For years, fragrances have been sold to the market in two categories – for men and women. Consumers would often see black or blue bottles that scream “This is masculine! This is only for men”. Fragrances that are intended for women, meanwhile, use floral and pink packaging. The idea that fragrances should have a strict gender line is completely archaic thinking. This is similar to the notion that blue is for boys while pink is for girls. 

In the Western world, it is believed that men should wear clean, strong, or woody scents while women should wear floral, fruity, or sweet scents. While this makes it easier for brands to market their products, it’s a flawed way of thinking which no longer fits with today’s modern times. In a society that pushes and fights for equality, the notion that fragrances should follow a strict gender line should be stopped.  

In Selecting Perfumes, Preference is Subjective

The thought that men and women should prefer certain fragrances and stick to that certain choice is not based on biology. Preference is subjective, and biology does not play a role or dictate which smells nice on a person. The problem of gendering fragrances is also affected by cultural factors. 

Compared to the Western world, the consumers of the Middle Eastern market have a different preference when it comes to fragrances. Typically in western culture, only men can be seen wearing fragrances that are strong, spicy, and powerful. But in the Middle East, both men and women enjoy these fragrances.

In addition to that, the male population can also be observed wearing floral scents such as jasmine and rose. While these are seen as feminine fragrances by men in western culture, the Middle Eastern men don’t regard it as such. And obviously, enjoying such experience is not bound to any gender.     

Pushing Gender-Neutral Fragrances

Pushing for a gender-neutral fragrance has been a work in progress for several years now, and efforts are coming into fruition. Millennials and Gen Z consumers are now gearing towards non-gendered fragrances than those geared towards their gender. Several brands, like Creed Cologne, have concocted formulations that are considered universal. 

These products can be enjoyed and used by everyone. They appeal to both males and females. One such product is the Virgin Island Water of Creed Cologne which offers a fresh and warm fragrance that complements both men and women.  It gives off a feeling of a tropical paradise. It’s like experiencing the splendor of the sea while on a sailing adventure.   

Brands should change the way they market their products. They should steer away from making their consumers feel like they only have limited options. They should push harder in marketing products as genderless. The less society sees one thing as limited to a certain niche, the more it will be embraced and welcomed by everyone. 


Each consumer has a specific unique scent that they prefer. Whether it is a woodsy, floral, or clean scent, all should be considered universal and genderless. 

The message that universal and genderless fragrances portray is clear. As long as a person likes it, then they can surely wear it. With a society that is becoming more acceptable and open-minded, shopping needs and preferences are continuously changing. 


Online perfume shopping, unlike cloth shopping or other fashion accessory shopping, is the most difficult thing to achieve because you cannot judge a perfume by its bottle. Clothes, shoes, and other accessories can be bought online based on their physical appearance but for choosing the best perfume, we need to physically experience it – the sense of smell. However, it is not all that bad. People do shop perfume and fragrance online, and they are happy with their choices.

Not all of us wear perfume, but those who do know their scent. Hence, it makes it easier for them to shop online. In this post, we will discuss the tried and tested methods to buy luxury fragrances online.

#1 Research is Important

You can’t just buy a fragrance without researching about it. It is not about the appearance. You need to know your scent, for example; jasmine, amber, sandalwood, etc. Please note that even the mentioned fragrances come in varied scents but it depends on the brand. So research as much as possible, read the reviews of the fragrances that you have shortlisted and see what other users are saying. There are numerous high-authority fragrance websites and blogs where genuine information is provided, make use of that.

#2 Work on your Fragrance Vocab   

The scent’s name is often helpful in determining its nature. Words like mild, strong, dark, warm, etc. all express the intensity and humor of the fragrance. So it will be extremely useful if you try to get to know your fragrance vocab. Brands use these common terms to define their fragrance; hence, it will help you sense the scent without actually physically experiencing it. For example, a perfume like “Boss Bottled Night” is intense and strong and is intended to be worn for the evening. On the other hand, perfume like “Versace Man Eau Fraîche” is fresh and mild; therefore, meant for afternoon wear.

#3 What if I am not a Regular Scent Wearer?

If this is the case, then online perfume shopping becomes even more easy and subtle. The general rule of the thumb states if you are not sure about the fragrance, pick up something that is light and not too complex. Scents like lavender, citrus, etc. define freshness and you can never go wrong with these scents. And if you like to experiment a bit, you can go for something mild like musk, timbered, and oriental.

#4 Seek Advice from People who have Experience   

It is always easy when you know someone with expert perfume knowledge. Many people buy perfumes online and some of them might be from your ‘friend circle.’ Ask them things that confuse you like how to determine the scent, what they look for when online perfume shopping and other things like that. Their input would be really helpful.

#5 Avoid the Price Tag

When it comes to fragrance shopping, people always think that a higher price means better fragrance. But this is not the case. The price will vary according to the brand. There are inexpensive perfumes that smell great as well.

Final Words

Take your time when shopping online for fragrances. Do your research, ask people, and always go with something that suits your personality.