Tag: traffic

Make traffic control easy!
by James Adam

Who is Responsible for Traffic Safety: Each Person’s Role


Lifestyle

When a traffic accident occurs, a driver is usually presumed to be at-fault. And many times, that may be the case. However, there are many different entities who are involved in traffic safety and they each have an important role to fulfill in making roads safe.

Drivers

Traffic accidents are the most obvious results when it comes to a breakdown in traffic safety. Accidents are most often caused by a failure on the part of one or more drivers to exercise caution when driving. However, not all accidents can be traced back to careless drivers. Sometimes, the failure is on the part of the vehicle itself, incorrect or missing signage, incorrect or non-working traffic signals, or other outside forces. Though drivers need to take responsibility for safe driving by following traffic laws and practicing defensive driving techniques behind the wheel, they will never have total control of traffic safety.

Pedestrians/Cyclists

In many places, drivers share the roads with cyclists and pedestrians. Though drivers are often blamed when there is a crash involving a pedestrian or a cyclist, it is the responsibility of everyone on the road to follow traffic laws and interact in a safe manner. Pedestrians and cyclists can and do make choices that lead to accidents, and in collisions with a vehicle, they are the ones most likely to to be seriously injured or killed, regardless of who’s at fault. That’s why it’s critical for cyclists to use the roads safely and do everything they can to make themselves visible to drivers with safety lights, and reflective clothing and equipment. Pedestrians should take care to cross streets in legally allowed locations where they are visible to drivers, and always use marked crosswalks when available. When on the road, pedestrians are just as responsible for traffic safety as the drivers of any vehicles.

Private Companies

There are a lot of ways that private companies contribute to traffic safety. From vehicle manufacturers who are constantly working to improve vehicle safety to artificial intelligence companies creating self-driving cars to energy companies giving us solar options for keeping traffic signals functional no matter what’s happening on the roads, we depend on the innovation from the private sector to help make the roads safer for everyone. Innovations in vehicle safety have reduced fatality rates in car accidents, while safety equipment like infant seats have made cars safer for children in the event of an accident. Technology is always giving us new ways to be safer on the roads and private companies play a huge role in those innovations.

Government

The government takes on a lot of responsibility when it comes to traffic safety. From legislation to road maintenance and emergency response, all levels of government contribute to road safety in various ways.

Legislation

Traffic safety legislation can be implemented by any level of government, from local city and county governments, all the way up through the federal government. Most enforcement is conducted at local and state levels.

Regulation

In the US, the National Traffic Highway Safety Administration (NHTSA) regulates the safety of motor vehicles. Their mission is to prevent and reduce motor vehicle crashes. They create vehicle safety standards and monitor traffic safety data across the country to determine where funds should be spent to improve traffic safety.

Signage and signals

Traffic signage is usually purchased and installed by local authorities. Traffic signals and signs have a measurable effect on traffic safety because they help alert drivers to potential issues as well manage the flow of traffic. When used correctly, traffic signals and signs can significantly improve traffic safety.

Road maintenance

Another responsibility for local governments, road maintenance can play a huge role in traffic safety. When roads and bridges are properly maintained, drivers can more easily and safely navigate with fewer accidents. Potholes and other roadway damage account for up to one third of all traffic fatalities, and cost drivers billions of dollars per year in vehicle damage. It’s easy to see how important proper road maintenance is for traffic safety.

Emergency response

First responders such as firefighters, paramedics and police also have a vital part to play in traffic safety. Police officers hope to help prevent traffic accidents by issuing citations for traffic violations that can lead to accidents, like excessive speeding, erratic driving, etc. Officers also help to sort out who’s responsible when an accident does occur. Paramedics and firefighters arrive after an accident to help anyone who is injured or trapped in the vehicle.Though they can’t do much to prevent accidents, they can help save lives through proper training and quick response times.

There are a lot of components that have to work together to keep people safe on the roads today. Though it’s not possible to anticipate or prevent every single accident, by working together and using new technologies to our advantage, we can significantly improve the safety of our roads and reduce the amount of traffic fatalities.

ELTEC has been a world-class manufacturer and innovator in traffic control signs, traffic safety equipment and overall traffic control products for nearly 50 years. Our goal is to significantly reduce the number of fatalities on our roads each year by implementing warning systems, and we are constantly coming up with new ways to innovate our products to provide you with the best possible safety and warning systems for your community.  Contact ELTEC Traffic Products and Warning Systems today to learn how we can meet your traffic signal needs with state-of-the-art systems that are built to save lives.


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by James Adam

Seven Smart Tips For Traffic Boost and SEO Ranking


Technology

When it comes to improving your website traffic, one of the most effective ways to do that is SEO. However, with the many methods out there to follow, it can be quite confusing as to which one to trust and implement for your site’s success!

According to Joel House, there are just as many SEO myths as there are effective ways on boosting your ranking and traffic. And because search engine crawlers continue to update every day, it gets confusing as to what really works and what doesn’t.

What exactly should you begin following to improve your SEO ranking? That’s why I did the research to help you out! Read on for the seven smart tips for traffic boost and SEO ranking.

  • Improve Website Speed and Performance  

We all hate a slow-loading website. If ever we come across one, we simply scoff and exit it. If your website loads very slow or has too many irritating pop-ups and trinkets that reduce its performance, chances are that people do the same and exit your website without even checking the content anymore!

Because of this, it’s time to check out your website speed and performance. Search engine crawlers want to make sure that the websites they rank high are satisfactory for their users, so it’s best to start off with website optimization!

  • Using the Most Appropriate Keywords

Keywords are crucial if you want to be on top of search engine rankings. But it isn’t just the amount of keywords you put in your content, but the quality and placing as well! You have to ensure that the keywords you choose are usually searched for because without the proper keyword research, you’re just wasting energy and time with the wrong phrases and words put into content.

You can research keywords using free tools or even spying on competition to see what kind of phrases they use on their content for ideas on what to do better.

  • Mobile-First Indexing and Site Mobile-Friendliness

There are millions of searches done daily through the use of mobile devices. And when visiting the website using Smartphone or tablets, people want to make sure it loads fast and is easy to read, with a good layout. If not, they simply exit it, which isn’t great when you want better traffic and search engine page results!

Search engines now crawl your site based on its mobile-friendliness and website speed, so make sure that your website is optimized for both desktop and mobile. Also, it should load as quickly as possible without lagging.

  • Personalized and Informative Content (Always Updated!)

Keyword stuffing is definitely NOT the best if you want to go up the search engine ranks! What you want to focus on is the content you put in on your blogs, which is what makes it even more enticing for both search engine crawlers and your target audience.

You shouldn’t only look into the simple answers, but go as far as going into detail and providing all the information. This will have users satisfied and want to stay on your website while having them want o share and engage, which will heighten your ranking.

  • Be Consistent And Focus On “One-At-A-Time” Principle

This is another pretty important tip to follow that not many websites and business owners do your website will have a ton of things revolving around your business, as well as the products or services you have to offer. But if you want better SEO results, it’s best to focus on ONE main topic which is crucial for any messages you want to convey.

By having one main topic and staying consistent with it, using it for your content and services, it helps you get set up on the right track. It will also help with your keyword research and what content you should be posting for better traffic from your target audience.

  1. Link Building and Exchange

Link building is probably one of the first common SEO tactics that are still relevant today. Spreading links online that direct to your website will have search engine bots see that your website has good content, deserving to be on top of the rankings.

You can get backlinks through exchanging links. How? Message another website asking if they are willing to post your website link on theirs in exchange for you doing the same. It can be a tedious task, but it provides powerful results in terms of SEO.

  1. Create Content You Can Share and Link

While originality is crucial, linking and sharing content is also just as important to get word of your blog out! That’s why you should match valuable and important content with the shareable links and share buttons, which will encourage users to spread your blog and content around their own channels for others to see.

Make sure that you have a call-to-action after your blog post with the share button easily seen. And remember to thank and/or reward people who choose to share your content! With more shares, the more organic traffic and even better rankings on search engines.

Wrapping It Up

Through the smart ways on improving your SEO ranking, you’ll have a more successful website with better traffic and performance. It only takes a few tweaks and the proper usage of keywords, as well as smart thinking and decision making for your website’s progress! And once you’ve done this and continue to update your website, you can reap the many benefits, from quality traffic to higher rankings on search engine pages.

Hopefully, according to Brisbane SEO Firm Joel House these seven smart tips for traffic boost and SEO ranking will give you an idea on what you should begin following today. So don’t wait any longer and check out any of these tips now.

If you have any questions or want to share your tips and experiences on improving SEO, then comment below. Your thoughts are much appreciated.

Make traffic control easy!
by James Adam

Make Traffic Control Easy!


People

One of the biggest realities of our life nowadays has become travelling on the roads. Increasing development of all regions of the world has seen cities which were previously small and condensed, expand into so much larger territories, and become gigantic. No longer do we live in the small towns of yesterday, which could be traversed on foot. It seems almost absurd now to think of going to visit our friends and family on foot as the distances between us are so great. Now, we need to use our cars to go visit our friends and family, to go to school, to go shopping, and in the case of any emergency as well, as cities have become so much larger and everything is spaced further apart. In addition to this, with a convenience such as the car parked right in almost everyone’s garage, why would anyone ever think of walking or taking public transport? Cars haven’t just made it easier for us to travel longer distances, but shorter ones as well. Even if we are going around the block, a car really minimizes the effort that we need to put in, as all we need to do is put the car in gear and accelerate and we can be anywhere we want without ever even moving from our seat.

The worldwide traffic boom.

This huge increase in cars on the streets has undoubtedly led to a huge boom in the traffic on the streets. Where earlier on we could only see a few cars or two – or, if we go further back, carriages – on the streets, now we can see a sea of cars populating the streets at all times. Without any laws in place, the streets all over the world would soon have turned to anarchy with cars driving everywhere and poor pedestrians being caught in the mess. However, almost every nation out there has strict laws governing road etiquette, and this is precisely what keeps the roads peaceful. These laws designate where and when the cars drive, and outlines the areas which are reserved for the pedestrians alone. Law enforcers can be found on all major streets, aided by traffic control cameras placed strategically all around. However, no law enforcer can work without proper traffic control equipment.

Controlling traffic properly.

Contrary to popular belief, traffic isn’t just limited to the cars on the streets, and includes all pedestrians as well. There are many situations when we can need to invest in traffic control equipment to make sure the streets don’t descend into chaos. Factories and business can often require traffic control equipment which can help keep everything orderly in the factory environment, or while some construction is going on. These pieces of equipment are highly diverse, but one glance at the signs can inform everyone of where they are and aren’t supposed to go. The signs can thus help people get their bearings straight, no matter how much of a new place they find themselves in. these signs can also help people navigate in low light conditions, and can help us govern how slow or how fast the traffic flows.

Traffic controlling equipment.

Reflective ‘witches hats’ can help people know where they aren’t supposed to go at night time conditions, and they can thus prevent any unwelcome incidents from happening. Furthermore, non reflective witches’ hats can be used during the day time. Barricades are also a form of traffic control equipment which can be rented out or bought and used as we see fit. Whether we want to cordon an area off completely, or what to set up a sort of division, barricades can be the perfect way to do it. In addition to this, using temporary signs is a great way of informing people of how and where exactly they are supposed to drive.

Whether you are performing road work or just need traffic control equipment for your business or factory, you can get the best quality traffic controlling equipment from Shore Hire. You can choose to buy the equipment outright, or you can choose to rent it so you don’t even have to make room for all the signs and other objects later. This is why Shore Line is the go to choice if you want to make traffic control easy!

by Incredible Planet Staff

6 website changes you can make in 90 minutes to grow traffic in 2018


Technology

I’m issuing a challenge to you in this post.

Do you feel confident enough to make 6 changes that can trigger a growth in your website’s traffic over the next 12 months? There are a few simple changes that you can implement that will allow your site’s traffic to grow organically, without having to put in extra time. If you are interested in building a web asset that produces in a compounding way, here are six ways you can do it.

Improve the theme of your website.

Not all themes are developed in ways that are user friendly. You want to have a theme that is light, that will load quickly and that will force people to stay on the site for as long as possible. For example, if you have blog content on your website, you can change the format so that it eliminates as many distractions as possible.

Other things that you need to consider are mobile responsiveness and the user experience on different mobile devices. Google is rewarding sites with more visibility on their search engine if sites are optimised for the mobile first index.

If you are on WordPress, there are several professional themes available from StudioPress on the Genesis framework that will provide these functions.

Change the typography on your website.

There are case studies that show improvements in retention and conversions when the typography on a website is optimised. The easier it is for people to read and navigate throughout the site, the more inclined they will be to share the website’s content with their peers.

Experiment with the sizing of the font, the font style, colour and the spacing to see which typography suits your site the best.

Improve the paragraph spacing.

You will be surprised how much this will impact your site’s engagement. This is because it makes it easier for people to read and engage with your site’s content. The more difficult it is to read, the more likely they are to navigate away from the content.

Experiment with single, 1.5 and double line spacing and compare it with the bounce rate and time on site from your Google Analytics data.

Add a pop-up

Encourage people to share your site’s content by telling them in the form of a pop-up. The pop-up can be displayed as a welcome gate, a timed pop-up, a click-trigger, an exit pop-up or a scrolling pop-up. There are some cases where the pop-ups contribute more than a 100% increase in traffic.

Encourage visitors to subscribe to your list.

Getting new visitors all the time is challenging and expensive. It’s actually better to retain existing visitors and encouraging them to bring new visitors to your website. The easiest way to get started is by inviting visitors to subscribe to your website’s list and having them managed through an email CRM like Mailchimp or ActiveCampaign.

At the bottom of the email, you can also ask them to forward the email to any friends that may also be interested. This can be combined with an incentive that will reward people for sharing the email with their peers.

Focus your website’s energy on solving problems.

Do you know what the immediate need or urgency is with the people that are visiting your website? If you solve their immediate need or problem, you will be demonstrate value and it will incentivise them to share your website’s content with their audience. Your site will experience a snowball effect with traffic due to your site’s visitors influencing their audience network.

Implementing these changes shouldn’t take you any longer than 90 minutes. You should see the impact of those changes growing your site’s traffic exponentially over the next 4 weeks.

pexels photo 313691 1
by Incredible Planet Staff

Getting a Head Start for Your Small Online Business


Business

The key to a successful online business is to have in-depth knowledge about what your customers want and how much they are willing to pay for it.

In order to increase your chance of success, you need to have some research about what the market wants and needs, so that you know all about your potential customers. Searching for prospective customers is not as difficult as it was in the past because today the internet helps us with most of our research. You can visit online forums and discussions to see what people are looking for and what problems they are trying to solve. For a successful entrepreneur, having detailed knowledge about their competitors is crucial in order to stay ahead of the competition in the market.

Experience

Once you have all the insights regarding the market and the customers, you need to build an attractive website which has an easy-to-use interface so that customers can easily navigate the site and find your offers. Your website is your main display and it must be customer friendly, and it should contain all the products and services that you offer. In addition to this, you should update your website on a daily basis in order to provide the latest information about your company.

Visitors

After developing the website, you need to generate traffic to your webpage so that more customers can visit and buy your products online. Pay-Per-Click is the easiest way to get traffic to your newly developed site. Using Pay-Per-Click will allow you to test various keywords and prices because these ads will show up immediately on the search pages. These keywords will help you improve your ranking on different search engines such as Google, Bing and Yahoo.

Record-keeping

Traffic generation is not your sole task, as you still have to maintain the records of your customers as well. In order to run your online business successfully, you need to have all the records regarding visitors and purchasing customers so that you can assist them when they visit your website again. You should store all the relevant information on multiple devices in order to have secure backups of all the data.

Reputation management

It is worth mentioning that online business are all about reputation, and the slightest mistake can ruin your brand’s reputation forever. So you need to be careful about all the details, including the minor ones, as you cannot compromise your brand’s reputation. It is important for your brand to come off as a premium entity in the market as well as in the minds of the customers. It is now an established fact that people use the internet to find information, so you should take advantage of this factor and provide free information to other websites and search engines so that customers can easily find you.

In addition to this, a tip from well known entrepreneur Oliver Isaacs, is that you can create valuable content in the form of videos and articles regarding your company profile and offers, so that people know about your company mission and the products that you are offering to the market. Furthermore, you need to actively participate in industry forums and other social networking sites where your target market exists in order to create more brand awareness.

Conclusion

Finally, you need to be persistent and stay on top of the latest trends in order to gain an edge over your competitors. You can achieve this by constantly adapting to changes in the market and consumer preferences. The online market is constantly shifting and evolving, so you need to be fast and flexible when it comes to change. It will definitely take time to find your footing in the online market, so you need to survive the first few years and then, once you have gained a little control, you will start to grow. These online markets are full of opportunities for small business owners.

pexels photo 355988
by Incredible Planet Staff

4 ways you can boost your SEO without any knowledge


Business

If you want to build your brand and get more people to click through to your website, then it’s important that your website is optimised for search engines. You may have heard about SEO before – but the truth is that you don’t need to know the ins and outs of the technique to make positive changes to your website and get more people to click through and buy from you. Below, we’ve rounded up four quick-wins for any SEO beginners.

  1. Write content

One of the most important things that you can do as a small business owner is write quality content. The benefits of content marketing for small businesses are endless, and one of the biggest benefits is SEO. If you write good quality posts that answer questions and provide your customers with value, you’ll be rewarded by featuring on search engine results pages (SERPs), and you’ll be able to convert readers into customers by adding them to your newsletter and giving them discount coupons and regular product reminders.

  1. Install a plugin

The chances are that your website is powered by the self-hosted version of WordPress, and if it is, then you’re in luck. Plugins like Yoast SEO can help make your site more accessible to search engines like Google and Bing, and ensure that you rank higher for terms related to your industry and niche. With the Yoast plugin, you can choose a keyword that you’d like to rank for, and then optimise your content for it through writing content and improving your page’s meta description and title. It’s a sure-fire way to optimise your site – and it’s free!

  1. Get links

Links are one of the biggest SEO ranking signals, so the more you have, the more likely search engines are to see your website as an authority figure in your niche. See where you can get links for your business – it could be in directories, on your supplier’s and customer’s websites, or by guest blogging on other people’s sites. There are a whole host of ways that you can get links for your website, and every extra link will help your site in the long-term.

  1. Read content

The basics of SEO don’t take long to learn, and having that knowledge can really help you in the long-term. The more you know about how to rank for competitive terms, and the more onsite work you do to optimise your content and get people to click through to your site, the more likely you are to find success online. Nobody said that SEO was easy or that you’d be able to rank at number one overnight, but by making changes to your website on a regular basis, you’ll be able to increase your chances of ranking highly in the future.

If you’re still looking for help with your SEO campaign, check out the SEO for small businesses page on the Muffin Marketing website, where you’ll find valuable tips and affordable packages.

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by Incredible Planet Staff

Your Responsibility When You Are Involved in an Accident


People

Most traffic accidents could be prevented if everybody remained alert and followed the traffic rules. So, the first thing we will suggest you is to be an attentive and responsible driver. But if you got caught in a situation where you hit some other vehicle or a person you might get nervous and disturbed. In such situations, many people go blank and don’t know what to do while there are many who takes the wrong decision.

We don’t want you to fall in any of the two categories so we have created this write-up to let you know what you are supposed to do in such situations.

Don’t get nervous; stay cool – As discussed earlier whenever we meet an accident we get nervous especially if it’s us who was driving the bigger vehicle. Keep in mind that getting nervous or losing your temper or going to any emotional extreme will only worsen the situation. This is the time when you need to stay cool and composed.

Check the extent of damage caused to the humans first – You might be tempted to get down of your car and check for the damages in your car. But your primary responsibility is towards the people involved. This is not only an ethical but a legal duty too. Check the extent of injury caused to the humans, and call the ambulance if anyone is seriously injured. If the injuries are minor you should provide the victims with first-aid. And, this gives you an additional responsibility – you should always have a first-aid kit in your car.

Ensure that no further smash-ups happen on the site – If the vehicles are not taken aside after the accident they may cause furthermore smash-ups. So, if the vehicles can be moved then move them off to the side of the road and if the vehicles are not in a position to be moved then turn-on the hazard lights and put the warning triangle (ideally should be in the vehicles’ emergency kit) to warn the other vehicles about the accident. If the vehicles are left at the mid-road then make sure all the people and pets have been moved to the side of the road.

Call the Police immediately – You’ll surely get one or the other person at an accident site that you should settle the matter with personal discussion rather than calling the police. But, the best thing to do is to ignore such suggestions and call the police immediately. If the accident is clearly your fault you might get arrested too but then also it’s your duty to inform the police about the accident. If you try to get away from the site or misguide the cops you may get in bigger troubles. By calling the police you make sure that your side of the story has been officially recorded and this can be helpful for you if the other party later decides to sue you for personal injury. In most of the cases police successfully settles the responsibilities between the parties and also helps you to move the vehicle to the garage. Further, you never know if you have been a victim of a staged accident where the other party has caused the accident willingly to collect the insurance money fraudulently. Police officers are trained to recognize a staged accident and can save you from being cheated.

Note Down every minor detail of the accident – Although you’ll like to forget such scary experience of an accident then and there you should note and remember every minute detail about the time. Ask the other driver for his name, contact details, address, driving license number etc. If the other driver is willing don’t hesitate in sharing your details too but be sure to share only the required details. As for example if the other person asks you for your social security number tell him firmly that it is not required for filing a report. Take many pictures of the site from different angles to make sure you are not missing any detail. Note down the time of the accident, a number of persons in both the vehicles and also the name and badge number of the police officer who visits the site after your call.       

After doing all these things like a responsible citizen stay quiet and calm. Don’t be too generous in taking all the liabilities of the accident on yourself. Let the police and insurance company do their work. For knowing your legal option when you hit a bike from your car you can read this article.

paul bence 395888
by Heena Banga

Reach 100 Million New Users with These Proven Social Media Strategies


Business

Wondering how your competitors are using Social Media? Discover how much time marketers spend on social media channels, what social media channels they use for marketing their products and services to get the maximum returns and much more. This article provides detailed information on the various ways small and mid-level organizations and startups can use the social media channels for business advertising.

It’s the best feeling, isn’t it? The thought of monetizing your startup business in just a few days?

You earn substantial subscribers, viewers, which may run into potential revenues and millions of dollars. As most people recognize the power of social media, they want to see more engaging and stimulating branding and advertising efforts from you. Without a doubt, today’s audience is smart and to cater to this intelligent audience, brilliant marketing strategies need to be identified. And social media is the best pick here.

If you dig deep into the latest stats on how much businesses can benefit from social media marketing channels and strategies, you’ll be surprised to know that:

  • There are around 2.80 billion global social media users in 2017, equaling 37% penetration
  • Facebook is reaching 2 billion monthly active users
  • More than 50 million small businesses are now using Facebook Pages to connect with their audience
  • There is a total of 328 million active users on Twitter
  • There are 1.5 billion logged-in YouTube monthly active users
  • Global social media advertising budgets have doubled over the past two years- from $16 billion U.S. in 2014 to $31 billion in 2016
  • A Cisco study estimated that mobile video traffic will account for 75% of total mobile traffic by 2020
  • 56% of B2C marketers have indicated that Facebook ads have helped them in generating revenue for their business, as per a report by MarketingProfs.

Now that the figures absolutely favor the social media channels becoming the driving force for all businesses in this digital world, it’s time to create a space for your consumers and users to feel special. However, as easy as it may seem to use digital media platforms for marketing and advertising your products and services, it requires a game plan. A right foot forward at the right time is the key to capturing the biggest market out there on Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, SlideShare.

The major reason behind all this is that rather than the advertiser promoting the brand or service, if your family or friend or colleague has shared the content with you, it provides an implied endorsement. And that’s what the social media advertising is all about; thus, it’s winning everywhere.

We have gathered data from the various sources on the internet and from various business interviews of social media experts, business leaders and entrepreneurs who have in real achieved the little and more success through social media marketing. Rather than just expert’s sayings, we’ve focused on real-time successes- includingnew businesses- who have now become brands. Here’s the advice from them.

Influencer Marketing

As social media has around 2.80 billion active users, 70% of them prefer brands that are extensively visible to them whenever they are online from desktop, laptop or their mobile. It’s simple, post illustrative and relating content in the form of blogs, images, videos, infographics, slideshows to share fresh information about your brand or services. One thing that has to be kept in mind while advertising your product on social media channels is that millennials hold brands more accountable on social media. That said, develop campaigns that attract the teenagers and millennials.

L’Oréal Paris signed up five influencers to create its own ‘fashion squad,’ in an attempt to maintain a different relationship with influencers and simultaneously reach out to the large audiences. If you haven’t heard of it yet, Influencer Marketing is like recognizing individuals who can influence the potential buyers. It’s like finding and targeting those people who have been following the brand with no break.

Earlier, brands used celebrity marketing but now they are moving to ‘everyday customers’ who are present on social media and influence a massive audience present on the platforms.

“We have rejigged our investment from traditional media to social media and influencers and we are seeing a positive impact, especially when it comes to make-up,” said Adrien Koskas, L’Oréal Paris’ General Manager for the UK.

Through their influencer marketing campaign, they’ve pushed the common beauty bloggers as selected from across the globe who could share trend advice, write product recommendation, share video content on makeup tips and run their own YouTube channel on using L’Oréal Paris products. The brand had witnessed amazing response as a result of influencer marketing. It had hit 100 million impressions.

It’s just that these advocates need to be genuine. You don’t need to pay them for endorsing your brand because paid influencers are more like advertising banners- that the audience is not interested to believe in. Consumers know it when you’ve used a paid influencer for your marketing initiatives. This is also why  we sometimes use free video downloaders from ytmp3 to get the latest YouTube videos for free, as we like how the site works.

Opt for Paid Packages by Advertising Channels

A wonderful example is of teenagers in Macedonia, who during this year’s presidential election in the US, started a fake news channel and popularized it among the US audience via Facebook. They had made a substantial living from Facebook advertising. See what they did:

Goran (not his real name) is one among hundreds of Macedonian teenagers who are working to develop a cottage industry in the small city of Veles that tossed up the fake pro-Trump news after the US election campaign. He began to put sensational stories that were usually plagiarized- where he actually copy-pasted various articles from news or magazines, gave them a catchy headline of his own, paid Facebook to share it with the US (target) audience that was crazy for Trump news.

Once those readers started reading, liking and sharing the news on Facebook, Goran began earning revenues from this advertising trick. Goran shared the details and said he could make about 1800 Euros from this in one month.

Though this fake thing may not sound lawful to some of you (but the peddling of false news on lookalike American news sites is not illegal by law) but if we just focus on the marketing technique, that’s what can really help you.

Go for paid advertising packages of Facebook, LinkedIn, Twitter because that’ll give you the most concentrated audience. Choose engaging and catchy content that will pull readers to your post.

And yes, if your kid had made 20,000 euros a month with this fake news campaign, would it hurt you?

Find the Right Groups to Post

As per Chris Brogan, the Group Function is where the magic begins. Because it’s like building communities and bringing all the people together on one platform, who share similar interests and preferences. Chris Brogan’s tip, “The business value is to help people see where they belong. It’s a big value indeed. And the one that companies can tap into.”

Be it Facebook, LinkedIn, Instagram, Snapchat, YouTube, a group methodology works well everywhere. Companies can definitely highlight their brand and show that they care about their consumers by providing a close-knit community or forum of their loyal and potential customers. They can actually exchange valuable insights with each other and at the same time, gain popularity as a brand name on the most popular social media channels, that too from genuine consumers.

One thing that’s important to note here is that you should always find the right groups to post in. Irrelevant grouping and promotion of your brand lead to no leads. You need to ensure that your post is seen and liked by thousands of people who will be interested- and thus, they will share it with their friends.

Move forward with a more emotional campaign

If you’re from this world, it doesn’t really matter that you live in America, Asia, Dubai or London, the audience out there on social media is emotional and sentimental. They love videos that leave an ‘aww’ expression in the end. Nothing is quite acceptable as an emotion that people share on an everyday basis, with their friends, children, parents, grandparents or neighbors.

Pampers, the world’s famous diapers brand, did nothing but focused on the compelling aspect of caring for a newborn. Realizing that diaper changing is not an appealing activity to the audience, especially on social media where people look for glamorous, attractive and wondrous services, products and news, the company’s marketing team nailed it by pinning down the emotions of a mother/father while they give the best care to their bundle of joy.

As a part of their social media campaign, Pampers created heartwarming videos and posted on all digital channels, with a message that baby-poop is not a headache but is the time to develop and nurture a special bond between the baby and the parents.

Likewise, many X and Y brands and small-sized enterprises have surfaced social media platforms with excellent social media strategies. And they’ve earned positive results and higher returns. Having said that, some of them monetized through social media a lot quicker than others

If you have a marketing story to share with us, please write to us in the comments below. We’d love to hear from you.

Reshape your relationships with your customers using social media marketing. It’s time for you to learn how your favorite brands have taken the toll in social media marketing.

Social Media Marketing has become an essential component of modern-day marketing strategy as it lets the marketers to connect with their users personally and build a more emotional brand identity. Follow my blog with Bloglovin

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by Incredible Planet Staff

Why Mobile Friendly Websites Are So Important


Technology

Mobile phones are becoming an increasingly large part of day to day life. They hold together virtually everything we know and own and provide us with everything we don’t know. The continuous expansion on the digital world has seen phones become more and more impressive with their functions to the extent that, although small, there is almost no need for a computer.

Because of the heavy reliance that people now have on their phones, it is necessary to hire SEO services in Australia to aid in ensuring that a given business has a mobile friendly website.

While it has previously been so important to have a user-friendly webpage, a website that is easy to use on all devices is now even more important. As people are using their phones more, they want to be able to do everything they could on their computer, on their phone.

With the help of an SEO expert, here are a few reasons why manufacturing a mobile friendly webpage is becoming even more important;

Users are Different

People using their phone have different objectives and behaviours to those who are using their desktop. Phone users typically want their information quickly, on an easily accessible platform. People using their phones are more likely to engage in impulse purchases and this is why it is important to provide them with easily digestible information on a fast site.

This underlies the reason as to why the mobile site must, a) be different to the desktop site and, b) be aligned to the needs and wants of users. Providing a user friendly site will aid in the major statistics of mobile use and improve return on investment (ROI). SEO services in Australia are able to help businesses design their sites specifically to help overcome this issue.

It Gets More Traffic

As has been stated, mobile devices play a large role in day to day life and as a result, a lot of website traffic comes from this device. Because people often use their phones simultaneously with other devices, there is an even greater need for the first impression to be a good one.

Many of the major tech companies are saying that the future of search is mobile and that desktop is going out of fashion. This links back to the increasing functionality of phones combined with people’s busy lives. As people are now more regularly doing things while on the go and out of the office or house, the importance of a mobile friendly webpage is only increasing.

With more traffic comes the potential for more conversions, but it also opens the door for a higher bounce rate. A user friendly site will help to push these additional users towards a conversion as opposed to contributing to bounce rate.

Increased Conversions

If the desktop website is the same for all other devices, the likelihood of conversions is significantly decreased and the need for an SEO expert is highlighted. It is shown that desktop websites do not lead to conversions on phones. The conversion rate is measured as ‘the number of people who visit the site’ divided by ‘the number of people who achieve a designated site goal’.

The biggest problem with desktop webpages on a phone is the navigational power that the user is devoid of. Text is harder to see and they are unable to gain a full picture of the site at once. Many of the call-to-actions are no longer visible or are difficult to find, as are the contact links.

Additionally, because of the nature of usage, as touched on above, they want a fast and easily accessible website that can complete the task quickly. A desktop webpage doesn’t allow for this and will see a reduction in conversions as search shifts towards phones.

As conversions are the most highly valued statistic in SEO, hiring an SEO expert like SEO Shark to manage the various device-specific sites and configure them accordingly is a great step in overcoming these issues.

Reduced Bounce Rate

Following on from the above, if content is unreadable and unable to be easily engaged with, consumers are likely to leave the site. The bounce rate is calculated by dividing ‘the number of visitors who view a single page’ by ‘the total number of sessions of all users’.

Regardless of how the site looks on the desktop, if it isn’t mobile friendly it won’t matter. Visitors won’t want to stay on the site as they won’t be able to properly engage with the site as it is designed. Often, desktop sites lose a lot of the features when used on other devices due to the alternative formatting required.

SEO services in Australia provide specialised services to reduce bounce rate and increase other areas of performance in search engine optimisation. Reducing bounce rate is a big step in improving the performance of a webpage.

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by Incredible Planet Staff

The Battle for Traffic: Organic SEO vs. Social Media Marketing


Business

A reliable and trustworthy SEO company can help your business grow by establishing your digital brand and ensuring that you have the best possible Internet presence.

A lot of companies fail to take advantage of the power of the Internet because their SEO consultants do not have the necessary experience or knowledge to identify new markets and explore new opportunities.

There can be a battle between organic SEO and SMM, don’t worry about this because Michigan SEO Company is there to take you through steps that can help you manage this battle of traffic for your web page. A step-by-step guide on how to increase your traffic in 60 days or less.

SEO and SMM are like tea and sugar you can get one without the other, but, believe me, it isn’t worth it in that SEO cannot be effective without well-executed content duration and that is where social media kicks in, it helps you unlock untapped potential.

Social media signals don’t influence site rankings and on the other hand, SEO is not effective without harnessing social media channels.

These two may be battling but the real thing is that they very closely. When you share content on SMM channels you’re not only getting engagement, but also bringing visitors to your site. This, in turn, helps you boost your site’s visibility. SMM corresponds to SEO and indirectly influences website performance in Google. Through this, it is very clear that SMM impacts SEO hence, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones.

Social media-focused blogs perform much better when it comes to SMM traffic compared to SEO blogs. It sounds reasonable that SMM blogs attract and build relevant communities on social media and then convert them into loyal readers than SEO blogs. This because users interact with content shared on social media channels.

In order for you to earn a sufficient number of visitors from social media sources, you need to keep a close eye on what kind or type of posts not only engage users but also get clicks. And if your goal is to drive traffic, then you need to focus on writing engaging tweets that will make your followers want to click on them. Don’t forget to include a link in your post.

Ideally, if users are actively sharing your content on Twitter, Facebook, and other social media platforms, then it should bring users to your site.

Despite the fact that SMM communities usually have more subscribers than SEO communities, it’s even harder for SMM communities to get clicks. This is because one click occurs for every 80 interactions on social media. Hence, the problem lies not in the small number of subscribers, but in the small number of active, relevant followers. Relevant users are those who are interested in your content and will click on your links and share them. So you need to your audience by following them back as a strategy to get more traffic.

If encounter or find out that content works so well for SMM blogs, then it should generate a good number of links.

Social media actually helps you to get your content was seen, which in turn can substantially increase your number of brand mentions on the Web. The better you promote your content across SMM channels, the more referring domains you will receive.

It’s quite logical to assume that blogs focused on search marketing should be getting significantly more organic traffic compared to blogs that write about SMM. Accordingly, SMM blogs should be receiving the majority of their visitors from social media channels, since social media marketing is their area of expertise.

The high levels of engagement SMM blogs receive from social media allow them to get more backlinks and referral traffic, which, in turn, helps them rank higher organically.

Enough with the battle of traffic, here are the steps Trustworthy SEO Company is telling to follow in this case.

You may choose SEO firm to help you and lead you through the way of getting traffic but they have failed.

Choosing a reliable SEO firm is not only important for progress but it is also necessary in order to avoid losing your traffic potential due to bad SEO practices.

Decide why you need to hire an SEO Company. Before the actual selection of which SEO firm you will trust, it is important to decide and have clear in your mind, the reasons you need to hire an SEO firm in the first place.

In this case and from my own perspective I would encourage you to hire an SEO or digital marketing firm when you have a website but you are not getting any traffic or when you’re getting traffic but not customers.

Think of where to find a good SEO firm. Ask your friends if they know trusted companies or you can actually click on the advertisements.

Getaways on how to assess the reliability of an SEO company

Regardless of how you will find the company to hire, it is always advisable to do a bit of assessment before making your final decision.

Don’t trust anyone that is promising first page rankings (either in Google or other search engines).

If you see something like ‘We can get you to the top of Google Search’, in simple words it means that they don’t know what they are doing.

Ensure you have even a slight knowledge of a subject it makes it easier to do negotiations or even challenge a method proposed by your SEO.

The competition is huge and search engines need time to process the data they capture from websites.

It is, therefore, more appropriate to hire an SEO for a number of months rather than a couple of months without any return.

The duration of their work is something that you need to discuss with them and agree before signing any contract.

Note that a true SEO consultant has nothing to do with link building, his or her main job and focus is to ensure that a website is secure, fast, user-friendly and with good ranking positions on all major search engines achieved by creating quality content and having the page optimized for onsite best practices.

It’s all in the results

One of the most interesting things about the internet is that everything is measurable.

There are metrics and reports that can help you measure and monitor the activity of your website in terms of incoming visits; time users spend on site, pages they visit and much more.

Ensure that you have the best possible Internet presence and that you are taking advantage of all digital channels no matter how small or big your business is.

If this is something you cannot do yourself because you don’t have the time or knowledge then it is more preferable to hire a professional, reliable and trustworthy SEO firm to do it for you.