Working in real estate has a variety of hurdles that you need to overcome. For example, you need to build up a reputation and raise brand awareness if you want people to hire you. This can be difficult to do as you face competition, so you should look into these seven awesome marketing tools for realtors.

Facebook

Facebook stands out as a popular social media platform that millions of people use. People will spend hours scrolling through their feeds to find new information that will interest them. People will also use Facebook to follow the pages of groups, people and companies that they care about.

You can create a Facebook page for yourself or your real estate business and use it to advertise, communicate and interact with people in your area. Doing so will allow you to leave a positive impression on those people while also giving you the chance to show off your clients’ homes on your Facebook page.

Twitter

While Twitter won’t allow you to make long posts, it’s a great place to quickly update people on information or your business. For example, you could post an image of one of the houses for sell and include some hashtags to help it gain traffic. This way, people scrolling through Twitter or searching for those hashtags come across your tweets.

Keep in mind that Twitter doesn’t allow you to make posts with lots of words: you have a character limit to keep in mind. However, people love to use it as a way easily come across different pieces of information while they re-tweet anything they find interesting. This way, if you use Twitter, you can have more people find out about you business.

Zillow Premier Agent App

Zillow Premier Agent is an excellent website that gives you access to various real estate tools to help you with contacting clients while you look for leads. There’s an app version that you can download on your phone to have easy access to those tools even when you’re away from your home computer.

For example, the app will let you know when people are looking for homes on the market. You can get in contact with them and work closely with them to close the sale and make some money. This app can provide many tools that will help realtors, so you should definitely download it and create an account.

Instagram

Instagram is another popular social media platform, except this one sticks to pictures and videos. Some people don’t like to deal with words, so they will go on Instagram to look at different images and watch videos. You can make your own account and share videos or images of your houses on the market to get more people interested in those homes.

You can also send direct messages to people on the app. This means that you can contact people that comment or like photos to see if they would be interested in purchasing those homes. This makes it a great tool to show off your homes for sale as you find potential buyers in the area.

Boom Town

BoomTown is another site focused specifically on real estate marketing. If focuses on helping you to find leads, building relationships with your customers, and many other features. You can also use any of your devices to access BoomTown, so this gives you the flexibility to use the most convenient device at the time.

Keep in mind that BoomTown will help you through the entire marketing process until you close your deals. You can choose from a variety of packages on their website and pick the one that your business needs. This way, you can get help as a new real estate agent just starting your career, as a large business or anyone in-between.

YouTube

Some realtors will overlook YouTube, but it’s the most popular video hosting site on the internet. If you create your own YouTube account, then you can post videos that involve your real estate business. This includes making videos that introduce people to your business and anything else that you think will interest your customers.

On top of this, YouTube will allow you to post as many videos as you want, so you can keep posting and use it as a place to show off your homes for sale. For example, you could create virtual tours, post them on YouTube and then share them on other social media sites. This way, people can look at your homes without visiting them.

Wise Pelican

Wise Pelican.com is a business that allows you to use direct mail marketing. It’s a business that offers direct mail for realtors so you can send postcards out and inform people about a new home for sale. This way, you can advertise to lots of people and send out postcards for 70 cents each.

Direct mail for realtors may not sound appealing at first, but it’s a great way to inform people in the local area about your homes for sale. They may not need a home, but many of them will know people currently looking for a place to move into. So if you send out direct mail, you can encourage people to share your business through word of mouth.

Conclusion

If you plan to make your business stand out among other realtors, then you need to properly market yourself so that people will want to work with you. If you use the marketing tools mentioned in this article, then you will be able to interact with potential customers and clients. Doing so will allow you to gain more connections and boost your brand recognition.

January 23, 2019 by James Adam

5 Eco-Friendly Marketing Strategies That Work

Business

Marketing a product, service, or brand is a time-consuming process. It requires resources and cost alike. To carry out a successful marketing campaign, marketers go to any extent. This way, you may receive the desired outcome.

However, these practices are not always environmentally friendly. In recent years, people become more aware of global warming. This factor has encouraged marketers to switch to green or eco-friendly marketing options.

Not only they work well for a campaign but they draw plenty of attention to it as well. So, to make the most of your marketing activity, you can consider Custom Earth Promos.

Let’s take a look five fantastic eco-friendly marketing practices.

Go For Fuel Efficient Transport

You may need vehicles to deliver products or services to the customers. In most cases, brands use different transport for promotional purposes. If using a vehicle is necessary for the campaign, you should but go for the fuel-efficient ones.

Not only this step will make your brand famous but it will create a lasting impact as well. Take note that people love brands or organizations that consider the environment and take precautions in the context.

Therefore, using fuel-efficient transport will show your concerns about air and environment as they are known to reduce carbon emission.

Opt for Local Vendors

Many practices or manufacturing processes lead to carbon emission. Not to mention, this carbon is destroying the environment for a long time now. So, when planning a marketing campaign, you need to opt for local vendors.

This way, you can play your part to decrease carbon emission and pollution. For example, if you are running a food brand, you can use products like vegetables, cheese, grains, or fruits from local farmers. This is the best to produce high-quality and nutritious edible goods.

On the other hand, consumers will not only applaud your efforts in protecting the environment but they will prefer to eat food made of fresh ingredients over processed food.

Go Digital

To make your campaign viral, you need to advertise it. For advertisement, you can avoid print stuff completely. This means using digital media to make your product or service viral. Nowadays, everyone uses social networking websites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest etc.

So, it is the best time to use it for the right purpose. All you need to do is to create profiles on each medium and begin targeting your audience. This step is ideal to reduce the use of paper and ink that pose a threat to the environment.

Use Green Logos

To create an impression, you can consider green logos. This happens when your brand takes part in green practices. You can use these green logos in your marketing campaign to let people know that care about the air and environment. Moreover, imprint these logos along with messages on the website, company vehicle, business cards, or even on email signatures.

Viral your Message

It is crucial to reveal what you do. When you decide to go for eco-friendly marketing, you need to keep each step according to it. This means, from manufacturing a product to selling it, you are supposed to keep each process environmentally friendly.

Once you accomplish this task, you need to showcase it to people to viral your message. Brands who think to make environment green are always favored by consumers. If you become part of a bandwagon, you are likely to market your product to the masses.

Final Verdict

There are several eco-friendly strategies that you can implement when running a marketing campaign. From contacting local vendors to using social media, you can opt for basic but essential steps that may benefit your brand and environment in the longer run. So, go for it and make a difference.

November 25, 2018 by James Adam

The Role of Print Marketing in a Digital World

Technology

The world has become smaller and closely more knitted than ever thanks to the upcoming of new technologies almost every day. Innovations are being made regularly to improve the way businesses are managed and customers are lured.

The development of mobile devices, CRM systems, big data, and cloud computing have also played a key role in making our world more digital. The result, the print is not dead, it’s going digital. If you are curious to know the role of print marketing in a digital world then have a look below to know how this role is expanding day by day.

Direct Mail is Still Quite Popular

Believe it or not, opting for methods like printing and sending it via targeted direct mail is still a good business promotion idea because nearly 80 percent of customers agree that they will act on direct mail as compared to 45 percent who said that they will deal with email straightaway.

Printing is Done in Every Department

It is a fact that printing is done for every department’s needs in a company be it HR or sales. But most companies don’t set a specific budget for printing as the printing costs are included in the department’s budget only. When asked directly many business owners fail to come up with a number of amount that is spent on printing every month or year.

On-Demand Printing is on the Rise

Thanks to the recent developments in technology, it has become very easy to access on-demand printing services by a company. Just in time deliveries are also on a rise and many companies prefer to opt for such services if it is planning a sales event in just a few days. On-demand printing and just in time deliveries have helped organizations save time and get quality results instantly.

The Role of Cloud Technology

The acceptance and popularity of cloud technology have enabled businesses, especially global firms to print locally with ease. There are many cloud-based platforms that allow a global business to connect with different print houses spread across the world and ensure that each of the printing firms the exact same design and style. Printing locally where various branches of an organization are located has also helped companies save time and costs.

In the past, the global firms had to go through a lot of pain and trouble to ensure that physical marketing materials distributed in various countries were exactly the same but with technology, the same design can be shared with different printing companies to ensure that there is no difference in printing design of a subsidiary located in Canada and the other one located in Africa.

Conclusion

In essence, it can be said that digital developments are not only making printing easier, they are also increasing printing efficiency and accuracy more than ever before. Technological advancements have also been beneficial for printing firms because printing has become more transparent, quick and flawless with time.

What’s even more exciting is that print marketing in the digital world has become more innovative than ever and the government is even promoting creativity and innovation in a digital economy. With this boost, every company will consider including a smart print marketing strategy in its business plans soon enough.

November 16, 2018 by James Adam

Instagram Stories Ultimate Marketing Guide: Tips & Tactics

Lifestyle

It is an undeniable fact that people prefer visual content over the written one and this is the one main reason that justifies why social media marketing is effective. You’ll see all the marketers out there trying hard to work on their visual marketing skills instead of the written and this is something that actually helps them with their ongoing marketing campaigns.

Now, on the other hand, we all know the fact that Instagram is just like any other social media site but still it stands out among all the other sites and that’s only because this platform is the most visual one. On instagram, your visuals are what matter the most, the pictures you put and the stories you upload count a lot. Yes, there is definitely some space for the text but then again, the main focus of the audience and the marketer, both, is on the pictures and videos uploaded on this platform.

Another reason why we think of Instagram to be better is because it’s easier to build your presence here. Yes, you read it right, unlike Facebook and other platforms, this one is comparatively easier and here you can gain real likes and followers easily. You just need to work on your photography skills, your graphic designing skills and then comes the skill of using the right hashtags and honestly, this is it, you fulfil all these criterias and spoof, you are famous.

Instagram Stories & Everything You Need To Know About Them

When the Instagram stories feature came along, people thought that this will be nothing but just another Snapchat rip off and people actually didn’t like or use it much in the beginning but with the passage of time, this feature actually got famous on a whole another level and people started using it for their marketing campaigns using different tactics. Now, it’s that time when we actually know that yes, using the story feature of Instagram is actually very useful and when used in marketing, it actually pays off.

Now, if you are someone who wants to excel in using his Instagram stories to gain followers and likes then here we have compiled a few tips for you that will actually help you improve your stories because to us, there is always a room for betterment.

– Using GEO location

Using geo location will always benefit you no matter what you say because let’s face it, you cannot market your brand to each and every audience of the world and you can never cover the whole globe at once so it’s always a wiser thing to do, to actually pick up a target audience and then focus on them. Now, you can do marketing using geolocation tags. All you have to do in order to find geo location tags is to explore and see the ones that are already being used and in case, there you don’t find what you need then don’t worry and create a location tag of your own using Facebook. Secondly you can use the geo sticker on your stories and that’s pretty simple, just turn on your location access on your phone and then simply go to the sticker section, there you will have your location name in the form of a sticker and that’s exactly what you need to pick.

– Using Instagram Story Highlights

Instagram stories allow you to post ephemeral content that disappears after 24 hours which means that whatever story you put, it won’t be available to your fans after 24 hours. But what if we tell you that you can actually make your story stay on your profile for as long as you want? Yes, you read it right, if you actually think that some of your stories are worth watching again and again and keeping for a longer time than at least 24 hours then you can opt for highlighting those stories and they all will ultimately stay there until you want to remove them.

This is a great marketing strategy, you can highlight your customer reviews, you can highlight some event that you covered or you can highlight a story in which someone famous gave you a shoutout, all these tactics can help people gain more trust in you and it can build your credibility.

These are just a few tips that can help you improve your Instagram stories. So, now without wasting any more time just make sure that you are using these tips and you are striving for excellence when it comes to your stories.

November 15, 2018 by James Adam

Benefits of Using Social Media Influencers in Your Marketing Strategy

Business

If you are among the any that have spent considerable time on social media, chances are high you have heard of ‘influencers’. The average person will spend a maximum of two hours every day on social media, with specific demographics spending almost all day on their phones.

Because of this, social media influencers have become a big thing, and you cannot afford to ignore them anyway. They have the levels of fame that any celebrity would get, making them a useful way for brands to market their products and services. This has also made them an easy and affordable method of advertising, since traditional media rates tend to be very expensive.

In the marketing world of today, almost all businesses from all categories are using these influencers to promote their brands. In fact, statistics show that 92 percent of businesses have found this method to be effective. Read on to find out these benefits if you are considering hiring an influencer.

It is never annoying to the target audience

This is probably the biggest advantage of doing social media marketing, because it is not as annoying or pushy as a traditional promotional campaign. The approach it takes is vastly different from the traditional marketing strategy.

There is no denying that advertising is a major activity for marketers, and millions of dollars are invested into marketing budgets. The bad news is many customers are frustrated with seeing these advertisements so many times in a day, and it begins to irritate them.

A study done by the IAB (Interactive Advertising Bureau) found that more than 60 percent of consumers use ad blockers today when surfing the internet. The main reason for this, according to many of the respondents, was that ads were making it hard for them to navigate sites easily and quickly, and for mobile users, it made their browsing slow down.

This should alert you there is something wrong with using this approach in trying to reach an audience that is not willing to listen. The good news is that they are open to purchasing from brands that work closely with social media influencers.

Because they have willingly decided to follow them, they are more open to seeing them post content – which means the influencer is not perceived as being pushy to their followers. In addition, the influencer already knows people are attracted to them because of their aesthetically pleasing content, so they will promote your product or brand in an aesthetic and interesting way.

People tend to see social media as more credible

The most successful influencers always spend a considerable amount of time engaging their followers and winning their loyalty, and this does not happen quickly. Building a loyal and highly engaged audience takes time, and rarely involves using services that help you get every day more Instagram auto followers or services that provide insta likes free – it involves a slow buildup of the audience.

When these followers are highly engaged, they develop a strong and long-lasting relationships with the influencer. This makes them believe the person they follow, at least easily. That also makes it easier to trust their recommendations and their advice on issues.

Trust is generally a difficult thing to obtain, and requires a long amount of time to develop. You do not need to go the long, hard way though – influencers provide you with a ready audience that is willing to listen and engage with you.

For instance, a study that was conducted by Twitter revealed that consumers relied more often on influencers to make decisions, just as much as their friends. In fact, the same study confirmed that 40 percent of customers ended up making a purchase, thanks to tweets they saw from an influencer or a person who follows the same influencer.

Other social media platforms follow the same rule, such as YouTube and Instagram. Working with influencers and allowing them to review your products makes it easy for their followers to try out your products. You simply need to work with the right influencer who can understand your brand and its products.

It allows you to do your marketing to a certain niche

It is important that a brand seeks to reach new audiences all the time, as this helps them raise awareness about their brand to more people. However, it is important you know who you are selling to before you start your marketing efforts.

It is better to target a smaller, niche audience that is likely to be extremely interested in what you have to offer, rather than a very large audience that will likely not buy from you. The chances of you making higher sales is when you are targeting a specific audience. The good news is that influencers are always experts within their own niche, and even ask them to share their own demographics with you.

It helps to boost SEO

Today, when you want to gain a handle on some visibility, you need to boost your SEO. The bad news is that getting good ranks is not easy to achieve, because domain authority is a very important factor in determine how credible you are.

However, working with an influencer can boost SEO, because they are able to post backlinks to your business website that are of high quality, therefore playing a role in boosting your website traffic and SEO.

It gives the users value

The main reason people follow influencers is because of their high value, and the fact that they are masters of their respective fields. Not just browsing.

For instance, an art blogger will regularly share tips on art techniques and bond with their followers through creating artwork. A fitness expert will share their own tips on healthy living, as well as aspects like diets.

When you can tap into this value, you can gain more customers while giving them value as well. This will improve trust and loyalty from the customers.

Final thoughts

Working with social media influencers proves to be a wise decision, as long as you choose the right person to promote your brand. It also happens to be more effective and cheaper than traditional advertising, which helps your business in the long term.

June 7, 2018 by Incredible Planet Staff

5 Reasons To Use SMS Marketing

Business

The choices for marketers in the digital age are numerable. But how many are actually effective and deliver a ROI?

Digital marketing may give small businesses the potential to grow, but unless you can reach your customers and influence their purchasing decisions, the time, money and effort spent on your marketing strategy is all in vein.

SMS marketing has a way of cutting through the noise.

Positive open rates

Multiple surveys report the open rates of SMS marketing messages boast the highest open rates of any marketing strategy. Results range from 90-98% the bulk of which are read within the first 3-seconds of receipt.

Not only does SMS have the highest open rates, the conversion rates are impressive too. Statistics compiled by Adobe show 32% of recipients respond to offers sent by SMS and mobile coupons sent by text are redeemed 10 times more than traditional coupons.

Personal touch

Brand marketing is evolving, and as relationships between brands and consumers become more distrusting, facilitating a two-way conversation becomes increasingly important. SMS does not have to be used for sending ads, but can also be utilised to encourage conversational responses.

In order to foster long-term loyalty, brands have to find solutions that enable you to effectively nurture customers and provide a service that makes your customers feel like a person rather than a statistic. SMS is highly versatile and one of the best marketing tools that deliver personalisation in a meaningful way.

Consumers are open to text messaging

One of the biggest research project on mobile messaging, performed by Twilio, surveyed more than 6000 mobile owners across Europe, Asia and North America. The results revealed that 9 out of 10 consumers prefer to use SMS to communicate with the brands.

Whilst customers are open to receiving text messengers, marketers should be respectful towards your audience. When somebody has been kind enough to provide you with their personal contact details, it is not polite, nor a good marketing strategy to send too many offers or messages that are not irrelevant.

Easy to install and use

Technology is served to us with the promise it will make our lives easier and increase productivity, profits and a merry-go-round of other potential benefits. This is true, although many of these technologies require time and patience to learn how to use them effectively.

SMS platforms integrate into your existing CMS system where you can use tools you are already familiar with. The user-interface is minimal and intuitive so it is easy to create and send messages, then monitor and measure performance both in real-time and over scheduled periods.

Supports overall marketing strategy

Digital marketing promises huge potential for enterprises, but for small businesses on a small budget, online visibility can take a while to achieve. SMS marketing is more direct and provides you with a platform that enables you to reach your audience every time.

As mentioned above, SMS messaging should be relevant and does not always have to include an ad or offer. Modern consumers want information and because you can insert links, videos and images, you can drive traffic and create a unique user-experience.

If you haven’t tried SMS marketing yet, you could be missing out on opportunities to communicate with your audience and build a loyal customer base. Whilst your rivals are distracted with digital marketing strategies that take time to nurture, why not get ahead of the game and go mobile.

May 7, 2018 by Incredible Planet Staff

Top Practices for Your Local SEO Strategy

Technology

SEO, or search engine optimization, is the process of making your website perform better in the search engine results page. If you have a website with no traffic, it’s likely that your competitors are taking advantage of your absence on the serps.

With mobile phones, people are always looking online for goods and services. Make sure your website is hosted on a content management system that supports mobile indexing. You could be missing out on hundreds of potential visitors and clients by not having a mobile friendly website.

There are many free platforms to claim your brand on, Google My Business, Facebook, Twitter, and Youtube are a great start. You want to make sure you’re on every platform that you think your customers might hang out on. If you’re service is targeting businesses, you may want to claim a profile on LinkedIn as well. These links are a great starting foundation for your SEO campaign.

According to this local SEO infographic from NYC Serp, only 44% of businesses have claimed a GMB listing. Make sure to include a list of all of your locations and services you provide.

Competition in the SEO space can be tough, especially in a larger market such as New York. If you’re dealing in a highly competitive niche, you might want to target low volume keywords to start generating some relevant traffic.

Most people prefer to click on organic listing when compared to paid results. You can also invest in both of these services to make sure your brand appears for numerous relevant keywords.

One of the biggest ways to start getting new clients is through referrals. Customers love to talk about how services have benefitted their brand. If you go out of your way to treat a customer right, they’ll be talking about it to their friends for years to come. This is a great way to generate referral clients and reviews.

Five star reviews can also help your business rank in the Google local-pack. The more review signals you have, the more likely it is that you’ll start ranking higher than your competitors.

If you want to invest in SEO services, you need to make sure you’re in it for the long haul. There aren’t any quick fixes or short cuts that will rank your website in one month. In fact, you should avoid any SEO agency that claims that they can rank your business in a month.

A brand new domain can take several months before it starts to rank. However, if you’re consistently adding quality content ( ideal is over 1,000 words!) and building high quality links to your website, you should be able to get out of the Google sandbox within three to six months.

Google is always evolving its ranking factors. You used to be able to spam a website with a link blast and appear at the top of the serps in a week. Nowadays, that type of black hat SEO will get your website hit with a penalty. You need quality content and backlinks to gain some traction for your website.

May 7, 2018 by Incredible Planet Staff

SEO Strategies for Small and Medium Enterprises (SMEs)

Business

If you’re an SME business that’s keen on building a strong online presence, SEO needs to be an important aspect of your internet marketing strategy. In fact, companies that want to stay relevant and reachable in today’s digital economy cannot do without a sound internet marketing plan, whatever their line of business.

Whether you’re a local ecommerce store, service website or blog, investing in SEO and other key marketing tools is indispensable for the success of your enterprise. Here are some of the key factors you need to bear in mind when drawing up your SEO budget and strategy.

ROI on SEO

Any small time SEO company can get you likes and follows, but if you believe in organic growth that will result in real conversions and increased revenues, you must be open to investing in consistent and rigorous SEO promotion.

For small and medium businesses, a one- or two-member in-house SEO team can never achieve what a seasoned internet marketing agency can. It has the expertise to understand how google and other search engines work, what strategies must be employed to bring your business up to top, and what are the possible pitfalls of SEO manipulations google doesn’t approve.

So think hard before spending the dollars—what will give your greater ROI on your SEO spend: an experienced team of seasoned internet marketers or a one-person army with limited experience?

Content is King

Remember that when it comes to internet marketing and SEO promotion, high-quality content is still king. By generating content that’s worthy of being placed in the top search results, your Internet Marketing Team will not only ensure greater traffic to your website, but also reader/customer loyalty that’s hard to come by in these times.

With increasing automation and more and more people getting access to the internet, digital marketers globally are looking at some riveting changes in the search engine optimization has worked so far. But every seasoned marketer knows that great content will never lose its relevance in the world of digital marketing.

User Experience

While at one point in history user experience was the responsibility of website designers, today SEO teams are increasingly becoming aware of the impact UX has on visitor retention and return. Whether it’s the speed of your blog or website or the user-friendliness of its design or the ease of navigation, a website that appeals to a large spectrum of prospective customers is essential for any small business trying to scale.

Voice and Visual Search

Voice and photo-based search has grown by leaps and bounds in the past few years, and more and more businesses are recognizing the value of using images to drive traffic to their websites and social media handles.

Running a successful and effective internet marketing campaign involves all of this and much more, and if your business needs the boost, don’t shy away from investing in the latest SEO strategies.

Lastly, if you’re looking for tangible results in a small span of time, avoid hiring a rookie for the job.

May 4, 2018 by Incredible Planet Staff

Why Small Businesses Must Come Online

Business

Every business, big or small needs customers. Some do the hard work, while some do the smart work. The business that understands the needs of online presence is going towards smart work as it has a lot many benefits added to it. Here are some of the benefits that you can enjoy while being online present.

Customers find you

When your business is online, it helps your customers to find you easily through searches and can also help in increased conversions. How easy it is to find hair dresser, restaurant and bakeries these days by just searching it on Google or on the Yellow Pages. You can provide your business details, timings, information about your products, discounts, offers and even can sell your products online. These services serving online makes it easy to operate for the businesses and is also convinient for the customers to get all product information, details on the same platform.

Promotion

With cut throat competition these days, businesses are well aware of the customer needs and are pro active in providing their services to them. Several firms offer discount coupons , promo codes and people are majorly involved with such sites as businesses gets customers and customers gets their favorite products at discounted price, one such website where people gets engaged with is mycouponpromotion.in offering several discounts and offers. These types of strategies help in growing the business as well as helps in brand building.

Increase Credibility

Businesses involved online have more credibility as they can be searched on search engines and people have trust on them. Whatever your business is, people search online for everything, and hence it becomes necessary to be present online. It also helps in increasing brand value for your brand and customers will remember your name for long. Businesses maintaining such credibility and trust enjoy customer satisfaction and loyalty increasing the overall dynamics of the business.

Build Relationships

Relationships are not that hard to maintain, businesses are offering extra discounts to their regular customers and it is making customers loyal to them. Therefore in a long run, being online present can be very beneficial for your business. All it needs is a good business strategy that can attract your customers toward you and if you maintain good relations with them, it will help in for long.

Reputation Management

Reputation management refers to maintaining your online reputation among the customers; it includes knowing what people are talking about your business, good or bad, what reviews you are getting for your new product, what impression you have in the minds of your customers. All these things can be monitored and improved in a period of time. You can clean the negative Online content from your website; fake bad reviews can harm your online presence to your valuable customers.

Social Media

One of the best thing that internet has gifted is the social media. People from all aspect of society, politicians, comedians, business tycoons, sportsmen, everyone can be seen online. This shows the power of social media, it has huge potential to grow and businesses are using it as one of the major tools to target customers for each segment. Social media can be used to interact with customers, post images, videos of your product. Commenting publicly on social media can get you very close to the customers and can also know the customer reviews.

May 3, 2018 by Incredible Planet Staff

Composing an Effective eBook Description

People

When a shopper is considering an ebook, the three elements most capable of driving the purchase are the title, cover image and the description of the book. Too many writers tend to look at the description as a summary when it’s actually an advertising tool. Composing an effective ebook description is like producing a preview of a movie or television show. The idea is to make someone excited about reading your book.

The Opening Line Is Everything

A strong opening line propels the reader into the rest of the description. A weak one gets the next book a look. Though intrigued enough to consider your book, shoppers aren’t invested enough in it at that point to take a chance, so you have tell them what’s in it for them—right away—in language that’s going to make them want more.

Consider this opening line from the description of Michael Wolff’s best seller, Fire and Fury: “With extraordinary access to the Trump White House, Michael Wolff tells the inside story of the most controversial presidency of our time.” Positively dripping with promise, this opening line will make anyone with an interest in Trump’s presidency want to read the book.

Give it “Scan-Appeal”

When shopping ebooks online stores, people have a tendency to scan, rather than read—until something hooks them. Formatting your description to accommodate this trait will get you a lot more attention. Rendering your opening line in bold text and outlining key points with bullets makes it easier for scanners to pick up the key elements quickly and make a decision.

Meaning Matters

You want to create an emotional response in the prospective reader to compel them to want to learn more. In Wolff’s case, a lot of this groundwork was already done, because Trump is such a polarizing figure. Those who admire him will read the book hoping they can justify their beliefs, while those who think of him in less than positive terms—well, hope to do the same. Either way, Wolff hooks their emotions with this line; “Bestselling author Michael Wolff tells the riveting story of how Trump launched a tenure as volatile and fiery as the man himself.” The sentence is as compelling as it is ambiguous.

The What and How Must Be Obvious

Your description, while written in exciting language, must also tell the shopper exactly what your book is about. Break it down as simply and plainly as possible. Rather than trying to create interest by making the reader wonder what the book is about, tell them in very certain terms. Again, Wolff’s description does this masterfully: “Never before has a presidency so divided the American people. Brilliantly reported and astoundingly fresh, Michael Wolff’s Fire and Fury shows us how and why Donald Trump has become the king of discord and disunion.”

Leverage Keywords

High traffic keywords will ensure your book shows up in search results. In this case, Wolff has the mother of all high-traffic keywords — Donald Trump — working in his favor. Whatever your book is about, there’s bound to be something you can use to garner search traffic. When you write your ebook description, be sure to include compelling and relevant high traffic keywords.

Stand in Your Own Merits

If you wrote a previously well-received book, it’s OK to reference it in passing, e.g.; “Author of the bestselling—” But do not compare your book to other books. At best, you’ll look like you’re saying, “Me too!” At worst, you could make the shopper buy the other book instead of yours. Why advertise somebody else’s work when you’re trying to make a case for your own? Touting your book following these guidelines will find you composing an effective ebook description and enjoying the sales it generates.

May 2, 2018 by Incredible Planet Staff

Facebook Marketing: A Goldmine for Marketers

Business

I don’t require to say that Facebook is very good platform and & every business need to be present on that. Rather I would like to say that Facebook is not just merely for to be present on.

You need to take leverage of its full potential. In recent times there is two developments which require your attention.

Dramatic drop in organic reach on Facebook
Amazing advancement in Facebook paid platform

With every algorithmic updates, Facebook makes it clear that no free lunch for brand on its platform but if you want to advertise on here, you have huge opportunity.

We can’t cry that why Facebook reduced the organic reach rather we can see if the paid campaign on Facebook can give us a good ROI or not.

As I mentioned in title that Facebook is a goldmine for Marketers. In following points I explain you why did I say so.

Biggest Social Channel in The World: Facebook is biggest social channel in the world, if you see the stats then you won’t have any doubt that why you should use this as an marketing platform.

Worldwide, there are over 2.20 billion monthly active Facebook users for Q1 2018 (Facebook MAUs) which is a 13 percent increase year over year. (Source: Facebook 04/25/18)
There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.
45 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for March 2018, which represents a 13 percent increase year over year (Source: Facebook as 04/25/18).
There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year (Source: Facebook as of 02/01/17).

Highly Targeted : Facebook give you the laser focused targeting options, They have more than 500 plus demographic, psychographic, geographic and behavioral data to target. No channel in the world right now can give you this much in-depth targeting options.
Multiple Ad formats: There is many ad variants are available in its ad manger platform. You can choose best one according your objective. You can run the campaign in the following available formats.
Video Ads: Show off product features, and draw people in with sound and motion.
Image Ads: Drive people to destination websites or apps through high-quality visuals.
Collection Ad: Encourage shopping by displaying items from your product catalogue – customised for each individual.
Carousel Ad : Showcase up to ten images or videos within a single ad, each with its own link.
Slideshow Ad: Use motion, sound and text to tell your story beautifully on any connection speed.
Canvas Ad: Let people open a full-screen, mobile-optimised experience instantly from your ad.
Lead generation ads: Lead ads on Facebook and Instagram help you collect info from people who are interested in your business. A lead ad is presented using an image, video or carousel, and followed by a lead form when the user engages with the ad.
Offers: Offers are discounts you can share with your customers on Facebook. You can design your offer ad to appear as an image, video or carousel.
Post engagement: Most Page posts on Facebook can be boosted to deliver more likes, comments, shares and photo views.
Event responses: Event response ads can be used to promote awareness of your event and drive responses. You can design your event ad to appear as an image or video.
Page likes: Page likes ads can be used to drive users to like your Page. You can design your Page likes ad with a video or an image masked to a ratio of 8:3.
Cost Effective: Still very less advertisers are using Facebook as an advertising platform, so less advertisers mean less competition and less competition mean less cost. Other hand Facebook ad platform is powered with AI based optimization. It keeps optimizing ads against your objective.

Final Words: Facebook ads is a true goldmine and still has underpriced campaigns due to a lack of attention, Use it before it gets cluttered, and get a quick boost!

April 27, 2018 by Incredible Planet Staff

Things to consider before changing advertising agency

Business

Although many of us don’t own or manage our own businesses, we understand that times can be pretty rough in the business world. In order to stand out and compete, companies will need the services of an advertising agency so that whilst the business focuses on having a great product and service to be sold, the advertising agency can work on making the business a consumer juggernaut.

In practice, this seems great. In fact, this is the way to go for businesses that want to stay ahead of the game compared to their competition. Far more often than people would think, businesses will try to take on advertising by themselves, estimating that no one learns their business better than they do. The challenge is you are being too attached and drawing conclusions based on emotion instead of analysis and assessment. In the same way, you can’t really tickle yourself; it’s hard to deal with your own advertising.

In some cases, the job isn’t getting the job done. What was once a fantastic partnership isn’t quite as profitable, and you ask yourself what is going to happen in the future. You hope you see the sign of decline before it starts impacting your bottom line.

How can you tell it’s the moment for a new advertising agency? Well, that is more difficult than you think. Here are a few signs to choose a good advertising agency:

You Find Nothing But “Yes” Men – A business owner may find the idea of uniform agreement quite nice only because it makes us feel as if we have all the explanations. The issue is that an advertising agency has to be able to inquire their client to think in a different way.

You Lose Track of the Numbers – How product promotion dollars are spent weekly, monthly, quarterly, or yearly helps a business know where they stand financially, where they need to re-group, and how best to progress. Transparency is crucial, but if an advertising agency isn’t keeping communication regarding these numbers, the business will be blind.

They are missing in Action – When we just started and everything is fresh and exciting, the advertising agency will still keeping regularly planned communication, explaining a breakdown of everything that is happening with your account. Over time, though, the communication becomes less common, and the company starts feeling neglected and less important. Tension can fester, making subsequent meetings with the agency feel forced and uncomfortable. Both sides might dread appointments. It’s time for a change.

The only thing we need to remember when working with an advertising agency is that it takes time in order for plans to workout. Each side plays their part to achieve targets. Keep in mind that the advertising agency works for you, so if they are not cutting it anymore, you need to find another one that will.

March 27, 2018 by Incredible Planet Staff

How to Get Permanent Instagram Video Views Now

Business

No doubt that Instagram is the leading social media tool in the world now. More than 500 million active users per month is not a tiny amount. If you have a video about your business, service or product, you may promote it in Instagram. The year 2018 is going to be the year of video marketing. All Marketing Trends is special one in the Instagram Marketing industry. They offer everything what you need to increase the number of views, likes and followers. Besides, they provide 100% money back guarantee if any views drop. So, get Instagram video views now and get your video viral.

Why do I need to get Instagram video views?

In February 2016, Instagram launched the new feature “Instagram Video Views”. At 2018 it is one of the powerful tools that show the world how many people have watched your video. A video on your Instagram profile adds massive value when it has lots of views. More view counts on Instagram video can help you to get more followers and likes. Most of people follow an Instagram page just for the metrics. Besides, more views make the video popular within the platform and on search results.

Having a good view counter is as important as having a good followers count. Ugly but true that the number symbolizes the quality of your video. It is like a review in a sense. Maybe you have some good video but if you don’t have enough views on them, your viewers will most probably skip your content without even properly looking at it. At the same times, when the same viewers will see lots of video on that videos they probably view it.

Get Instagram video views Importance

You might not know that videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales. Recent studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So, better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So, if pictures can boost engagement massively, imagine what moving pictures can do for your business?

By a great video you can get return of investments. You would be excited to know that, 83% of businesses say that video provides good return on investment. Good news is that your videos don’t have to be perfect. It’s the content that matters!

Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

Finally, video marketing is going to be the number one choice for all business in 2018. You can’t underestimate the power of video marketing. If you ignore it surely you are losing some potential customer.

March 22, 2018 by Barry Morgan

5 Steps to Better B2B Marketing

Business

In B2B marketing, the overarching principle is to establish your business as an industry authority or expert because that’s what your clientele demands. With your products and services, your customers want to experience an obvious elevation of their overall performance. They want their requirements accurately met, and the quality of their output for their own clients perfected.

But how do you effectively work all that in a marketing campaign? How do you make sure that your business’s marketing strategy is presented in the standards that will ultimately depict you as a reliable expert? This can be a challenge, especially when your clientele are very knowledgeable and even considered industry specialists as well. How do you step up your B2B marketing game?

There’s an overwhelming number of variables to stay on top in the creation of an advantageous B2B marketing strategy, but the complexity of the task can be better managed through the thoughtful approach provided below.

Step 1 – Do the legwork.

Establish your target client profile (industry, size of enterprise, location, their established market, etc.). Get to know the businesses and the decision-makers you want to cater to, so that you may be able to provide more suitable solutions for them. Run surveys, do background checks, and conduct tests to distinguish optimally effective tactics from mere time-wasters.

Step 2 – Identify the strategies that have proven effective on your target market.

For example, “younger” enterprises generate most of the information they need from social media sites. Meanwhile, older and longer established companies still place tremendous value on traditional marketing such as print and radio ads. List all the strategies applicable to your intended market and determine how you can seamlessly combine them all for a powerful marketing campaign. A bonus: Doing this will also help you be more efficient with your marketing costs.

Step 3 – Create an info-packed and regularly updated website.

A high-performing website is a top marketing touchpoint by B2B consumers. You need to make sure that it focuses on delivering value to users. Articles should be able to answer questions or solve problems clearly. Your content should be straight to the point about what your business can do in terms of products and services.

It should be able to provide help during the most crucial moments. Therefore, having a responsive design is crucial since a continuously-increasing number of online users use compact, handheld, and mobile internet-connecting devices for faster access to websites.

Likewise, the website should be able to provide your business relevant data and analytics about every connection you make so you can improve your campaigns and accomplish your marketing goals.

It’s imperative to ascertain as well that your website contains your business’s value statement and it’s communicated properly through the right choice of words and images.

Step 4 – Take advantage of SEO.

It’s the best way to amp up your marketing game. SEO makes sure that your business’s official online presence is right where people can automatically see it, and see it in a positive light through valuable and high-quality content such as original product images, videos, infographics, and others.

Step 5 – Always include email marketing.

Lead generation is a must in all marketing campaigns, and email marketing accomplishes this task. Though often overshadowed by SEO and social media marketing, it remains to be a big contributor in harnessing web traffic, generating conversions, and identifying truly valuable connections for the business.

Here are the important rules to follow for B2B email marketing:

You can’t accomplish anything with a single email. Multiple emails spread over a longer period of time are more effective for lead nurturing. Make sure the content is well-thought out and event-driven.
Content sells better than a great offer; “more info” trumps “buy now” as CTA.
Send emails to the Decision-Making Unit and customize your message according to the role each member plays.

From my perspective as a business owner in the creative industry, I can affirm that the no-fail principle to B2B marketing success is consistency with efforts in understanding what your target audience wants. It’s through this that you’ll be able to improve and secure your advantage in a fiercely competitive business scene.

March 22, 2018 by Incredible Planet Staff

5 Unique Ways to Buy Instagram Followers

Business

In today’s world of social media, we use social media for practically every work, from making friends to chatting, from maintaining long distant relationships to keep an eye check over celebrities and government functioning and most importantly, today social media is a platform for digital marketing or promoting one’s business through it.

But it’s not simple as it sounds. Having real followers is a tough job but these real followers are those people who help in making your business bloom with success. Instagram is one of such social app which helps you to promote your business but it should have a bunch of real followers for you to flourish.

Here we are trying to share some quirky and smart ideas to buy real Instagram followers so that you can use this platform well.

Have a clear strategy in your Instagram comments

Normally we all follow the pattern of “like and follow” but this does not help in getting your audience. What you need to do is to make an effort to stand out. Make a list of 10-15 people or brands which deal with similar followers as you have. Save it somewhere else where you can refer to it later.

Now when you have ample time, engage in commenting on the recent posts of these saved lists. Your comments should not be generalized as ‘nice, cool, keep it up or any simple emoji’ but they should reflect your genuine effort to praise their work. It’s like giving a caption to picture to attract more attention.

The whole idea behind this is that whenever someone else visits that comment of yours, they might get interested in clicking to check your work or account. The comment can be funny, interesting, tacky or a useful opinion upon that picture, emojis can be combined too to give a better effect. Your comment should reflect your personality and your knowledge which may inspire others.

Instagram stories

This new feature is a hit since it was introduced. It’s a fun and versatile way to interact with your target audience. It also paves the way to get highlighted on Explore page. Let it be explained this way.

Open the Explore page on your Instagram and it will show you top stories according to your accounts you follow or liking of your posts or those stories which are liked by people at large. So if you want to feature on that page, make a story that is super engrossing and targets your audience well. The better tout wok is more chances of it to be appearing on this page. It can create a viral effect that may get you a splurge of followers.

Share interesting videos

Videos are a powerful tool to engage your audience and provide them the content they are searching for. Mote likes on your work means that you are visible to more people. In other words, if your work is interesting, it will make signal the Instagram that your content is engaging and thus making it visible to many as recommendations to them. And what better way to engage than videos which can show your content in a best possible way. High engagement rates will make more chances of your appearance on both recommended lists as well as on Explore page.

Plan an Instagram contest

An Instagram contest is an easy way to promote your work on this platform. You can partner with any other business or promoter. In this way, you can target audience of both the groups and thus reach maximum people.

Try by looking for another partner and plan a 4-5 days giveaway where users will get a chance to get a prize from your collection or your partners by following them, tagging or commenting or answering simple questions. Tagging increases your exposure resulting in more followers which is good for you.

A cool hashtag strategy

The hashtag is one of the most trending marketing tool these days. Using the correct hashtag may provide with ample exposure and create a large audience. If chosen right, it can help you in increasing your followers and content engagement easily.

Do a little research on what your target audience hashtag mostly and try to comment on that post in your style. It will open your avenue to interact with like-minded people in a broader way. Using hashtags on your posts will also make them visible to other users who actively use that particular hashtag.

With millions of users on this platform, it is no wonder that it can be a boon for many. Try exploring new ventures and keep going!!

March 22, 2018 by Incredible Planet Staff

Crashcourse in Search Engine Optimization

Business

SEO – also known as search engine optimization, is a form of marketing that has continued to grow in terms of market share and value in the recent years. SEO is all about optimizing a website to rank highly in the search results displayed by search engines like Google and Bing. The actual marketing services involved can take place both internally on the website, as well as externally via other websites linking back to the site in questions, also known as backlinks.

In this article, we will review some of the things that you should be aware of when you start optimizing your website.

Content Optimization

Content optimization, also called onpage SEO, is all the work you can perform on the site itself. It consists in text and keyword optimization of content, and focusing on readability and quality.

When you write your content, there are a number of things to be aware of. In the old days, it was about stuffing the texts with enough keywords on as many pages as possible that did the trick. However, Google and other engines has since then moved on to more sophisticated ranking schemes, and today it is important to focus on quality above all else.

Therefore, today, when you optimize your site, you should think about writing directly to the user. What do your users need to know to be able to take next steps in the process of buying, downloading, or anything else? Once you have written a good and useful text with the reader in focus, you can subsequently work on optimizing the text for engines. However, you should be careful here. You can take great advantage from what you call keyword density, which also means keyword density. That’s how many % a keyword constitutes of a page. Here it is a good idea and best practice to stay between 2 and 5%.

When we talk to content optimization, you should use your keyword in the H1 headline, page title, and possibly in some of your subtitles, if that makes sense.

User behavior

Reading users’ behavior on a website is something that Google is getting better and better at. What Google is looking at here is, among other things, the rate of rejection, the time spent on the page, the number of pages per visit, and the user engagement.

These are excellent numbers to assess whether a user has found the content of your website relevant to the given search. Therefore, this is something that you should work actively with when you want to search engine optimize your website as it is something Google weighs more and more. If you’re thinking of writing to your visitors instead of Google, you’ve already come a long way.

Link Building

Linkbuilding is one of the largest single items in SEO, and it is also typical here how many companies are having difficulty allocating enough resources for this crucial part. A link serves as a recommendation from another website, and the more links a website has, the better chances for a good search engine ranking placement it gets. Quantity alone is not enough however, and one strong link can be worth several thousand weak ones, so tread carefully. Obtaining links requires work and, not least, good relationships. Here are a few great suggestions for link sources:

Website owners
Online magazines
Friends and family
Bloggers
Press releases
Forums
Social Media

March 19, 2018 by Incredible Planet Staff

How SMS Is A Successful Tool For Business Promotion

Business

The creation and reach of mobile expertise made individuals more communal and interaction more individual. Therefore, the mobile device number of an individual has been the place at which they may be approached at an instance. The promotional messages and calls are at present a regular thing all over.

The message is involving the straight approach to the client. It would not bother them as a mobile call would and they may go through the message in facet anytime. These attributes of SMS have created it a well-liked technique of promotion.

In India, various business organizations and producers are employing text messages to promote their artifacts to a broad variety of clients. The expertise of mobile, system and internet are employed jointly to attain the complete intended customers.

The marketing of a product via bulk SMS is successful when evaluated with different traditional method. A text message can communicate the apparent thought and it includes the straight approach to the client.

There is no possibility that they overlooks the ad. Although, text message is successful, unique bulk messaging technology require being included when it disquiets a big number of receivers. The bulk SMS services make sure the approach of the SMS to a large number of receivers at a low price. This is a key attribute that brings in various companies of India to use bulk messages to approach their clients.

With the bulk messages and small code services marketing in addition to notifications related to a product or organization can be simply allocated with huge number of individuals. The judgments and response of the receivers can be checked.

Checking again the thoughts of the client is necessary in increasing the trade. This improves the reputation of bulk messaging services. Bulk messaging is a successful technique that is having straight approach to intended receivers.

The reputation of these services in India is growing regularly. Quick SMS in addition to quick notifications are the latest trends in marketing world.

Also, how to send SMS from PC, Magento SMS gateway, WHMCS SMS notify, SMS software, etc., are different promotional methods that help in making your business marketing campaign successful.

March 19, 2018 by Incredible Planet Staff

5 unique ways to market your company in the digital world

Business

You Own A Business. Great! You May Not Have Been Thinking Of This….

Making your online business work is about finding something that everyone is doing and adding a twist to it. You have to create something unique. The best place to look is where few others are. The Digital world continues expanding at rates no one expected. The surprises, the wins and the losses are coming from speculation.

This is the type of speculation that you want to find in a healthy business market where enterprising is free. Consider how much more you have to stand out if your business has finally entered the market and began displaying its brand. Standing out has to do with more than uploading a Website.

Here are roughly five ways to market your business in unusual ways.

You’ll discover that it doesn’t take much to make a huge impact. The obvious opportunities that you’ve been looking for are below.

Social Media Ads:

Few people think about Facebook ads as a way of getting their brand more exposure. There are millions more who’re leveraging social media ads in order to make sales. No one can guarantee a 100 percent sales ratio through ads. What we can ensure is that people will see your ads and click on them.

Asking your consumer to simply sign up and receive free information is easy. You will also benefit if they’re directed to your website. You’ll guarantee views on your platform and eyes who get to see your message. It’s also easy to pitch something should you decide to ultimately sell to them.

Social media allows you to use the most effective mediums in advertising. Ads bring your message to viewers in the most concise way possible. These ads are also guaranteed to get your message in front of the people who matter. It makes sense to invest in this often forgotten option for expanding your marketing voice.

Following Trends:

our marketing as an online business becomes substantially easier once you know how to minimize the workload. This process is called leveraging. The most productive platforms exert very little energy as they remain successful. You can do the same and still keep your forward momentum going.

Minimizing your workload is about knowing the standards of your industry. Understanding the nature, direction and expectations of any market begins by following its trends. Working with the ups and downs of your industry brings you to the exact moments when a trend leads you to a place no one else competes at.

You might have to think like a day-trader to better understand how trends can improve your work. Working against the forming patterns will cause you to expend more energy, make more losses and miss more goals. You gain a great deal of leverage by working where the trend will help your efforts.

Compare Your Offerings:

One of unique ways to market your company is by offering comparison of your product and services with the existing market. This would create an easy direct impact on customers as why they would consider your product. For example automobile giant like Ford created custom images that directly compared an automobile’s features to the attributes of another vehicle. Similar comparisons can swiftly attract customers who have previously chosen another company’s products, and according to multiple surveys, direct comparisons could increase an enterprise’s sales by around 10 percent.

Improving Your Brand Searches:

The difference between your use of the Internet and a marketer’s manipulation of it has to do with a concept in information. We live in an era of inflated information; it’s everywhere you look and what people are discussing. The information you have, provide or uncover is what will make your marketing message better than others.

The best way to remain with a fair grasp of information is to improve your research skills. Look for the searches which customers search and optimize your marketing message.

Asking Around:

Something your competitors are likely not doing is asking around. The popular guru you might be reading doesn’t have the right information for you. You have to reach a person who’s working professionally who’s too busy to write about their success. You then ask them about what you can do to improve your marketing.

You want to ask questions that don’t seem obvious and that don’t require them to achieve your goal entirely. You want to ask questions that allow you to read in between the lines and that allow them to explain. Having yes or no questions will limit the amount you can learn.

That’s the potential amount of improvement you get on your marketing. Your marketing also takes into account the relationships you build. These relationships become a larger network of people you connect with. The more people you know, the stronger you word of mouth becomes.

Think about it; you’ll build your brand overtime and then have the largest network of people in your niche.

March 12, 2018 by Deepasha Kakkar

4 Ways Videos Can Help You Sell More, On A Budget

Business

Being powerful persuasion tools, videos exhibit the potential to shorten sales cycle. With the sales cycle shortened, the touchpoints at which you meet your audience, are reduced and the efforts also minimised. Additionally, the need to rely on salesy techniques goes out of the picture.

Once you have created a video, its ability to sell more is largely dependant on the practices being followed.

Here we have listed 4 such ways in which videos can help you sell more, on a budget:

Incorporate videos in email marketing to attract leads

Video in email can increase CTR by 200-300% and also reduce the “unsubscribe” rate by 75%.

Email marketing, on its own, is a very effective marketing technique; when combined with video marketing, it becomes even more powerful because videos are more likely to engage the viewer quickly as compared to other forms of content.

When it comes to using videos in emails, the options are many. You can use anything from customer testimonials to product description videos.

In terms of ROI, it is important to note that email marketing outperforms all other marketing channels. The average return is $44 for every dollar that is spent.

Additionally, adding a video to your email comes at zero extra cost. You can either embed your video directly or use video link to take the viewer to the website where he can watch the video.

The combination of video and email yields great marketing results.

NotifyFox, for example, used this explainer video in their cold email marketing to achieve an open rate of 40%.

Key Takeaway:

When taking the video route in your email campaigns, be sure to first lay down your objective. For your video to sell more, the embedding option is not the best idea since it doesn’t take user to the website.

Put an explainer video on your landing page to boost conversions

A video placed on the landing page has the potential to increase conversions by as much as 80% which means that they create space for more sales.

Since your website’s landing page is the first element of user experience, it makes sense to use videos to optimise the landing page for better engagement.

By eliminating the dependence on text for brand introduction and bringing a more appealing content format (video) into the picture, you can shorten the sales cycle and thereby trigger more purchases.

The effectiveness of videos on landing pages is largely governed by two things: design aesthetics and video content. In terms of design, the size of video and the thumbnail take a key role. Video content optimisation, on the other hand, depends on a number of things: video quality, audio etc.

Key Takeaway:

Video can sell more when placed directly on the website where user interaction is of utmost significance. So optimise this opportunity by focusing on design details as well as content.

Use live video on social platforms to positively influence the purchase decision

Live videos not only create the space for online sales, they are also effective in boosting offline conversions.

Various businesses are relying more and more on live formats to showcase their product launch, events, conferences; allowing their audience to take part, virtually. This drives sales because it helps create trust through visual demonstrations.

In fact, live videos can be used simply to celebrate the holiday mood or simple monthly themes. Like Dunkin Donuts creates the right mood for Valentine’s in this live video:

Additionally, these live videos inform users about specific business events that they might not be aware of. This is quite beneficial for brands that operate in the B2B sector.

Key Takeaway:

Social video consumption is on the rise. In such a scenario, it is best to make your video strategy social proof to increase sales. Go live, take your audience behind the stage, give them live footage of special events.

Use video calling to solve customer queries

When you create a product/service to address a particular pain point, it makes sense that your customer will have queries. And sometimes these queries may demand more attention than a FAQ space on your site.

Like in a scenario where user gets stuck at a point while navigating your app, video calling be a great way to help your customer find a way. Again, this is extremely useful for B2B sphere; SaaS companies often rely on these techniques to guide their users. And it can be extremely helpful during product trials. Skype can be a good option here.

Key Takeaway:

Video calling improves user experience and helps in building trust which creates a positive purchase effect. Such strategies pave way for great feedback which, in return, creates space for more sales.

Conclusion

Video is one such content format which isn’t restricted to a specific stage of the buyer’s journey. You can use it to attract leads (explainer videos), move them to the evaluation stage (tutorials, how-to’s) and then to create delight (video calling) after the purchase has been made.

Strategies like social video, landing page videos boost purchases without requiring huge investment. Shareable social videos increase your reach, landing page videos reduce the brand introduction time, video calling that addresses user queries creates trust; together, all these things help videos sell more.

February 23, 2018 by Incredible Planet Staff

Four Reasons to Sell Your Things Online

People

A lot of things today have the letter e affixed to them. We have emails, ebooks, and ecommerce. This one-letter difference, to put it simply, identifies it as something online.

Technology has changed the course of the trade and business industry. Through the Internet, entrepreneurs can easily take their businesses online. Need a new house? Just go to a real estate website. Need to learn a new language? Take a course online. The same thing goes for buying and selling.

Because of the fact that online selling means paying less since, for one, the product goes directly to the consumer and does not have to go through distributors, people are now purchasing online.

Here are four other reasons to start selling things online.

Less Capital

Before, selling would mean putting up a stall or kiosk on the sidewalk. In some cases, it entails getting a spot in a shopping mall or leasing a studio. These are physical forms of selling: people actually go to the store, try the clothes out, and then buy them. Sounds pretty fun, but the truth is, it’s too costly. Paying the lease is just one of the concerns. There are other things to be considered, like staffing and construction costs.

When you sell online, a physical store is not needed. What takes its place are a functioning computer, stable internet connection, a bank account or online payment method, and competitive marketing strategy. In online selling, lesser capital is needed, as compared to putting up a physical store.

Fewer People to Manage

Most of the time, opening up a physical store requires more than one person to operate it. It is also a known fact that manpower cost is high in all kinds of businesses. Not only that, paying someone does not necessarily translate to them contributing to business profit.

For startups, unless employees are micromanaged. Not all of them can deliver the desired output. In this fast-paced world, who has time to micromanage?

Reach More People

The internet brings everyone in the world together. Through it, far does not seem too far anymore. Online sellers can reach far more people than those with physical stores. As more people discover an online store, it becomes viral, and soon after, sales more or less shoot up.

Accessibility and Convenience

With online shops, consumers no longer need to drive to the store to buy what they need. Instead, their items are delivered right at their doorstep. After all, who does not want hassle-free shopping?

In addition, selling online is not only convenient for the consumers but for business owners as well. Unlike putting up an actual physical store, creating an online shop only takes a few minutes thanks to various online platforms.

Remember

Just like everything, there are upsides and downsides to selling online. However, these won’t really matter as the pros will more likely outweigh the negative, especially if entrepreneurs equip themselves with online marketing skills and, of course, knowledge in e-commerce.

February 16, 2018 by James Tredwell

8 Powerful Ways to Grow Brand Awareness

Business

Brand awareness is a powerful tool to capture the hearts of consumers. It is the level of consumer awareness of a business. It determines the potential of a customer’s ability to recognise a brand image and to connect it with a specific product or service of the business. The efforts put in by a business to build brand awareness help succour the consumers to become familiar with its products and services. With continuous exposure of your brand in different exciting ways that leave a remarkable impact on the consumers you will earn their trust.

Internet and smartphone have made things quite easy for businesses these days. They just need to do smart work. Proper brand awareness not only boosts the sales of the business but also adds to its credibility. If you are looking to a guide that will help you with the brand awareness of your company then keep reading for some clever tips.

Social Media

Blindly, social media is one of the best ways to get your business brand recognition. However, depending on the product or service that your business is offering and the target audience you should pick the social media platforms. Facebook, LinkedIn, Twitter and Instagram are the most used. Social media platforms let you connect with millions of people – GLOBALLY!! The better you use the tools of the platform and create your content wisely the more people you will be able to cover. Remember to be active in your account and keep your followers engaged. There should be interaction on the account. Organising contests, giveaways, discount coupons etc. are some of the ways to promote your brand.

Blogging

Content blogging also helps in building brand awareness and is also a part of SEO. Company that manages to create powerful content also creates a trail of dedicated customers. Content should be relevant to the product and services that your business is offering – make sure the website of your company is linked. Search engines love content that is appropriate to the linked website.

Search Ads

A recent study found that paid search ads help in boosting consumer awareness. They seem to serve dual purpose – first of increasing sales and second building brand awareness for your businesses products and services. Moreover you have analytical tools that will help you track the response especially if your ads have been placed with Google.

Influencer Marketing

This may be somewhat connected to social media because the influencer that will work on your brands products use social media to promote them. While your business may be new to social media an influencer already has a huge fan following. These influencers have followers who trust them and what they recommend. However, pick an influencer wisely you cannot just pick one randomly. For instance you cannot have an influencer who deals in beauty products to review an electronic product that your company is dealing with. You need to check whether the target audience that he/she has is what you are also looking for.

Press Release

Another way to get instant brand recognition is through a press release. Press is a powerful media and announcing events or product releases can make it go viral through internet and television in no time. Remember to follow the rules of how you draft your content for the press. They follow a different format, you can look up details on the internet. This instantly drives huge traffic and you get a lot of conversions if the press release is done properly.

Promotional Merchandise

Corporate giveaways are a great way to promote your brand. Although you might consider keeping it quite budgeted but remember cheap giveaways will have a negative impact. You can have limited giveaways but keep the quality high. They don’t have to be biggies even small things such as a key-ring or a pen with your company’s name engraved on it would be something to cherish. Of course if your budget permits you can go ahead with something bigger and better.

Videos are Powerful

Ever since internet has become cheap people freely watch videos. Videos are also an important part of SEO. Company that makes video a part of their branding camping also boosts their site’s SEO. Besides just using video on your website you should also consider YouTube or Facebook that video viewing in billions. People look for realistic content remember to make the video short, sweet and memorable.

Collaborate with Other Budding Companies

You will not only promote your brand but also save money through this campaign. For instance, if you have a flower shop you can offer discounts to customers of a bridal store. You can have similar tie-ups with related businesses.

These are the power tips for you that will help you in your company’s brand recognition.

February 1, 2018 by Incredible Planet Staff

4 Uncommon Practices That Benefit Your Home Business

Business

If you operate a home business, you are more than likely taking advantage of the many tax deductions available for a home office, like utility payments and depreciation on your vehicle. However, it is important to remember that taxes are not the only area you need to pay attention to when you want your company to grow. These four practices are often ignored by home business owners, yet they can be critical to your success.

Take Time for Marketing

When you operate a home-based business, you usually do not have a sign out front letting people know your business is there. Marketing is more critical for home-based businesses than it is for other companies as people won’t know you exist if you don’t tell them you do. Just like any other business, you need to create a marketing plan and update it annually. For online marketing one of the most cost effective solutions for a long term business is SEO, a practice that essentially helps land your website in front of people searching for services you can offer, instead of your competitor. There’s a lot of tricks out there, but according to Tayloright, an established company in the business, one of the most important things is for other websites to link back to yours. This means your website will show up more often than rival websites, and thus gain you more clicks and revenue down the line.

Set a goal to contact ten new clients each day, five days per week. You can do that through email, social media, fax, letter or phone calls. Send coupons, brochures, updates or thank-you notes each day. Printing and mailing five letters will cost just $2.75 while phone calls or faxes cost less than a quarter. If you do use email to reach clients, keep your message to less than 250 words and use a subject line that catches attention.

Economize Easily

Sometimes, it is not what you purchase for your business that makes a difference, but how you make those purchases. In some cases, you may be able to avoid spending cash by using barter with another company. For example, you could provide your accounting services to a web designer who agrees to setup and maintain your website.

Check to see if suppliers offer discounts for early payment. If not, pay them as late as possible without incurring a late fee to keep your money in your account as long as possible. Seek three bids on purchases, even small ones, to be sure you are getting the lowest price. Even small office purchases can lead to big expenses. Use recycled printer cartridges or print your own forms. If you need a floor mat under your desk chair, simply purchase sheet plastic from a supplier, like Plastics For Industry Pty Ltd, as this is less expensive than pre-made floor mats from an office supply store.

Manage Your Time

One of the biggest mistakes people make when they run a home business is blurring the line between work and home. Schedule set work hours whenever possible. For example, if it is easier for you to work from 10 AM to 3 PM when the children are at school, make those your set work hours. Be at your desk at 10 AM and, at 3 PM, shut everything down and leave work for the next day. At the end of the day, write down a to-do list of what you want to accomplish the next day. Prioritize all tasks by asking yourself:

Is this task critical to my business?
Is this task going to increase my income or get me more customers?
Is this task helping to achieve my goals?
Could someone else handle this task?

If your answer was no to any of those questions, make that task a lower priority or assign it to someone else. If you are finding yourself getting behind on a regular basis, keep a log of what you do each day for one week. At the end of the week, sit down and evaluate where you are wasting time and how you could adjust to accomplish more.

Work Space

Another mistake that home-based business owners make is to use their entire house as their “office.” If your dining room table is your desk, requiring you to clear it every night for dinner, you are probably having difficulty creating set work hours. An office does not need to be an entire room. You can create an office space in a corner, such as the corner of your family room or your bedroom.

Put a small table or desk in the space you want to use, add a few baskets or shelves and a comfortable chair. Explain to family that when you are at your “desk,” you are working and should not be interrupted. If your home-based business requires inventory, store it in just one location in your home or garage to avoid “home inventory takeover” throughout your house.

These are just a few tips that can help you keep your home-based business on track and could help you grow your business more quickly.

January 22, 2018 by Incredible Planet Staff

4 ways you can boost your SEO without any knowledge

Business

If you want to build your brand and get more people to click through to your website, then it’s important that your website is optimised for search engines. You may have heard about SEO before – but the truth is that you don’t need to know the ins and outs of the technique to make positive changes to your website and get more people to click through and buy from you. Below, we’ve rounded up four quick-wins for any SEO beginners.

Write content

One of the most important things that you can do as a small business owner is write quality content. The benefits of content marketing for small businesses are endless, and one of the biggest benefits is SEO. If you write good quality posts that answer questions and provide your customers with value, you’ll be rewarded by featuring on search engine results pages (SERPs), and you’ll be able to convert readers into customers by adding them to your newsletter and giving them discount coupons and regular product reminders.

Install a plugin

The chances are that your website is powered by the self-hosted version of WordPress, and if it is, then you’re in luck. Plugins like Yoast SEO can help make your site more accessible to search engines like Google and Bing, and ensure that you rank higher for terms related to your industry and niche. With the Yoast plugin, you can choose a keyword that you’d like to rank for, and then optimise your content for it through writing content and improving your page’s meta description and title. It’s a sure-fire way to optimise your site – and it’s free!

Get links

Links are one of the biggest SEO ranking signals, so the more you have, the more likely search engines are to see your website as an authority figure in your niche. See where you can get links for your business – it could be in directories, on your supplier’s and customer’s websites, or by guest blogging on other people’s sites. There are a whole host of ways that you can get links for your website, and every extra link will help your site in the long-term.

Read content

The basics of SEO don’t take long to learn, and having that knowledge can really help you in the long-term. The more you know about how to rank for competitive terms, and the more onsite work you do to optimise your content and get people to click through to your site, the more likely you are to find success online. Nobody said that SEO was easy or that you’d be able to rank at number one overnight, but by making changes to your website on a regular basis, you’ll be able to increase your chances of ranking highly in the future.

If you’re still looking for help with your SEO campaign, check out the SEO for small businesses page on the Muffin Marketing website, where you’ll find valuable tips and affordable packages.

January 22, 2018 by Incredible Planet Staff

How can link building help to promote a website?

Technology

In today’s world, internet consists of lots of links. Who gets a link to the website and how it is done are some of the essential factors driving the search engine ranking as well as the traffic of the site.

If you don’t know where to begin while it comes to link building with other websites, here are some of the strategies to get it started:

Write a blog

Writing content on a regular basis not only build the links internally, but it also provides you with the ability to create them naturally, because the material is the primary asset while attracting links. A blog is crucial for many strategies given here, like linking out. The blog is necessary for today’s online world to survive.

Internal Linking

You have a lot of posts as well as pages on your site, so why not make the most of it? Internal links are enormous enough for building links because you can control everything related to it, from the anchor text to location of the page. This is the point that most of the people overlook, please you don’t! Ensure to steer your material in the direction of various other pages or posts so that you may get a link to them.

Links pages/Resources

Most of the other webmasters have made links or pages, resources and this is the best opportunity to get links. If the links on the webpage are relevant, you have a chance. There are also specialists in this area, offering SEO optimization services for business owners too busy to learn the details of this aspect.

Unfortunately, it is not that easy as asking for the link. These two suggestions are the particular strategies to help you get the liking of the webmasters before you ask and substantially increase the chance of getting the link.

Ask other people who you know for the link

Whether they are your relatives, friends, colleagues, employees, clients, business partners or someone else, you may ask them for the link. People who have a website or a blog and also who you know, you may take advantage of this.

Make it simple to link to you

If you want others to get a link to you, make it easy for them and don’t complicate. Make the HTML snippets that people may plug right in their content to connect to you because some of the linkers who belong in your community might not be too tech savvy. Either you may create a page of ‘Link to us’ or also use the JavaScript language to generate HTML at the end of the post.

Search for the competitors

While it comes to finding the new opportunities for the link, researching competitors are the primary thing that you must do. Essentially, you are backing off the success of your competitors. While some of the links are unobtainable, others act like a diamond in the rough.

Link out

Linking out is big. Don’t act like a link hoarder; you are going to write the content, so better use it as the favor with other people. If you are not educated enough about seo then you can hire professionals like thefogut.com who provides top class SEO services.

December 28, 2017 by Tomi Saikkonen

Agile Marketing: What Is It & Why It Is So Crucial to Your Success

Business

Anyone who has had any experience with marketing over the past couple of years is privy to how quickly the rules and regulations of the field can change. As marketing technology becomes more refined and the number of platforms being utilized increases, the old guidebook for how to run a successful marketing strategy has become almost obsolete.

While some marketing managers are desperately trying to keep making the old strategies work, others have shifted their sights further and gotten on-board with a whole new approach.

Agile principles gained prominence in the software development sphere where iterative and incremental development is prioritized. However, it wasn’t long before the benefits of the approach were tried and tested in the marketing world.

What is Agile Marketing?

Agile marketing can be defined as an approach where the priority is being open and responsive to change instead of following a specific rigid plan.

Firms implement agile marketing tools because they improve efficiency, transparency, predictability, and the ability to adapt to change. For example, instead of writing a 50-page marketing plan every once in a while, you would write a one-page proposal every quarter. The proposal would specify your firm’s goals and aspirations and ensure everyone is on the same page. After a month, your team would come together to reset priorities and make a plan of action for the next month.

The Agile Marketing Manifesto & Principles

The Agile Manifesto was created in 2012 by a team of savvy marketers who wanted to establish an agreed-upon set of values and principles to guide marketers as they adopted this approach.

According to the manifesto, Agile marketers value:

Validated learning over opinions and conventions
Customer focused collaboration over silos and hierarchy
Adaptive and iterative campaigns over Big-Bang campaigns
The process of customer discovery over static prediction
Flexible vs. rigid planning
Responding to change over following a plan
Many small experiments over a few large bets

They didn’t vote on a set of principles, but these are the current proposed ones:

Our highest priority is to satisfy the customer through early and continuous delivery of marketing that solves problems.
We welcome and plan for change. We believe that our ability to quickly respond to change is a source of competitive advantage.
Deliver marketing programs frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
Great marketing requires close alignment with the business people, sales, and development.
Build marketing programs around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
Learning, through the build-measure-learn feedback loop, is the primary measure of progress.
Sustainable marketing requires you to keep a constant pace and pipeline.
Don’t be afraid to fail; just don’t fail the same way twice.
Continuous attention to marketing fundamentals and good design enhances agility.
Simplicity is essential.

Benefits of Agile Marketing

As a result of these values and principles, there are plenty of benefits to agile marketing and agile marketing automation. Here are four of the main ones:

1. It allows you to adapt.

Obviously, the most important and vital benefit of agile marketing is that it ensures you and your firm are in a position where you can adapt. You could even use SMS as a method of communicating, test the idea and adapt it with this method.

Marketing professionals in 2017 know that another algorithm change or marketing trend is around the corner at any given moment. While we don’t necessarily know what the modification will be, we can be sure that platforms are gearing up to serve us something new. That means that marketing plans have to be able to adjust swiftly and flawlessly and agile marketing is the way to do this. It is why 23% of senior marketers say Agile marketing delivers higher marketing metrics and KPIs.

It is more efficient.

No matter what context the term is used in, agility is associated with speed. In fact, 93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved.

Issues, obstacles, and scheduling dilemmas show up sooner when using Agile and campaigns can be released faster.

It focuses on the correct timing.

At the end of the day, no matter how great a marketing campaign is, if it is the wrong time, it isn’t going to work.

By implementing agile marketing strategies, your team will be able to interpret and adjust to new data in the timeliest of fashions. Agile reduces the number of approvals needed to get work off the ground and allows teams to be more responsive to customers. These are just a couple of reasons why 21% of senior marketers enjoy more efficient marketing iterations once they’re Agile.

It leads to greater communication.

A key aspect of agile marketing is transparency, meaning that communication and feedback between team members is vital. This greater communication benefits the whole firm because the constant loop of feedback ensures that the whole business stays as adept as possible.

Many marketing departments who have implemented Agile find that their teams are now more in sync than ever about the department’s priorities.

Agile marketing can transform your marketing department and can make it a lot easier to build and manage a team that creates marketing magic. If you decide to implement Agile marketing, remember that simplicity is key. You want your plans to be more of a flexible outline than a 50-page book and your teams to be working in frequent, short periods of intensive work. By operating in this way, you can quickly measure the impact, timeliness, and efficiency of campaigns and continuously use that information to improve results over time.

By experimenting with lots of different strategies and then repeating those that work, you will begin to see the results of your agile marketing endeavors.

December 24, 2017 by Incredible Planet Staff

Methods for distributing and sending SMS from websites

Technology

There are a large number of methods to deliver a text message online, but the method you choose upon has a lot to do with the cause why you want to deliver the text message in the primary place. If you run a business and want to deliver messages to your clients you are going to use a text message advertising service that will let you send out a text message blast.

On the other hand, if you want to deliver just a single SMS to a friend you can deliver a text message through email. In this post, we will talk about how to send SMS from website for a business needing to interact with their clients.

When evaluating text message advertising organizations you will need to make sure you consider the three features given below.

First, you will need to take a look at how much SMS marketing companies charge for every mobile keyword. Some companies indict equal to $50 per month for every keyword, whereas others provide limitless mobile keywords for no additional cost if you are employing a fanatical extended code. Apparently, having access to a limitless number of mobile keywords gives you more litheness and checkability for each of your mobile advertising ideas.

Second, you will want to make out what you will be indicted for every text message. This can be somewhat complicated as some service providers charge equal to twenty five cents each SMS, some service provider indict for incoming and outgoing, some service provider just indict for outgoing whereas others have plans that involve a limitless number of SMS. For many businesses it is good to have a limitless text message arrangement so they do not run into runaway charges when a text message campaign is doing well.

Third, if you are going to work with a service provider that employs an accumulated short code vs. offering each of their customers a fanatical extended code you will require checking and see which mobile carriers they operate with. Short codes are extremely proscribed by the carriers and need every mobile company’s endorsement whereas a fanatical ten digit long code will operate with all mobile services just out of the gate.

Delivering a text message via a laptop or computer requires you to select your text advertising service and it will be simple to send or receive SMS through a computer. All you will require is access to the browser and internet. Just log into your account that you create with your selected service and you will be capable of sending a text message to one or more individuals on your text message opt in list just as you would if you were delivering them an email communication, but in place of the SMS being delivered through email, which should not at all be employed to deliver viable texts. The text messages will all be delivered as a true message text on the mobile network.

There are a large number of free websites that permit you to deliver SMS from computer to any mobile number. Whereas some of these websites need you to list for using all attributes, others may just request you for a suitable email ID. Unluckily, some of these sites are spammed and might distribute your individual details once you agree to their terms and conditions. To employ this service you just require selecting the proper country and feed the phone number. Create the SMS and click at the send button for the SMS to be delivered effectively.

In general, for a business to be present in this current financial environment it is significant that it is capable of reaching as many possible clients as feasible. One of the most successful methods in which this can be completed and will assist in saving them cash is via the best quality web SMS services, for example, the one that you can make use of via the link offered. Also, with the beginning of technology most of our time is expended working with our systems. Most of the businesses have already initiated to employ web based services and online SMS service to cut back their mobile bills. Sending out online messages is modifying the method we employ to interact, decreasing the price of delivering SMS particularly to global recipients.

December 11, 2017 by Heena Banga

Reach 100 Million New Users with These Proven Social Media Strategies

Business

Wondering how your competitors are using Social Media? Discover how much time marketers spend on social media channels, what social media channels they use for marketing their products and services to get the maximum returns and much more. This article provides detailed information on the various ways small and mid-level organizations and startups can use the social media channels for business advertising.

It’s the best feeling, isn’t it? The thought of monetizing your startup business in just a few days?

You earn substantial subscribers, viewers, which may run into potential revenues and millions of dollars. As most people recognize the power of social media, they want to see more engaging and stimulating branding and advertising efforts from you. Without a doubt, today’s audience is smart and to cater to this intelligent audience, brilliant marketing strategies need to be identified. And social media is the best pick here.

If you dig deep into the latest stats on how much businesses can benefit from social media marketing channels and strategies, you’ll be surprised to know that:

There are around 2.80 billion global social media users in 2017, equaling 37% penetration
Facebook is reaching 2 billion monthly active users
More than 50 million small businesses are now using Facebook Pages to connect with their audience
There is a total of 328 million active users on Twitter
There are 1.5 billion logged-in YouTube monthly active users
Global social media advertising budgets have doubled over the past two years- from $16 billion U.S. in 2014 to $31 billion in 2016
A Cisco study estimated that mobile video traffic will account for 75% of total mobile traffic by 2020
56% of B2C marketers have indicated that Facebook ads have helped them in generating revenue for their business, as per a report by MarketingProfs.

Now that the figures absolutely favor the social media channels becoming the driving force for all businesses in this digital world, it’s time to create a space for your consumers and users to feel special. However, as easy as it may seem to use digital media platforms for marketing and advertising your products and services, it requires a game plan. A right foot forward at the right time is the key to capturing the biggest market out there on Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, SlideShare.

The major reason behind all this is that rather than the advertiser promoting the brand or service, if your family or friend or colleague has shared the content with you, it provides an implied endorsement. And that’s what the social media advertising is all about; thus, it’s winning everywhere.

We have gathered data from the various sources on the internet and from various business interviews of social media experts, business leaders and entrepreneurs who have in real achieved the little and more success through social media marketing. Rather than just expert’s sayings, we’ve focused on real-time successes- includingnew businesses- who have now become brands. Here’s the advice from them.

Influencer Marketing

As social media has around 2.80 billion active users, 70% of them prefer brands that are extensively visible to them whenever they are online from desktop, laptop or their mobile. It’s simple, post illustrative and relating content in the form of blogs, images, videos, infographics, slideshows to share fresh information about your brand or services. One thing that has to be kept in mind while advertising your product on social media channels is that millennials hold brands more accountable on social media. That said, develop campaigns that attract the teenagers and millennials.

L’Oréal Paris signed up five influencers to create its own ‘fashion squad,’ in an attempt to maintain a different relationship with influencers and simultaneously reach out to the large audiences. If you haven’t heard of it yet, Influencer Marketing is like recognizing individuals who can influence the potential buyers. It’s like finding and targeting those people who have been following the brand with no break.

Earlier, brands used celebrity marketing but now they are moving to ‘everyday customers’ who are present on social media and influence a massive audience present on the platforms.

“We have rejigged our investment from traditional media to social media and influencers and we are seeing a positive impact, especially when it comes to make-up,” said Adrien Koskas, L’Oréal Paris’ General Manager for the UK.

Through their influencer marketing campaign, they’ve pushed the common beauty bloggers as selected from across the globe who could share trend advice, write product recommendation, share video content on makeup tips and run their own YouTube channel on using L’Oréal Paris products. The brand had witnessed amazing response as a result of influencer marketing. It had hit 100 million impressions.

It’s just that these advocates need to be genuine. You don’t need to pay them for endorsing your brand because paid influencers are more like advertising banners- that the audience is not interested to believe in. Consumers know it when you’ve used a paid influencer for your marketing initiatives. This is also why we sometimes use free video downloaders from ytmp3 to get the latest YouTube videos for free, as we like how the site works.

Opt for Paid Packages by Advertising Channels

A wonderful example is of teenagers in Macedonia, who during this year’s presidential election in the US, started a fake news channel and popularized it among the US audience via Facebook. They had made a substantial living from Facebook advertising. See what they did:

Goran (not his real name) is one among hundreds of Macedonian teenagers who are working to develop a cottage industry in the small city of Veles that tossed up the fake pro-Trump news after the US election campaign. He began to put sensational stories that were usually plagiarized- where he actually copy-pasted various articles from news or magazines, gave them a catchy headline of his own, paid Facebook to share it with the US (target) audience that was crazy for Trump news.

Once those readers started reading, liking and sharing the news on Facebook, Goran began earning revenues from this advertising trick. Goran shared the details and said he could make about 1800 Euros from this in one month.

Though this fake thing may not sound lawful to some of you (but the peddling of false news on lookalike American news sites is not illegal by law) but if we just focus on the marketing technique, that’s what can really help you.

Go for paid advertising packages of Facebook, LinkedIn, Twitter because that’ll give you the most concentrated audience. Choose engaging and catchy content that will pull readers to your post.

And yes, if your kid had made 20,000 euros a month with this fake news campaign, would it hurt you?

Find the Right Groups to Post

As per Chris Brogan, the Group Function is where the magic begins. Because it’s like building communities and bringing all the people together on one platform, who share similar interests and preferences. Chris Brogan’s tip, “The business value is to help people see where they belong. It’s a big value indeed. And the one that companies can tap into.”

Be it Facebook, LinkedIn, Instagram, Snapchat, YouTube, a group methodology works well everywhere. Companies can definitely highlight their brand and show that they care about their consumers by providing a close-knit community or forum of their loyal and potential customers. They can actually exchange valuable insights with each other and at the same time, gain popularity as a brand name on the most popular social media channels, that too from genuine consumers.

One thing that’s important to note here is that you should always find the right groups to post in. Irrelevant grouping and promotion of your brand lead to no leads. You need to ensure that your post is seen and liked by thousands of people who will be interested- and thus, they will share it with their friends.

Move forward with a more emotional campaign

If you’re from this world, it doesn’t really matter that you live in America, Asia, Dubai or London, the audience out there on social media is emotional and sentimental. They love videos that leave an ‘aww’ expression in the end. Nothing is quite acceptable as an emotion that people share on an everyday basis, with their friends, children, parents, grandparents or neighbors.

Pampers, the world’s famous diapers brand, did nothing but focused on the compelling aspect of caring for a newborn. Realizing that diaper changing is not an appealing activity to the audience, especially on social media where people look for glamorous, attractive and wondrous services, products and news, the company’s marketing team nailed it by pinning down the emotions of a mother/father while they give the best care to their bundle of joy.

As a part of their social media campaign, Pampers created heartwarming videos and posted on all digital channels, with a message that baby-poop is not a headache but is the time to develop and nurture a special bond between the baby and the parents.

Likewise, many X and Y brands and small-sized enterprises have surfaced social media platforms with excellent social media strategies. And they’ve earned positive results and higher returns. Having said that, some of them monetized through social media a lot quicker than others

If you have a marketing story to share with us, please write to us in the comments below. We’d love to hear from you.

Reshape your relationships with your customers using social media marketing. It’s time for you to learn how your favorite brands have taken the toll in social media marketing.

Social Media Marketing has become an essential component of modern-day marketing strategy as it lets the marketers to connect with their users personally and build a more emotional brand identity. Follow my blog with Bloglovin

November 11, 2017 by Incredible Planet Staff

The Battle for Traffic: Organic SEO vs. Social Media Marketing

Business

A reliable and trustworthy SEO company can help your business grow by establishing your digital brand and ensuring that you have the best possible Internet presence.

A lot of companies fail to take advantage of the power of the Internet because their SEO consultants do not have the necessary experience or knowledge to identify new markets and explore new opportunities.

There can be a battle between organic SEO and SMM, don’t worry about this because Michigan SEO Company is there to take you through steps that can help you manage this battle of traffic for your web page. A step-by-step guide on how to increase your traffic in 60 days or less.

SEO and SMM are like tea and sugar you can get one without the other, but, believe me, it isn’t worth it in that SEO cannot be effective without well-executed content duration and that is where social media kicks in, it helps you unlock untapped potential.

Social media signals don’t influence site rankings and on the other hand, SEO is not effective without harnessing social media channels.

These two may be battling but the real thing is that they very closely. When you share content on SMM channels you’re not only getting engagement, but also bringing visitors to your site. This, in turn, helps you boost your site’s visibility. SMM corresponds to SEO and indirectly influences website performance in Google. Through this, it is very clear that SMM impacts SEO hence, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones.

Social media-focused blogs perform much better when it comes to SMM traffic compared to SEO blogs. It sounds reasonable that SMM blogs attract and build relevant communities on social media and then convert them into loyal readers than SEO blogs. This because users interact with content shared on social media channels.

In order for you to earn a sufficient number of visitors from social media sources, you need to keep a close eye on what kind or type of posts not only engage users but also get clicks. And if your goal is to drive traffic, then you need to focus on writing engaging tweets that will make your followers want to click on them. Don’t forget to include a link in your post.

Ideally, if users are actively sharing your content on Twitter, Facebook, and other social media platforms, then it should bring users to your site.

Despite the fact that SMM communities usually have more subscribers than SEO communities, it’s even harder for SMM communities to get clicks. This is because one click occurs for every 80 interactions on social media. Hence, the problem lies not in the small number of subscribers, but in the small number of active, relevant followers. Relevant users are those who are interested in your content and will click on your links and share them. So you need to your audience by following them back as a strategy to get more traffic.

If encounter or find out that content works so well for SMM blogs, then it should generate a good number of links.

Social media actually helps you to get your content was seen, which in turn can substantially increase your number of brand mentions on the Web. The better you promote your content across SMM channels, the more referring domains you will receive.

It’s quite logical to assume that blogs focused on search marketing should be getting significantly more organic traffic compared to blogs that write about SMM. Accordingly, SMM blogs should be receiving the majority of their visitors from social media channels, since social media marketing is their area of expertise.

The high levels of engagement SMM blogs receive from social media allow them to get more backlinks and referral traffic, which, in turn, helps them rank higher organically.

Enough with the battle of traffic, here are the steps Trustworthy SEO Company is telling to follow in this case.

You may choose SEO firm to help you and lead you through the way of getting traffic but they have failed.

Choosing a reliable SEO firm is not only important for progress but it is also necessary in order to avoid losing your traffic potential due to bad SEO practices.

Decide why you need to hire an SEO Company. Before the actual selection of which SEO firm you will trust, it is important to decide and have clear in your mind, the reasons you need to hire an SEO firm in the first place.

In this case and from my own perspective I would encourage you to hire an SEO or digital marketing firm when you have a website but you are not getting any traffic or when you’re getting traffic but not customers.

Think of where to find a good SEO firm. Ask your friends if they know trusted companies or you can actually click on the advertisements.

Getaways on how to assess the reliability of an SEO company

Regardless of how you will find the company to hire, it is always advisable to do a bit of assessment before making your final decision.

Don’t trust anyone that is promising first page rankings (either in Google or other search engines).

If you see something like ‘We can get you to the top of Google Search’, in simple words it means that they don’t know what they are doing.

Ensure you have even a slight knowledge of a subject it makes it easier to do negotiations or even challenge a method proposed by your SEO.

The competition is huge and search engines need time to process the data they capture from websites.

It is, therefore, more appropriate to hire an SEO for a number of months rather than a couple of months without any return.

The duration of their work is something that you need to discuss with them and agree before signing any contract.

Note that a true SEO consultant has nothing to do with link building, his or her main job and focus is to ensure that a website is secure, fast, user-friendly and with good ranking positions on all major search engines achieved by creating quality content and having the page optimized for onsite best practices.

It’s all in the results

One of the most interesting things about the internet is that everything is measurable.

There are metrics and reports that can help you measure and monitor the activity of your website in terms of incoming visits; time users spend on site, pages they visit and much more.

Ensure that you have the best possible Internet presence and that you are taking advantage of all digital channels no matter how small or big your business is.

If this is something you cannot do yourself because you don’t have the time or knowledge then it is more preferable to hire a professional, reliable and trustworthy SEO firm to do it for you.

October 26, 2017 by Incredible Planet Staff

Instagram Can Be a Powerful Tool for Enhancing Your SEO

Technology

As an owner or manager of an ecommerce site interested in enhancing your search engine optimization (SEO), you might be surprised to find out that Instagram can significantly boost traffic to your site and increase sales. The photo and video sharing platform offers you an opportunity to reach a much larger audience.

Simply put, Instagram is a potent marketing tool that ought to be part of your arsenal for boosting SEO. Before we delve into some Instagram tips, it is important to note that there are some common questions a number of online business owners still have regarding the relationship between Instagram and business.

Commonly asked questions

Isn’t Instagram only used by younger people that may not be part of my target market? Instagram is among the fastest growingsocial media platforms and gaining a presence on the site offers real returns for a vast majority of businesses.

Is Instagram relevant to my business? The social media app is for sharing photos and videos. If your business can benefit from representing your products or services in a visually appealing way online, then you certainly stand to gain from using Instagram as a marketing platform.

I’m not really gifted in photography or film-making. How can I produce good content for Instagram? If you own a standard smartphone, it has a camera that can take great photos. Like many others, you can learn how to take good photos, edit them and post them on your feed in a way that is appealing to your target audience.

Enhancing your SEO with Instagram

The number of photos you can post on Instagram is limitless. So whenever an opportunity presents itself to take a great photo, grab it. Keep in mind that the philosophy that drives the Instagram community is sharing beautiful imagery. Frequently sharing content is among the most effective ways of getting attention and if you consider the possibility that you can buy Instagram followers and likes, then it becomes relatively simple to rank a site.

As is the case in all other social media sites, the more content you share, the more visible you are. Remember that your post will be at the top of the feed only for a limited time. It is therefore important to share often to ensure that your current and potential customers have more opportunities to engage with your content.

Additionally, don’t lose sight of your goal, which is driving traffic to your site. So be sure to link back to your site. Instagram doesn’t allow links in the captions. A good strategy is updating the link in your bio to match the call-to-action in the caption.

Research your hashtags

As with other powerful forms of marketing, research is essential to success. In simple terms, you want to use keywords that your target audience is actually interested in. Some of these hashtags may be static and some change from time to time.

Note that Instagram allows you to use as many as 30 hashtags on a single post. The more keywords you use and the more relevant they are to your target audience, the more likely you are to reach them and generate traffic to your site. It is a good idea to load the keywords in the comment section in order to keep your caption clean.

August 9, 2017 by Incredible Planet Staff

The Long Term Strategy of Voucher Codes

Technology

This is an interview with Alex Papaconstantinou, founder of Wikigains.com, one of the UK’s biggest voucher sites. In this interview with IncrediblePlanet, Alex shows that successful coupon marketing, used in a long term strategy, is all about developing personal relationships with customers, and ultimately increasing profits.

Here is how:

IncrediblePlanet: Alex, too many small business owners think that marketing using coupons may cannibalise profits and that constantly discounting your products can impact your online business in a negative way. That is why so many retailers are no longer using coupons. What is your opinion?

Alex Papaconstantinou: Most retailers I know who decided to stop issuing discount coupons were doing coupon marketing the wrong way. Coupon marketing fails if you have a short term view. If all you want is to increase sales in the short term, discounting a product to lure users is almost always a disaster. Coupon marketing is a long term strategy. The purpose of distributing coupons is to develop a personal relationship with your clients.

IncrediblePlanet: Do you mean using coupons like loyalty rewards?

Alex Papaconstantinou: No. Of course, you can use emails to send discount codes to your customers saying: “We wouldn’t be here without your business. We want to offer you £20 off your next order as a token of appreciation.” But this is not all. Coupons are all about being personal. It’s more like “Happy birthday John, here is £5 OFF this wine just for you! Use personal code JOHN50 to get this offer only on your birthday.”

IncrediblePlanet: Is that done via your subscriber list or via your Facebook page?

Alex Papaconstantinou: Either or both. Through Facebook, you can give discounts and coupons to your fans on special occasions like birthdays. The great thing about Facebook is that it tells you about people’s birthdays. They pop up on your notifications. Rewarding your die-hard fans with big discount coupons instead of offering big deals to everyone is a much better business move.

IncrediblePlanet: What about remarketing?

Alex Papaconstantinou: Yes, a good example of remarketing is targeting Shopping Cart leavers. Abandonment of shopping cart happens when a customer visits your online store, selects one or more products, fills in the delivery form with their email address and then proceeds to checkout. However, the customer leaves your website while at checkout for unknown reasons. Targeting the same user with a coupon, offering a very attractive deal on the products he already has in the shopping cart is a good plan. But make sure you do it soon while the client is still hot.

You may send that customer a coupon code and a link via email. It can be like this: “Hi John, I saw you didn’t complete your purchase. I can give you 10% off your shopping cart, valid for the next 30 minutes only. Click this link to apply the discount. ”.

IncrediblePlanet: What if you don’t have 10% margin to play with?

Alex Papaconstantinou: Then, you have to see how much the customer is worth to you in the long term. I mean, you have probably already paid money on Google Ads, or invested in optimising your site, or paid for ads on Facebook in order acquire the user. If you don’t convert him he is still only a prospect, not a client. If you turn that prospect into a buyer, it is much easier to upsell or cross sell to them again in the future. Think long term. It may be good to give away 25% of your profits now so you earn 100% of the profit over and over again from the same person.

IncrediblePlanet: So you use coupons to grow your client base?

Alex Papaconstantinou: Yes. Your ecommerce business can offer first time buyers discounts using online discount codes even as much as 50% for a day. Customers on the fence will likely make up their minds when scarcity or urgency becomes part of the deal.

IncrediblePlanet: Thanks Alex. Many online business owners are coming up with ways for increasing their sales, building affiliate relationships, increasing customer loyalty and tracking customers by leveraging on coupons codes.

Alex Papaconstantinou: Yes, we can talk about using coupons to track affiliate marketing or any marketing campaign another time. However, for now, just remember this, to building a sustainable business think about coupons as a long term strategy for building relationships and not for increasing your sales short term.

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