With technology changing at such a rapid pace, it can be tough to stay ahead of the curve. Whether you’re an executive looking to bring innovation to your organization, a small business owner trying to keep up with emerging trends, or a student trying to determine where to focus your studies, you want to make sure that you’re investing your time and money in technology that’s here to stay.

If you’ve been reading up on the top trend lists for 2018, you’ve probably seen the term “machine learning” popping up on almost all of them. Machine learning refers to a type of artificial intelligence in which computers are programmed to learn and improve from experience as they’re exposed to more data. So, what does this mean for the future of business? Here’s what the executive, the business owner and the student will want to know.

The Executive

Organizations around the world are already using this technology to transform their business. For example, Kanetix partnered with Integrate.ai on a project that leveraged machine learning to provide a tailored buying experience to their customers by predicting which users were likely to convert and determining a customer’s preferred method of transacting. The results? Kanetix.ca increased the conversion rates of their auto insurance by 13 percent and generated 2.3x the ROI on their marketing efforts. This is just one of the many ways machine learning can be used to build a better business, so as an executive it’s your job to determine how this technology can help you meet and exceed your organizational goals.

The Small Business Owner

If you’re a small business owner with a tight budget and a non-existent IT team, you’re probably wondering how you’ll be able to keep up with advances in machine learning. While partnering with a tech firm might not be on the horizon, you can capitalize on the trend by investing in a chatbot. Chatbots are computer programs that simulate human conversation, and they’re being used by businesses globally to provide around-the-clock customer service. Does your business have a Facebook page? If so, that could be the best place to start with a simple chatbot: more than 30,000 bots have been built on the Facebook Messenger platform since April 2016.

The Student

If you’re a tech-minded student wondering where you should invest your time, machine learning is looking like a solid career path. The role of Machine Learning Engineer was listed as one of the top five jobs expected to be vital for Canada’s economy in 2018 for a few reasons. First, The Canadian government’s Pan-Canadian Artificial Intelligence Strategy pledged $125 million for research into AI technology. Second, job postings for machine learning engineer grew by 150 percent in 2017. And finally, machine learning is relevant in several industries, making it an in-demand skill.

So what’s the key takeaway when it comes to machine learning? This top trend isn’t just “one to watch” – it’s something that is already changing the way that we do business every day and a solid technology to get behind in 2018 and beyond.


Quick question: if you’re stranded on a lonely island in the middle of the vast ocean, where there’s not evidence of a single human, would you be happy or miserable?

If you think you would be happy, think about it for a minute. I know how much you’ve suffered at the hands of certain types of people in life, and wish more than anything to get away from them. I totally support you, but isolation is not the answer. It is a bitter alternative that’s never easily digested and can drive you mad.

We’re all born with an inherent urge to communicate. By interacting with others and exchanging our thoughts and feelings, we develop more. We’re social animals, after all.

Right now, we’re standing at the dawn of a major technological revolution. From the horizon, we can witness the emergence of the internet phenomenon, and experience its groundbreaking impact. Not only has it provided better mediums of communication, but has actually made the whole process of communication faster, smoother, and cost-effective. It has converted the world into an interconnected global village, where a region can link with another one located on the opposite pole in a matter of seconds.

Not only this, the internet as a communicative platform has massively altered the language patterns of this new generation as well. Instead of complete words, meaning is transferred in the form of symbols, spaces, and emoji. For example, “I love you” is written as “I <3 u”, or “Be Right Back” as “brb.” Why? Because it’s convenient, cool, and time-saving. But would someone from the 60s be able to interpret these codes? I don’t think so.

On the same note, let’s examine the changes brought by the internet in the following facets of our lives.


Take a trip down memory lane. Recall one of those visits from a well-suited, handy-dandy man, possessing both a wonderful smile and a product in his bag. He’s the salesman, travelling from state to state, knocking on doors, meeting people, and selling goods using his glossy words. Do you recognize him? Yes. But how many on-foot salesmen do you come across now? Almost none. Why? Because marketing strategies have taken a turn towards e-commerce. Businesses have shifted online. The days of the flashy salesmen are over. Now, advertising, client meetings, critical transactions, and employee conferences are conducted over a lightning-paced network connection, like ATT Uverse internet. It’s fast, it’s cheap, and it’s unlimited. Sounds like the perfect combination, doesn’t it? And if that’s not enough, the folks at isp.com has made this AT&T guide.


Gone are the days when you had to write long letters and go through the hassle of postage, just to ask after your loved ones who lived far away. The absolute tyranny of wooing someone you like, and finding out their interests and passions through exhaustive means, has come to an end. Why? Internet has changed the whole human relationship scenario with social media and dating apps. Nearly everyone has an online profile, which is a reflection of their personality. Just hit them up, send them a request, and chat with complete convenience. Leaving them likes, hearts, tagging them in memes, and sharing stuff is also a way of communicating with them. You’d be surprised to find your old friends, acquaintances you met years ago, and even your grandparents are all actively interacting on these wonderful platforms.


Ideas are like seeds which sprout only when they are debated and discussed. This is how they branch out, grow upright, and lead to a new generation of knowledge. As we’re all aware, human beings have a thirst for knowledge. Coincidentally, much to our advantage, the internet has made communication of ideas multidimensional by providing multiple channels and modes. If you wish to share your thoughts, expertise, or research with a worldwide audience, write a blog, compose a podcast, or create a vlog. You voice will surely reach out to others online, and will not stay embedded under the current. There are proper forums online where you can ask any question that pops in your mind, and you’ll get the answer you’re looking. If you’re looking for academic advice, you’ll surely find it online, along with lectures, and the latest news. You can also utilize the internet to further your education. With various universities offering courses like a masters in tesol online, you’ll be sure to find a degree program that fits best with your career plans.


After a grueling week, you’re looking for a way to release your pent-up frustration. What do you do? Play ping-pong and be done with it? Perhaps some of you do, but most of us go online to be washed over by waves of pure entertainment. You can watch a movie, an entire season of a great show, and then join forums dedicated to gushing over them. You’ll also find countless websites filled with fan-fiction. You can discuss how a movie should have ended, how it should be ranked amongst others of its genre, what’s coming up, and more. Not only this, you’ll get a chance to play online games, with competitors from around the world. Cool, right?

The internet has brought radical changes in the way we communicate with each other. These changes are more beneficial than detrimental, don’t you think?

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Smartphones have been racing in development, for a few years now. The pace at which they evolve was believed to be impossible 10 years ago. Today’s phone can track and locate you anywhere on the globe, connect you to anyone, offer your powerful applications that bend time and space alike. But it kind of poses the question, what else is there to update?

One would fail to imagine any major update that would change the smartphones scene. Yet, the fact that it’s hard to imagine doesn’t mean we’ve reached the end of it. Today, we’ll explore some of the hundreds of possibilities out there.

Bendable Phones:

In 2010, Nobel Prize was awarded for the proof of the existence of a material called graphene. Graphene is just carbon, structured like honeycombs. Its unique 2d structure gives it a lot of enhanced properties. The result? Bendable high performing electronics.

A graphene phone would be very thin and bendable that you can just fold it and put it in your pocket. Not only that, but the performance will be far better. Graphene can allow for better electronic circuits, which perform much faster than normal.

It’s also believed that graphene could achieve transparent phones, as complex as it may seem.

The current problem with graphene is in the production industry. It’s very hard to produce a single sheet of high-quality graphene. Not only that, but the processes at hand produce a lot of toxins that make a mass production out of the question. However, the research has been relentless ever since.

AI in smartphones:

The biggest and hottest topic right now in technology is Artificial Intelligence. A.I. has lately become the holy grail of computer science research. The strenuous effort to simulate the human brain in action has been relentless.

If you own an iPhone, you’re most probably familiar with Siri. Yet, Siri along with all A.I systems we have today are labeled Artificial Narrow Intelligence. They are masterful at some specific tasks, but they can’t go out of their scope. Artificial Narrow Intelligence is the first step of the A.I hierarchy, and so far it’s implemented in several applications on your phone. The Facebook people-you-may-know and the Google ads are all based on A.I techniques in machine learning.

When the current level of Artificial Narrow Intelligence has been mastered, we can expect all types of software upgrades to the smartphones. They’ll excel at many tasks that require human expertise. For example, instead of having dietary planners and training schedules, it could become your trainer all at once, monitoring your performance and analyzing for better results.

The next step that everyone has been talking about is Artificial General Intelligence. Something that would match human minds, only a thousand times faster in thinking. When we achieve that – if we ever did- your phone will be more like your super pet. It will be like having the world’s smartest human brain on your phone, only a hundreds of times stronger. It’s hard to predict, at the very least, the consequences of such breakthroughs.

The problem resides in multiple factors, however. First of all, we don’t completely understand the mechanism of the human brain to properly simulate it. There’s also the problem of controlling this A.I. Elon Musk’s newest foundation, OpenAI, aims to tame the beast and control this technology. In one of his most recent talks, he even suggested that maybe the safest way of integrating A.I is to add it to our brains.

Internet of Things:

We’re currently moving towards the automatization of everything in our lives. The fantasies of the ‘I, Robot’ and similar movies are not far from reach. And guess who’ll be the biggest culprit? Smartphones. Take for instance all of the Samsung phones on the market today, the vast majority of these have automatic updates, and for each of these minuscule updates the AI gets slightly improved.

The Internet of things is all about getting every activity in your life connected to the Internet. We’re saying “every” in the literal sense. Think of laundry, groceries, cleaning, etc. The smallest of everyday tasks, everything will be connected to the Internet, taking actions and collecting or transmitting data. Many experts foretell that smartphones could become your dashboard or control panel. They will allow you to harness IoT’s full potential and keep you in charge of everything the system’s doing.

Every major transition, however, has got its own problems. One of the major problems of the Internet Of Things is the management of the huge amounts of data transmitted and received. And above all, the security of the whole process. The system also includes a tedious amount of sensors, which isn’t easy to synchronize all at once.

The power of the Camera:

The smartphone’s camera has been one of the doors unlocking massive potential and features. Just recently, Apple’s iPhone X started to delve into the possibilities. The new release added facial recognition and animated emojis. So what else is there to expect?

Well, among the multiple upgrades that could take place, Augmented Reality is the most intriguing. Augmented reality is the integration of computer-powered graphics with reality’s feed. Just pointing the Phone’s camera on a specific place will provide you with a streamline of information that you would normally get a headache searching for. It makes traveling and exploring new places not only easier, but much more fun.

In the future, we may even be able to see emulations of historical eras when you point your camera towards historical places.

There are a few applications out there for AR, but they are limited and incomplete in performance. Still, the field will witness fruition in the near future.

How will the world look like?

All these changes make you wonder how the world of tomorrow might look like? While smartphones will bring a lot to the table, we undertake the risk of being enslaved by their power. We’ve already seen this scenario manifest in the real world, with the masses only caring about what the smartphone has to offer. Those who control the content and programs we have on our phones will be, to an extent, controlling the world.

Final Thoughts:

We can let our imagination run wild all it wants, but the real power

Smartphones can harness will most likely remain a mystery. Different technologies keep arising every once in a while to replace its predecessors. The only thing that is for sure is that whatever change the smartphones scene may witness, it will impact our lives drastically. Who knows when Elon Musk’s dream may take place and we get telepathy and enhanced brainpowers? Who knows which dream might take place next?