Social media websites like Facebook and Instagram recently announced updates that helped them curb the growing social media addiction in their user base. Such announcements and modifications came after reports of rapidly deteriorating social skills in real life and a significant loss in productivity because of people spending too much of their life online.

The latest statistics show that more than 210 million people have an addiction to social media. But what does it really mean to be addicted to social media and how can we know if we’re involuntarily addicted to social media?

In order to help you know more about your behavior regarding online social media presence, we have come up with 7 signs that are associated with addiction according to many healthcare experts. If you fit the description, it’s time to restrict your social media dependence, or even consider therapy.

You sign in frequently, spending hours with unending surfing. You could be a prospect for social media abuse therapy if you check your social networking sites first thing each morning while waking up and then again during the day. Social networking is not inherently negative, but it comes with a high potential loss. Any minute you waste on social networks is time that you might have been spending more productively somewhere else, such as socializing in person.
You are constantly checking your alerts and updating your profile. This type of addictive behavior suggests a strong need for publicity, and social media platforms such as Facebook and Instagram have advanced means of delivering that. It may be difficult to break the habit of obsessing about messages and alerts, but your failure to do so may indicate that you are suffering from social media addiction.
You use social networking as a diversion from reality. When the pressures and anxiety of the real world is too much, numerous individuals seek shelter in the digital environment. However, far too much abstinence may lead to dysfunctional psychiatric patterns, and social media dependency rehab could be required to restore order to your life back to normal.
You get very upset if you are unable to use social networking sites. If you get nervous when you are not connected to your smartphone or if you are not connected to the internet, your reliance on social media sites might have gone beyond acceptable limits.
You schedule your social media updates ahead of time. When you go somewhere only to take pictures of yourself and get frustrated during everyday routines by worrying on how you’ll explain or caption them afterwards on social media, you can struggle to remain focused and active in your ordinary routine.
You feel irritated because you web messages are not acknowledged. If you are profoundly distressed by online debates, or if your updates get no response from your friends and online followers, you might be overly reliant on online forums for positive reinforcement. Popularity and publicity are often desirable; however, they should never dominate our self-perception.
Social networking interferes with your in-person relationships. Several individuals among us will actively favor social media over life in general. However, with little steps a lot of us make life choices that gradually eliminate our friends and families, exchanging them with online profile pictures and news feeds. A person suffering from social media addiction may strive to keep close relations with individuals in their real life.

February 8, 2020 by James Adam

4 Tips for Influencer Marketers to Increase Social Media Engagement

Technology

As an influencer, your first step towards attracting brand sponsorships and building business relationships is to drive engagement and build followers. But how can you develop a community of followers who are actively interested in your content and willing to engage?

Check out our four tips for influencers to develop unique content and build up an engaged followership to increase social media engagement and attract more brand sponsorships.

Focus On Your Individual Value

The number of followers you have is not everything, although it might be one useful measure of success. Brands want to engage with influencers who can help them to reach new audiences. Create authentic-feeling content that speaks to a specific audience and that conveys your unique personality. This will drive your engagement levels, which is just as important a metric as your overall number of followers.

Create Consistent Posts

This sounds like an easy one, but it isn’t hard to forget or go for a few days before you realize that you haven’t posted anything lately. You’re likely to lose engagement if you do not post consistently. Create content in advance if you know you will be too busy to post: For example, create your holiday season posts in advance so they are ready to go if you are traveling or spending time with family and friends. You should also have a couple of timeless images or stories in your back pocket to post in case you become unexpectedly busy at any time of year. Use systems like Hootsuite to manage, plan, and schedule your posts in advance for more consistency.

Use the Right Keywords and Hashtags

Strategically using keywords and hashtags, depending on the social media platform, will help you to reach and engage with your target audience and increase your visibility online. Do research in advance to learn which hashtags resonate the best in your favored communities. Add several hashtags to your Twitter and Facebook posts to make your posts easier to find and engage with.

Know Your Metrics

Use metrics to track your engagement so that you know which techniques are the most effective. For better or worse, social media engagement means you need to be hyper-focused on numbers. To gauge your overall levels of engagement, look at the number of likes on your posts, the number of comments, as well as clicks and shares of posts. Finally, “reach” indicates how many people have seen your posts in their timelines. On Facebook, for example, you can measure both your organic and paid reach via Facebook Ads.

Use these metrics to experiment and find out what techniques are best at driving engagement. For example, does responding to comments increase your overall number of follower comments on your posts?

Engagement is critical to your success as a social media influencer. Brands are more likely to partner with you if you have higher rates of engagement. Follow these tips to increase social media engagement and become a more successful influencer.

July 28, 2019 by James Adam

7 Tips on Marketing Fuel Delivery Services with Social Media

Technology

Did you know that there are over 2 billion monthly users on the social media website Facebook? That’s a large audience of real people that any brand or business would be foolish not to want to put themselves in front of.

A fuel delivery service, for example, could find a ton of success using social media marketing to target a large audience online. The best part? Marketing fuel delivery on the web, and knowing what to do to find success, isn’t as hard as it may seem on paper.

In this article, we’ll break down 7 tips and tricks you can use to grow your brand online using social media platforms. We’ll tell you when and where you should post, as well as what type of content will give you the best chance to succeed.

Now then, let’s get started!

Pick the Right Platforms to Use

To get the most out of your social media marketing strategy, you need to make sure that you pick the right platforms to use.

The best way to do this? Take a look at what your competitors are doing and where they’re having the most success, and follow in their footsteps.

Odds are your competitors are only using one or two social media platforms. Pick those same platforms to use and start working on creating your audience going forward.

Stick to Those Platforms Only

To piggyback off that last point, it’s important to note that there are tons of social media platforms available for you to use.

Trying to have a presence on each one of those platforms is not a good idea. It will only lead to you spreading yourself too thin, preventing your brand from having any success.

Stick to one or two platforms and build your audience on those platforms only. That way you can focus heavily on those two social media sites, increasing your chances of growing a large audience (and fast).

Post Content on a Consistent Basis

When it comes to any digital marketing strategy, consistency is key. Constantly posting and establishing a schedule that your audience gets used to will allow you to grow that and expand that audience that much faster.

On top of that, it will increase engagement and help you become a credible source of information online. The brand recognition that you’ll create by constantly posting is another huge plus to approaching social media marketing this way.

A pro tip? Create a posting schedule and stick to it.

Using various social media posting tools to schedule posts in advance so you don’t have to do so manually each day. Posting a few times a day, especially at first, is more than a good idea and can help you get your social media strategy off the ground.

Let Media Help You Tell Your Story

There are lots of major brands making the most out of social media. To stand out from the crowd on timelines, you need to find ways to grab people’s attention and keep it for more than a few seconds.

Using media content is one of, if not the best way to do this. Things like pictures and videos get higher engagement rates, which means you’ll get more bang for your buck online by using them.

Infographics, like ones that inform people about things to ask your fuel delivery service, are a great way to make media content work for you. Just make sure your photos or videos are of high quality so they look attractive and credible to users online.

Engage With Your Audience

The best brands on social media are constantly engaging with their audience. From answering questions to responding to comments, engagement is an important part of creating a genuine connection with users.

Having a weekly Q&A session, where users can ask questions about fuel delivery services, is a great way to engage with your audience on a routine basis.

This will also give you a chance to use infographics and promote your business, which of course is the main goal of being on social media.

Track Your Success With Analytics

Social media websites like Facebook, Instagram, and Twitter all come with built-in analytics. This information can make tracking your success on social media that much easier, allowing you to create more of the content that users want from you online.

Don’t take this information for granted. Use it to create an effective social media content strategy that helps you get the results that you’re looking for.

Give users more of what they like, and less of what they don’t. Continue to make these changes as your analytics evolve and grow.

Be Genuine

One of the biggest benefits of being on social media is the opportunity to add a voice to your brand. Making your brand more than just a logo is how you establish strong connections and keep your customers happy for years to come.

To make those connections, you have to be genuine online. People can tell when you’re faking it. And that’s going to lead to people turning away from your brand, which isn’t what you want out of your social media marketing.

Ready to Get Started Marketing Fuel Delivery?

Well, there you have it! Those are 7 tips for marketing fuel delivery that you can use to grow your brand online.

Remember, picking the right platforms, and sticking to those platforms, is key to finding success on the web. That, combined with posting the right type of content consistently, will give your brand the promotion that you’re looking for.

Looking for more ways your business can make the most out of the internet? Check out our blog for more great information.

November 18, 2018 by James Adam

Tips For E-Commerce Business To Make Sales from Instagram

Lifestyle

Don’t you just hate how much big websites and brands suck up in the first page of search results? These brands and websites are hard to outrank.

If you want to get your business fast in front of your audience then social media platforms are the best options for you. Best and top Social Media platforms to boost your business are Facebook, Instagram, Pinterest, Twitter, Google Plus and many more. But today I am going to share with how to use Instagram to grow your eCommerce business and boost your sales. If you want to find your target audience and get engagements from your target audience then you can use Instagram Auto Liker to grow fast and get more engagements.

Instagram is the best Marketing tool to take your eCommerce business to the next level

In this article, I will try to share some Instagram E-commerce Solutions that can help you to grow your eCommerce business and boost your sales. And how Instagram can bring you high revenue more than any other social platform.
Why Instagram For Your E-commerce Business?

There are a lot of reasons why to use Instagram for your eCommerce business but here are some few reasons that you need to know before you switch your business on Instagram.

1 Billion Monthly Active users on Instagram from around the globe.
500 Million peoples actives are every single day on Instagram from all over the world.
More than 4.5 Billion posts like every day.
95 million peoples shared videos and photos in a single day.
Most Instagram users are teenagers.
Instagram has one of the most engaged and active user databases
One report from e-commerce platform Shopify found that the average price tag for a sale referred from Instagram is $65, compared to $55 for Facebook and $46 for Twitter.

Instagram Marketing For E-commerce Business:

When it comes to shopping on Instagram, there are only three ways that you can use to drive traffic to your product page and encourage your followers to shop your products: tagging products in your Instagram stories ot posts, using the “swipe up” feature in Instagram Stories, or driving traffic through the link in your Instagram bio.
Here is step by step complete guide of Instagram marketing tips for eCommerce business to grow on Instagram to boost their sales and revenue.

1- Tag Your Products to Make Sales from Instagram:

If you want to get more sales from Instagram for your eCommerce business then tags your individual product is the best way for you to increase your conversions. Instagram now lets brands to tag individual products I Instagram posts to help users to shop products on Instagram easily.

If you’re a business selling physical goods and products, then you can link your e-commerce platform or inventory to your Instagram account, which then allows you to tag individual products in your posts. If you are selling physical goods and products then verify your platform and tag products in your post to get more sales from Instagram. This is one of the best ways to boost your sales and increase your revenue.

2- Swipe Up in Instagram Stories to Make Sales:

Brands with business Account and over 10,000 followers can add a link to their Instagram stories and then encourage their followers to “swipe up” to learn more or shop the item. If you don’t have 10,000 followers yet then become an Instagram famous brand and increase your followers over 10,000 then you are able to add a link to your Instagram stories. This is also one of a great way to make sales from Instagram for your eCommerce business.

3- Add the Link In Your Bio to Make Sales from Instagram:

Before adding a link in Instagram stories, link in bio was the the way to add a link in an Instagram account. It is still an effective and one of the best way to drive traffic from Instagram to increase website traffic and sales.

In order to get more sales from your bio link, make sure first you short your link using any URL Shortener to track your clicks, locations, and conversations. And ensure that the website you’re linking in your Instagram bio is mobile optimized because Instagram users will be clicking your link from an Instagram app on their phone.

4- Shoppable Instagram Ads to Make Sale on Instagram:Υnstagram ads are also another great way to reach your audience and promote your products in front of right peoples to get more sales. Instagram Advertising is a great tool for marketers to target any audience they want on Instagram. Instagram Ads are also clickable and shoppable so users can click on the ad and shop the products easily.

Low conversion rates and high cart abandonment rates are two major problems e-commerce businesses face. The Instagram Advertising tool can help you to see which users are converting better so you can retarget them again anytime. Instagram Ads can also help you to get more sales from Instagram.

Final Thoughts:

By implementing these tactics and strategies into your current marketing efforts can help you to increase your conversion rates. These are best strategies that you can use to get more sales from your Instagram for your e-commerce business. If you have any question that is related to Instagram for E-commerce marketing then feel free to leave a comment below.

November 15, 2018 by James Adam

Benefits of Using Social Media Influencers in Your Marketing Strategy

Business

If you are among the any that have spent considerable time on social media, chances are high you have heard of ‘influencers’. The average person will spend a maximum of two hours every day on social media, with specific demographics spending almost all day on their phones.

Because of this, social media influencers have become a big thing, and you cannot afford to ignore them anyway. They have the levels of fame that any celebrity would get, making them a useful way for brands to market their products and services. This has also made them an easy and affordable method of advertising, since traditional media rates tend to be very expensive.

In the marketing world of today, almost all businesses from all categories are using these influencers to promote their brands. In fact, statistics show that 92 percent of businesses have found this method to be effective. Read on to find out these benefits if you are considering hiring an influencer.

It is never annoying to the target audience

This is probably the biggest advantage of doing social media marketing, because it is not as annoying or pushy as a traditional promotional campaign. The approach it takes is vastly different from the traditional marketing strategy.

There is no denying that advertising is a major activity for marketers, and millions of dollars are invested into marketing budgets. The bad news is many customers are frustrated with seeing these advertisements so many times in a day, and it begins to irritate them.

A study done by the IAB (Interactive Advertising Bureau) found that more than 60 percent of consumers use ad blockers today when surfing the internet. The main reason for this, according to many of the respondents, was that ads were making it hard for them to navigate sites easily and quickly, and for mobile users, it made their browsing slow down.

This should alert you there is something wrong with using this approach in trying to reach an audience that is not willing to listen. The good news is that they are open to purchasing from brands that work closely with social media influencers.

Because they have willingly decided to follow them, they are more open to seeing them post content – which means the influencer is not perceived as being pushy to their followers. In addition, the influencer already knows people are attracted to them because of their aesthetically pleasing content, so they will promote your product or brand in an aesthetic and interesting way.

People tend to see social media as more credible

The most successful influencers always spend a considerable amount of time engaging their followers and winning their loyalty, and this does not happen quickly. Building a loyal and highly engaged audience takes time, and rarely involves using services that help you get every day more Instagram auto followers or services that provide insta likes free – it involves a slow buildup of the audience.

When these followers are highly engaged, they develop a strong and long-lasting relationships with the influencer. This makes them believe the person they follow, at least easily. That also makes it easier to trust their recommendations and their advice on issues.

Trust is generally a difficult thing to obtain, and requires a long amount of time to develop. You do not need to go the long, hard way though – influencers provide you with a ready audience that is willing to listen and engage with you.

For instance, a study that was conducted by Twitter revealed that consumers relied more often on influencers to make decisions, just as much as their friends. In fact, the same study confirmed that 40 percent of customers ended up making a purchase, thanks to tweets they saw from an influencer or a person who follows the same influencer.

Other social media platforms follow the same rule, such as YouTube and Instagram. Working with influencers and allowing them to review your products makes it easy for their followers to try out your products. You simply need to work with the right influencer who can understand your brand and its products.

It allows you to do your marketing to a certain niche

It is important that a brand seeks to reach new audiences all the time, as this helps them raise awareness about their brand to more people. However, it is important you know who you are selling to before you start your marketing efforts.

It is better to target a smaller, niche audience that is likely to be extremely interested in what you have to offer, rather than a very large audience that will likely not buy from you. The chances of you making higher sales is when you are targeting a specific audience. The good news is that influencers are always experts within their own niche, and even ask them to share their own demographics with you.

It helps to boost SEO

Today, when you want to gain a handle on some visibility, you need to boost your SEO. The bad news is that getting good ranks is not easy to achieve, because domain authority is a very important factor in determine how credible you are.

However, working with an influencer can boost SEO, because they are able to post backlinks to your business website that are of high quality, therefore playing a role in boosting your website traffic and SEO.

It gives the users value

The main reason people follow influencers is because of their high value, and the fact that they are masters of their respective fields. Not just browsing.

For instance, an art blogger will regularly share tips on art techniques and bond with their followers through creating artwork. A fitness expert will share their own tips on healthy living, as well as aspects like diets.

When you can tap into this value, you can gain more customers while giving them value as well. This will improve trust and loyalty from the customers.

Final thoughts

Working with social media influencers proves to be a wise decision, as long as you choose the right person to promote your brand. It also happens to be more effective and cheaper than traditional advertising, which helps your business in the long term.

October 12, 2018 by Incredible Planet Staff

Top 3 Tips for Getting the Most Out of Content Marketing

Business

Currently, the marketing landscape has significantly transformed with more companies increasingly coming up with creative ideas to harness the power of the Internet and other computing technologies. Consequently, marketing teams through collaborations with the IT departments and solutions service providers are coming up with innovative marketing ideas that are effective on lean budgets. One such innovative and effective marketing idea that has radically transformed how businesses market their products and services is content marketing.

Why Opt for Content Marketing?

This form of marketing has various benefits that make it suitable for both small and large business entities.

Low budget: Despite the vital role it plays in business branding, product visibility and awareness, sales volumes and profit margin, marketing can be a colossal sinkhole for a company’s finances if not expertly executed. It comes with low financial outlays to plan and execute thereby has the potential of increasing a company’s profit margins.
High impact: It uses highly interactive such as videos, social media and blogs which have high impact capabilities compared to other forms of marketing approaches. They are highly customizable and hence can also reach larger masses and niche markets and demographics such as millennials.
Effective: Because marketing materials and tools allow for the creation of lasting relationships with targeted audiences, they are highly effective in creating brand visibility and generating and directing traffic to the brand’s products, services and other personal platforms such as websites.

How to Get the Most Out of Content Marketing

Always publish excellently curated content: Due to intense competition to get the attention of customers, who are increasingly becoming technological savvy, always invest in creating excellent content for building brand awareness and visibility.
The key is the keywords: Taking time and effort to create content that resonates with the targeted audience would be a futile endeavor if it lacks relevant keywords that are thought-provoking and are easily detected when customers use various search engines.
Data over narratives: Skepticism by customers over facts written in narrative form is commonplace in marketing circles. Therefore, win the skeptics using data instead of wordy sentences. Customers are more accepting of narratives backed up data.

Despite being a relatively new concept, this marketing technique has significantly grown in popularity due to its flexibility in message content needs diverse market segments and demographics. It is also highly effective, pocket-friendly and has high impact. However, the key to using this relatively novel marketing approach is curating your content to meet your marketing needs.

June 6, 2018 by Incredible Planet Staff

5 Ways to boost your Customer Base on Instagram

Business

Social media, the final frontier in the world of business and marketing and Instagram the newest member of the social media family that is taking businesses to height only the business mind can imagine. The number of people that flock Instagram makes it an excellent marketing channel for start-ups. There are so many unique tools that distinguish Instagram from other platforms.

One major feature that draws people to Instagram is its unique photo-sharing tools, users have the ability to post high-quality, engaging pictures that capture the customers’ minds giving you more visibility and increasing your sales rate.

To increase your customer base with Instagram means making more profit and the best ways to achieve this is

Separate business from pleasure

Instagram offers you the opportunity to have several accounts, so if you are into the business of customer servicing, having a different account for your personal use might be the way to improve your customer base while enjoying yourself on Instagram. The reason being that customers might be offended by the by certain personal posts which can deplete your customer base.

Post Compelling and Clear Pictures

Instagram is all about visuals. Majority of the people that visit Instagram pages have less than 15 seconds to spend on a picture, so a clear image is bound to keep them hooked to want to know more. The images on your page should be creative and eye-catching. It should also contain keywords that will attract the customers why promoting the brand so that once a customer sees your product, they are able to recognize the brand and the seller.

Remember that a visual representation of your product is the first marketing impression of who and what you are all about, so make it clean and compelling.

Use Instagram Tools

Some tools on Instagram will enable you to grow your customer base exponentially through simpler means. Tools like Gramlike allows the users to increase their customer base by making use of algorithms to engage with users via likes, comments an follow.

Make Friends with Influencers

These are Instagram established personality with a large customer base. They are like demi-gods that influence anything by their decisions and advice on Instagram. They are capable of promoting a brand from the ground up in a matter of minutes with their advice and vice versa. One very sure ways of increasing your customer base are to have one or more of them recommend your products.

Investing in Instagram Ads

There is no customer base growth without advertising and one way is by advertising on Instagram which will help you reach a new and targeted audience. This might sound expensive but it is well worth it especially for new business or when a new product is introduced. This method allows you to plan the ads in such a way that the ads reach out to the particular set of people that will be interested in the products. The use of Instagram ads will not only boost your sales but it will increase your customer base and visits your website.

Instagram is the marketing tool of the future, join the moving trend and be part of an explosive marketing scheme of the new world.

May 22, 2018 by Incredible Planet Staff

How does your data end up being leaked?

Technology

Learn about data leakage and ways to stop it

Over the past time, the technology has considerably been improved and reached its new innovative and powerful potential. People are now more dependent on their electronic devices than ever, which means they carry it with them everywhere. Given the widespread use of smartphones and tablets, it naturally comes with downloading third-party apps without checking their safety. Data can get leaked in every possible way, no matter if you’re using a public Wi-Fi or your own phone’s cellular data. Most of the times it is seen as a harmless thing that phones or other electronic devices do, but it has the potential of getting out of hand very quickly. Now here are a couple of ways your data is getting leaked without you possibly suspecting it.

1. Sharing Location

Apps can get downloaded over 4G connection when you’re outside your house, and given the powerful smartphones that we have, they, of course, include location data. In case of bad connection, it is possible to use signal boosters to still be able to strengthen the signal and download through cellular data. The trouble with this is that third party apps often bring up a list of permissions that they need and particular points such as location may not be absolutely necessary. This is how most of the time the apps track down where you go and what you do as you take your phone with you. Your location can also be tracked through the photos that you take with your camera and use later to post it on any social media platform. It makes it easier for other people to be able to track you since the location stays in the metadata. In order to avoid such things from happening, make sure you grant access of your location to the apps that are verified by Play Store and App Store, and the apps that truly need location, instead of the third-party apps that have nothing to do with it.

2. Connecting Online Platforms

Many people use social media platforms to talk to friends, share important events, memories and personal information about them. Social media platforms are powerful but what makes them even more powerful is the fact that you can link them to one another and often times some things you share in one platform may get shared yet one more time on another platform, without your permission. This can happen when you grant permission of linking your accounts but not taking into consideration which accounts are private and which ones are public. If a private account gets linked to a public account, some personal data from the private account will inevitably end up being shared as well. It seems like a minor issue, however discovering this after a certain period of time may be irritating. A way to avoid this is to check which accounts have what permission and which accounts are public/private in order to understand whether you want them linked to each other.

3. Trusting

Regarding the social media platforms, there are also certain issues regarding trust and how people end up unconsciously leaking their personal data through those trusted social media platforms. In fact, whatever that is once posted in social media will always remain in the social media. This can be explained by the phenomenon that people are free to commit any actions for their own benefit, and whether they decide to screenshot a certain post, comment, conversation, it can always be found and leaked. Of course, there are millions of people using popular social media platforms and the conversations they have with their friends can naturally be encrypted to avoid others from reading it, however there is no guarantee that either of the talking sides won’t take screenshots. The only thing you can do to avoid these types of situations is to use social media carefully and make sure you know the people you are talking to and trust them enough to share information.

4. Being Online

Another common habit that people have is logging in to their social media platforms or apps from other phones, computers and electronic devices, most of the time from public devices as well. Now it doesn’t seem as dangerous, however often times you may forget to log out before you move on, and other people will be able to watch your profile and have access to all your personal data. Now if you remember that you have done something similar there are ways to actually distantly log out from your social media account from a specific device. All you have to do is go to the settings of your profile and depending on the social media platform you use, find the currently logged in devices and end their session. Another quick proactive option you can opt for is using incognito or private windows so that even if you forget to log out, the browser will do it for you once the window is closed.

5. Forgetting about cookies

Most of the websites use cookies in order to make your experience with the website more comfortable and fast. This is also the case with social media platforms as well. Moreover, social media platforms can also use cookies to be able to track your browsing behavior and consequently be able to offer you with corresponding advertisements that are more likely to interest you. The more you stick around and the more you browse, the higher the risk that more of your browsing data will be noticed. So in order to stop this from happening, you can make it a habit to regularly delete cookies from your browser.

These are the least of the ways that your personal data usually gets leaked and causes trouble for you, however they are still important to look into. Privacy is a major issue and it’s being widely discussed over the course of the past months, so it’s important to always be on guard and watch out for the leaks.

May 20, 2018 by Incredible Planet Staff

Get Better Visuals in WordPress Through Smart Crawl

Technology

The Smart Crawl works well as the great plugin for improving the SEO of the website. It helps in enhancing the SEO of the web page as it works impressively with the CMS platform. Under this, the professionals of the WordPress development company use the best-proven methods for the Search Engine Optimization. It helps the companies in achieving the web traffic and boosting the PageRank. It also supports one-click setup for the domain authority in the Google, social media sharing, content and keyword analyzer in real-time, helps in scanning and reporting.

Moreover, the Smart Crawl helps in following ways to improvise the SEO of the website in the WordPress development.

It helps in customizing the title and meta description for every post and the web page.
It submits the automatic sitemaps to Bing and Google or any other search engine that accepts the sitemaps.
There is an optimizing tool in the Smart Crawl that helps in displaying the contents to varied Search Engines.
It supports both on-site and the off-site automatic linking of the keywords.
It provides the ‘Moz Integration’ for the Moz-related SEO tools.
Automatic update sharing with Search Engines is initiated with Smart Crawl.

Significant Features of the Smart Crawl SEO tool

Smart Crawl provides the users great settings and tools for working seamlessly on the CMS platform. It helps the companies in getting the bold, clear and the targeted website content at the top of the favorite browsers from Bing, Google, Safari to Firefox. Under WordPress development, there are some of the specialized features involved in the Smart Crawl.

Getting Real-Time Advice for the Contents

The Smart Crawl comes power-packed with the content analyzer that is built on the web page and the post editor. It also provides instant suggestion and the feedback for making improvements in the content. This SEO plugin also helps the companies in easily finding and reading their site.

Provides Multisite SEO Management

The Smart Crawl helps the website owners to control the Search Engine Optimization settings across their individual sites. It also performs the work as a ‘Super Admin’ throughout the website network. It extends support for making huge changes in the Multisite or helps in optimizing each website.

Recognition of the Content on the Social Media

The businesses can take the services from the professionals of the WordPress development company to get their website content recognized on the Social Media Sites along with the Open Graph support. The Social Media sites like Instagram, Facebook, Pinterest, LinkedIn, Twitter, Google+ and YouTube loves the Open Graph technique for sharing the content, crediting and connecting with a large number of audiences. The website owners can retrieve great benefits from the ‘Open Graph Integration’ of the Smart Crawl.

Extending the SEO Analysis free for the Owner’s Websites

The Smart Crawl plugin tool will help in scanning your website and assists in finding out the ways for optimization of the content. It will also make your website discoverable by many Search Engines. Now, the website owners or developers can avoid any kind of human mistakes or errors with the use of Smart Crawl. Other areas in which it helps for better SEO include the creation of the links, descriptions, tags, sitemaps, images, page structure and the anchors.

Involving the Proven Methods for Enhancing the Site Ranking

For making improvements in the site ranking on the CMS platform by the website owners the Smart Crawl extends support for many verified methods like:

This plugin helps in the page analyzer as it initiates a quick set-up with just one-click scanning, activation and analyzing.
Easy redirecting of the traffic from one URL to another URL through 301 redirects.
It helps in importing and exporting of contents or links with the settings from the Smart Crawl and helps quickly setting up.
This plugin also extends support for the Hub SEO under which the owners get an overview of their sites from only one place that is the ‘Hub’.
Other important ways in which the Smart Crawl helps is processing of the RSS Feeds, preventing the duplication of the links, carries out ‘case-sensitive’ matches provides the option of the ‘blog archive meta robots’ and much more.

Conclusion

SEO is not going to be hard again with the inclusion of the Smart Crawl plugin that provides customized pro guides for the developers of the WordPress development Company. Under WordPress development, Smart Crawl helps the professionals in covering up the most important settings and pointers for the SEO of the company’s websites.

Moreover, this automated plugin is going to provide business growth to the online website owners as they can reach the target audiences easily. For making easier moves and working seamlessly for the promotion of the website, the Smart Crawl plugin will help the developers and their clients too.

Author bio:

Harshal Shah has an countless experience as being a CEO of Elsner Technologies PVT. LTD: WordPress Development Company that offers various web development services to the clients across the globe. Mr. Harshal is an huge tech enthusiastic person who has written major & genuine articles as well as blogs on motley topics relevant to various CMS platforms. This can guide the readers to acknowledge new practises about web development and also they can learn new ideas to build & optimize a website online using multiple web development tools & techniques.

May 15, 2018 by Incredible Planet Staff

Best 5 Off-Page SEO Techniques in 2018

Technology

Search Engine Optimization (SEO) is vital if you want your website pages to rank high on search engines. And while on-page SEO focuses on the actual things on your site like Meta tags, keyword density, and image optimization among others, off-page SEO centers on building your brand presence through external sources. In this post, we’ll discuss the best 5 off-page SEO techniques in 2018, and how you can use them to improve your presence and revenue on the internet.

How do Off-Page SEO Techniques Work?

The heart of off-page SEO is the generation of backlinks through other sites and blogs that refer their users to an article on your website. In this case, other domains supply the links, and these links must be high-quality and distributed across different pages if Google will rank you high.

To achieve off-page SEO, you need to work on getting backlinks consistently, as it is unrealistic to see the results in a single day or in few days. Let’s get down to discussing five best off-page SEO techniques in 2018 that are reliable for great and lasting results.

1. Guest Posting

When you write on guest posting sites, you get 100% guarantee that you’re building your off-page SEO the best way. This number one technique is famous in the SEO world as the most natural way to get backlinks to your web pages.

It involves getting in touch with websites who have “write for us” options, and when they confirm you, you write content for their website. It requires effort, but Google loves it and it pays off well.

2. Infographics

In 2018, infographics is one of the leading techniques for ranking your site. You only have to find websites that have written content related to your infographics. When you sell these to them, they’ll in exchange give you a backlink.

Such website webmasters include Reddit and InfographicLove.

3. Social Media Signals

If you follow the trends in internet and technology, you’ll know that social media is equivalent to SEO. The more social shares you have, the better your off-page SEO. Twitter, Google, Facebook, and LinkedIn are major platforms that enjoy billions of search queries on a monthly basis.

You’ll connect with your target audience better through discussions, tweets, and likes if you find them at the right place – social media. This will, in turn, influence your off-page SEO.

4. Quora Responses

Remember Neil Patel? Yes! He’s an SEO legend that answers questions on Quora, and in turn, increases his website visibility. Quora is the number one place to find answers to all types of questions; hence, where else would you rather be if not there?

You only have to create a profile, select the topics that relate to your website, and write answers. The best answers get noticed by Google and traffic gets started. The intention is to build your business; so, be willing to learn how to grow your business from other people who spend time there as well.

5. YouTube Videos

Next to Google, YouTube is the secondtop search engine. By making YouTube videos, many people make a lot of money and attract and keep their audience.

Start by getting an idea of the trend in your field. Put your creativity together and come up with unique and quality videos that will earn you subscribers. While you utilize this off-page SEO technique in 2018, don’t forget to also give attention to other channels.

In all, there are other off-page SEO techniques that work but these best 5 off-page SEO techniques in 2018 have been improving(and continue to improve) the revenue and ranking of many websites on top search engines.

May 9, 2018 by Incredible Planet Staff

How to Choose a Good SEO Agency for your Online Marketing in Jacksonville FL

Technology

For entrepreneurs, it is sometimes difficult to detect a charlatan trying to extract money, especially when it tells you about a topic you do not know much about.

Take the SEO of your site also called SEO (search engine optimization). While it is accepted that a well-managed SEO campaign is a critical component to your online marketing strategy, many entrepreneurs do not know how to go about it and how to improve their rankings in search engine results. They may therefore have to turn to so-called experts…

The problem is that these people can use outdated techniques to try to improve your positioning or simply promise the moon, without being able to show results. We recommend checking Market Fuel Media – Jacksonville SEO expert.

I can position you in 1st place of search results on Google

Why does this lie endure? Nobody can guarantee a ranking on the search engines. Except maybe Google, but you are not Google, and the person who will work on your SEO either.

Be very skeptical about those who promise you a very fast up positioning in search engine results. Also if the business has listings in credible places like Yelp , Manta , Foursquare etc….Example of Market Fuel Media Yelp.

SEO techniques are always the same; I do not need to know your area of activity

Ideally, the SEO professional you work with must have experience in your field. Not all sectors are equal in the world of SEO. Some, such as business services, are much more competitive to position themselves on the best keywords – others, such as manufacturing, are less competitive and therefore easier to work with.

Duplicate content is no problem

Posting the same content multiple times on different sites does not please Google at all. If your expert tells you the opposite and encourages you to copy and paste, run away!

The more links you have, the better

A few years ago, this was true and worked very well! SEO was based on the reputation of a site, which is determined by the number of inbound links.

These days are over. Although the acquisition of incoming links is still an important part of any SEO strategy, Google has changed the rules and added a decisive parameter: the quality of links. Large amounts of inbound links can now hurt your rankings if these are deemed weak and unnatural – and even lead you to blacklisting Google indexes..

Google has even put in place a tool so that the webmaster can dereference bad links that return to a site.

The more keywords you have, the better

Although the density of keywords on a page was an important criterion for positioning a page in the past, this is no longer true. Google manages to detect “unnatural” repetitions of keywords (same word in all sentences). It is thus necessary to write naturally by using several times the key word and its lexical field on your page.

Do not forget also that beyond your positioning, it is the interest of your content for the user that matters to your customers … And Google knows it very well.

I will submit your site to hundreds of search directories

Directory submission no longer has any impact on your ranking and can even be harmful on a large scale

My techniques are too complicated to explain

You may not be a technical person, but you are perfectly capable of understanding how someone you pay can improve the ranking of your site. In all honesty, it’s not that complicated. Good SEO campaigns are the result of the successful merger of what are called the three pillars of SEO: Content, Links, and Social Media. Each pillar is not in itself complicated; the necessary mechanisms must be put in place and have some expertise to implement them according to best practices.

You do not need to worry about updates to Google’s algorithm

Even if your strategy is based on a production of content in the rules of the art, it is important to keep an eye on the changes made by Google. These changes can impact some Google services that matter in SEO (Maps / Local, etc).

All you need is SEO optimization

Your site’s rankings can improve with your active presence on social media, blogs, and even your offline marketing efforts. Do not put all your eggs in one basket, but make sure that each brick of your marketing strategy is at the service of your SEO.

I will optimize your SEO for a fixed price

SEO is not a one shot strategy; it requires sustained attention. Your competitors are constantly improving their own SEO. If you stop doing it, you will end up behind. Some one-off projects can be good at the beginning, such as initial SEO audits. But these should be treated as the foundation and the starting point for SEO campaigns.

In the end, you need someone who is willing to work with your company for the future and make recommendations to improve and move forward.

Jacksonville SEO – Market Fuel Media Jax

10 South Newnan Street #205 A, Jacksonville, FL 32202

+1 904-385-0729

March 27, 2018 by Incredible Planet Staff

How to Get Permanent Instagram Video Views Now

Business

No doubt that Instagram is the leading social media tool in the world now. More than 500 million active users per month is not a tiny amount. If you have a video about your business, service or product, you may promote it in Instagram. The year 2018 is going to be the year of video marketing. All Marketing Trends is special one in the Instagram Marketing industry. They offer everything what you need to increase the number of views, likes and followers. Besides, they provide 100% money back guarantee if any views drop. So, get Instagram video views now and get your video viral.

Why do I need to get Instagram video views?

In February 2016, Instagram launched the new feature “Instagram Video Views”. At 2018 it is one of the powerful tools that show the world how many people have watched your video. A video on your Instagram profile adds massive value when it has lots of views. More view counts on Instagram video can help you to get more followers and likes. Most of people follow an Instagram page just for the metrics. Besides, more views make the video popular within the platform and on search results.

Having a good view counter is as important as having a good followers count. Ugly but true that the number symbolizes the quality of your video. It is like a review in a sense. Maybe you have some good video but if you don’t have enough views on them, your viewers will most probably skip your content without even properly looking at it. At the same times, when the same viewers will see lots of video on that videos they probably view it.

Get Instagram video views Importance

You might not know that videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales. Recent studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So, better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So, if pictures can boost engagement massively, imagine what moving pictures can do for your business?

By a great video you can get return of investments. You would be excited to know that, 83% of businesses say that video provides good return on investment. Good news is that your videos don’t have to be perfect. It’s the content that matters!

Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

Finally, video marketing is going to be the number one choice for all business in 2018. You can’t underestimate the power of video marketing. If you ignore it surely you are losing some potential customer.

March 22, 2018 by Barry Morgan

5 Steps to Better B2B Marketing

Business

In B2B marketing, the overarching principle is to establish your business as an industry authority or expert because that’s what your clientele demands. With your products and services, your customers want to experience an obvious elevation of their overall performance. They want their requirements accurately met, and the quality of their output for their own clients perfected.

But how do you effectively work all that in a marketing campaign? How do you make sure that your business’s marketing strategy is presented in the standards that will ultimately depict you as a reliable expert? This can be a challenge, especially when your clientele are very knowledgeable and even considered industry specialists as well. How do you step up your B2B marketing game?

There’s an overwhelming number of variables to stay on top in the creation of an advantageous B2B marketing strategy, but the complexity of the task can be better managed through the thoughtful approach provided below.

Step 1 – Do the legwork.

Establish your target client profile (industry, size of enterprise, location, their established market, etc.). Get to know the businesses and the decision-makers you want to cater to, so that you may be able to provide more suitable solutions for them. Run surveys, do background checks, and conduct tests to distinguish optimally effective tactics from mere time-wasters.

Step 2 – Identify the strategies that have proven effective on your target market.

For example, “younger” enterprises generate most of the information they need from social media sites. Meanwhile, older and longer established companies still place tremendous value on traditional marketing such as print and radio ads. List all the strategies applicable to your intended market and determine how you can seamlessly combine them all for a powerful marketing campaign. A bonus: Doing this will also help you be more efficient with your marketing costs.

Step 3 – Create an info-packed and regularly updated website.

A high-performing website is a top marketing touchpoint by B2B consumers. You need to make sure that it focuses on delivering value to users. Articles should be able to answer questions or solve problems clearly. Your content should be straight to the point about what your business can do in terms of products and services.

It should be able to provide help during the most crucial moments. Therefore, having a responsive design is crucial since a continuously-increasing number of online users use compact, handheld, and mobile internet-connecting devices for faster access to websites.

Likewise, the website should be able to provide your business relevant data and analytics about every connection you make so you can improve your campaigns and accomplish your marketing goals.

It’s imperative to ascertain as well that your website contains your business’s value statement and it’s communicated properly through the right choice of words and images.

Step 4 – Take advantage of SEO.

It’s the best way to amp up your marketing game. SEO makes sure that your business’s official online presence is right where people can automatically see it, and see it in a positive light through valuable and high-quality content such as original product images, videos, infographics, and others.

Step 5 – Always include email marketing.

Lead generation is a must in all marketing campaigns, and email marketing accomplishes this task. Though often overshadowed by SEO and social media marketing, it remains to be a big contributor in harnessing web traffic, generating conversions, and identifying truly valuable connections for the business.

Here are the important rules to follow for B2B email marketing:

You can’t accomplish anything with a single email. Multiple emails spread over a longer period of time are more effective for lead nurturing. Make sure the content is well-thought out and event-driven.
Content sells better than a great offer; “more info” trumps “buy now” as CTA.
Send emails to the Decision-Making Unit and customize your message according to the role each member plays.

From my perspective as a business owner in the creative industry, I can affirm that the no-fail principle to B2B marketing success is consistency with efforts in understanding what your target audience wants. It’s through this that you’ll be able to improve and secure your advantage in a fiercely competitive business scene.

March 19, 2018 by Incredible Planet Staff

5 unique ways to market your company in the digital world

Business

You Own A Business. Great! You May Not Have Been Thinking Of This….

Making your online business work is about finding something that everyone is doing and adding a twist to it. You have to create something unique. The best place to look is where few others are. The Digital world continues expanding at rates no one expected. The surprises, the wins and the losses are coming from speculation.

This is the type of speculation that you want to find in a healthy business market where enterprising is free. Consider how much more you have to stand out if your business has finally entered the market and began displaying its brand. Standing out has to do with more than uploading a Website.

Here are roughly five ways to market your business in unusual ways.

You’ll discover that it doesn’t take much to make a huge impact. The obvious opportunities that you’ve been looking for are below.

Social Media Ads:

Few people think about Facebook ads as a way of getting their brand more exposure. There are millions more who’re leveraging social media ads in order to make sales. No one can guarantee a 100 percent sales ratio through ads. What we can ensure is that people will see your ads and click on them.

Asking your consumer to simply sign up and receive free information is easy. You will also benefit if they’re directed to your website. You’ll guarantee views on your platform and eyes who get to see your message. It’s also easy to pitch something should you decide to ultimately sell to them.

Social media allows you to use the most effective mediums in advertising. Ads bring your message to viewers in the most concise way possible. These ads are also guaranteed to get your message in front of the people who matter. It makes sense to invest in this often forgotten option for expanding your marketing voice.

Following Trends:

our marketing as an online business becomes substantially easier once you know how to minimize the workload. This process is called leveraging. The most productive platforms exert very little energy as they remain successful. You can do the same and still keep your forward momentum going.

Minimizing your workload is about knowing the standards of your industry. Understanding the nature, direction and expectations of any market begins by following its trends. Working with the ups and downs of your industry brings you to the exact moments when a trend leads you to a place no one else competes at.

You might have to think like a day-trader to better understand how trends can improve your work. Working against the forming patterns will cause you to expend more energy, make more losses and miss more goals. You gain a great deal of leverage by working where the trend will help your efforts.

Compare Your Offerings:

One of unique ways to market your company is by offering comparison of your product and services with the existing market. This would create an easy direct impact on customers as why they would consider your product. For example automobile giant like Ford created custom images that directly compared an automobile’s features to the attributes of another vehicle. Similar comparisons can swiftly attract customers who have previously chosen another company’s products, and according to multiple surveys, direct comparisons could increase an enterprise’s sales by around 10 percent.

Improving Your Brand Searches:

The difference between your use of the Internet and a marketer’s manipulation of it has to do with a concept in information. We live in an era of inflated information; it’s everywhere you look and what people are discussing. The information you have, provide or uncover is what will make your marketing message better than others.

The best way to remain with a fair grasp of information is to improve your research skills. Look for the searches which customers search and optimize your marketing message.

Asking Around:

Something your competitors are likely not doing is asking around. The popular guru you might be reading doesn’t have the right information for you. You have to reach a person who’s working professionally who’s too busy to write about their success. You then ask them about what you can do to improve your marketing.

You want to ask questions that don’t seem obvious and that don’t require them to achieve your goal entirely. You want to ask questions that allow you to read in between the lines and that allow them to explain. Having yes or no questions will limit the amount you can learn.

That’s the potential amount of improvement you get on your marketing. Your marketing also takes into account the relationships you build. These relationships become a larger network of people you connect with. The more people you know, the stronger you word of mouth becomes.

Think about it; you’ll build your brand overtime and then have the largest network of people in your niche.

March 12, 2018 by Deepasha Kakkar

4 Ways Videos Can Help You Sell More, On A Budget

Business

Being powerful persuasion tools, videos exhibit the potential to shorten sales cycle. With the sales cycle shortened, the touchpoints at which you meet your audience, are reduced and the efforts also minimised. Additionally, the need to rely on salesy techniques goes out of the picture.

Once you have created a video, its ability to sell more is largely dependant on the practices being followed.

Here we have listed 4 such ways in which videos can help you sell more, on a budget:

Incorporate videos in email marketing to attract leads

Video in email can increase CTR by 200-300% and also reduce the “unsubscribe” rate by 75%.

Email marketing, on its own, is a very effective marketing technique; when combined with video marketing, it becomes even more powerful because videos are more likely to engage the viewer quickly as compared to other forms of content.

When it comes to using videos in emails, the options are many. You can use anything from customer testimonials to product description videos.

In terms of ROI, it is important to note that email marketing outperforms all other marketing channels. The average return is $44 for every dollar that is spent.

Additionally, adding a video to your email comes at zero extra cost. You can either embed your video directly or use video link to take the viewer to the website where he can watch the video.

The combination of video and email yields great marketing results.

NotifyFox, for example, used this explainer video in their cold email marketing to achieve an open rate of 40%.

Key Takeaway:

When taking the video route in your email campaigns, be sure to first lay down your objective. For your video to sell more, the embedding option is not the best idea since it doesn’t take user to the website.

Put an explainer video on your landing page to boost conversions

A video placed on the landing page has the potential to increase conversions by as much as 80% which means that they create space for more sales.

Since your website’s landing page is the first element of user experience, it makes sense to use videos to optimise the landing page for better engagement.

By eliminating the dependence on text for brand introduction and bringing a more appealing content format (video) into the picture, you can shorten the sales cycle and thereby trigger more purchases.

The effectiveness of videos on landing pages is largely governed by two things: design aesthetics and video content. In terms of design, the size of video and the thumbnail take a key role. Video content optimisation, on the other hand, depends on a number of things: video quality, audio etc.

Key Takeaway:

Video can sell more when placed directly on the website where user interaction is of utmost significance. So optimise this opportunity by focusing on design details as well as content.

Use live video on social platforms to positively influence the purchase decision

Live videos not only create the space for online sales, they are also effective in boosting offline conversions.

Various businesses are relying more and more on live formats to showcase their product launch, events, conferences; allowing their audience to take part, virtually. This drives sales because it helps create trust through visual demonstrations.

In fact, live videos can be used simply to celebrate the holiday mood or simple monthly themes. Like Dunkin Donuts creates the right mood for Valentine’s in this live video:

Additionally, these live videos inform users about specific business events that they might not be aware of. This is quite beneficial for brands that operate in the B2B sector.

Key Takeaway:

Social video consumption is on the rise. In such a scenario, it is best to make your video strategy social proof to increase sales. Go live, take your audience behind the stage, give them live footage of special events.

Use video calling to solve customer queries

When you create a product/service to address a particular pain point, it makes sense that your customer will have queries. And sometimes these queries may demand more attention than a FAQ space on your site.

Like in a scenario where user gets stuck at a point while navigating your app, video calling be a great way to help your customer find a way. Again, this is extremely useful for B2B sphere; SaaS companies often rely on these techniques to guide their users. And it can be extremely helpful during product trials. Skype can be a good option here.

Key Takeaway:

Video calling improves user experience and helps in building trust which creates a positive purchase effect. Such strategies pave way for great feedback which, in return, creates space for more sales.

Conclusion

Video is one such content format which isn’t restricted to a specific stage of the buyer’s journey. You can use it to attract leads (explainer videos), move them to the evaluation stage (tutorials, how-to’s) and then to create delight (video calling) after the purchase has been made.

Strategies like social video, landing page videos boost purchases without requiring huge investment. Shareable social videos increase your reach, landing page videos reduce the brand introduction time, video calling that addresses user queries creates trust; together, all these things help videos sell more.

December 11, 2017 by Heena Banga

Reach 100 Million New Users with These Proven Social Media Strategies

Business

Wondering how your competitors are using Social Media? Discover how much time marketers spend on social media channels, what social media channels they use for marketing their products and services to get the maximum returns and much more. This article provides detailed information on the various ways small and mid-level organizations and startups can use the social media channels for business advertising.

It’s the best feeling, isn’t it? The thought of monetizing your startup business in just a few days?

You earn substantial subscribers, viewers, which may run into potential revenues and millions of dollars. As most people recognize the power of social media, they want to see more engaging and stimulating branding and advertising efforts from you. Without a doubt, today’s audience is smart and to cater to this intelligent audience, brilliant marketing strategies need to be identified. And social media is the best pick here.

If you dig deep into the latest stats on how much businesses can benefit from social media marketing channels and strategies, you’ll be surprised to know that:

There are around 2.80 billion global social media users in 2017, equaling 37% penetration
Facebook is reaching 2 billion monthly active users
More than 50 million small businesses are now using Facebook Pages to connect with their audience
There is a total of 328 million active users on Twitter
There are 1.5 billion logged-in YouTube monthly active users
Global social media advertising budgets have doubled over the past two years- from $16 billion U.S. in 2014 to $31 billion in 2016
A Cisco study estimated that mobile video traffic will account for 75% of total mobile traffic by 2020
56% of B2C marketers have indicated that Facebook ads have helped them in generating revenue for their business, as per a report by MarketingProfs.

Now that the figures absolutely favor the social media channels becoming the driving force for all businesses in this digital world, it’s time to create a space for your consumers and users to feel special. However, as easy as it may seem to use digital media platforms for marketing and advertising your products and services, it requires a game plan. A right foot forward at the right time is the key to capturing the biggest market out there on Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, SlideShare.

The major reason behind all this is that rather than the advertiser promoting the brand or service, if your family or friend or colleague has shared the content with you, it provides an implied endorsement. And that’s what the social media advertising is all about; thus, it’s winning everywhere.

We have gathered data from the various sources on the internet and from various business interviews of social media experts, business leaders and entrepreneurs who have in real achieved the little and more success through social media marketing. Rather than just expert’s sayings, we’ve focused on real-time successes- includingnew businesses- who have now become brands. Here’s the advice from them.

Influencer Marketing

As social media has around 2.80 billion active users, 70% of them prefer brands that are extensively visible to them whenever they are online from desktop, laptop or their mobile. It’s simple, post illustrative and relating content in the form of blogs, images, videos, infographics, slideshows to share fresh information about your brand or services. One thing that has to be kept in mind while advertising your product on social media channels is that millennials hold brands more accountable on social media. That said, develop campaigns that attract the teenagers and millennials.

L’Oréal Paris signed up five influencers to create its own ‘fashion squad,’ in an attempt to maintain a different relationship with influencers and simultaneously reach out to the large audiences. If you haven’t heard of it yet, Influencer Marketing is like recognizing individuals who can influence the potential buyers. It’s like finding and targeting those people who have been following the brand with no break.

Earlier, brands used celebrity marketing but now they are moving to ‘everyday customers’ who are present on social media and influence a massive audience present on the platforms.

“We have rejigged our investment from traditional media to social media and influencers and we are seeing a positive impact, especially when it comes to make-up,” said Adrien Koskas, L’Oréal Paris’ General Manager for the UK.

Through their influencer marketing campaign, they’ve pushed the common beauty bloggers as selected from across the globe who could share trend advice, write product recommendation, share video content on makeup tips and run their own YouTube channel on using L’Oréal Paris products. The brand had witnessed amazing response as a result of influencer marketing. It had hit 100 million impressions.

It’s just that these advocates need to be genuine. You don’t need to pay them for endorsing your brand because paid influencers are more like advertising banners- that the audience is not interested to believe in. Consumers know it when you’ve used a paid influencer for your marketing initiatives. This is also why we sometimes use free video downloaders from ytmp3 to get the latest YouTube videos for free, as we like how the site works.

Opt for Paid Packages by Advertising Channels

A wonderful example is of teenagers in Macedonia, who during this year’s presidential election in the US, started a fake news channel and popularized it among the US audience via Facebook. They had made a substantial living from Facebook advertising. See what they did:

Goran (not his real name) is one among hundreds of Macedonian teenagers who are working to develop a cottage industry in the small city of Veles that tossed up the fake pro-Trump news after the US election campaign. He began to put sensational stories that were usually plagiarized- where he actually copy-pasted various articles from news or magazines, gave them a catchy headline of his own, paid Facebook to share it with the US (target) audience that was crazy for Trump news.

Once those readers started reading, liking and sharing the news on Facebook, Goran began earning revenues from this advertising trick. Goran shared the details and said he could make about 1800 Euros from this in one month.

Though this fake thing may not sound lawful to some of you (but the peddling of false news on lookalike American news sites is not illegal by law) but if we just focus on the marketing technique, that’s what can really help you.

Go for paid advertising packages of Facebook, LinkedIn, Twitter because that’ll give you the most concentrated audience. Choose engaging and catchy content that will pull readers to your post.

And yes, if your kid had made 20,000 euros a month with this fake news campaign, would it hurt you?

Find the Right Groups to Post

As per Chris Brogan, the Group Function is where the magic begins. Because it’s like building communities and bringing all the people together on one platform, who share similar interests and preferences. Chris Brogan’s tip, “The business value is to help people see where they belong. It’s a big value indeed. And the one that companies can tap into.”

Be it Facebook, LinkedIn, Instagram, Snapchat, YouTube, a group methodology works well everywhere. Companies can definitely highlight their brand and show that they care about their consumers by providing a close-knit community or forum of their loyal and potential customers. They can actually exchange valuable insights with each other and at the same time, gain popularity as a brand name on the most popular social media channels, that too from genuine consumers.

One thing that’s important to note here is that you should always find the right groups to post in. Irrelevant grouping and promotion of your brand lead to no leads. You need to ensure that your post is seen and liked by thousands of people who will be interested- and thus, they will share it with their friends.

Move forward with a more emotional campaign

If you’re from this world, it doesn’t really matter that you live in America, Asia, Dubai or London, the audience out there on social media is emotional and sentimental. They love videos that leave an ‘aww’ expression in the end. Nothing is quite acceptable as an emotion that people share on an everyday basis, with their friends, children, parents, grandparents or neighbors.

Pampers, the world’s famous diapers brand, did nothing but focused on the compelling aspect of caring for a newborn. Realizing that diaper changing is not an appealing activity to the audience, especially on social media where people look for glamorous, attractive and wondrous services, products and news, the company’s marketing team nailed it by pinning down the emotions of a mother/father while they give the best care to their bundle of joy.

As a part of their social media campaign, Pampers created heartwarming videos and posted on all digital channels, with a message that baby-poop is not a headache but is the time to develop and nurture a special bond between the baby and the parents.

Likewise, many X and Y brands and small-sized enterprises have surfaced social media platforms with excellent social media strategies. And they’ve earned positive results and higher returns. Having said that, some of them monetized through social media a lot quicker than others

If you have a marketing story to share with us, please write to us in the comments below. We’d love to hear from you.

Reshape your relationships with your customers using social media marketing. It’s time for you to learn how your favorite brands have taken the toll in social media marketing.

Social Media Marketing has become an essential component of modern-day marketing strategy as it lets the marketers to connect with their users personally and build a more emotional brand identity. Follow my blog with Bloglovin

November 11, 2017 by Incredible Planet Staff

The Battle for Traffic: Organic SEO vs. Social Media Marketing

Business

A reliable and trustworthy SEO company can help your business grow by establishing your digital brand and ensuring that you have the best possible Internet presence.

A lot of companies fail to take advantage of the power of the Internet because their SEO consultants do not have the necessary experience or knowledge to identify new markets and explore new opportunities.

There can be a battle between organic SEO and SMM, don’t worry about this because Michigan SEO Company is there to take you through steps that can help you manage this battle of traffic for your web page. A step-by-step guide on how to increase your traffic in 60 days or less.

SEO and SMM are like tea and sugar you can get one without the other, but, believe me, it isn’t worth it in that SEO cannot be effective without well-executed content duration and that is where social media kicks in, it helps you unlock untapped potential.

Social media signals don’t influence site rankings and on the other hand, SEO is not effective without harnessing social media channels.

These two may be battling but the real thing is that they very closely. When you share content on SMM channels you’re not only getting engagement, but also bringing visitors to your site. This, in turn, helps you boost your site’s visibility. SMM corresponds to SEO and indirectly influences website performance in Google. Through this, it is very clear that SMM impacts SEO hence, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones.

Social media-focused blogs perform much better when it comes to SMM traffic compared to SEO blogs. It sounds reasonable that SMM blogs attract and build relevant communities on social media and then convert them into loyal readers than SEO blogs. This because users interact with content shared on social media channels.

In order for you to earn a sufficient number of visitors from social media sources, you need to keep a close eye on what kind or type of posts not only engage users but also get clicks. And if your goal is to drive traffic, then you need to focus on writing engaging tweets that will make your followers want to click on them. Don’t forget to include a link in your post.

Ideally, if users are actively sharing your content on Twitter, Facebook, and other social media platforms, then it should bring users to your site.

Despite the fact that SMM communities usually have more subscribers than SEO communities, it’s even harder for SMM communities to get clicks. This is because one click occurs for every 80 interactions on social media. Hence, the problem lies not in the small number of subscribers, but in the small number of active, relevant followers. Relevant users are those who are interested in your content and will click on your links and share them. So you need to your audience by following them back as a strategy to get more traffic.

If encounter or find out that content works so well for SMM blogs, then it should generate a good number of links.

Social media actually helps you to get your content was seen, which in turn can substantially increase your number of brand mentions on the Web. The better you promote your content across SMM channels, the more referring domains you will receive.

It’s quite logical to assume that blogs focused on search marketing should be getting significantly more organic traffic compared to blogs that write about SMM. Accordingly, SMM blogs should be receiving the majority of their visitors from social media channels, since social media marketing is their area of expertise.

The high levels of engagement SMM blogs receive from social media allow them to get more backlinks and referral traffic, which, in turn, helps them rank higher organically.

Enough with the battle of traffic, here are the steps Trustworthy SEO Company is telling to follow in this case.

You may choose SEO firm to help you and lead you through the way of getting traffic but they have failed.

Choosing a reliable SEO firm is not only important for progress but it is also necessary in order to avoid losing your traffic potential due to bad SEO practices.

Decide why you need to hire an SEO Company. Before the actual selection of which SEO firm you will trust, it is important to decide and have clear in your mind, the reasons you need to hire an SEO firm in the first place.

In this case and from my own perspective I would encourage you to hire an SEO or digital marketing firm when you have a website but you are not getting any traffic or when you’re getting traffic but not customers.

Think of where to find a good SEO firm. Ask your friends if they know trusted companies or you can actually click on the advertisements.

Getaways on how to assess the reliability of an SEO company

Regardless of how you will find the company to hire, it is always advisable to do a bit of assessment before making your final decision.

Don’t trust anyone that is promising first page rankings (either in Google or other search engines).

If you see something like ‘We can get you to the top of Google Search’, in simple words it means that they don’t know what they are doing.

Ensure you have even a slight knowledge of a subject it makes it easier to do negotiations or even challenge a method proposed by your SEO.

The competition is huge and search engines need time to process the data they capture from websites.

It is, therefore, more appropriate to hire an SEO for a number of months rather than a couple of months without any return.

The duration of their work is something that you need to discuss with them and agree before signing any contract.

Note that a true SEO consultant has nothing to do with link building, his or her main job and focus is to ensure that a website is secure, fast, user-friendly and with good ranking positions on all major search engines achieved by creating quality content and having the page optimized for onsite best practices.

It’s all in the results

One of the most interesting things about the internet is that everything is measurable.

There are metrics and reports that can help you measure and monitor the activity of your website in terms of incoming visits; time users spend on site, pages they visit and much more.

Ensure that you have the best possible Internet presence and that you are taking advantage of all digital channels no matter how small or big your business is.

If this is something you cannot do yourself because you don’t have the time or knowledge then it is more preferable to hire a professional, reliable and trustworthy SEO firm to do it for you.

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