Microsoft reveals that LinkedIn users show high engagement in the recent years. High engagement of course means more revenue. Linked has earned 33% increased revenue as compared to the past years. According to the sessional reports, there are 575 million registered members on LinkedIn. The thing is that, even though 575 million is such a huge amount, but the question arises that are they all active on LinkedIn or not? Are they showing engagement or not? It is very easy to create accounts on social applications.
But LinkedIn is not a social application that is used for conversing or for communicating. It is rather professional website that is used for businesses, for networking, for recruiting, for linking up with other businesses. Since, half of the population on the social media applications comprises of youth. Their focus is on the platforms where they can have fun, make friends. And LinkedIn is the total opposite.
You cannot make friends but you can line up with other businesses using LinkedIn. Hence, the majority of youth is not active on LinkedIn. They might have made accounts on this website but they show no engagement.
According to a previously conducted research, LinkedIn had 500 million users that signed up but out of those 500 million, the monthly active users counted to about half of it i.e. 250 million users. Another research revealed the percentage of the active usage rate of LinkedIn, and that was only 25 percent.
But now according to Microsoft, today the engagement of the real Instagram followers have reached to some high levels increasing 34 percent of the active users. People might have become aware of the fact that this platform is very important for their businesses to grow larger globally and economically. All over the world, people are using LinkedIn to grow their businesses, and for the marketing purposes. LinkedIn is also a great source of marketing. It helps you to market your products, services, and brands and make them visible to larger audiences allowing you to grow in your business.
LinkedIn is experiencing an increase in the engagement. According to them, a lot more people are using LinkedIn. People are giving feedbacks, likes, comments, and shares. This shows their level of engagement. LinkedIn users are telling other people the worth of this platform. Because of the promising results in the context of business growth, increased number of audiences, and better marketing of the products and brands, LinkedIn is seeing an increase not only in the number of the monthly and the daily active users but also in their engagement. Because of it, LinkedIn has been able to generate much more revenue. LinkedIn is seeing that only the top users are showing high levels of engagement, but it is working on its policies to make it a better place for businesses to come together and work on a collective task together. LinkedIn is positive in this regard and is expecting more engagement from its users.