Does your business sell a lot of products online and ship them directly to your customers? If so, you should take advantage of the opportunity that you have to brand your company while shipping all of the products that you sell.
You can get your company’s name and logo in front of more people by investing in custom packaging tape. With the right packaging tape design, you can build up your brand recognition over time and help your company to grow.
Designing packaging tape isn’t always at the top of most business owners’ to-do lists. But by coming up with clever custom packaging ideas, you can set your business apart from the pack and give your bottom line a big boost.
Here are some tips that will help you design the best custom packaging tape possible.
Begin by Choosing the Right Type of Packaging Tape
One of the first things you’re going to need to do when designing packaging tape for your business is deciding which type of packaging tape you want to go with. There are two main types of packaging tape that you’ll be able to choose from.
The first type of packaging tape is called polypropylene tape. This type of customized packaging tape is made out of a very glossy kind of plastic that has either a white or a clear base. It has a very tacky adhesive on the back of it to keep it in place.
The second type of packaging tape is called gummed paper tape. Constructed out of recycled paper, it has either a white or a kraft base. It has a water-activated adhesive that requires the use of a special tool to apply it.
Gummed paper tape is a great option for those companies that routinely ship very heavy products. But generally speaking, polypropylene tape is usually the best option for those investing in packaging tape for branding purposes.
Figure Out What You Want to Put On Your Custom Packaging Tape
Once you decide which of the two types of packaging tape you’re going to roll with, you should move on to designing your packaging tape so that it looks the way you want it to. You should think long and hard about what you’re going to put on your packaging tape to brand your business.
Most companies choose to include their business name and their business logo on their custom packaging tape. But it’s worth noting that you can include just about anything that you want on your company’s tape.
You can include:
- Your company’s slogan
- Your company’s website
- Your company’s phone number
You want to shy away from trying to cram too much into your packaging tape design. If you do that, it’ll be very difficult for people to see and read what’s going on.
But you should try to do more than just slap your business name or business logo on your tape and call it a day. Your packaging tape will provide you with a great branding opportunity, so you should use it to your full advantage.
Consider Working Some Color Into the Mix When Designing Packaging Tape
What are the company colors that you use to brand your business? Whatever they are, they should find a home in your packaging tape design.
Studies have shown that using color can help a business build up its brand recognition by 80%. It’s why you should find a way to work color into the mix when you’re in the process of designing packaging tape.
In some cases, companies choose to give their packaging tape a solid colored background with white lettering to make it stand out. In other instances, companies decide to make their background clear and inject color into the lettering on their tape.
Regardless of which approach you take, you shouldn’t pass up on the chance to add a pop of color to your custom packaging tape. When you do it, it won’t be long before customers can spot a package from your company coming from a mile away.
Invest in High-Quality Packaging Tape That Won’t Rip
You can spend as much time as you want designing packaging tape that looks amazing. But it’s not going to do you much good if it’s torn to shreds when it arrives at your customers’ front doors.
In fact, your company’s custom packaging tape could actually make your business look bad if it’s all ripped up by the time it makes it to your customers’ homes. It’ll look like you tried to cut corners when designing custom packaging tape.
It’s why your business should only invest in high-quality packaging tape that won’t get all ripped up. This will reflect well on your company, and it’ll also ensure that your customers’ orders aren’t damaged while they’re in transit.
Buy Custom Packaging Tape in Bulk to Reduce Your Packing Costs
Buying high-quality custom packaging tape is going to call for your company to make a larger investment than you would have to otherwise. It’s going to cost a little bit more than regular packaging tape.
But you shouldn’t let that stop you from buying it anyway. You can keep your costs low by purchasing custom packaging tape in bulk.
Just make sure you love the design that you come up with for your tape prior to placing an order for it. Consider all the custom packaging ideas listed here so that you can order the best tape for your business.
Start Designing Packaging Tape for Your Company Today
Is your company still using regular old packaging tape when sending out packages to your customers? Stop doing this right away.
Instead, invest in high-quality custom packaging tape that’ll help you brand your business better each and every time you send out a package. You’ll be able to get a great return on your investment when you take the time to design the perfect packaging tape for your business.
Want to find out about other products that you can use to help your business? Read the articles on our blog to get some more great ideas.