The market share of Chinese smartphone brands such as MI, Vivo, Oppo and others reached a whopping 66% in the Indian smartphone market in Q1, 2019. MI is currently the industry leader that’s driven by new product launches.
If you wish to know the reasons for the success of Chinese smartphone companies along with leading phones from them under Rs.15,000, then here is a post to read. Here you will get to know about their marketing strategies and which are their latest models which are performing best in India under the budget of Rs15000.
- Aggressive product launching
One of the foremost reasons for Chinese smartphone players getting extraordinary success in India is their aggressive launching of new products. Yes, by the time their competitors could respond, they are ready with another product. MI especially has been very dominant with the launching of back to back quality products.
- The availability of many features at a lower price
It has been the mantra of almost all Chinese mobile phone manufacturers operating in India to provide its customers with more features for lower prices. It has helped them beat the competition and add more people to their loyal bases.
- Many flagship models in a price bracket
While other companies strive to have at least one flagship model in a price point to attract the customers, Chinese companies provided more than one option. The biggest example is of MI – it launched Redmi Note 7 Pro, Redmi Note 7S, Redmi 7, Redmi 7A.
These phones became overnight successes as catered to customers looking to buy a phone from a lower to higher price points. It killed the competition from other brands as people could bump to an MI phone in almost all price points.
- Opening factories in India along with 750+ service centres
MI controlled its manufacturing costs and passed on the benefits in the form of lower prices by settling factories in India under the Make in India initiative of the Center. It also opened more than 750+ service centres across India to help its customers resolve their queries as well as repair phones quickly. These aspects helped the company spread its base all over and acquire new bases of even other brands.
Now that you are aware of the reasons for the overwhelming success of Chinese players like MI, Vivo and Oppo, here are their top models under Rs.15,000.
Best MI phone under 15000
- Redmi Note 7 Pro
Redmi Note 7 Pro is the top MI phone under 15000 in India that is a blockbuster success owing to its excellent features at a lower price.
- 4 GB RAM + 64 GB ROM, expandable up to 256 GB
- 6.3-inch FHD+ display
- 48MP + 5MP dual rear camera + 13MP front camera
- Qualcomm Snapdragon 675 processor
- Quick Charge 4.0 Support
- 4000mAh battery
The price of this MI phone under 15000 is Rs.14,000.
Best Vivo mobile under 15000
- Vivo Z1 Pro
Vivo Z1 Pro is a stylish and sleek mobile phone loaded with all features to take your smartphone experience to the next level. The features of the Vivo Z1 Pro are as follows:
- 4 GB RAM + 64 GB ROM, expandable up to 256 GB
- 6.53-inch FHD+ display
- 16MP + 8MP + 2MP triple rear camera
- 32MP front camera
- Qualcomm Snapdragon 712 AIE processor
- Triple Card Slot
- 5000mAh battery
The cost of this Vivo mobile under 15000 in India is Rs.15,000.
Best Oppo mobile under 15000
- Oppo K1
If you want to own a smartphone with the in-display fingerprint sensor at an affordable price, then the Oppo K1 may be the phone that you can go for. Let’s have a look at its features.
- 4 GB RAM + 64 GB ROM, expandable up to 256 GB
- 6.41-inch WaterDrop AMOLED display
- 16MP + 2MP dual rear camera
- 25MP selfie camera
- Qualcomm Snapdragon 660 processor
- In-display fingerprint sensor
- 3600mAh battery
You can buy this Oppo mobile under 15000 at only Rs.14,000.
You may buy any of these successful Chinese smartphones by dividing their prices over an appropriate tenor and paying only fixed EMIs and nothing more. The facility is available on the Bajaj Finserv EMI Network in India.
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