Tag: optimization

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by Incredible Planet Staff

Best 5 Off-Page SEO Techniques in 2018


Technology

Search Engine Optimization (SEO) is vital if you want your website pages to rank high on search engines. And while on-page SEO focuses on the actual things on your site like Meta tags, keyword density, and image optimization among others, off-page SEO centers on building your brand presence through external sources. In this post, we’ll discuss the best 5 off-page SEO techniques in 2018, and how you can use them to improve your presence and revenue on the internet.

How do Off-Page SEO Techniques Work?

The heart of off-page SEO is the generation of backlinks through other sites and blogs that refer their users to an article on your website. In this case, other domains supply the links, and these links must be high-quality and distributed across different pages if Google will rank you high.

To achieve off-page SEO, you need to work on getting backlinks consistently, as it is unrealistic to see the results in a single day or in few days. Let’s get down to discussing five best off-page SEO techniques in 2018 that are reliable for great and lasting results.

1.     Guest Posting

When you write on guest posting sites, you get 100% guarantee that you’re building your off-page SEO the best way. This number one technique is famous in the SEO world as the most natural way to get backlinks to your web pages.

It involves getting in touch with websites who have “write for us” options, and when they confirm you, you write content for their website. It requires effort, but Google loves it and it pays off well.

2.     Infographics

In 2018, infographics is one of the leading techniques for ranking your site. You only have to find websites that have written content related to your infographics. When you sell these to them, they’ll in exchange give you a backlink.

Such website webmasters include Reddit and InfographicLove.

3.     Social Media Signals

If you follow the trends in internet and technology, you’ll know that social media is equivalent to SEO. The more social shares you have, the better your off-page SEO. Twitter, Google, Facebook, and LinkedIn are major platforms that enjoy billions of search queries on a monthly basis.

You’ll connect with your target audience better through discussions, tweets, and likes if you find them at the right place – social media. This will, in turn, influence your off-page SEO.

4.     Quora Responses

Remember Neil Patel? Yes! He’s an SEO legend that answers questions on Quora, and in turn, increases his website visibility. Quora is the number one place to find answers to all types of questions; hence, where else would you rather be if not there?

You only have to create a profile, select the topics that relate to your website, and write answers. The best answers get noticed by Google and traffic gets started. The intention is to build your business; so, be willing to learn how to grow your business from other people who spend time there as well.

5.     YouTube Videos

Next to Google, YouTube is the secondtop search engine. By making YouTube videos, many people make a lot of money and attract and keep their audience.

Start by getting an idea of the trend in your field. Put your creativity together and come up with unique and quality videos that will earn you subscribers. While you utilize this off-page SEO technique in 2018, don’t forget to also give attention to other channels.

In all, there are other off-page SEO techniques that work but these best 5 off-page SEO techniques in 2018 have been improving(and continue to improve) the revenue and ranking of many websites on top search engines.


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seo 2426046
by Incredible Planet Staff

Crashcourse in Search Engine Optimization


Business

SEO – also known as search engine optimization, is a form of marketing that has continued to grow in terms of market share and value in the recent years. SEO is all about optimizing a website to rank highly in the search results displayed by search engines like Google and Bing. The actual marketing services involved can take place both internally on the website, as well as externally via other websites linking back to the site in questions, also known as backlinks.

In this article, we will review some of the things that you should be aware of when you start optimizing your website.

Content Optimization

Content optimization, also called onpage SEO, is all the work you can perform on the site itself. It consists in text and keyword optimization of content, and focusing on readability and quality.

When you write your content, there are a number of things to be aware of. In the old days, it was about stuffing the texts with enough keywords on as many pages as possible that did the trick. However, Google and other engines has since then moved on to more sophisticated ranking schemes, and today it is important to focus on quality above all else.

Therefore, today, when you optimize your site, you should think about writing directly to the user. What do your users need to know to be able to take next steps in the process of buying, downloading, or anything else? Once you have written a good and useful text with the reader in focus, you can subsequently work on optimizing the text for engines. However, you should be careful here. You can take great advantage from what you call keyword density, which also means keyword density. That’s how many % a keyword constitutes of a page. Here it is a good idea and best practice to stay between 2 and 5%.

When we talk to content optimization, you should use your keyword in the H1 headline, page title, and possibly in some of your subtitles, if that makes sense.

User behavior

Reading users’ behavior on a website is something that Google is getting better and better at. What Google is looking at here is, among other things, the rate of rejection, the time spent on the page, the number of pages per visit, and the user engagement.

These are excellent numbers to assess whether a user has found the content of your website relevant to the given search. Therefore, this is something that you should work actively with when you want to search engine optimize your website as it is something Google weighs more and more. If you’re thinking of writing to your visitors instead of Google, you’ve already come a long way.

Link Building

Linkbuilding is one of the largest single items in SEO, and it is also typical here how many companies are having difficulty allocating enough resources for this crucial part. A link serves as a recommendation from another website, and the more links a website has, the better chances for a good search engine ranking placement it gets. Quantity alone is not enough however, and one strong link can be worth several thousand weak ones, so tread carefully. Obtaining links requires work and, not least, good relationships. Here are a few great suggestions for link sources:

  • Website owners
  • Online magazines
  • Friends and family
  • Bloggers
  • Press releases
  • Forums
  • Social Media
by Kimberly Maceda

How to Tweak Your Email Newsletter Design to Boost Click Rates


Business

No matter how compelling your messages are, a poor email newsletter design can sabotage your strategy.

The fact that email has a median ROI of 122% (which is over four times higher than social media, direct mail, and paid search), you can’t just ignore design. Only bulk SMS has better open rates, but that is not the topic for today.

An excellent newsletter design leads the eyes of customers to your desired path. It must provide focus on the elements that you want to emphasize like your CTA button. This helps increase the chances of them performing your goal action.

From time to time, visit your email newsletter design to assess if there are things you need to adjust for better results. When you do, be sure to keep these tips in mind.

  • Use email newsletter templates with a focused layout

There’s a perfect email newsletter template for every type of email. Using one template for all your emails is not just lazy, but it will make your emails boring.

When choosing your email newsletter template in your marketing automation software, make sure that the layout gives focus on your content. For instance, a single column newsletter layout is advisable for emails that encourage one action only. For promotional emails containing multiple products, you might want to use a multi-column layout to present your offers in an organized manner.

  • Use contrasting colors for emphasis

Color increases brand recognition by 80% and can influence the customer behavior. So, use it strategically.

For instance, red increases heart rate so using it for your CTA button creates a sense of urgency. Blue suggests security and trust while green is friendly to the eyes as it is relaxing.

Contrasting colors are also effective in highlighting the important elements in your email newsletter like your CTA button. This way, customers can immediately notice what you want them to see.

  • Reduce elements with concise content

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Less is more, and this applies to both your design and copy. Too much design elements mean more noise, which can confuse customers. Meanwhile, trying to communicate to many messages can lead to a text-heavy email. Using a single CTA in emails can increase clicks by 371% and sales 1617%.

The more you populate your email newsletter, the harder it is to guide your customers. You only need a few things in there: a concise copy, an attractive image, a catchy and clickable CTA button, social media buttons, and a pleasing color scheme.

  • Place a visible CTA button

Aside from color, the placement of your CTA button is crucial. Because people read content from left to right, it is highly recommended that a CTA button is placed on the right. This enables customers to consume your messages first before they see your CTA. Placing your CTA on the left would require customers to move their eyes back to the left to perform your desired action, which is an additional effort to them.

  • A/B test your newsletter design

The best way to determine which email newsletter design works and which to forget is through A/B Split Email or A/B Testing. Here, you create two identical emails with slight differences (usually one element like CTA button design, layout, or color scheme). Both email versions must be sent to a significant portion of your recipients to ensure conclusive results.

Your marketing automation software will then analyze the data to send the better performing email to the rest of the contacts on your list.

  • Optimize for mobile

About 68% of email opens were done on a mobile device. If you are not optimizing your email newsletter design for mobile, you are making a big mistake.

Write short subject lines with up to 25 to 30 characters, so that mobile recipients can read your complete message. Since the mobile screen is smaller compared to desktop, be sure that your content is concise. Always test your email on mobile before blasting it to customers so you could correct mistakes if you find any.

You don’t need to be a graphic artist to boost your click rates with the right email newsletter design. A lot of marketing automation software today offer newsletter templates that even email marketers with no background in design can use without hassles. Be sure to choose the one that can provide a list of options to help you experiment, explore and switch templates.