If you’re an SME business that’s keen on building a strong online presence, SEO needs to be an important aspect of your internet marketing strategy. In fact, companies that want to stay relevant and reachable in today’s digital economy cannot do without a sound internet marketing plan, whatever their line of business.

Whether you’re a local ecommerce store, service website or blog, investing in SEO and other key marketing tools is indispensable for the success of your enterprise. Here are some of the key factors you need to bear in mind when drawing up your SEO budget and strategy.

ROI on SEO

Any small time SEO company can get you likes and follows, but if you believe in organic growth that will result in real conversions and increased revenues, you must be open to investing in consistent and rigorous SEO promotion.

For small and medium businesses, a one- or two-member in-house SEO team can never achieve what a seasoned internet marketing agency can. It has the expertise to understand how google and other search engines work, what strategies must be employed to bring your business up to top, and what are the possible pitfalls of SEO manipulations google doesn’t approve.

So think hard before spending the dollars—what will give your greater ROI on your SEO spend: an experienced team of seasoned internet marketers or a one-person army with limited experience?

Content is King

Remember that when it comes to internet marketing and SEO promotion, high-quality content is still king. By generating content that’s worthy of being placed in the top search results, your Internet Marketing Team will not only ensure greater traffic to your website, but also reader/customer loyalty that’s hard to come by in these times.

With increasing automation and more and more people getting access to the internet, digital marketers globally are looking at some riveting changes in the search engine optimization has worked so far. But every seasoned marketer knows that great content will never lose its relevance in the world of digital marketing.

User Experience

While at one point in history user experience was the responsibility of website designers, today SEO teams are increasingly becoming aware of the impact UX has on visitor retention and return. Whether it’s the speed of your blog or website or the user-friendliness of its design or the ease of navigation, a website that appeals to a large spectrum of prospective customers is essential for any small business trying to scale.

Voice and Visual Search

Voice and photo-based search has grown by leaps and bounds in the past few years, and more and more businesses are recognizing the value of using images to drive traffic to their websites and social media handles.

Running a successful and effective internet marketing campaign involves all of this and much more, and if your business needs the boost, don’t shy away from investing in the latest SEO strategies.

Lastly, if you’re looking for tangible results in a small span of time, avoid hiring a rookie for the job.

Reading news and playing music aren’t the only things Alexa can help us with. In fact, there are several skills this amazing AI Voice Assistant possesses that are still beyond the comprehension of most of us. Some of these skills are like time tracking and translation.

The capabilities of the Amazon voice assistant, Alexa are actually even more than the basic functionalities that one may possibly think of in relation to a voice assistant. As a matter of fact, a bag full of skills that are already in use with Alexa is still waiting to be explored by many of us. In fact, there’s a stunning increase in the number of the Alexa skills development Companies over the years considering the excellent craze for this Voice assistant among the consumers. Eventually, there’s an outstanding proliferation of Alexa skills and the more you understand these skills, the better you use Alexa.

  1. Placing an Order

Placing orders using Alexa is probably the next best thing you can try if you are looking forward to using Alexa for business. You can order a wide variety of items through various ecommerce websites using Alexa. If you are wondering as to what’s the setup going to be like in order to order items using Alexa, it’s pretty simple. What you exactly need to do is link your account to your Amazon Echo via Alexa. Also, you need to set up your associated payment method which isn’t difficult at all.

Some people might just be a bit sceptical about the concept of using Alexa for purchasing. This is mainly because of the security concern of their accounts since, technically, Alexa is supposed to take commands from anyone. However, it’s as safe as one can possibly think of and in fact, Alexa can be configured to a large extent in terms of purchase or payment settings. You can set a password to confirm purchases and each time you want to purchase any item using Alexa, you will need to provide Alexa with that password. It can’t get any safer than this, right?

Tracking the status of your order is ridiculously easy as well and all you need to do is ask Alexa, “where’s my stuff?”

  1. Managing Tasks

What’s the very first tool that crosses your mind when it comes to Task Management or organizing your tasks? For most of us, it’s a calendar wherein you can set events or reminders. However, the real magic begins as you link your calendar with Alexa. You can now know your calendar events anytime using Alexa. Also, you can add events and reminders conveniently by giving voice commands to Alexa.

Using Alexa skills like the calendaring Quick Events skill to add reminders or adding multi-day events to your calendar, you can undoubtedly get things pretty well organized unlike ever before.

Task management is unimaginably easy and enjoyable with Alexa. Whenever you need to add a task to your to-do list on the go, simply speak out the task to Alexa and Alexa will add it right away to your to-do list which you can manage conveniently using the Alexa app.

  1. Texting & Phone calls

Texting is certainly the most common way to stay connected with our friends and colleagues. However, do you ever feel texting is consuming a lot of your time? If you do so, you aren’t really mistaken. In fact, a lot of people feel the same way as you do.

However, using Alexa’s SMS with Molly skill wherein you can speak out your message to Alexa and it will text it to your contacts, you can save a considerable amount of time. For this, you will need to create an SMS with Molly skill account and add your contacts to it.

By default, there’s no way Alexa can make a phone call for you. However, if you still want Alexa to assist you in making phone calls, you can sign up with Phone.com. By doing so, you can have phone calls made to your friends and colleagues by Alexa.

  1. Dictionary Cum Spell Checker

We can’t afford to go wrong with spelling while we write an important email else things can just get pretty embarrassing sometimes, right? However, with Alexa, you are never going to get locked away with any difficult spelling. Each time, you aren’t sure of the spelling of a particular word, don’t waste your valuable time in wondering about and guessing.

Instead, you could ask Alexa to spell the word for you which would not only save your time but also, would save you from embarrassment. You can always rest assured of the right spelling with Alexa as it has a built-in dictionary. On top of that, you can add more dictionary based skills such as the Word Lookup skill.

  1. Smart Calculations

Finding the calculator app in times of need can be pretty troublesome and tiresome sometimes especially if we don’t find it within the reach. With Alexa, you can get as much as you would possibly get from a standard calculator. In fact, it keeps you find answers to your mathematical queries such as addition, multiplication, conversion and more.

  1. Translation

There are many situations wherein we might need to translate contents into another language for a better understanding. Getting words or phrases translated is ridiculously convenient with Alexa.

You can either ask Alexa verbally to translate the words and phrases or simply type your commands.  Also, you can ask Alexa to repeat or recite the words and phrases at a slower speed.

  1. Time-Tracking

Productivity involves a serious outlook towards utilizing time in the best possible way as time is limited. However, you can never succeed in increasing your productivity unless you know what all things you are actually spending your time on as well as how much time you usually spend on them.

Using the Work Time Tracker skill, Alexa can help you know the amount of time you spend on various tasks and projects which will certainly help you get more productive.

  1. Cab Booking And Hotel Booking

Using Alexa is certainly going to have a massive impact upon the lives of its users and it will definitely help its users save a great deal of time and effort. Alexa can be directly seen as an unimaginably exceptional productivity tool.

Imagine the amount of time you spend in booking a cab or a hotel room. It usually takes a lot of time in searching for the most appropriate websites to book a cab or a hotel room. Most importantly, typing and filling up the forms is not just tiresome but also, a lot time-consuming. Unlike ever before, you can now conveniently book an Ola cab by simply uttering the command,“Alexa, ask Ola to book a ride.”

With an amazing collaboration of Kayak and Alexa in the recent past, you can book a hotel room anywhere by simply uttering a few words. Supposing you want to have a hotel room booked at Boston, all you need to do is say, “Alexa, ask Kayak to book me a hotel room in Boston.”

  1. Ordering a Pizza

Ordering a Pizza using Alexa’s artificial intelligence is perhaps, the most easiest thing one can ever do. By enabling the Domino’s skill, you can order a Pizza from Domino’s. Of course, you will have to link your account to your Pizza profile. To start with, you may start by saying, “ Alexa, open Domino’s.” You can then place your order. Also, you can conveniently track your order.

These were a few important Alexa skills that can bring about a massive level of productivity in your lives no matter what field of life you belong to. However, Alexa has certainly got more than this and from the users’ point of view; it’s about finding the right mix of the various Alexa skills to make their lives more convenient.