In the early years of search engine marketing, a small optimization of the page was enough to ensure a higher position in the search results. However, as competition intensified, the strategies became more and more complex, and the emphasis was on creating links through the marketing of newspaper articles and catalogues. However, Panda’s recent update has led to the reorientation of SEO on websites. For those who do not know the SEO factors on the site, here’s a list of things to consider brought to you by our Sydney SEO agency:

Unique titles

It is obvious that the title tags must be specific to keywords, but you should not overdo it. Title tags must be unique, descriptive and keyword-targeted. Filling keywords with meaningless sentences would only have a negative impact. Do not abuse the main keyword just because you are trying to promote it. Repeating the same keyword does not make sense. Also, try using the keyword to start the title.

Focus on the content of your website

Panda’s update focused on checking online content. The right content based on keywords is naturally placed in a good position. But do not repeat these keywords too often. If you want Google Bot to understand the context of your site, use special texts. For example, bold text is more important than unassigned keywords. Similarly, when titles are included in titles, search engines cannot recognize their meaning. But like everything else, do not overdo it.

Write unique Meta descriptions

Although search engines such as Google, Yahoo and Bing do not use meta-descriptions to rank the site, they definitely use it as a text to display snippets of search results. Therefore, there is no point in overloading and overloading keywords. However, meaningful and unique descriptions can guarantee that the user clicks on your link.

Improve your navigation structure

A well-constructed website is designed not only for users but also helps index websites in search engines. Not all sites should be interlinked, but a good internal link structure is certainly useful. And if you’re a blogger, links to your previous posts make sense. It’s definitely worth sending a sitemap to Google Webmaster Tools. The footer should also contain links to relevant and keyword-based content.

Keyword stuffing

The deliberate integration of selected keywords into the content of your website is, of course, an unethical SEO tactic. But it’s possible that you enter too many keywords into your site. Fortunately, processes like keyword density control are available and can be run on your website to ensure that keywords are not being abused. The general principle of preventing site spamming is creating natural and organic content that naturally contains keywords.

High Flash content without HTML alternatives

While the use of Flash has become popular due to aesthetic advantages, it has become a common mistake, not only because it is excited about this function, but also to forget about software limitations.

Flash is a very demanding program and therefore highlights the limitations of some browsers and computers. As well as

These are just some of the factors to consider when optimizing your site. In addition to these elements, there are many other factors, such as Alt Image tags, width and height attributes, etc., which are important for page references. The goal should be a clear explanation of the search engine robots, the purpose of your site

When you’re encoding a video or converting its format you’ll normally find that you’re presented with a range of options that you can choose from. If you aren’t entirely familiar with video encoding that can be daunting, and most people often make several mistakes as a result.

Knowing some of the more common mistakes that people make when encoding or converting video formats should help you to avoid them:

  • Not using the ‘right’ format

As you’re probably aware there is no one-size-fits-all format that is right for every video. Instead the ‘right’ format will depend on how you want to use your video, and should take into account compatibility and compression.

Generally you should try to find a compatible format that provides good compression rates so the file size is as small as possible. However if you’re uploading your video to a specific platform you’ll want to follow its recommended format and settings instead.

  • Encoding with higher quality settings than the original video

When you encode and convert your video you can technically increase its resolution, framerate, and bitrate – but you should never do that. As tempting as it may be to increase these settings and ‘improve’ the quality of your video, it simply won’t work.

Suffice to say the quality of the video that you encode or convert can never exceed the original. Because of that all you’ll do if you use higher settings is to ‘stretch’ the original and make its file size larger without increasing its quality.

In some cases the quality may end up worse than the original if you try to do this.

  • Altering the frame rate

Unless you’re absolutely sure what you’re doing, you should never alter the frame rate of the video. Adjusting the frame rate and attempting to increase or decrease it can lead to a lot of issues that will affect the quality (or duration) of your video.

Typically people try to alter the frame rate either in an attempt to make the video smoother by increasing it, or to reduce its file size by decreasing it. Neither option will work that well, and for the latter you’d be far better off decreasing the bitrate instead.

As you’re aware of these mistakes, you shouldn’t have any issue avoiding them in the future when you encode or convert video formats. Needless to say it would help if you have a converter that makes it easy to adjust the encoding settings, and you could try Movavi Video Converter for example if you want to convert MP4 to WMV, AVI, MOV, MKV, or any other formats.

All said and done you don’t really need an in-depth knowledge of encoding settings to avoid the mistakes listed above. In fact you just need to focus on the basics and find the right format to use while making sure that you don’t adjust the settings in a way that will adversely affect the quality of the video once it has been encoded.