solving problems.

Do you know what the immediate need or urgency is with the people that are visiting your website? If you solve their immediate need or problem, you will be demonstrate value and it will incentivise them to share your website’s content with their audience. Your site will experience a snowball effect with traffic due to your site’s visitors influencing their audience network.

Implementing these changes shouldn’t take you any longer than 90 minutes. You should see the impact of those changes growing your site’s traffic exponentially over the next 4 weeks.

March 27, 2018 by Incredible Planet Staff

How do I find the best outsourcing company for CMS Development?

Business

A CMS (Content Management System) is an easy-to-use and-edit platform. Anyone can use CMS to add content or image without any technical expertise.

There are different types of CMSs present in the market now. Currently, WordPress, Joomla, and Drupal are the most popular CMS in the market. However, it depends on your requirements which suits you best. There are many factors to look when selecting CMS for your website. If you want simple blogging platform, WordPress is the best choice. For a big online project where there will be many contributors, Drupal is the best choice.`

Main factors to consider while choosing CMS can be broken down into following things:

Business Objective
Features

Ongoing Requirements

Future Needs
Support
Cost

CMS has many advantages over HTML:

lowers the price of a website
it is easy to use for non-technical minded
relatively cheap to maintain
it improves site maintenance

Choosing a right outsourcing company for website development is important to the success of a business online. Your decision to hire an outsourcing company will only be reaped if you will select right outsourcing partner for your company website.

There are many things to keep in mind while hiring an outsourcing company for CMS. Here are few important things:

Testimonials – Check past clients of CMS Development Company. Ask them about their past client and contact them if possible.

On-Time Delivery – Ask them about time and budget it will take to complete the final product. A Good Outsourcing Company will break down tasks and give you the exact time.

Development Team – Get more information about development team and quality control team. Ask them how much effort they put into quality control?.

Support – There can be some glitch which you will find post-development. Go with a company which can provide support for at least 2 months after development.

Communication – Check out communication options available to contact the developer. You better decide the time of feedback communication at the start of the project. The company which can communicate at the scheduled time on Skype, email, and call will be the correct choice for you.

Payment – Project should be divided into milestones. All features should be broken down including hours required to complete them. You should pay only after the company completed milestone.

Macrew is a leading CMS Development company. Macrew Team develops your website considering your business goals, users, and search engines. Our professional CMS development team makes sure that your website is attractive and user-friendly. If you are looking for CMS Development Company, or wish to just contact us. It’s Easy To Get In Touch With Us – Anytime Of The Day Or Night.

March 22, 2018 by Keren Miller

List of the Most Popular WordPress Themes to Follow in 2018

Technology

All WordPress website creators look for Free/Premium WordPress themes to create WordPress websites for their clients and customers. The good selection of a theme helps them to create awesome WordPress websites easily and quickly and get more projects from clients.

Due to the abundance of WordPress themes, choosing a good theme is a difficult job in most of the cases. Therefore, we are reviewed numerous WordPress themes and prepared a list of the most popular WordPress themes. Just see them and choose WordPress themes which you deem suitable for your needs:

Bitunit

Due to the rapidly increasing use of cryptocurrencies all over the world, the demand for cryptocurrency websites is on the rise. New cryptocurrency websites are being made on a daily basis to capitalize the trends of the cryptocurrency market and make lots of money. Using this theme, you can easily create awesome, visually appealing, professional and highly functional cryptocurrency websites with the WordPress CMS and meet the increasing needs of clients easily.

Talking Business

There is a high demand for business websites built with the WordPress CMS because almost all established and start-up business organizations have taken their business to the online platform to contact millions of new potential customers from different parts of the world and expand their business activities by leaps and bounds in a short duration of time. If you are looking for an ideal WordPress theme to create feature-rich business websites, use this theme.

This theme is fully responsive to all mobile devices. So, you can easily create WordPress business websites with a mobile-first approach. Moreover, it is SEO friendly too. So, it helps in your SEO efforts and assists your website to perform well in the SERP of Google and other major search engines. Useful features, such as Drag and Drop page builder, multiple layout options, content modules, custom widgets, and live customizer allows you to make vital changes to your WordPress business website and make it more useful for the targeted customers.

PsycheCo

These days, medical professionals, doctors, psychiatrists, therapists, psychological counsellor, individual psychologists, psychology clinics and hospitals aim to reach out to the maximum number of patients and assist them with their needs. Using this theme, you can create awesome websites for them and help them enhance their medical business without any problem.

Catwalk

Catwalk is an ideal WordPress theme for model industry websites. It is built with drag and drop page builder and is fully responsive to all mobile devices. So, you can easily create responsive websites for modelling agencies and help them excel in their business activities. You can also purchase a dedicated theme from a WordPress theme customization company for the creation of an awesome website for your modelling agency.

FinancePlus

This is a good theme for the creation of high-quality websites for corporate organizations, Wealth Advisors, Financial Advisors, Accountants, Law Firms, and business organizations. It comes with numerous features, such as 12+ preset colour styles, 6+ headers, lots of customization options, awesome sliders, premium plugins, unlimited colour and fonts, active human support. You can use all these features to create awesome websites for professionals and please them with your website building skills. The theme is SEO optimized and facilitates the creation of Multilanguage websites with the WordPress CMS. So, it has the potential to skyrocket your business and make you a leader in the business World.

Authentic

If you want to run a personal WordPress blog and share your life experience with others, this WordPress theme is ideal for you. It is built with a super clean design and is highly customizable. So, you can customize your website many times and make the required changes to it.

The theme provides Additional Content Formatting Features and has many ways to display your content. So, you can glamorize your content to attract the attention of numerous visitors towards your website. It also offers numerous Widgets. So, you can use them and add more features to your WordPress website to easily satisfy the demands of the targeted audience.

Bridge

This WordPress theme can be utilized for the creation of all types of WordPress websites with an attractive and interactive interface for the targeted audience. The theme is built with retina ready technology, which allows viewers to easily read the website content easily on all systems and mobile devices.

The theme comes with a minimal layout with drop-down menus, icons, built-in side menus and many other attractive and functional design elements. You can use them to beautify your website. It also has built-in vector icons, a library with over 600 Google fonts, a background slider for multimedia content and a collection of animated transition effects for AJAX, making it easier for you to make vital changes in your WordPress website in an easy way.

Final Words

The careful selection of good themes is essential for the creation of awesome WordPress websites. In 2018, these are some top-rated WordPress themes in high demand. Just go through them and choose one if they meet your specific needs.

March 22, 2018 by Barry Morgan

5 Steps to Better B2B Marketing

Business

In B2B marketing, the overarching principle is to establish your business as an industry authority or expert because that’s what your clientele demands. With your products and services, your customers want to experience an obvious elevation of their overall performance. They want their requirements accurately met, and the quality of their output for their own clients perfected.

But how do you effectively work all that in a marketing campaign? How do you make sure that your business’s marketing strategy is presented in the standards that will ultimately depict you as a reliable expert? This can be a challenge, especially when your clientele are very knowledgeable and even considered industry specialists as well. How do you step up your B2B marketing game?

There’s an overwhelming number of variables to stay on top in the creation of an advantageous B2B marketing strategy, but the complexity of the task can be better managed through the thoughtful approach provided below.

Step 1 – Do the legwork.

Establish your target client profile (industry, size of enterprise, location, their established market, etc.). Get to know the businesses and the decision-makers you want to cater to, so that you may be able to provide more suitable solutions for them. Run surveys, do background checks, and conduct tests to distinguish optimally effective tactics from mere time-wasters.

Step 2 – Identify the strategies that have proven effective on your target market.

For example, “younger” enterprises generate most of the information they need from social media sites. Meanwhile, older and longer established companies still place tremendous value on traditional marketing such as print and radio ads. List all the strategies applicable to your intended market and determine how you can seamlessly combine them all for a powerful marketing campaign. A bonus: Doing this will also help you be more efficient with your marketing costs.

Step 3 – Create an info-packed and regularly updated website.

A high-performing website is a top marketing touchpoint by B2B consumers. You need to make sure that it focuses on delivering value to users. Articles should be able to answer questions or solve problems clearly. Your content should be straight to the point about what your business can do in terms of products and services.

It should be able to provide help during the most crucial moments. Therefore, having a responsive design is crucial since a continuously-increasing number of online users use compact, handheld, and mobile internet-connecting devices for faster access to websites.

Likewise, the website should be able to provide your business relevant data and analytics about every connection you make so you can improve your campaigns and accomplish your marketing goals.

It’s imperative to ascertain as well that your website contains your business’s value statement and it’s communicated properly through the right choice of words and images.

Step 4 – Take advantage of SEO.

It’s the best way to amp up your marketing game. SEO makes sure that your business’s official online presence is right where people can automatically see it, and see it in a positive light through valuable and high-quality content such as original product images, videos, infographics, and others.

Step 5 – Always include email marketing.

Lead generation is a must in all marketing campaigns, and email marketing accomplishes this task. Though often overshadowed by SEO and social media marketing, it remains to be a big contributor in harnessing web traffic, generating conversions, and identifying truly valuable connections for the business.

Here are the important rules to follow for B2B email marketing:

You can’t accomplish anything with a single email. Multiple emails spread over a longer period of time are more effective for lead nurturing. Make sure the content is well-thought out and event-driven.
Content sells better than a great offer; “more info” trumps “buy now” as CTA.
Send emails to the Decision-Making Unit and customize your message according to the role each member plays.

From my perspective as a business owner in the creative industry, I can affirm that the no-fail principle to B2B marketing success is consistency with efforts in understanding what your target audience wants. It’s through this that you’ll be able to improve and secure your advantage in a fiercely competitive business scene.

March 19, 2018 by Kimberly Maceda

How to Tweak Your Email Newsletter Design to Boost Click Rates

Business

No matter how compelling your messages are, a poor email newsletter design can sabotage your strategy.

The fact that email has a median ROI of 122% (which is over four times higher than social media, direct mail, and paid search), you can’t just ignore design. Only bulk SMS has better open rates, but that is not the topic for today.

An excellent newsletter design leads the eyes of customers to your desired path. It must provide focus on the elements that you want to emphasize like your CTA button. This helps increase the chances of them performing your goal action.

From time to time, visit your email newsletter design to assess if there are things you need to adjust for better results. When you do, be sure to keep these tips in mind.

Use email newsletter templates with a focused layout

There’s a perfect email newsletter template for every type of email. Using one template for all your emails is not just lazy, but it will make your emails boring.

When choosing your email newsletter template in your marketing automation software, make sure that the layout gives focus on your content. For instance, a single column newsletter layout is advisable for emails that encourage one action only. For promotional emails containing multiple products, you might want to use a multi-column layout to present your offers in an organized manner.

Use contrasting colors for emphasis

Color increases brand recognition by 80% and can influence the customer behavior. So, use it strategically.

For instance, red increases heart rate so using it for your CTA button creates a sense of urgency. Blue suggests security and trust while green is friendly to the eyes as it is relaxing.

Contrasting colors are also effective in highlighting the important elements in your email newsletter like your CTA button. This way, customers can immediately notice what you want them to see.

Reduce elements with concise content

Less is more, and this applies to both your design and copy. Too much design elements mean more noise, which can confuse customers. Meanwhile, trying to communicate to many messages can lead to a text-heavy email. Using a single CTA in emails can increase clicks by 371% and sales 1617%.

The more you populate your email newsletter, the harder it is to guide your customers. You only need a few things in there: a concise copy, an attractive image, a catchy and clickable CTA button, social media buttons, and a pleasing color scheme.

Place a visible CTA button

Aside from color, the placement of your CTA button is crucial. Because people read content from left to right, it is highly recommended that a CTA button is placed on the right. This enables customers to consume your messages first before they see your CTA. Placing your CTA on the left would require customers to move their eyes back to the left to perform your desired action, which is an additional effort to them.

A/B test your newsletter design

The best way to determine which email newsletter design works and which to forget is through A/B Split Email or A/B Testing. Here, you create two identical emails with slight differences (usually one element like CTA button design, layout, or color scheme). Both email versions must be sent to a significant portion of your recipients to ensure conclusive results.

Your marketing automation software will then analyze the data to send the better performing email to the rest of the contacts on your list.

Optimize for mobile

About 68% of email opens were done on a mobile device. If you are not optimizing your email newsletter design for mobile, you are making a big mistake.

Write short subject lines with up to 25 to 30 characters, so that mobile recipients can read your complete message. Since the mobile screen is smaller compared to desktop, be sure that your content is concise. Always test your email on mobile before blasting it to customers so you could correct mistakes if you find any.

You don’t need to be a graphic artist to boost your click rates with the right email newsletter design. A lot of marketing automation software today offer newsletter templates that even email marketers with no background in design can use without hassles. Be sure to choose the one that can provide a list of options to help you experiment, explore and switch templates.

March 1, 2018 by Incredible Planet Staff

What Instagram is Doing to Webdesign Might Change UX Forever

Technology

Website design influences more than aesthetics of a site. It has a lot to do with user experience, even when you least expect it. Think of a website with a large slider banner featuring the latest discounts. If the banners bear direct links to the pages or list of products bearing the discounts, that makes the shopping experience richer and easier for the user. Most people expect the banners and ads on the homepage to be responsive and live. So after clicking on the Instagram images repeatedly, if they lead nowhere, the users are bound to feel a little disappointed. That takes away possible brownie points from the website and the brand as well. To get quality website design perugia click the link or read more in this article.

Why do you need to rethink your website design strategies?

This small example shows why your website design needs a lot of thought. It is not enough to think about brand image, colors and image quality only. You need a designer who can think from the perspective of the users as well. People can up and leave your e-commerce site if images take too long to load. In fact, almost 38% of the internet users simply stop engaging with a website if its layout is too complex or ugly. People hold UX as a high priority and design is the first component of a website that directly influences the quality of experience for the users. So, unless your website is already providing enough information about your brand and your products to the users, right on the first page, you risk losing about 86% of your first-time visitors.

The magic of Instagram is reaching website design as well

A website design can draw inspiration from places you expect the least. We have seen Facebook and Pinterest drive the design of numerous popular customer-centric websites. So we thought, why not turn Instagram into an inspiration for upcoming e-commerce sites and designers as well?

Instagram is the leading photo-blogging site that exists today. From Rihanna to roadside food joints, everyone has an Instagram account. Some people are there to show off their latest styles and creations, while others are there for a vicarious experience. Almost 50% US brands are on Instagram leveraging the power of photos over text.

You have everything you need

As a result, Instagram already has all the material you need for your e-commerce site. The best way to harness the power of photo blogging is by utilizing your Instagram feed. Start by integrating it into your website design. Having beautiful, organized content is the first way to attract the right users to your site. Just make sure your Instagram theme and your website theme do not clash. The banner or the fold above the homepage (from Instagram) should flow seamlessly into the product list throughout the rest of the page.

Believe in minimalism

Overcome your temptation to overdo things while layering photos on your website. This will reduce the bulk of your site and reduce the page loading time. Instead, add your Instagram logo (activated with profile link) beside the image or video thumbnail. Your visitors can click on the logo and travel to your account for a detailed look at your product pictures and service videos.

Watch your competition closely

Good businesses accept that they evolve due to the incessant efforts of their competition. The current market is the perfect exemplification of the arms race. Your competitors are regularly improving their social marketing strategies, so when you have the chance to buy Instagram followers and likes for boosting sales, go right ahead. However, you can try to integrate your already perfect Instagram feed to boost your organic visibility.

Grease your sales funnel

On the other hand, you can fine tune your Instagram page by designing it for a clear sales cause. A well-maintained gallery often calls more clicks from real Instagram followers. These clicks will lead the users from the Instagram account to the sales page. This is a great way to boost marketing objectives in a cost-effective way.

Feature content directly

Another brilliant way to borrow the Instagram vibe from your account is by directly featuring the leading feed content on your website. Include the hashtags in your website content for streamlining the text, images, and videos. Use brand oriented and unique hashtags that can lead users to specific posts and products on your site. This is a great way to organize content using Instagram as a source of design inspiration and a source of fresh content.

Use Insta-ideas for Insta-success

On the other hand, Instagram is a treasure trove of fresh ideas and inspirations. You can find some leading website designers who have already thought considerably about using Instagram as a source of design inspiration. In the process of finding new ideas, do not discount your followers. They can come up with brilliant ideas to uplift your website and the site’s UX. You can turn this into a rewarding experience for everyone by introducing a contest for design ideas. This will create bulks of user-generated content and keep your SEO healthy.

Instagram has become one of the leading marketing platforms for multiple brands across the USA. Almost 80% of the 800 active monthly users follow one or more brands on a regular basis. People love to see videos, and there has been an 80% rise in video uploading and viewing among Instagram users. If you are not utilizing the Insta-fever right now, you may be missing all the great opportunities. Over 75% of the Instagram users find new products and visit the seller websites after visiting a captivating post. When your product site and business site need a revamp, do not look any further than Instagram for instant inspiration.

February 2, 2018 by Incredible Planet Staff

How Developers Are Using AI To Design Websites Automatically

Technology

With the progress of technology, it is just a matter of time when AI (artificial intelligence) will control website designing. Earlier, it took days to create one simple website page (text-based). Besides, the internet was too slow to load a simple web page. Gradually when the internet speed improved, the website designers became more creative and started using videos, images, typography and other elements to create a user-friendly website. In short, the website become heavier.

Now, people are using devices other than desktops like smartphones, mobile and IoT devices to access the internet. So, the current goal of the website designers is to create responsive as well as interactive websites which takes minimum loading time.

In the beginning, the designers required comprehensive knowledge about web technologies like JavaScript, CSS, HTML and much more. A first generation website designer had to code every page individually, which makes it impossible to create large size complex websites. In case of changing a single URL, address or navigation one had to make changes in every page manually.

Today, with enhanced technical support we don’t have to go through such hassles. Single changes at one point, make it accessible anywhere on any web-page. The popularity of CMS (Content Management System) is at the peak. The popularity of drag and drop technology in website development is also increasing day by day.

Continuous improvement of such technological support is empowering the developers to create a fully functional website within 48 hours! Don’t you think it sounds little crazy comparing with the website development procedure a few years ago? Truth is, the integration of AI (Artificial Intelligence) in website development make it possible today how we are developing and experiencing a website. The use of AI and machine learning in website development is empowering the common people (without coding knowledge) to create stunning websites.

With or without knowledge almost every website designer is currently using machine learning and AI in website development. It is not so far when a large number of websites will be powered by AI.

What is AI and Machine Learning?

The teams AI and Machine Learning are now two buzzwords. Although they are often used interchangeably, a thread of differences is still lying between them.

Artificial Intelligence or AI is a broader concept where machines are becoming “smarter” and making decisions or selections based on deductions. The use of AI in website design is now quite a hot topic.

On the other hand, machine learning could be considered as a “current application of AI”. According to this theory, machines are exposed to a maximum amount of data, from where they learn and make deductions. Machine learning is mostly used to create algorithms for the search engines and dominantly used in e-commerce websites.

Following websites are already using AI in web design

While it comes to offering better user experience, a number of websites are making their moves by merging AI with Web development. Here are some examples:

Wix ADI

When it comes to website designing, we don’t have to introduce Wix as its popularity speaks for itself. Wix is using AI to help the users in developing stunning websites. The best part is, you can develop a website with Wix without or minimum coding knowledge. It offers an option to drag and drop elements and widgets to create personalized websites.

The AI technology used by Wix is popularly known as ADI. ADI understands the users’ expectations and helps to create faster and better website with minimum effort. It not only helps in building websites but also helps to customize websites like anything. So, if you are looking forward to building your own website without the help from professional website developers, Wix ADI could help you.

Firedrop

Sacha is the name of the AI used by Firedrop to meet the users’ demand. You just need to open the official website page of Firedrop and start chatting with Sacha! You can start chatting with Sacha and start building your personalized website instant. The websites are designed in such a way to meet both personal and business requirements. With Sacha, you can select your own colors, font style, sections and many more. Besides, you also have the power to change the website design anytime you want to with the help of Sacha without any difficulties.

The Grid

The grid is one of the pioneer companies who started introducing AI named Molly into website design. Molly is a great aid to the website designers. The aim is to create AI websites that can be designed on their own. To develop such AI websites you just have to answer few questions and upload photos that can best represent your business and you are good to go! Color combination of a website is a crucial point but with Molly, you can use a simple 5 color palette in 200,000 different combinations. Amazing, isn’t it?

WordPress Plugins

If you already have a WordPress website and wondering you have missed AI that could improve your website get-up, some WordPress plugins can help you in this process. You can surely find several WordPress plugins that can introduce AI into WordPress site and enhance user experience. You can also add AI-Powered SEO, chatbots, human emotions insights and post recommendations. Although WordPress Gutenberg comes with typing error rectifications, you can improve writing style by adding AI typing error rectification.

Other examples of using AI in web development

So far, we have told you how the website developers are using AI in web development. However, don’t forget that apart from web design there are some other aspects of AI implementations that could have an impact on app development and web development.

Google

Google is the giant search engine and whatever you do, you want to see your website on Google SERP holding a good position. Google is also using AI to offer best search result to the users. You will be amazed to learn most of the algorithms recently added by Google are AI based. RankBrain is an AI introduced by Google that helps in filling users with relevant contents. Although it is at the beginning phase, RankBrain may be considered as an important factor for ranking in Google SERP. Apart from that “image search“, which is recently introduced by Google is also an AI-based application and websites with significant pictures of products, landmarks and information will rank for image search.

Netflix

Behaviour and selection process of the users are different. Considering these two factors, Netflix has introduced AI to recommend more relevant videos to the users. The aim is to improve users’ experience and ensure maximum relevant search results in minimum time.

Amazon

After Google, Amazon is the website, which is using AI at its best. Like Google, they are also using AI to give best search results to the users with appropriate product lists. Improvement in relevant search results helps Amazon reducing product change and return issues. So, you can do the same for your business. The overall page design of Amazon has been also improved while studying users with AI.

The integration of AI in web designing – should you be concerned?

While discussing AI introduction in website development, the obvious thing that pops up in mind is – “is it going to replace the human developers completely?”

Well, this growing threat is concerning, especially when Wix and Grid are offering AI that can develop a customized website without any expert website developer. However, the fact is, it is hard to replace human website developers. Integration of AI is helpful to speed up the website development process. AI can help the user to develop a basic (but good) skeleton of a website, but there is a lot to do to make it competitive before launching.

AI can study the users’ behavior and satisfy their wish but fail to add “human touch” that only comes from a creative website developer. Apart from that, AI can hardly replace WordPress maintenance support and WordPress security.

What we can do now is cross our fingers and observe the evolution of AI and its further implementations in website development.

January 26, 2018 by Incredible Planet Staff

How to Find the Best SEO Agency For Your Business

Technology

Getting the very best SEO support can make all the difference in these highly competitive modern markets. Following is Google’s own special guide to finding the most effective SEO Houston Texas can provide.

Step 1 – Conduct a two-way interview

Many people are of the mind that an interview works in one direction, as in one side does the asking and the other the selling and the information flows from this side to that. This conventional way of thinking needs to change when discussing the multifaceted topic of SEO. The complexity of the subject calls for a more involved method of communication. You SEO agency should show a huge interest in the details of your company and get a full perspective by asking such questions that will play a role in the SEO solutions they can provide.

What makes your company unique and what is the value you bring to your target audience?
Who are your target clients and where do you go to find them?
What is the primary function of your website and what will you be expecting your visitors to do? Will they be making appointments, filling out forms or selling a service or product?
What are your primary channels for doing business, online or offline? –Who are your major competitors and what do they offer in comparison to what you offer?

Step 2 – Check references

If you see that the SEO has taken the time to get a good idea of what your business is all about, you will then need to ascertain the level of success this particular SEO has seen in their professional experience. You should ask for a list of their top clients — preferably in an industry similar to yours in many ways– and then call these connections up to ask them about their level of satisfaction.

Here are some good questions to include in this communication:

Where were their rankings for major keywords before they signed on with this SEO? And what were they within the months that follow and where are they now? (Remember that the best results will come in time)
Was the working experience enjoyable and easy to understand?
Was the quality of the work high and the timing prompt?
Was the information and advice the provided clear and actionable?
Was the overall experience educational for you and your team and do you have a better idea of what your SEO did and how it helped?

Step 3 – Ask for a technical and search audit

By our third step, most of those SEO that lack interest in their clients as well as any whose references didn’t express enthusiasm about top-notch SEO Houston Texas services. Now it is time to take the search for a reputable SEO a step further and ask for a full technical and SEO audit of your site and online business.

This is proverbially allowing a SEO to look at the shady underbelly of your business and a service that you will require an investment so make sure you are working with a trustworthy service. You can also choose to give them a restricted access to your Google Search Console and other critical data. Another option for larger businesses is to have a few different SEO’s perform an audit and compare their findings. But, a smaller company with fewer resources will be fine with a single opinion.

Search audit — The SEO will prepare a special document that outlines their finding after a full investigation of their rankings and site evaluation. The document will include a list of needed changes in order of importance that must be applied for your site to achieve better rankings. Then you will receive a similar list with their recommendations starting with the most cost-effective adjustments.

The list of recommendations should also include a plan for implementing each one as well as the timeline and cost associated with each. You will see a list of predicted outcomes and a timetable where you can expect the results of the recommendations made.

Technical audit — this inspection will take a look at the “nuts and bolts” holding the site together. This includes an analysis of the server connectivity, URL parameters, crawlability and any internal linking conditions. Each of the aspects about the design and layout will be checked and recommendations made for improving the site structure.

Step 4 – May the Best Agency Win

After the last step has been completed you will have been provided the most aggressive SEO Houston Texas has to offer, that can deliver you impressive results. But, you still need to be sure you feel good with their work and confident that they can deliver what they have promised for the cost that you both feel good about.

Once you have agreed to a cost and signed on with your SEO, you will see the process in action making progress for your online business.

This is the recommended way that you choose a SEO, one that will make a difference for you and your online business. So good luck and may you achieve those rankings you need.

January 22, 2018 by Incredible Planet Staff

4 ways you can boost your SEO without any knowledge

Business

If you want to build your brand and get more people to click through to your website, then it’s important that your website is optimised for search engines. You may have heard about SEO before – but the truth is that you don’t need to know the ins and outs of the technique to make positive changes to your website and get more people to click through and buy from you. Below, we’ve rounded up four quick-wins for any SEO beginners.

Write content

One of the most important things that you can do as a small business owner is write quality content. The benefits of content marketing for small businesses are endless, and one of the biggest benefits is SEO. If you write good quality posts that answer questions and provide your customers with value, you’ll be rewarded by featuring on search engine results pages (SERPs), and you’ll be able to convert readers into customers by adding them to your newsletter and giving them discount coupons and regular product reminders.

Install a plugin

The chances are that your website is powered by the self-hosted version of WordPress, and if it is, then you’re in luck. Plugins like Yoast SEO can help make your site more accessible to search engines like Google and Bing, and ensure that you rank higher for terms related to your industry and niche. With the Yoast plugin, you can choose a keyword that you’d like to rank for, and then optimise your content for it through writing content and improving your page’s meta description and title. It’s a sure-fire way to optimise your site – and it’s free!

Get links

Links are one of the biggest SEO ranking signals, so the more you have, the more likely search engines are to see your website as an authority figure in your niche. See where you can get links for your business – it could be in directories, on your supplier’s and customer’s websites, or by guest blogging on other people’s sites. There are a whole host of ways that you can get links for your website, and every extra link will help your site in the long-term.

Read content

The basics of SEO don’t take long to learn, and having that knowledge can really help you in the long-term. The more you know about how to rank for competitive terms, and the more onsite work you do to optimise your content and get people to click through to your site, the more likely you are to find success online. Nobody said that SEO was easy or that you’d be able to rank at number one overnight, but by making changes to your website on a regular basis, you’ll be able to increase your chances of ranking highly in the future.

If you’re still looking for help with your SEO campaign, check out the SEO for small businesses page on the Muffin Marketing website, where you’ll find valuable tips and affordable packages.

January 22, 2018 by Incredible Planet Staff

How can link building help to promote a website?

Technology

In today’s world, internet consists of lots of links. Who gets a link to the website and how it is done are some of the essential factors driving the search engine ranking as well as the traffic of the site.

If you don’t know where to begin while it comes to link building with other websites, here are some of the strategies to get it started:

Write a blog

Writing content on a regular basis not only build the links internally, but it also provides you with the ability to create them naturally, because the material is the primary asset while attracting links. A blog is crucial for many strategies given here, like linking out. The blog is necessary for today’s online world to survive.

Internal Linking

You have a lot of posts as well as pages on your site, so why not make the most of it? Internal links are enormous enough for building links because you can control everything related to it, from the anchor text to location of the page. This is the point that most of the people overlook, please you don’t! Ensure to steer your material in the direction of various other pages or posts so that you may get a link to them.

Links pages/Resources

Most of the other webmasters have made links or pages, resources and this is the best opportunity to get links. If the links on the webpage are relevant, you have a chance. There are also specialists in this area, offering SEO optimization services for business owners too busy to learn the details of this aspect.

Unfortunately, it is not that easy as asking for the link. These two suggestions are the particular strategies to help you get the liking of the webmasters before you ask and substantially increase the chance of getting the link.

Ask other people who you know for the link

Whether they are your relatives, friends, colleagues, employees, clients, business partners or someone else, you may ask them for the link. People who have a website or a blog and also who you know, you may take advantage of this.

Make it simple to link to you

If you want others to get a link to you, make it easy for them and don’t complicate. Make the HTML snippets that people may plug right in their content to connect to you because some of the linkers who belong in your community might not be too tech savvy. Either you may create a page of ‘Link to us’ or also use the JavaScript language to generate HTML at the end of the post.

Search for the competitors

While it comes to finding the new opportunities for the link, researching competitors are the primary thing that you must do. Essentially, you are backing off the success of your competitors. While some of the links are unobtainable, others act like a diamond in the rough.

Link out

Linking out is big. Don’t act like a link hoarder; you are going to write the content, so better use it as the favor with other people. If you are not educated enough about seo then you can hire professionals like thefogut.com who provides top class SEO services.

December 28, 2017 by Incredible Planet Staff

5 Ways To Use Images To Boost Website Conversions

Business

If you have built a sales website, then one of your main concerns will be to get as many conversions as possible. After all, just having visitors is insufficient. You need to convert them into sales if you wish to profit from your website. And one way to do so is by clever usage of pictures. Below, we look at five ways you can use images to boost your website conversions.

Be Emotional

Rule number one – evoke emotions through the images. Never post a photo that is bland. And certainly never put up an image that triggers any negative emotions. Instead, always choose to use images that give off a positive vibe. And do make sure that it is somehow related to the content of the website. For example, suppose that your website is selling cat food. At the product page, instead of using the image of a cat that is starring at the camera, use the image of a cat that is smiling in a cute way. This alone will make the website visitors feel comfortable, helping you achieve better conversions.

Validation

When a person is seeking to buy something from your website, the best way to convince them will be to offer a strong validation. For example, suppose that you are selling weight-loss products. Right on the product page, you can have the picture of your existing customers who have benefited from the product, showing their ‘before’ and ‘after’ photos. This can serve as a powerful tool to inspire confidence in the minds of prospective customers.

You Are Not Important

This is something that you should always keep in mind when selecting images for your website – you are not important. Instead, it is the customers who are important. Rather than picking an image that you fancy, always ask yourself how the customer might feel when seeing the image. And if any particular picture catches your eye and you are confident that it can leave a powerful impact in the minds of the visitors, then definitely use it in the website.

Purpose

Another thing to keep in mind is the purpose of your website. You should be as specific as possible. If your website is targeted at selling Pokémon cards for children, then there is no logic in using pictures of 30 or 40-year-old adults. Instead, you should only use pics of children, smiling happily and playing with their cards. Don’t just put any image just for the sake of having a picture on the website.

Human Faces

Finally, consider using pictures of human faces as much as possible. People have a natural tendency to be interested in other people. Hence, seeing the human faces can trigger greater interest in the customers. There is an interesting case study of a website that used to sell artworks. When they swapped the picture of the paintings with that of the person who painted it, they saw a huge increase in conversions.

And in case you are looking for black and white images for your website, consider checking out monoimages.com, which contain a large collection of such images.

December 24, 2017 by Incredible Planet Staff

Methods for distributing and sending SMS from websites

Technology

There are a large number of methods to deliver a text message online, but the method you choose upon has a lot to do with the cause why you want to deliver the text message in the primary place. If you run a business and want to deliver messages to your clients you are going to use a text message advertising service that will let you send out a text message blast.

On the other hand, if you want to deliver just a single SMS to a friend you can deliver a text message through email. In this post, we will talk about how to send SMS from website for a business needing to interact with their clients.

When evaluating text message advertising organizations you will need to make sure you consider the three features given below.

First, you will need to take a look at how much SMS marketing companies charge for every mobile keyword. Some companies indict equal to $50 per month for every keyword, whereas others provide limitless mobile keywords for no additional cost if you are employing a fanatical extended code. Apparently, having access to a limitless number of mobile keywords gives you more litheness and checkability for each of your mobile advertising ideas.

Second, you will want to make out what you will be indicted for every text message. This can be somewhat complicated as some service providers charge equal to twenty five cents each SMS, some service provider indict for incoming and outgoing, some service provider just indict for outgoing whereas others have plans that involve a limitless number of SMS. For many businesses it is good to have a limitless text message arrangement so they do not run into runaway charges when a text message campaign is doing well.

Third, if you are going to work with a service provider that employs an accumulated short code vs. offering each of their customers a fanatical extended code you will require checking and see which mobile carriers they operate with. Short codes are extremely proscribed by the carriers and need every mobile company’s endorsement whereas a fanatical ten digit long code will operate with all mobile services just out of the gate.

Delivering a text message via a laptop or computer requires you to select your text advertising service and it will be simple to send or receive SMS through a computer. All you will require is access to the browser and internet. Just log into your account that you create with your selected service and you will be capable of sending a text message to one or more individuals on your text message opt in list just as you would if you were delivering them an email communication, but in place of the SMS being delivered through email, which should not at all be employed to deliver viable texts. The text messages will all be delivered as a true message text on the mobile network.

There are a large number of free websites that permit you to deliver SMS from computer to any mobile number. Whereas some of these websites need you to list for using all attributes, others may just request you for a suitable email ID. Unluckily, some of these sites are spammed and might distribute your individual details once you agree to their terms and conditions. To employ this service you just require selecting the proper country and feed the phone number. Create the SMS and click at the send button for the SMS to be delivered effectively.

In general, for a business to be present in this current financial environment it is significant that it is capable of reaching as many possible clients as feasible. One of the most successful methods in which this can be completed and will assist in saving them cash is via the best quality web SMS services, for example, the one that you can make use of via the link offered. Also, with the beginning of technology most of our time is expended working with our systems. Most of the businesses have already initiated to employ web based services and online SMS service to cut back their mobile bills. Sending out online messages is modifying the method we employ to interact, decreasing the price of delivering SMS particularly to global recipients.

November 24, 2017 by Incredible Planet Staff

Why Mobile Friendly Websites Are So Important

Technology

Mobile phones are becoming an increasingly large part of day to day life. They hold together virtually everything we know and own and provide us with everything we don’t know. The continuous expansion on the digital world has seen phones become more and more impressive with their functions to the extent that, although small, there is almost no need for a computer.

Because of the heavy reliance that people now have on their phones, it is necessary to hire SEO services in Australia to aid in ensuring that a given business has a mobile friendly website.

While it has previously been so important to have a user-friendly webpage, a website that is easy to use on all devices is now even more important. As people are using their phones more, they want to be able to do everything they could on their computer, on their phone.

With the help of an SEO expert, here are a few reasons why manufacturing a mobile friendly webpage is becoming even more important;

Users are Different

People using their phone have different objectives and behaviours to those who are using their desktop. Phone users typically want their information quickly, on an easily accessible platform. People using their phones are more likely to engage in impulse purchases and this is why it is important to provide them with easily digestible information on a fast site.

This underlies the reason as to why the mobile site must, a) be different to the desktop site and, b) be aligned to the needs and wants of users. Providing a user friendly site will aid in the major statistics of mobile use and improve return on investment (ROI). SEO services in Australia are able to help businesses design their sites specifically to help overcome this issue.

It Gets More Traffic

As has been stated, mobile devices play a large role in day to day life and as a result, a lot of website traffic comes from this device. Because people often use their phones simultaneously with other devices, there is an even greater need for the first impression to be a good one.

Many of the major tech companies are saying that the future of search is mobile and that desktop is going out of fashion. This links back to the increasing functionality of phones combined with people’s busy lives. As people are now more regularly doing things while on the go and out of the office or house, the importance of a mobile friendly webpage is only increasing.

With more traffic comes the potential for more conversions, but it also opens the door for a higher bounce rate. A user friendly site will help to push these additional users towards a conversion as opposed to contributing to bounce rate.

Increased Conversions

If the desktop website is the same for all other devices, the likelihood of conversions is significantly decreased and the need for an SEO expert is highlighted. It is shown that desktop websites do not lead to conversions on phones. The conversion rate is measured as ‘the number of people who visit the site’ divided by ‘the number of people who achieve a designated site goal’.

The biggest problem with desktop webpages on a phone is the navigational power that the user is devoid of. Text is harder to see and they are unable to gain a full picture of the site at once. Many of the call-to-actions are no longer visible or are difficult to find, as are the contact links.

Additionally, because of the nature of usage, as touched on above, they want a fast and easily accessible website that can complete the task quickly. A desktop webpage doesn’t allow for this and will see a reduction in conversions as search shifts towards phones.

As conversions are the most highly valued statistic in SEO, hiring an SEO expert like SEO Shark to manage the various device-specific sites and configure them accordingly is a great step in overcoming these issues.

Reduced Bounce Rate

Following on from the above, if content is unreadable and unable to be easily engaged with, consumers are likely to leave the site. The bounce rate is calculated by dividing ‘the number of visitors who view a single page’ by ‘the total number of sessions of all users’.

Regardless of how the site looks on the desktop, if it isn’t mobile friendly it won’t matter. Visitors won’t want to stay on the site as they won’t be able to properly engage with the site as it is designed. Often, desktop sites lose a lot of the features when used on other devices due to the alternative formatting required.

SEO services in Australia provide specialised services to reduce bounce rate and increase other areas of performance in search engine optimisation. Reducing bounce rate is a big step in improving the performance of a webpage.

October 26, 2017 by Incredible Planet Staff

Amazing Web Design Tips Guaranteed to Put Your Startup on the Fast Lane

Technology

In its relatively short period of evolution, website design has matured quite a lot and progressed far further than one could have ever expected it to. Contemporary web design is not only about attracting user eyeballs but also about delivering the most useful content in an intuitive way. With an increasing number of websites vying for user attention it is absolutely imperative for your website to have a design that will put it into the highest orbit. Some killer tips:

The First Five Seconds Define the User Intention

Users searching for something on the web are notoriously impatient and this behavior is even more pronounced when the search is fired from a mobile device by a user on the go. If the website fails to load and answer the user’s query in the first five seconds, then you will not convert him into a customer. You have an exceedingly short window of opportunity when you can impress the user that your website has the potential of satisfying his requirements. To do this you need to ensure that the user is paying attention to your site. Typically, you should use great looking images to get their eyeballs tracking and persuasive text to catch their attention as well as an unbeatable value proposition that simply can’t be ignored. In effect, tell a good story that will inform the users how their needs can be met and tell it very quickly.

Put a Design Strategy in Place

Even before you hire a Las Vegas Web Design Co or a freelance designer, you should ideally have in place a workable design strategy that will answer basic issues like the message being conveyed with the design and whether the website design is representative of your venture’s core values and brand identity as well as the impact that is being delivered to the users. A design strategy must necessarily tie together all the design elements to make sure that it is a cohesive whole and tells an impactful story that is persuasive enough for users to take action.

Make Your Website Future-Proof

The environment of the internet has been rapidly evolving from the very start and trends have a really short life. While there is no way of predicting the environment of tomorrow, it is absolutely essential to follow the direction of the trends and incorporate enough design elements that will ensure that users will be able to access the contents satisfactorily. The rapid shift to mobile devices for accessing the net makes it absolutely necessary for the website to be made responsive so that it can easily adjust to the varying screen size to deliver an optimum browsing experience.

Conclusion

For your website to have the desired level of conversions, it is vital that you keep on testing it under various conditions and on different devices and platforms. Put in place a system for obtaining user feedback and go deep into the analytics to discover what is right and what is wrong on your website.

August 9, 2017 by Incredible Planet Staff

Top 4 ways SEO services can improve your mobile website

Technology

Building a responsive website can be an exciting project for many businesses. Whether it’s upgrading your existing site to be mobile friendly or creating a new website from scratch, there are a lot of unique designs and added value that you can bring to a mobile website as opposed to a desktop website.

However, It’s important to not rush into the design, content and structure without thinking about SEO services first. You might think that incorporating SEO activities should be an after thought. Many businesses and individuals think the visuals of a website should be the basis and then build on it from there.

When you leave the online search ranking ability of your website until last, this can lead to significant website headaches down the track. When you put your online visibility first, then everything else should incorporate into this leaving you with a optimised, user friendly and informative website.

Online ranking activities aren’t just about keywords. There are various other priorities that tie in with this. With mobile website conversion rates now being more important than ever, here are top ways SEO services for website can help improve your mobile website.

Faster page speed time

Every second more it takes to load a page can lead your user to closing down the page. It doesn’t matter how creatively designed and dynamic your website might be, if it takes forever to load, then no-one will be patient enough to even get to your site.

Online ranking activities take into account page loading speed due to its impact on your bounce rate. The higher your bounce rate the less search engines will see your website as an authority and therefore will be less likely to rank your website.

When you base your mobile website build around faster page speed time, you will increase user satisfaction and user experience. A way to ensure this SEO activity is a priority in the build of your website is making sure you don’t have any large images and video files. Having large, slow loading visuals and video are some of the main reasons a page can be slow to load.

Warn against the use of pop-ups

Many of us have come across a pop-up when going to different websites on a desktop. Think about how intrusive they are on a desktop. Now times this by 10 when the user is on a mobile device. Just like page load speed, this is another factor that encourages visitors to close down your web page. It’s a barrier between them and your actual website.

On mobile, it’s more difficult to click the little “exit” button. Sometimes due to the configuration of the pop-up the exit button can even be difficult to find, such as being cut off or hidden when the website is viewed in portrait mode.

When you put these types of data gathering practices ahead of SEO and user experience, it will impact the traffic you receive to your website. Data gathering is a great marketing tactic. However, an SEO expert will find a place for it that isn’t intrusive to the user and actually adds to the visitor experience.

Encourage a user-friendly design

Not all website designers build a website that puts user experience first. There are a lot of elements that go into building a mobile website that they may be preoccupied with. For example, colour scheme and device compatibility. Yes, these elements are important but they shouldn’t overshadow user experience.

When you build a mobile site that is designed for a positive user experience, it should encourage your visitor to view more pages on your website and delve deeper. This inturn decreases your bounce rate, making your site more attractive to search engines. For example, elements such as an easy scroll function and ensuring buttons are big enough for the average thumb and index finger are just some of the factors you should be thinking about for a mobile site.

Prioritise titles

Not only is there the keyword search ranking importance of titles and meta descriptions, but when it comes to mobile websites, you also need to take into account how your titles will look.

A visitor should be able to understand from the first 2 seconds what your web page is about and how it relates to their initial query or their navigation journey. On desktop, it’s easier to have a longer title that explains what a page is about, however, when viewed on mobile, longer titles can be difficult to read.

A person that may not be familiar with SEO could delete the H1 because it looks too text heavy in mobile. This will severely impact your online visibility. Instead, opt for a shorter H1 that will look good on both desktop and mobile.

Summary

With the trend of responsive websites not going anywhere, and more people using their smart phones and tablet devices to conduct online searches and view websites, it’s important you get your mobile website right from the start.

As time goes on, you will be consistently upgrading and tweaking your website. But some tweaks are easier to do in the future than others. Changing an image or adding content is much easier to do than having to change your entire website structure due to page load speed or a poor user experience.

Don’t forget that implementing mistakes such as mobile phone pop-ups and confusing titles can hurt your bounce rate, which may take you a long time to improve once it has been impacted.

April 29, 2017 by Incredible Planet Staff

Signs That You Need to Hire SEO Experts

Technology

If you want to make your business popular online, hiring a professional SEO company is one of the best options you have. SEO has become an integral and critical part of digital marketing. However, if you are still unsure if your business will benefit from investing in SEO, you have come to the right place.

First of all, there are plenty of WordPress settings enabled by this theme to get anyone started with serious SEO, but at some point off site SEO will come into it’s own.

While it’s true that SEO can benefit any company operating in any industry, there are some specific situations when an SEO expert is needed the most. Given below are some situations that your website requires professional help:

You Are Not Well-Versed With the Rules of SEO

Most business owners, especially those that have an internet presence are aware of the basics of SEO and how it generally works.

However, it is impossible to manage the search engine optimization of you site properly without an in depth knowledge which is generally possessed by experienced professionals.

Therefore, if you want to optimize you site but don’t have the expert knowledge to do it right, hiring a professional service will carry out effective optimization.

The Website Doesn’t Have a Search Engine Presence

Your website might have been around for a long time but you must just be noticing that it doesn’t have a search engine presence like it used to.

This is a common occurrence and happens when your website has become old. In order to get it a good search engine rank again, there are some calculated steps that you need to take.

This is better planned and implemented by an SEO expert from professional digital media agency.

Lack of In-house SEO

If you want to optimize your website for better search engine rankings but your in-house team is either not well versed in SEO or doesn’t have the time it takes, hiring professionals is the best choice. This will save time and allow your employees to focus on what they do best.

Additionally, no one can match up to the quality of service provided by professionals.

You Have a Great Website but No Traffic

The first rule to get a good search engine rank is to make sure that you have a great website. It must be uncluttered, have interesting elements that attract the attention of the audience, have relevant content and good load speed.

However, it might happen that you have all of these things and yet your search engine rank is not desirable enough and you are not getting as much traffic as you would like to. In this situation, hiring a professional service might be inoperative.

Most startups and local businesses are looking to cut costs and bring down the expenditure in the first few months of starting business.

If you are in a similar situation and don’t want to hire an SEO firm right away, you can hire a private SEO expert for the time being.

The work done by this expert can be reviewed for a year or so and if there are no noticeable results, you must hire a professional firm as soon as possible.

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