Being powerful persuasion tools, videos exhibit the potential to shorten sales cycle. With the sales cycle shortened, the touchpoints at which you meet your audience, are reduced and the efforts also minimised.  Additionally, the need to rely on salesy techniques goes out of the picture.

Once you have created a video, its ability to sell more is largely dependant on the practices being followed.

Here we have listed 4 such ways in which videos can help you sell more, on a budget:

  • Incorporate videos in email marketing to attract leads

Video in email can increase CTR by 200-300% and also reduce the “unsubscribe” rate by 75%.

Email marketing, on its own, is a very effective marketing technique; when combined with video marketing, it becomes even more powerful because videos are more likely to engage the viewer quickly as compared to other forms of content.

When it comes to using videos in emails, the options are many. You can use anything from customer testimonials to product description videos.

In terms of ROI, it is important to note that email marketing outperforms all other marketing channels. The average return is $44 for every dollar that is spent.

Additionally, adding a video to your email comes at zero extra cost. You can either embed your video directly or use video link to take the viewer to the website where he can watch the video.

The combination of video and email yields great marketing results.

NotifyFox, for example, used this explainer video in their cold email marketing to achieve an open rate of 40%.

Key Takeaway:

When taking the video route in your email campaigns, be sure to first lay down your objective. For your video to sell more, the embedding option is not the best idea since it doesn’t take user to the website.

  • Put an explainer video on your landing page to boost conversions

A video placed on the landing page has the potential to increase conversions by as much as 80% which means that they create space for more sales.

Since your website’s landing page is the first element of user experience, it makes sense to use videos to optimise the landing page for better engagement.

By eliminating the dependence on text for brand introduction and bringing a more appealing content format (video) into the picture, you can shorten the sales cycle and thereby trigger more purchases.

The effectiveness of videos on landing pages is largely governed by two things: design aesthetics and video content. In terms of design, the size of video and the thumbnail take a key role. Video content optimisation, on the other hand, depends on a number of things: video quality, audio etc.

Key Takeaway:

Video can sell more when placed directly on the website where user interaction is of utmost significance. So optimise this opportunity by focusing on design details as well as content.

  • Use live video on social platforms to positively influence the purchase decision

Live videos not only create the space for online sales, they are also effective in boosting offline conversions.

Various businesses are relying more and more on live formats to showcase their product launch, events, conferences; allowing their audience to take part, virtually. This drives sales because it helps create trust through visual demonstrations.

In fact, live videos can be used simply to celebrate the holiday mood or simple monthly themes. Like Dunkin Donuts creates the right mood for Valentine’s in this live video:

Additionally, these live videos inform users about specific business events that they might not be aware of. This is quite beneficial for brands that operate in the B2B sector.

Key Takeaway:

Social video consumption is on the rise. In such a scenario, it is best to make your video strategy social proof to increase sales. Go live, take your audience behind the stage, give them live footage of special events.

  • Use video calling to solve customer queries

When you create a product/service to address a particular pain point, it makes sense that your customer will have queries. And sometimes these queries may demand more attention than a FAQ space on your site.

Like in a scenario where user gets stuck at a point while navigating your app, video calling be a great way to help your customer find a way. Again, this is extremely useful for B2B sphere; SaaS companies often rely on these techniques to guide their users. And it can be extremely helpful during product trials. Skype can be a good option here.

Key Takeaway:

Video calling improves user experience and helps in building trust which creates a positive purchase effect. Such strategies pave way for great feedback which, in return, creates space for more sales.


Video is one such content format which isn’t restricted to a specific stage of the buyer’s journey. You can use it to attract leads (explainer videos), move them to the evaluation stage (tutorials, how-to’s) and then to create delight (video calling) after the purchase has been made.

Strategies like social video, landing page videos boost purchases without requiring huge investment. Shareable social videos increase your reach, landing page videos reduce the brand introduction time, video calling that addresses user queries creates trust; together, all these things help videos sell more.

This article is definitely for the ones who would prefer watching something over the screen in a video format rather than surrendering to a textual document.

According to researchers, 59% of the total population prefers watching videos. Video streamers such as YouTube and Netflix have been flag bearers till now. However, with the advent of live streaming YouTube has also developed their own live streaming software so that they can present live broadcasts for audiences in every corner of the world.

What is live streaming?

Live streaming is an approach by which you can present any occasion to an online crowd. It’s a computerized alternative to something like pitching tickets to an in-person occasion, and enables you to contact individuals close and far with live video.

Brands utilize live streaming for various reasons, yet as indicated by a Brandlive’s study, 71% of organizations utilize it to collaborate more with a group of people. So as opposed to being the notorious “man behind the window curtain,” you’re enabling viewers to put an image to your association’s tag, all at the same time.

There are some specks which if followed can help you live stream successfully.

Plan your live stream

You’ll need to put a similar idea and due steadiness into your live stream that you’d put into an in-person occasion of its kind. Furthermore, you’ll need to have your objectives as a top priority as you make those arrangements; those will direct a considerable measure of the coordination.

Know your audience

Knowing your targeted interest group will decide a couple of bits of the arranging procedure will help you in the long run. On the off chance that it incorporates a worldwide population that should factor into the date and time of your stream then make certain to consider time zones or occasions that won’t be top-of-mind in your nation of origin.

Categorize your stream

At that point, consider what classification your live stream falls into, and come up with a tagline for your occasion. On the off chance that you don’t discover any of the above cases fitting to your business, there are more ideas for ways organizations can utilize live streams.

Choose your platform efficiently

The platform you utilize can also be relevant to who you need to see the stream. Diverse groups of people utilize different channels, so you’ll need to pick the one that is destined to draw the crowd you want.

Finally, pick an ideal area and the best live streaming software from which you’ll communicate your stream. A low quality video can make somebody 62% more prone to have a negative impression of the brand that created it – so ensure your setting is helpful for a positive review experience.

Live video marketing has turned into an exciting trend in the online promoting sphere. On account of the arrival of Facebook Live and various contending social networking mediums, brands are working harder than any time in recent memory to bring important, intriguing live recordings to their clients.

Let us state some of the brightest examples of some brands who have already streamed live successfully.


Buzzfeed doesn’t offer items or services like most organizations, so it doesn’t have any new items to dispatch or any services to flaunt in a live video. Rather, they profit through promoting and have some expertise in attracting audience with content.

One of their recordings ran for more than 45 minutes, and in spite of its silly introduction, it wound up drawing in more than 807,000 viewers at its top in popularity. This is just because Buzzfeed provoked watchers’ interests and continued raising the strain—truly and metaphorically—all through the video.


Grazia is an Italian ladies’ magazine, and Grazia UK is a worldwide subdivision of it. Back in June, Grazia UK went to Facebook’s London base camp for organizations to assemble collaboration of what they called their first “community issue.”

Throughout the seven day stretch of the joint effort, Grazia UK live streamed different occasions, giving clients an off camera view that influenced them to feel like they were a part of the occasion. Be that as it may, the best video was a roundtable level headed discussion concerning Brexit. Live level headed discussions are quite often well known, particularly when they include the support from the group of onlookers; and obviously, this one did. Clients could submit questions, live, social networking platforms, and feel like they were an important part of the open debate all through its runtime.


Dunkin Donuts depends on visuals to offer its item since it’s difficult to oppose having a doughnut or espresso when you see one. So it’s was just expected that the brand exploited the desserts overwhelming Valentine’s Day season with a live streaming video.

In it, the brand investigated its “test kitchen” for viewers, indicating how it makes new items and manifestations, finishing with a finale that included the making of a monstrous, doughnut themed wedding cake. The live broadcast drew in more than 36,000 watchers, which may not appear like much. However, consider the fact that these individuals weren’t watching sports, or news, or something interesting rather they were watching a cake get made.

The overall population has a tendency to incline toward visual content to penned content, since it’s a more fundamental type of network. On account of speedier broadband connections and cell phones, it’s simpler than ever to watch video recordings, so they’ve turned out to be way more main stream as an online medium.

Social media devotees additionally love to live in the present and live recordings give them that point of view. Instead of seeing a recorded event, they need to encounter something urgently and instantly.

Live video likewise opens the path for live review, for example, client contributed inquiries or remarks, which adds a layer of engagement to the experience. By 2018 you can be sure that most top-grossing brands are backed by immensely powerful live streaming software and an immaculate video content as well as design.

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The fascinating thing about a live event experience is that everyone can appreciate beautiful visuals. From LED stage lighting to artistically developed stages, there’s something to capture everyone’s attention. And while a good deal could be spent on the transformative nature of lighting and the illusionary effects of a physically filled out stage, the real beauty is in the details – the sonic landscapes fully immersing you into the experience.

Good visuals may be one thing, but there’s a limit as to how much connection our motor neurons can create. Our bodies and minds are hardwired to respond viscerally to different sounds. From the bleak, unremitting sadness of a Leonard Cohen concert and his use of empty space, stirring the soul in the silences between his lyrics, to the challenges of any festival season – elevating itself through the crisp and deep sounds of the music, reverberating through the humdrum and white noise threatening to diminish the sonic experience with mighty grandeur.

Sound speaks more to our emotions than our intellect, because sounds don’t communicate concepts and symbols, but rather communicate feelings and moods. A great soundscape is half the artistry of a moving, memorable live event experience.

Why Sound Design Is Important

To deliver such a moving sensory experience, a live event requires one thing – the complete understanding of space, environment, room acoustics, and size of the audience. After all, the venue itself could be a fine musical instrument, an indissoluble element of the hearing experience. Venues are acoustic architectures that interact and enhance the sonic experience, and like any masterpiece that requires the finest artistic brushstrokes, live events need state-of-the-art sound systems and a master composer to imbue the experience with holistic sound that will linger long after the last encore is sung and the final note dissipates.

Music is an instinctive experience. Our bodies are sounding boards – our ears and mind acoustically interact better with the live event experience in a way that is diminished with earbuds or headphones. Live events provide an undiluted connection to the entrancing soundscapes that can’t be found digitally. Good sound design adds sensory reinforcement to the live event, shaping the experience in ways you may not consciously realize at the time.

As technology rapidly advances, new experimental platforms open themselves up to opportunities to engage with audiophiles and create experiences. Creativity and technology merge with good sound design, harmonically balancing the importance of atmospheric energy and a three-dimensional audio landscape.

Sound Transcends Limitations

So how do live events create this sensory bridge? By creating simple and integrated solutions that seamlessly encapsulate an audio visual encounter with clean, open, and dynamic sound. Exceptional sound design has minimal distortion, low noise floor and high headroom, providing the highest quality of audio to communicate with the audience. Such an immersive assembly of soundscapes brought on by noteworthy sound design, livens dull events, inspires specific moods, and bring unadulterated energy to any venue.

Much like Glastonbury or Coachella today, Woodstock, of festivals past, was a cultural and narrative live event experience. The constant undertow of Woodstock may have been peace and love, but two things will forever reverberate from the general presence of Woodstock – its performances which have withstood the test of time, and the undeniable electricity of such a cultural event.

That’s what exceptional sound design does. Professional audio visual systems delivering unparalleled sound artistry demand your attention even when you disassociate the rest of your senses. A good sound design setup resonates through your subconscious, imploring you to explore the colorful sonic soundscape presented before you. The chords, the rhythm, the pattern of music, all of it moves your psyche, reaching into your emotions with thunderous movement, while you stand or sit transfixed. It anchors memories, forever living in your subconscious, waiting to peek out again, releasing waves of nostalgia on the first struck chord or bass drop that demands and elicits a response.

Sound Is Three-Dimensional

The relationship between the stage and audio is more paramount than ever. In the realms of theatre, sound design was previously viewed as a mere technical skill, rather than an art form, much like how a painter or sculptor would infuse their canvas with artistic spirit. In fact, it wasn’t until 2004 that sound design finally received its accolades, becoming a recognized category in the Laurence Olivier Awards.

Great sound design in theatre conjures sonic storms, engulfing theatre practitioners with audio narratives that enrich the stage presence. And much like theatre, concert halls and clubs are experimental approaches to unique sounds, utilizing interesting designer audio video tools to allow individuals to interact with the acoustic architecture within confinements of the venue.

There is signature warmth in the audio as it rebounds and resonates through the archived annals of a venue’s walls, echoing the former glory of expired performances and recordings. In such venues, great sound design supercharges the live event, allowing us to fully immerse ourselves into the experience. Because good sound is heard, but great sound is felt. After all, we hear with our entire body, and to restrict such a symphonic masterpiece (with its low-hum sub-bass frequencies, hi-fi idiosyncratic sounds effects, or even the stripped-down sets of keyboards, drums, and assorted plucked strings) to be distilled and reproduced into a singular interaction through earbuds, we lose the magic and beautiful of a sensory-charged experience.

Sonically animated live events aren’t simply restricted to music festivals, theatres, concert halls, and even clubs. Venues like Native American Pow Wows, coffee shop acoustic sessions, and even tiny desk concerts pulse with a certain energy, imploring to take you on an auditory journey that transcends time and space. It’s an intimate invitation to tune yourself and listen with the naked ear.

And unlike many other mediums of artistic expression, live events are truly unique forms of entertainment – they cannot be duplicated. Live events aren’t just a medium on the visual; they are a unique interplay between sound, light and picture. Sound touches the subconscious, bypassing the logical and intellectual surfaces.

Contrary to the other sensory experiences, sound communicates with us on a visceral and emotional level. And to deliver an experience that hums evocative memories and elicits emotional responses long after the event expires, sound engineers, AV system integrators, and state-of-the-art sound designs manipulate the sonic dynamics to convey a truly borderless experience.