Being powerful persuasion tools, videos exhibit the potential to shorten sales cycle. With the sales cycle shortened, the touchpoints at which you meet your audience, are reduced and the efforts also minimised.  Additionally, the need to rely on salesy techniques goes out of the picture.

Once you have created a video, its ability to sell more is largely dependant on the practices being followed.

Here we have listed 4 such ways in which videos can help you sell more, on a budget:

  • Incorporate videos in email marketing to attract leads

Video in email can increase CTR by 200-300% and also reduce the “unsubscribe” rate by 75%.

Email marketing, on its own, is a very effective marketing technique; when combined with video marketing, it becomes even more powerful because videos are more likely to engage the viewer quickly as compared to other forms of content.

When it comes to using videos in emails, the options are many. You can use anything from customer testimonials to product description videos.

In terms of ROI, it is important to note that email marketing outperforms all other marketing channels. The average return is $44 for every dollar that is spent.

Additionally, adding a video to your email comes at zero extra cost. You can either embed your video directly or use video link to take the viewer to the website where he can watch the video.

The combination of video and email yields great marketing results.

NotifyFox, for example, used this explainer video in their cold email marketing to achieve an open rate of 40%.

Key Takeaway:

When taking the video route in your email campaigns, be sure to first lay down your objective. For your video to sell more, the embedding option is not the best idea since it doesn’t take user to the website.

  • Put an explainer video on your landing page to boost conversions

A video placed on the landing page has the potential to increase conversions by as much as 80% which means that they create space for more sales.

Since your website’s landing page is the first element of user experience, it makes sense to use videos to optimise the landing page for better engagement.

By eliminating the dependence on text for brand introduction and bringing a more appealing content format (video) into the picture, you can shorten the sales cycle and thereby trigger more purchases.

The effectiveness of videos on landing pages is largely governed by two things: design aesthetics and video content. In terms of design, the size of video and the thumbnail take a key role. Video content optimisation, on the other hand, depends on a number of things: video quality, audio etc.

Key Takeaway:

Video can sell more when placed directly on the website where user interaction is of utmost significance. So optimise this opportunity by focusing on design details as well as content.

  • Use live video on social platforms to positively influence the purchase decision

Live videos not only create the space for online sales, they are also effective in boosting offline conversions.

Various businesses are relying more and more on live formats to showcase their product launch, events, conferences; allowing their audience to take part, virtually. This drives sales because it helps create trust through visual demonstrations.

In fact, live videos can be used simply to celebrate the holiday mood or simple monthly themes. Like Dunkin Donuts creates the right mood for Valentine’s in this live video:

Additionally, these live videos inform users about specific business events that they might not be aware of. This is quite beneficial for brands that operate in the B2B sector.

Key Takeaway:

Social video consumption is on the rise. In such a scenario, it is best to make your video strategy social proof to increase sales. Go live, take your audience behind the stage, give them live footage of special events.

  • Use video calling to solve customer queries

When you create a product/service to address a particular pain point, it makes sense that your customer will have queries. And sometimes these queries may demand more attention than a FAQ space on your site.

Like in a scenario where user gets stuck at a point while navigating your app, video calling be a great way to help your customer find a way. Again, this is extremely useful for B2B sphere; SaaS companies often rely on these techniques to guide their users. And it can be extremely helpful during product trials. Skype can be a good option here.

Key Takeaway:

Video calling improves user experience and helps in building trust which creates a positive purchase effect. Such strategies pave way for great feedback which, in return, creates space for more sales.


Video is one such content format which isn’t restricted to a specific stage of the buyer’s journey. You can use it to attract leads (explainer videos), move them to the evaluation stage (tutorials, how-to’s) and then to create delight (video calling) after the purchase has been made.

Strategies like social video, landing page videos boost purchases without requiring huge investment. Shareable social videos increase your reach, landing page videos reduce the brand introduction time, video calling that addresses user queries creates trust; together, all these things help videos sell more.

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Struggling to find a landing page plugin for WordPress that actually works?

There was a time when most of these plugins was very difficulty to use and came with limited functionality. Designing a page was a painful task.

But, that’s all history now which means that you can create beautiful and creative pages that convert like crazy – all without having any technical headaches or having to be a web designer.

Why Use a Landing Page Plugin for WordPress?

If you create a website to sell a book or product, then you need a landing page.

Landing pages helps to improve conversions, converting more visitors into customers.

These landing page WordPress plugins come with a variety of ready to use templates with drag and drop tools to edit them or generate your landing pages from scratch. It gives you the freedom to rapidly build landing pages for your marketing campaigns without the need for a web designer. You can reuse your templates, create new ones, and construct your library of ready to deploy landing page designs.

Top Landing Page plugins

01. Qards

Coming from team Design mode, Wards is a fascinating solution for landing page WordPress plugins.

The plugin gives you a choice of content cards that you can put on canvas – one after another – until you get an entire landing page built. Every item can be adjusted to fit your needs – you can get an excellent front-end editor for that.

  • Features:
    • A large set of content cards, which should be enough to meet all your landing page needs.
    • There are various types of content boxes available, each fully customizable.
    • The default designs can make things look sharp and modern.
    • Everything works with drag-and-drop.
  • Works with current theme? Of course! You can use it with your landing pages, and leave the rest of your site intact.
  • 100% custom landing pages? Almost. You’re working on the scheme of individual content cards arranged one after another.
  • Mobile-friendly? All landing pages are sufficiently flexible and mobile-friendly.
  • Ease of use. No design or coding skills needed, full drag-and-drop support, plus a front-end editing potential.
  • Price:
    • single site – $99,
    • Agency – $199.

02. Thrive Content Builder + Thrive Landing Pages

Despite having two different landing pages, Thrive Architect and Thrive Landing Pages are, for all intents and purposes, the same plugin.

  • Features:
      • There are 207+ customizable landing page templates accessible
      • The templates are themed into groups.
      • No coding knowledge required. You get real front-end editing via Thrive Architect – just use drag and drop to build/edit your landing pages.
      • There are various content blocks (starting from text or videos to more marketing-centered content, like testimonials, opt-in blocks, etc.).
    • Works with current theme? Yes, the landing pages are independent of your present design.
    • 100% custom landing pages? Yes.
    • Mobile-friendly? Everything is mobile-approachable.  
    • You can quickly jump into it right away.
  • Price:
    • single site – $67
    • Five sections – $97

03. OptimizePress

Optimize Press is very versatile and stands out from everything else on the board because of one main detail – it’s available both as a WordPress theme and a WordPress plugin. The theme allows you to hand over your entire site design to Optimize Press, while the plug-in lets you keep your present design, and only use Optimize individual landing pages.

Apart from that, Optimize Press also delivers a load of features and an intuitive drag-and-drop editor. It’s not a real WYSIWYG experience, though (which, depending on what you like, might be considered an advantage or a flaw).

  • Features:
    • You have the choice of more than 30 pages templates.
    • More than 40 content elements available (text, images, features boxes, etc.)
    • Available as a theme and also, as a plugin.
    • Membership functionality involves
  • 100% custom landing pages? Yes. Modify a template or construct your own from the ground up.
  • Mobile-friendly? Yes, everything is 100% mobile-compatible.
  • Ease of use. Very easy to use and intuitive, kudos to the pre-designed templates.
  • Price:
    • for three sites – $97,
    • For ten sites– $197.

04. Beaver Builder

Beaver Builder is a theme + plugin combination, but you can obtain the plugin alone (depending on what you need).

But, it’s worth noting that the Beaver Builder plugin, on its own, already supply you with the entire landing page building functionality.

  • Features:
    • You can utilize it on posts and pages.
    • Built-in landing page templates.
    • Drag-and-drop content editing.
    • Front-end editing in real time.
    • Import/export characteristics.
    • A vast set of content features (everything from headings, images, text, videos, and so on).
  • Mobile-friendly? Yes.
  • Ease of use. Very easy to use and intuitive. No coding skills demanded.
  • Price:
    • Beaver Builder plugin for unlimited sites – $99,
    • Beaver Builder theme and plugin – $199.

05. WordPress Landing Pages

The list couldn’t be complete without at least one free solution. There aren’t many free landing page plugins for WordPress out there. As it turns out, landing pages are a complicated concept to master, and when someone shapes it out, they just can’t afford to make it available for free anymore.

  • Features:
    • Visual editor which can preview you the changes you’re making in real-time.


It is not necessary for you to be a web designer – not even close!

Additionally, you don’t have to put up with the old-style plugins that was sluggish and overly complicated. And those packed with cheesy templates looked like what guru marketers were using in 2006.

Times have changed now. The market has evolved massively.

Using the landing page plugins listed above; you can have a lot of control at your fingertips. All the features you’ll require to create beautiful landing pages without the hassle and fuss.